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illumin Holdings (TSE:ILLM)
TSX:ILLM
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illumin Holdings (ILLM) AI Stock Analysis

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TSE:ILLM

illumin Holdings

(TSX:ILLM)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
C$1.00
▲(2.04% Upside)
illumin Holdings' overall stock score is primarily impacted by its weak financial performance and bearish technical indicators. The company's strategic pivots and leadership changes provide some optimism, but significant challenges in profitability and cash flow remain. The negative P/E ratio and lack of dividend yield further weigh on the valuation.
Positive Factors
Revenue Growth
The significant growth in Exchange service revenue indicates a successful strategic pivot and strengthens the company's market position in outcomes-based platforms.
Strategic Pivot
The strategic shift towards integrated platforms aligns with industry trends, enhancing competitive advantage and positioning for long-term growth.
Leadership Change
New leadership in sales can drive scalable growth and improve execution, leveraging experience to enhance market competitiveness.
Negative Factors
Profitability Challenges
Increasing net losses highlight ongoing profitability challenges, which could hinder the company's ability to invest in growth and innovation.
Managed Service Revenue Decline
The decline in Managed service revenue reflects market uncertainties and could impact overall revenue stability and diversification.
Gross Margin Decline
Decreasing gross margins indicate cost pressures and potential inefficiencies, which may affect long-term profitability and cash flow generation.

illumin Holdings (ILLM) vs. iShares MSCI Canada ETF (EWC)

illumin Holdings Business Overview & Revenue Model

Company Descriptionillumin Holdings Inc., a technology company, provides digital media solutions in the United States, Canada, Europe, Latin America, and internationally. The company offers a programmatic marketing platform that enables advertisers to connect with their audiences across online display, video, social, and mobile campaigns. Its platform also allows advertisers to manage their purchasing of online display advertising in real-time using programmatic ad buying. In addition, the company offers illumin, an advertising automation technology that provides planning, media buying, and omnichannel intelligence; and allows advertisers to map their consumer journey playbooks across screens and execute in real-time using programmatic technology. It serves Fortune 500 enterprises and small to mid-sized businesses. The company was formerly known as AcuityAds Holdings Inc. and changed its name to illumin Holdings Inc. in June 2023. illumin Holdings Inc. is headquartered in Toronto, Canada.
How the Company Makes MoneyIllumin Holdings generates revenue primarily through its equity stakes in its portfolio companies, which contribute earnings via product sales, subscription services, and licensing agreements. The company benefits from management fees charged to its subsidiaries and joint ventures, as well as profit-sharing arrangements based on performance metrics. Additionally, Illumin Holdings engages in strategic partnerships with industry leaders, which can lead to co-development projects and shared revenue opportunities. The diversification of its investments across high-growth sectors further mitigates risks and enhances overall profitability.

illumin Holdings Earnings Call Summary

Earnings Call Date:Nov 07, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The call highlighted strong growth in Exchange and adjusted Self service revenues, but these were offset by significant declines in Managed services and gross margins, alongside an increased net loss. The strategic pivot and leadership changes are promising, but challenges in Managed services and profitability remain substantial.
Q3-2025 Updates
Positive Updates
Exchange Service Revenue Surge
Exchange service revenue rose 103% year-over-year to $20.5 million, now representing 54% of total sales. This growth reflects the company's successful strategic pivot towards outcomes-based platforms.
Self Service Revenue Growth Adjusted for Client Exit
Self service revenue was $8.3 million, appearing flat due to a large client pause. Excluding this, the revenue grew by 15% for the quarter and 34% year-over-year, with 23 new clients onboarded.
Operational Restructuring and Cost Management
Implemented cost containment and restructuring initiatives to drive profitability and platform leverage, with operating expenses decreasing from $18 million in Q3 2024 to $17.5 million in Q3 2025.
New Leadership to Drive Growth
Appointment of Brian Garrigan as Chief Revenue Officer to lead global sales and drive scalable growth.
Negative Updates
Decline in Managed Service Revenue
Managed service revenue decreased significantly to $9.4 million from $17.8 million in Q3 2024, impacted by larger economic uncertainty and shifts in customer marketing spend.
Decreased Gross Profit and Margin
Gross profit for Q3 2025 was $14.4 million compared to $17.2 million in Q3 2024, with a gross margin decline from 47% to 38%, due to a shift in product mix and increased media-related costs.
Increased Net Loss
Net loss for Q3 2025 was $2.1 million, up from a net loss of $1.1 million in Q3 2024, due to lower adjusted EBITDA and higher depreciation, amortization, and severance expenses.
Company Guidance
During the third quarter of 2025, illumin Holdings reported a 5% year-over-year revenue increase to $38.2 million, primarily driven by a 103% surge in Exchange service revenue, which now comprises 54% of total sales at $20.5 million. Self service revenue was relatively stable at $8.3 million, representing 22% of total revenue; however, when excluding the impact of a large client who paused spending, Self service sales grew by 15% for the quarter and 34% year-over-year. Managed service revenue declined to $9.4 million due to market conditions impacting advertisers' willingness to market on a full-funnel basis. Gross profit for the quarter was $14.4 million, with a gross margin of 38%, down from 47% in the same period last year, influenced by a product mix shift. Operating expenses decreased slightly to $17.5 million, constituting 45.8% of revenue, while adjusted EBITDA was $0.2 million, a decline from $1.9 million in Q3 2024. The company reported a net loss of $2.1 million, attributed to lower adjusted EBITDA and higher depreciation, amortization, and severance expenses. Looking forward, illumin aims to scale its Exchange and Self service lines, focusing on product innovation and operational restructuring to drive profitability, with an emphasis on incrementality measurement and AI-powered optimization.

