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Marriott Vacations Worldwide Corporation (VAC)
NYSE:VAC

Marriott Vacations Worldwide Corporation (VAC) AI Stock Analysis

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VAC

Marriott Vacations Worldwide Corporation

(NYSE:VAC)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
$64.00
▼(-5.83% Downside)
Action:ReiteratedDate:04/01/26
VAC’s score is held down primarily by deteriorating financial performance (TTM loss, sharply weaker cash generation, and rising leverage). Offsetting factors include management’s 2026 guidance for materially stronger free cash flow and EBITDA stabilization, plus a supportive dividend yield. Technicals are mixed, with intermediate-term support but weak near-term momentum.
Positive Factors
Recurring high‑margin revenue
The growth in management & exchange and financing profit points to durable, high‑margin recurring revenue streams less tied to VOI sales. These fees and financing margins bolster cash predictability and margin stability over time, cushioning sales volatility and supporting long‑run cash conversion.
Negative Factors
Elevated leverage
High and rising leverage reduces financial flexibility and increases sensitivity to earnings volatility. With net debt/EBITDA above management’s target, the company faces greater refinancing and covenant risk, limiting its capacity to invest, absorb setbacks, or accelerate shareholder returns without sustained cash improvements.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring high‑margin revenue
The growth in management & exchange and financing profit points to durable, high‑margin recurring revenue streams less tied to VOI sales. These fees and financing margins bolster cash predictability and margin stability over time, cushioning sales volatility and supporting long‑run cash conversion.
Read all positive factors

Marriott Vacations Worldwide Corporation (VAC) vs. SPDR S&P 500 ETF (SPY)

Marriott Vacations Worldwide Corporation Business Overview & Revenue Model

Company Description
Marriott Vacations Worldwide Corporation, a vacation company, develops, markets, sells, and manages vacation ownership and related products. It operates through two segments, Vacation Ownership and Exchange & Third-Party Management. The company ma...
How the Company Makes Money
VAC primarily generates revenue from (1) selling vacation ownership products and related financing, and (2) ongoing, recurring fees tied to managing resorts and servicing owners and members. A major revenue stream is the sale of vacation ownership...

Marriott Vacations Worldwide Corporation Earnings Call Summary

Earnings Call Date:Feb 25, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Apr 30, 2026
Earnings Call Sentiment Neutral
The call balanced notable near‑term headwinds (declining contract sales, lower VPG, tour reductions, material impairments and leverage above target) with decisive corrective actions (capital expenditure reductions, asset monetization plan of $200M–$250M, repaying convertible debt, modernization benefits and free cash flow guidance). Management emphasized immediate focus on profitability, cash flow and organizational changes, expects a bumpy first half but improvement in the second half, and provided modestly positive adjusted EBITDA and free cash flow guidance for 2026. Overall the narrative is one of pragmatic retrenchment and active remediation with an aim to stabilize and return to growth over time.
Positive Updates
Adjusted EBITDA and Profitability Focus
Reported Q4 adjusted EBITDA of $186M and full-year adjusted EBITDA of $751M; 2026 guidance of $755M–$780M (slight increase at midpoint) reflecting management actions to improve profitability and free cash flow.
Negative Updates
Contract Sales Declines
Contract sales declined 4% year‑over‑year in Q4 and were down 3% for full year 2025 (totaling $1.8B), driven by lower system‑wide VPG and regional softness.
Read all updates
Q4-2025 Updates
Negative
Adjusted EBITDA and Profitability Focus
Reported Q4 adjusted EBITDA of $186M and full-year adjusted EBITDA of $751M; 2026 guidance of $755M–$780M (slight increase at midpoint) reflecting management actions to improve profitability and free cash flow.
Read all positive updates
Company Guidance
The company guided to modest growth and materially stronger cash generation in 2026: contract sales are expected to be up ~1% at the midpoint, adjusted EBITDA $755–$780 million (which includes a $10 million product-cost benefit and a $10–$15 million negative impact from reclassifying warehouse interest), and adjusted free cash flow $375–$425 million with adjusted free-cash-flow conversion of roughly 50–55% (including ~ $100 million of cash inflows from the Cancun hotel sale and monetization of Asian notes); inventory spending is expected to be $160–$170 million (including $55 million of prior commitments) while capital spending reductions and project deferrals will lower 2026 capex by $70–$80 million; tours are expected to decline mid-single-digits (including an intentional ~30% reduction in Asia), rental profit is forecast to decline 15–20%, management & exchange profit to increase, financing profit to be down on a reported basis due to ~$13 million of warehouse interest (but roughly flat excluding that change), sales reserve to remain ~12.7% of contract sales, financing propensity ~56%, and the company targets monetizing $200–$250 million of non-core assets (incremental to the $50 million already received from the Westin Cancun sale); near-term expectations are for Q1 contract sales to be down a few percentage points and Q1 EBITDA to be lower, with improvements anticipated in the second half of the year.

