Wheels Up Experience (UP) AI Stock Analysis

• Market Cap: $859.62M
• Dividend Yield: N/A
• Average Volume (3M): 962.18K
• Price to Earnings (P/E): ―
• Beta (1Y): 2.17
• Revenue Growth: -29.68%
• EPS Growth: 95.14%
• Country: US
• Employees: 1,807
• Sector: Industrials
• Sector Strength: 83
• Industry: Airlines, Airports & Air Services
• EPS (TTM): -0.14
• Shares Outstanding: 698,874,200
• 10 Day Avg. Volume: 1,312,052
• 30 Day Avg. Volume: 962,182
• PEG Ratio: -0.38
• Price to Book (P/B): -43.24
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -73.82
• Enterprise Value/Market Cap: 3.02
• Enterprise Value/Revenue: 0.77
• Enterprise Value/Gross Profit: 47.78
• Enterprise Value/Ebitda: -2.65
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 47 Neutral
• Price Target: $1.00 ▼(-28.57%Downside)

Wheels Up Experience's overall stock score is negatively impacted by severe financial distress, with significant operational inefficiencies and liquidity issues. While technical analysis and corporate events provide some positive aspects, they are not sufficient to outweigh the financial challenges. The stock's valuation is also unattractive due to ongoing losses.

Wheels Up Experience Business Overview & Revenue Model

Company Description

Wheels Up Experience Inc. (UP) is a leading provider in the private aviation industry, offering membership-based access to a fleet of owned, managed, and partner aircraft. The company operates in the aviation sector, focusing on providing premium, flexible flying solutions to individuals and businesses. Its core services include private jet charter, aircraft management, and flight support services, designed to offer convenience and luxury to its clientele.

How the Company Makes Money

Wheels Up Experience generates revenue primarily through its membership programs, which offer varying levels of access to its fleet of aircraft. These programs range from pay-as-you-fly options to more comprehensive subscriptions that include a set number of flight hours per year. Additionally, the company earns from direct charter services, where clients can book flights without a membership. Another significant revenue stream comes from aircraft management services, where Wheels Up manages planes on behalf of owners, taking care of operations, maintenance, and regulatory compliance in exchange for management fees. Strategic partnerships with other aviation service providers and potential collaborations for expanding service offerings also contribute to its earnings.

Wheels Up Experience Financial Statement Overview

Summary

Wheels Up Experience is facing significant financial challenges. The income statement shows declining revenue and worsening profitability with deeply negative EBIT and EBITDA margins. The balance sheet reveals high financial risk with a very high debt-to-equity ratio and negative return on equity. Cash flow issues are evident with negative free cash flow and operating cash flow, indicating severe liquidity concerns.

Income Statement

The company's income statement shows declining revenue and worsening profitability. The TTM data indicates a gross profit margin of 7.03% and a net profit margin of -44.22%, highlighting significant financial distress. The revenue growth rate is negative, with a -2.47% decline from the previous annual period. The EBIT and EBITDA margins are deeply negative, indicating operational inefficiencies.

Balance Sheet

The balance sheet reveals high financial risk. The debt-to-equity ratio is extremely high due to low equity, reflecting potential solvency issues. The equity ratio is a mere 0.75%, showing that assets are predominantly financed by liabilities. The return on equity is negative, highlighting poor shareholder returns.

