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Wheels Up Experience Inc (UP)
NYSE:UP
US Market

Wheels Up Experience (UP) AI Stock Analysis

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UP

Wheels Up Experience

(NYSE:UP)

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Underperform 40 (OpenAI - 5.2)
Rating:40Underperform
Price Target:
$0.60
▼(-23.33% Downside)
The score is driven primarily by weak financial performance (large losses, negative equity, and negative cash flows) and bearish technicals (price below all major moving averages with negative MACD). Valuation provides limited support due to a negative P/E, while corporate events are mixed with liquidity actions offset by elevated listing-risk signals.
Positive Factors
Fleet Modernization
The ongoing fleet modernization strategy enhances operational efficiency and customer experience, supporting long-term growth and competitiveness.
Strategic Partnerships
Strategic partnerships for fleet expansion improve capital efficiency and expand service capabilities, strengthening market position.
Asset-Light Model
Transitioning to an asset-light model enhances capital efficiency and financial flexibility, supporting sustainable growth and profitability.
Negative Factors
Negative Revenue Growth
Severe revenue decline indicates challenges in market demand and competitiveness, impacting long-term financial stability.
Weak Balance Sheet
A weak balance sheet with negative equity and high liabilities poses risks to financial stability and limits growth opportunities.
NYSE Listing Noncompliance
Noncompliance with NYSE listing standards increases risk and uncertainty, potentially affecting investor confidence and market access.

Wheels Up Experience (UP) vs. SPDR S&P 500 ETF (SPY)

Wheels Up Experience Business Overview & Revenue Model

Company DescriptionWheels Up Experience Inc. provides private aviation services primarily in the United States. The company offers a suite of products and services, which include multi-tiered membership programs, on-demand flights across various private aircraft cabin categories, aircraft management, retail and wholesale charter, whole aircraft acquisitions and sales, corporate flight solutions, special missions, signature events and experiences, and commercial travel. It operates a fleet of approximately 1,500 aircraft. The company was founded in 2013 and is headquartered in New York, New York.
How the Company Makes MoneyWheels Up generates revenue primarily through its membership model, which includes different tiers that provide varying levels of access to its fleet of private jets. Members pay an initiation fee and annual dues, which grants them access to on-demand flight services at discounted rates. In addition to membership fees, the company earns revenue from flight bookings, where non-members can also charter flights at standard rates. Key partnerships with aircraft operators and other travel service providers enhance its offerings and contribute to revenue, along with upselling services such as catering and ground transportation. The company's growth is further supported by strategic alliances in the aviation sector, allowing it to expand its market reach and service capabilities.

