Sales Growth in Direct-to-Consumer Segment
Q4 2024 sales reached $110.8 million, a 2.4% increase year-over-year. Excluding the extra week in 2023, sales grew 4.5%. Direct-to-Consumer comparable sales increased by 7.5%.
Improvement in Gross Margin
Gross margin expanded by 270 basis points, leading to an adjusted EBITDA of $25.3 million, a 9.1% increase from last year.
Significant Reduction in Net Debt
Net debt ended at $7.3 million, a 56.7% reduction compared to 2023, marking the lowest net debt ever.
Strong Performance in Activewear Collection
Adults activewear collection sales rose more than 40% year-over-year.
Successful Marketing Campaigns
The Anything Roots, Everything Holiday campaign delivered strong results, improving earned media and organic social impressions.
Launch of Roots External Tempo Collection
The collection marked efforts to reconnect with Roots heritage, receiving notable attention with focus on Made in Canada handcrafted leather jackets.
Strategic Investments and Innovations
AI-driven inventory allocations, enhanced e-commerce capabilities, and strategic store renovations were implemented to improve customer experience.