Strong Sales Growth
Q2 2025 sales of $50.8 million rose 6.3% year-over-year, driven by direct-to-consumer comparable sales growth of 17.8%.
Successful Product Launches
Launch of the Roam collection, incorporating proprietary breathing technology and enhancing versatility for travel, contributing to sales growth.
Brand Collaborations and Engagement
Executed brand collaborations with Molson Canadian and Canada Dry, driving demand and engagement and amplifying brand reach.
Gross Margin Expansion
Gross margins expanded 430 basis points year-over-year, reflecting improved sourcing strategy and markdown management.
Store Optimization Strategy
Improvements in store footprint with new openings and renovations leading to increased sales and enhanced brand experience.
Reduction in Adjusted EBITDA Losses
Adjusted EBITDA losses reduced by 47.9% excluding DSU revaluation impacts.
Healthy Balance Sheet
Net debt reduced by 6.5% to $38.1 million and improved cash flow metrics.