Marriott Vacations Worldwide Corporation Financial Statement Overview

Summary
Financials weakened sharply in the latest TTM: revenue fell 8.7% and results swung to a $308M net loss (net margin -6.7%). Leverage is elevated and rising (debt ~$5.68B vs. equity ~$1.99B; debt-to-equity ~2.85x) with negative ROE (-13.1%). Cash flow also stepped down materially (OCF $58M; FCF $13M), reducing flexibility despite remaining slightly FCF-positive.
Income Statement
38
Negative
Balance Sheet
34
Negative
Cash Flow
42
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.03B4.97B4.73B4.66B3.89B
Gross Profit760.00M1.85B1.82B1.99B1.45B
EBITDA19.00M614.00M678.00M832.00M437.00M
Net Income-308.00M218.00M254.00M391.00M49.00M
Balance Sheet
Total Assets9.76B9.81B9.68B9.64B9.61B
Cash, Cash Equivalents and Short-Term Investments733.00M197.00M248.00M524.00M342.00M
Total Debt5.75B5.22B5.14B5.03B4.49B
Total Liabilities7.76B7.37B7.30B7.14B6.63B
Stockholders Equity1.99B2.44B2.38B2.50B2.98B
Cash Flow
Free Cash Flow-29.00M148.00M114.00M457.00M296.00M
Operating Cash Flow28.00M205.00M232.00M522.00M343.00M
Investing Cash Flow-70.00M-115.00M-112.00M16.00M-213.00M
Financing Cash Flow241.00M-132.00M-401.00M-486.00M-317.00M

Marriott Vacations Worldwide Corporation Technical Analysis

Technical Analysis Sentiment
Positive
Last Price67.96
Price Trends
50DMA
63.04
Positive
100DMA
59.31
Positive
200DMA
64.81
Positive
Market Momentum
MACD
0.80
Positive
RSI
53.46
Neutral
STOCH
56.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VAC, the sentiment is Positive. The current price of 67.96 is above the 20-day moving average (MA) of 67.91, above the 50-day MA of 63.04, and above the 200-day MA of 64.81, indicating a bullish trend. The MACD of 0.80 indicates Positive momentum. The RSI at 53.46 is Neutral, neither overbought nor oversold. The STOCH value of 56.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VAC.

Marriott Vacations Worldwide Corporation Risk Analysis

Marriott Vacations Worldwide Corporation disclosed 44 risk factors in its most recent earnings report. Marriott Vacations Worldwide Corporation reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Marriott Vacations Worldwide Corporation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$1.76B17.2718.68%1.22%4.61%22.90%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$3.66B49.678.08%5.98%-34.77%
59
Neutral
$4.56B5.6951.86%6.27%3.06%12.82%
50
Neutral
$2.04B-2.53-34.58%8.24%-77.54%
49
Neutral
$737.85M-118.26-1.37%3.71%-12.25%-84.89%
48
Neutral
$2.33B-1.17-13.14%5.35%4.18%-13.89%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
VAC
Marriott Vacations Worldwide Corporation
67.96
16.57
32.24%
MCRI
Monarch Casino & Resort
98.33
25.26
34.57%
PENN
PENN Entertainment
15.25
0.96
6.72%
MTN
Vail Resorts
127.87
-5.70
-4.27%
GDEN
Golden Entertainment
27.95
3.74
15.44%
HGV
Hilton Grand Vacations
44.92
11.73
35.34%

Marriott Vacations Worldwide Corporation Corporate Events

Executive/Board Changes
Marriott Vacations Worldwide Announces Executive Legal Leadership Change
Neutral
Mar 6, 2026
Marriott Vacations Worldwide Corporation announced that Executive Vice President, General Counsel and Secretary James H. Hunter IV resigned from his positions at the company’s request effective March 9, 2026, and will retire from employment ...
Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresPrivate Placements and FinancingRegulatory Filings and Compliance
Marriott Vacations Highlights Q4 Losses, Strategic Refocus Plans
Negative
Feb 25, 2026
Marriott Vacations Worldwide reported fourth-quarter 2025 consolidated contract sales of $458 million and a net loss attributable to common stockholders of $431 million, or $12.43 per diluted share, driven by restructuring costs, modernization exp...
Business Operations and StrategyExecutive/Board Changes
Marriott Vacations Names New CEO and President, Resets Strategy
Positive
Feb 17, 2026
On February 16, 2026, Marriott Vacations Worldwide’s board appointed Matthew E. Avril, previously interim president and CEO, as chief executive officer and named industry veteran Michael A. Flaskey as president and chief operating officer, b...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 01, 2026