Company DescriptionTownsquare Media, Inc. operates as a digital media and marketing solutions company in small and medium-sized businesses. It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The Subscription Digital Marketing Solutions segment offers various digital marketing solutions, including hosting, search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, email marketing, and website retargeting services, as well as traditional and mobile-enabled website design, creation, and development services. The Digital Advertising segment provides digital advertising on its owned and operated digital properties, and digital programmatic advertising platforms, as well as data analytics and management platform. The Broadcast Advertising segment engages in the sale of local radio stations to local, regional, and national spot advertisers, and national network advertisers. As of December 31, 2021, this segment owned and operated 322 radio stations and approximately 330 local websites in 67 local markets. It also owns and operates approximately 200 live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. was incorporated in 1996 and is headquartered in Purchase, New York.
How the Company Makes MoneyTownsquare Media generates revenue primarily through three key streams: advertising, digital marketing solutions, and live events. The company earns a substantial portion of its income from radio advertising, where local and national advertisers purchase airtime across its network of radio stations. Additionally, Townsquare Media has expanded its digital footprint, providing digital marketing services that include website development, social media management, and online advertising, which cater to local businesses seeking to enhance their online presence. The live events segment contributes further revenue through ticket sales, sponsorships, and merchandise associated with concerts and festivals. Strategic partnerships with advertisers and collaborations with local businesses also bolster its earnings, allowing for diversified revenue generation across its platforms.