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Roots Corporation (TSE:ROOT)
TSX:ROOT

Roots Corporation (ROOT) AI Stock Analysis

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TSE:ROOT

Roots Corporation

(TSX:ROOT)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
C$3.50
▲(14.75% Upside)
Action:ReiteratedDate:01/09/26
The score is held back primarily by weak profitability in the financial statements and only neutral technicals. This is partly offset by a solid earnings-call backdrop showing revenue growth, margin expansion, improving EBITDA, and declining net debt. Valuation is less supportive given the negative P/E and no dividend yield provided.
Positive Factors
Direct-to-Consumer strength
Sustained DTC and comp-store growth indicates durable customer demand and improving in-store/e‑commerce conversion. This supports higher lifetime value, better margin capture versus wholesale, and a stronger omni‑channel platform that can compound revenue over the next several quarters.
Negative Factors
Weak profitability
Persistent negative net income and eroding EBIT/EBITDA margins highlight structural cost or mix pressures despite revenue growth. Until operating efficiencies or higher full‑price sell‑through materialize, profitability volatility remains a long‑term constraint on free cash generation and returns.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-Consumer strength
Sustained DTC and comp-store growth indicates durable customer demand and improving in-store/e‑commerce conversion. This supports higher lifetime value, better margin capture versus wholesale, and a stronger omni‑channel platform that can compound revenue over the next several quarters.
Read all positive factors

Roots Corporation (ROOT) vs. iShares MSCI Canada ETF (EWC)

Roots Corporation Business Overview & Revenue Model

Company Description
Roots Corporation (ROOT) is a Canadian lifestyle brand that specializes in high-quality apparel, leather goods, and accessories inspired by the outdoors and Canadian heritage. Founded in 1973, the company operates in the retail sector, offering a ...
How the Company Makes Money
Roots Corporation generates revenue primarily through its retail and e-commerce channels. The company sells its products directly to consumers through a network of branded retail stores across Canada and in select international markets, supplement...

Roots Corporation Earnings Call Summary

Earnings Call Date:Dec 10, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Apr 09, 2026
Earnings Call Sentiment Positive
The call conveyed solid operational and financial momentum: revenue growth (+6.8%), margin expansion (DTC margin +140 bps), improved adjusted EBITDA and reduced net debt, alongside successful product launches, marketing activations and omnichannel improvements. Headwinds include higher SG&A due to marketing and personnel (+10.6%), a modest decline in reported net income driven by share-based compensation revaluation, inventory buildup (+10.3%), and ongoing market discounting. Management is investing to drive both near-term sales and long-term brand equity, accepting higher marketing spend in the near term. Overall, positive growth and margin trends outweigh the identified challenges, though execution on holiday sales and inventory management will be important going into Q4.
Positive Updates
Revenue Growth
Q3 revenue of $71.5 million, a 6.8% increase vs. Q3 2024 ($66.9M). This marks the fifth consecutive quarter of top-line growth.
Negative Updates
Increase in SG&A Expenses
SG&A rose to $38.2 million, up 10.6% vs. $34.5M last year, driven by increased marketing investments (+$2M–$3M expected incremental Q4 spend), higher personnel costs, and higher variable selling costs from stronger sales.
Read all updates
Q3-2025 Updates
Negative
Revenue Growth
Q3 revenue of $71.5 million, a 6.8% increase vs. Q3 2024 ($66.9M). This marks the fifth consecutive quarter of top-line growth.
Read all positive updates
Company Guidance
The company reiterated that it expects to continue investing behind the brand and the holiday season — specifically adding an incremental $2–3 million of marketing in Q4 — while continuing to test paid media, AI-driven discovery and site personalization; Q3 metrics backing that approach included revenue of $71.5M (+6.8% YoY), DTC sales $56.8M (+4.8%), partners & other $14.6M (+15.3%), comparable sales +6.3% (12.1% on a 2‑year stack), total gross margin 60.8% (+80 bps) and DTC gross margin 65.4% (+140 bps), adjusted EBITDA $7.5M (would be $7.6M excluding DSU revaluation, ~+7% YoY), net income $2.3M ($0.06/sh), SG&A $38.2M (+10.6%), Q3 inventory $66.6M (+10.3%), free cash outflow $4.6M (improved from $6.0M), net debt $44.1M (down 5.9%) and net leverage ~1.9x; management also completed a $1.3M repurchase of 415,000 shares and remains focused on converting holiday traffic into sales while refining next‑year marketing mix.

