Company DescriptionTownsquare Media, Inc. operates as a digital media and marketing solutions company in small and medium-sized businesses. It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The Subscription Digital Marketing Solutions segment offers various digital marketing solutions, including hosting, search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, email marketing, and website retargeting services, as well as traditional and mobile-enabled website design, creation, and development services. The Digital Advertising segment provides digital advertising on its owned and operated digital properties, and digital programmatic advertising platforms, as well as data analytics and management platform. The Broadcast Advertising segment engages in the sale of local radio stations to local, regional, and national spot advertisers, and national network advertisers. As of December 31, 2021, this segment owned and operated 322 radio stations and approximately 330 local websites in 67 local markets. It also owns and operates approximately 200 live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. was incorporated in 1996 and is headquartered in Purchase, New York.
How the Company Makes MoneyTownsquare Media primarily makes money by selling advertising and marketing solutions to local and regional businesses. Key revenue streams include: (1) Broadcast advertising: selling on-air commercial inventory across its radio station portfolio, including traditional spot ads and integrated/promotional opportunities tied to station programming. (2) Digital advertising and marketing services: monetizing its local digital audience and providing marketing solutions such as display and programmatic advertising, video, sponsored content, and other digital campaign services sold to advertisers. (3) Townsquare Interactive: generating recurring subscription-style revenue by providing small and medium-sized businesses with digital products and services (commonly including website creation/hosting, search and social marketing services, and related lead-generation/online presence tools); if specific product inclusions are not disclosed in a given period, null. (4) Live events and experiential marketing: earning revenue from producing and promoting concerts, festivals, and local events through ticket sales, sponsorships, and related event advertising packages. The company’s earnings are influenced by local advertising demand, audience reach across radio and digital channels, the scale and retention of recurring Interactive clients, and its ability to bundle cross-platform campaigns for advertisers; any specific named partnerships not publicly disclosed are null.