Sales Growth and Direct-to-Consumer Success
Q1 2025 sales totaled $40 million, a 6.7% increase from $37.5 million in Q1 2024. Direct-to-consumer sales reported a 14.1% comparable sales growth, driven by improved customer engagement and omnichannel capabilities.
Gross Margin Expansion
Gross margin expanded by 80 basis points, with a total gross profit of $24.6 million, up 11.2% from the previous year. This was due to improved product costs and reduced discounting.
Reduction in Adjusted EBITDA Losses
Adjusted EBITDA losses reduced by 16.8% year-over-year, excluding the DSU revaluation.
Successful Strategic Initiatives
Roots launched a new marketing strategy, a partnership with NCAA player Toby Fournier, and expanded its brand ambassador program, exceeding engagement expectations.
Increased Profitability in Partner and Other Segments
Despite a decline in sales, profitability in the Partner and Other segments improved by 7.8% year-over-year.
Share Repurchase Program
Repurchased 115,000 shares for total consideration of $0.3 million under the normal course issuer bid.