Roots Corporation Financial Statement Overview

Summary
Mixed fundamentals: income statement remains weak with negative net income and margin pressure (Income Statement Score 45), partly offset by a manageable leverage profile (Balance Sheet Score 55) and improving free cash flow trends despite losses (Cash Flow Score 60).
Income Statement
45
Neutral
Balance Sheet
55
Neutral
Cash Flow
60
Neutral
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue273.02M262.92M262.67M272.12M273.83M240.51M
Gross Profit159.75M157.13M152.46M156.98M162.86M139.74M
EBITDA-5.83M-6.68M41.92M47.38M69.44M62.33M
Net Income-31.73M-33.44M1.84M6.69M22.76M13.08M
Balance Sheet
Total Assets318.33M329.04M369.86M391.89M393.70M390.32M
Cash, Cash Equivalents and Short-Term Investments7.53M34.02M28.03M31.92M34.16M9.17M
Total Debt122.71M119.88M124.88M137.16M148.92M172.27M
Total Liabilities174.40M169.51M179.04M203.85M207.65M226.14M
Stockholders Equity143.92M159.53M190.82M188.04M186.06M164.18M
Cash Flow
Free Cash Flow22.56M25.63M33.86M22.95M52.06M47.50M
Operating Cash Flow28.54M32.33M38.70M29.30M56.47M50.92M
Investing Cash Flow-5.99M-6.70M-5.13M-6.35M-4.41M-3.96M
Financing Cash Flow-20.35M-19.64M-37.45M-25.19M-27.06M-31.52M

Roots Corporation Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.05
Price Trends
50DMA
3.34
Positive
100DMA
3.28
Positive
200DMA
3.24
Positive
Market Momentum
MACD
0.20
Negative
RSI
70.05
Negative
STOCH
87.78
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:ROOT, the sentiment is Positive. The current price of 3.05 is below the 20-day moving average (MA) of 3.66, below the 50-day MA of 3.34, and below the 200-day MA of 3.24, indicating a bullish trend. The MACD of 0.20 indicates Negative momentum. The RSI at 70.05 is Negative, neither overbought nor oversold. The STOCH value of 87.78 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:ROOT.

Roots Corporation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
C$13.27B23.2129.12%26.51%172.52%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
C$13.91B23.5520.31%1.47%6.64%27.37%
58
Neutral
C$1.42B3.204.23%3.78%-54.87%
55
Neutral
C$97.60M30.61-0.06%-1.95%-102.54%
55
Neutral
C$10.09B16.3213.16%3.17%-0.13%13.73%
54
Neutral
C$156.86M14.11-21.42%4.87%-1195.39%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:ROOT
Roots Corporation
4.00
1.82
83.49%
TSE:GIL
Gildan Activewear
75.12
22.35
42.36%
TSE:RET
Reitmans (Canada)
2.18
-0.18
-7.63%
TSE:CTC
Canadian Tire
214.87
11.75
5.79%
TSE:GOOS
Canada Goose Holdings
14.61
4.82
49.23%
TSE:ATZ
Aritzia
114.13
75.55
195.83%

Roots Corporation Corporate Events

Business Operations and StrategyM&A Transactions
Roots Launches Strategic Review to Explore Value-Maximizing Options
Neutral
Mar 3, 2026
Roots Corporation has launched a review of strategic alternatives aimed at maximizing shareholder value, signaling potential changes to its ownership or structure while it continues to run its global lifestyle retail and e-commerce operations. The...
Business Operations and StrategyExecutive/Board Changes
Roots Names Rosie Pouzar Chief Commercial Officer to Drive Next Growth Phase
Positive
Feb 23, 2026
Roots Corporation has appointed Rosie Pouzar as Chief Commercial Officer, elevating her from her previous role as Head of Omnichannel Growth as the company sharpens its focus on scaling its premium outdoor lifestyle business. Management highlighte...
Business Operations and Strategy
Roots Signs 10-Year Logistics Deal with Metro Supply Chain to Boost Global Distribution
Positive
Jan 20, 2026
Roots Corporation has entered a 10-year strategic distribution partnership with Metro Supply Chain, Canada’s leading privately owned third-party logistics provider, under which Roots will shift its distribution operations from a company-run ...
Business Operations and StrategyFinancial Disclosures
Roots Corporation Reports Strong Q3 2025 Financial Results
Positive
Dec 10, 2025
Roots Corporation reported strong financial results for the third quarter of fiscal 2025, with a 6.8% increase in total sales compared to the previous year. The company’s growth was driven by enhanced marketing efforts and improved in-store ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 09, 2026