Cash Flow

The cash flow statement shows negative free cash flow, with a substantial deterioration compared to the previous year. Operating cash flow is negative, indicating challenges in generating cash from operations. The free cash flow to net income and operating cash flow to net income ratios are also negative, pointing to liquidity concerns.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	772.53M	792.10M	1.25B	1.58B	1.19B	694.98M
Gross Profit	54.33M	59.03M	-37.72M	39.44M	76.63M	60.21M
EBITDA	-248.01M	-216.51M	-386.22M	-481.93M	-133.46M	-3.89M
Net Income	-341.56M	-339.63M	-487.39M	-507.55M	-197.23M	-101.63M
Balance Sheet
Total Assets	1.09B	1.16B	1.32B	1.97B	1.98B	1.36B
Cash, Cash Equivalents and Short-Term Investments	171.84M	216.43M	263.91M	585.88M	784.57M	312.80M
Total Debt	84.73M	472.82M	336.90M	365.94M	115.08M	283.31M
Total Liabilities	1.37B	1.35B	1.22B	1.67B	1.24B	1.07B
Stockholders Equity	8.22M	-196.23M	97.40M	299.92M	730.15M	267.80M
Cash Flow
Free Cash Flow	-196.53M	-218.13M	-701.95M	-382.05M	66.41M	194.12M
Operating Cash Flow	-51.55M	-77.89M	-665.28M	-230.69M	126.49M	209.64M
Investing Cash Flow	-50.28M	-46.68M	40.87M	-175.24M	-38.67M	81.58M
Financing Cash Flow	94.48M	78.66M	300.95M	244.79M	374.03M	-62.79M

Wheels Up Experience Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.40
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UP, the sentiment is Negative. The current price of 1.4 is above the 20-day moving average (MA) of 1.40, above the 50-day MA of 1.31, and below the 200-day MA of 1.63, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 42.75 is Neutral, neither overbought nor oversold. The STOCH value of 21.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for UP.

Wheels Up Experience Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	68 Neutral	£2.96B	10.47	8.40%	3.16%	2.88%	-10.00%
VLRS	65 Neutral	$543.87M	12.80	14.19%	―	-7.43%	-62.49%
BLDE	58 Neutral	$334.60M	―	-11.64%	―	8.67%	49.62%
SRFM	56 Neutral	$63.06M	―	138.02%	―	31.17%	83.01%
UP	47 Neutral	$859.62M	―	-2416.94%	―	-29.68%	95.14%
FLYX	47 Neutral	$221.96M	28.86	26.01%	―	―	―
SOAR	38 Underperform	$2.68M	―	-398.23%	―	-4.90%	81.88%

Wheels Up Experience Corporate Events

Wheels Up Experience Announces Key Leadership Changes

On June 17, 2025, Wheels Up Experience Inc. announced key executive leadership changes to align its go-to-market strategy with customer needs. Mark Briffa was promoted to Chief Sales Officer, Meaghan Wells to Chief Growth Officer, and Kristen Lauria’s role as Chief Marketing Officer was expanded to include customer experience. David Harvey will transition to a senior advisor role through August 2025. These changes are part of Wheels Up’s transformation journey to enhance its customer-centric strategy and drive long-term growth.

Wheels Up Experience Approves Key Proposals at Annual Meeting

On June 10, 2025, Wheels Up Experience Inc. held its 2025 Annual Meeting of Stockholders, where several key proposals were voted on, including an amendment to the 2021 Long-Term Incentive Plan (LTIP) to increase the number of shares available for awards and extend the plan’s termination date to 2035. The stockholders also voted on the reelection of directors, executive compensation, and performance plans for the CCO and CFO, among other proposals. The approval of these measures, particularly the LTIP amendment, is expected to impact the company’s strategic direction by enhancing its incentive structures and potentially influencing its stock market performance.

Wheels Up Regains NYSE Compliance with Share Price

On June 3, 2025, Wheels Up Experience Inc. announced that it has regained compliance with the New York Stock Exchange’s continued listing standard for minimum share price. This achievement, realized through market-driven stock appreciation, reflects growing investor confidence in the company’s business transformation and long-term strategy. With a market capitalization of approximately $1 billion, Wheels Up continues to focus on sustainable profitability and delivering high-quality experiences for its customers.

Wheels Up Faces NYSE Non-Compliance Notice

On April 22, 2025, Wheels Up Experience Inc. received a notice from the NYSE indicating non-compliance with the requirement to maintain an average closing price per share of at least $1.00 over a 30-day period. The company has six months to regain compliance and plans to address this by potentially executing a reverse stock split, pending stockholder approval. Despite this notice, Wheels Up’s stock remains listed on the NYSE, and the company continues to focus on strategic initiatives to improve profitability and expand margins.