Company Description10x Genomics, Inc., a life science technology company, develops and sells instruments, consumables, and software for analyzing biological systems in North America, Europe, the Middle East, Africa, China, and the Asia Pacific. The company provides chromium and chromium connect instruments, microfluidic chips, slides, reagents, and other consumables products. Its single cell solutions runs on its chromium instruments, which include single cell gene expression for measuring gene activity on a cell-by-cell basis; single cell immune profiling for measuring the activity of immune cells and their targets; single cell Assay for Transposase Accessible Chromati (ATAC) for measuring epigenetics comprising the physical organization of DNA; and single cell multiome ATAC + gene expression for measuring the genetic activity and epigenetic programming in the same cells across tens of thousands of cells in a single experiment. The company also provides visium spatial gene expression solution for measuring spatial gene expression patterns across a single tissue sample or gene expression and protein co-detection when combined with immunofluorescence. It serves various academic, government, biopharmaceutical, biotechnology, and other institutions. The company was formerly known as 10X Technologies, Inc. and changed its name to 10x Genomics, Inc. in November 2014. 10x Genomics, Inc. was incorporated in 2012 and is headquartered in Pleasanton, California.
How the Company Makes Money10x Genomics generates revenue primarily by selling (1) instruments and (2) recurring consumables and related services/software tied to usage of those instruments. Instruments provide an upfront sale when a lab purchases or leases a platform, but the company’s model is largely driven by repeat purchases of consumables required for each experiment run (e.g., assay kits, reagents, and other proprietary components), creating an ongoing “razor-and-blades” style revenue stream once an instrument is installed. Revenue is therefore influenced by the size of the installed base, utilization rates (how frequently customers run experiments), and mix of assay types. The company also earns revenue from service and support offerings (e.g., maintenance and support plans) and may generate some software-related revenue depending on product and contract structure; if specific breakdowns are not publicly disclosed for a period, null. Partnerships and ecosystem factors that support earnings include collaborations and integrations with other life science and sequencing ecosystem participants (e.g., workflows that interface with next-generation sequencing platforms and downstream analysis tools), which can expand adoption and drive higher consumables pull-through; specific partner-by-partner financial contributions are not generally disclosed and should be treated as null unless explicitly reported.