Wheels Up Experience Earnings Call Summary

Earnings Call Date:Nov 07, 2024
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Positive
The earnings call reflects a positive outlook with stabilized revenue and significant operational improvements, including a successful fleet modernization strategy. While there are challenges such as a decline in membership revenue and on-time performance issues, the company has made significant strides in reducing losses and improving customer satisfaction.
Q3-2024 Updates
Positive Updates
Stable Revenue and Operational Improvements
Revenue was $194 million in Q3, roughly flat sequentially, highlighting stability. Adjusted contribution margin was 14.8%, nearly double the second quarter, the highest since going public in 2021.
Significant Reduction in Adjusted EBITDA Loss
Adjusted EBITDA loss reduced by nearly 50% sequentially to $20 million, showing meaningful progress towards achieving positive adjusted EBITDA in 2025.
Strong Growth in Block Sales
Block sales were up over 85% year-over-year to $147 million, with joint Delta accounts representing the highest mix of overall block sales in September.
Fleet Modernization Strategy
Announced a fleet modernization strategy including acquisition of Embraer Phenom 300 and Bombardier Challenger 300 series aircraft, expected to complete in approximately 3 years.
Improved Customer Satisfaction
Nearly 50% increase in customer satisfaction, with almost 3/4 rating their experience as excellent or very good.
New Financing Commitment
Entered a commitment letter with Bank of America for up to $332 million revolving credit facility, supported by Delta Airlines.
Negative Updates
Decline in Membership Revenue and Members
Decline in membership revenue and members due to streamlined product portfolio and exit of certain business segments.
On-Time Performance Below Target
On-time performance was 82%, below target due to weather, air traffic control delays, and certificate conformity activity.
Private Jet Gross Bookings Decline
Private jet gross bookings down 20% year-over-year, although only 6% sequentially.
Company Guidance
In the third quarter earnings call for Wheels Up, CEO George Mattson highlighted several key metrics indicating the company's financial and operational progress. The adjusted contribution margin reached nearly 15%, almost doubling from the previous quarter and marking the highest since going public, reflecting improved operational performance and higher fleet utilization. The adjusted EBITDA loss was reduced by nearly 50% sequentially to $20 million, advancing towards the goal of achieving positive adjusted EBITDA in 2025. Block sales saw a significant increase, up 85% year-over-year to $147 million, driven by strong traction in corporate sales, particularly joint Delta accounts. Moreover, the company's fleet modernization strategy, including the acquisition of Embraer's Phenom 300 and 300E aircraft, is expected to enhance operational efficiency and profitability. With the support of a new $332 million credit facility from Bank of America, Wheels Up anticipates improvements in cash flow and liquidity, positioning the company for resumed growth in 2025.

Wheels Up Experience Financial Statement Overview

Summary
Wheels Up Experience is facing significant financial difficulties across all major financial statements. The company is struggling with declining revenues, negative margins, and a weak balance sheet characterized by negative equity. Cash flow remains a critical issue, with ongoing negative cash flows despite some improvement in free cash flow growth. The financial health of the company is concerning, and strategic changes may be necessary to improve its financial trajectory.
Income Statement
The income statement reveals significant challenges for Wheels Up Experience. The company has experienced declining revenues with a negative revenue growth rate of -109.9% in the TTM period. Margins are under pressure, with a gross profit margin of 10.09% and a net profit margin of -42.68%, indicating substantial losses. The EBIT and EBITDA margins are also negative, reflecting operational inefficiencies and high costs relative to revenue.
Balance Sheet
The balance sheet shows a precarious financial position. The company has negative stockholders' equity, leading to a negative debt-to-equity ratio, which is concerning. Return on equity is extremely high at 138.01%, but this is due to the negative equity base rather than strong performance. The equity ratio is also negative, indicating that liabilities exceed assets, posing a risk to financial stability.
Cash Flow
Cash flow analysis highlights ongoing cash flow challenges. The company has a negative operating cash flow and free cash flow, although there is a slight improvement in free cash flow growth. The free cash flow to net income ratio is high at 2.80, suggesting that cash flow is less negative than net income, but overall cash generation remains weak.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue757.47M792.10M1.25B1.58B1.19B694.98M
Gross Profit42.66M59.03M-37.72M-26.50M22.43M60.21M
EBITDA-194.75M-216.51M-386.22M-481.93M-133.46M-3.89M
Net Income-352.88M-339.63M-487.39M-555.16M-190.02M-78.64M
Balance Sheet
Total Assets973.00M1.16B1.32B1.97B1.98B1.36B
Cash, Cash Equivalents and Short-Term Investments125.33M216.43M263.91M585.88M784.57M312.80M
Total Debt470.84M472.82M336.90M365.94M115.08M283.31M
Total Liabilities1.35B1.35B1.22B1.67B1.24B1.07B
Stockholders Equity-374.55M-196.23M99.87M299.92M730.15M267.80M
Cash Flow
Free Cash Flow-285.89M-218.13M-701.95M-382.05M66.41M194.12M
Operating Cash Flow-110.00M-77.89M-665.28M-230.69M126.49M209.64M
Investing Cash Flow-29.36M-46.68M40.87M-175.24M-38.67M81.58M
Financing Cash Flow143.00M78.66M300.95M244.79M374.03M-62.79M

Wheels Up Experience Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.78
Price Trends
50DMA
0.87
Negative
100DMA
1.47
Negative
200DMA
1.37
Negative
Market Momentum
MACD
-0.06
Negative
RSI
42.21
Neutral
STOCH
41.63
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UP, the sentiment is Negative. The current price of 0.78 is above the 20-day moving average (MA) of 0.67, below the 50-day MA of 0.87, and below the 200-day MA of 1.37, indicating a bearish trend. The MACD of -0.06 indicates Negative momentum. The RSI at 42.21 is Neutral, neither overbought nor oversold. The STOCH value of 41.63 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for UP.

Wheels Up Experience Risk Analysis

Wheels Up Experience disclosed 51 risk factors in its most recent earnings report. Wheels Up Experience reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wheels Up Experience Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$3.96B9.4317.42%19.27%78.26%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
52
Neutral
$583.37M-6.53
48
Neutral
$201.55M-1.07-8.51%82.15%
47
Neutral
$1.10B-8.02-27.87%1.77%-1964.48%
45
Neutral
$5.21M0.68-63.27%
40
Underperform
$469.98M-1.29-9.14%-0.48%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
UP
Wheels Up Experience
0.65
-0.96
-59.57%
SKYW
SkyWest
98.70
-7.82
-7.34%
ULCC
Frontier Group Holdings
4.82
-3.15
-39.52%
FLYX
flyExclusive
7.23
4.40
155.48%
SOAR
Volato Group
0.70
-4.16
-85.59%
SRFM
Surf Air Mobility, Inc.
3.22
-0.82
-20.30%

Wheels Up Experience Corporate Events

Business Operations and StrategyPrivate Placements and FinancingProduct-Related Announcements
Wheels Up Signs Jet Sale-Leaseback, Advances Fleet Modernization
Positive
Dec 23, 2025

On December 22, 2025, Wheels Up Experience Inc. entered into a roughly $105 million sale-leaseback agreement covering three Bombardier Challenger 300s and seven Embraer Phenom 300s, allowing it to continue operating the jets under long-term leases while unlocking an estimated $40 million of net cash and freeing up about $65 million in revolving equipment debt capacity. The transaction, expected to close by year-end 2025, supports the company’s fleet modernization and asset-light shift as it accelerates investment in Challenger and Phenom 300 series aircraft, underpins its recently launched Signature membership, and is designed to maintain uninterrupted service for customers during the peak holiday season and beyond. Separately, the company placed its first Phenom 300 equipped with Gogo Galileo HDX satellite Wi-Fi into service in December 2025, marking the start of a broader 2026 rollout of high-speed, globally available in-flight connectivity across its modernized fleet to enhance the premium customer experience.

The most recent analyst rating on (UP) stock is a Hold with a $0.64 price target. To see the full list of analyst forecasts on Wheels Up Experience stock, see the UP Stock Forecast page.

Business Operations and StrategyDelistings and Listing ChangesRegulatory Filings and ComplianceStock Split
Wheels Up Addresses NYSE Listing Noncompliance With Reverse Split
Negative
Dec 19, 2025

On December 17, 2025, Wheels Up received notice from the New York Stock Exchange that its average share price had fallen below the $1.00 minimum over a 30‑day trading period, putting the company out of compliance with NYSE listing rules and triggering a six‑month cure period. The company, which remains in compliance with all other NYSE standards and continues to trade under the “UP” ticker with a “.BC” below‑compliance designation, has told the exchange it plans to use a previously authorized reverse stock split, at a ratio between 1‑for‑5 and 1‑for‑20 subject to board approval, if needed to restore compliance before the cure deadline, while continuing to pursue its multi‑year business transformation, fleet transition, and cost‑reduction program aimed at achieving a more resilient, profitable business model.

The most recent analyst rating on (UP) stock is a Hold with a $0.64 price target. To see the full list of analyst forecasts on Wheels Up Experience stock, see the UP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 25, 2025