illumin Holdings Financial Statement Overview

Summary
illumin Holdings faces challenges in profitability and cash flow management, despite a stable balance sheet. The company needs to address operational inefficiencies and improve cash flow generation to enhance financial health.
Income Statement
45
Neutral
illumin Holdings has shown a slight revenue growth in the TTM period, but profitability metrics such as EBIT and EBITDA margins are negative, indicating operational challenges. The gross profit margin remains healthy, but the net profit margin is minimal, reflecting struggles in converting revenue into profit.
Balance Sheet
55
Neutral
The company's debt-to-equity ratio is low, suggesting a conservative leverage approach. However, the return on equity is very low, indicating inefficiencies in generating returns for shareholders. The equity ratio is stable, showing a solid capital structure.
Cash Flow
40
Negative
The cash flow situation is concerning, with negative free cash flow growth and a low free cash flow to net income ratio. Operating cash flow is positive but insufficient to cover net income effectively, indicating potential liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue148.44M140.39M126.32M121.04M122.03M104.89M
Gross Profit67.37M65.46M60.30M60.79M63.56M54.09M
EBITDA-5.55M323.00K-5.89M-665.00K19.01M15.75M
Net Income-4.65M867.00K-10.99M-754.00K11.75M3.69M
Balance Sheet
Total Assets106.79M125.82M116.89M141.65M149.83M72.43M
Cash, Cash Equivalents and Short-Term Investments48.27M55.95M55.45M85.94M102.21M22.64M
Total Debt5.26M6.26M7.99M10.87M11.01M17.15M
Total Liabilities34.36M46.79M36.20M38.52M36.77M40.38M
Stockholders Equity72.42M79.03M80.70M103.13M113.06M32.05M
Cash Flow
Free Cash Flow-4.49M4.18M-6.63M-2.05M17.37M13.98M
Operating Cash Flow3.98M10.13M-1.39M1.78M19.69M19.29M
Investing Cash Flow-8.47M-5.95M-5.24M-3.83M-2.33M-5.32M
Financing Cash Flow-3.76M-7.54M-22.99M-19.35M58.81M1.25M

illumin Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.98
Price Trends
50DMA
1.21
Negative
100DMA
1.49
Negative
200DMA
1.81
Negative
Market Momentum
MACD
-0.07
Negative
RSI
34.71
Neutral
STOCH
20.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:ILLM, the sentiment is Negative. The current price of 0.98 is below the 20-day moving average (MA) of 1.02, below the 50-day MA of 1.21, and below the 200-day MA of 1.81, indicating a bearish trend. The MACD of -0.07 indicates Negative momentum. The RSI at 34.71 is Neutral, neither overbought nor oversold. The STOCH value of 20.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:ILLM.

illumin Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
C$47.82M8.905.78%-0.34%-10.21%
67
Neutral
$224.65M9.6681.28%50.79%213.45%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
48
Neutral
C$15.74M-9.17-23.80%-2.43%40.00%
45
Neutral
C$57.29M-12.42-7.86%17.97%3.79%
40
Underperform
C$66.81M5.43%68.55%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:ILLM
illumin Holdings
0.98
-1.02
-51.00%
TSE:EQ
EQ Inc
0.96
-0.14
-12.73%
TSE:TBRD
Thunderbird Entertainment Group Inc
1.54
-0.23
-12.99%
TSE:PNC.A
Postmedia Ntwrk C J
1.08
-0.24
-18.18%
TSE:SPN
Snipp Interactive
0.06
-0.03
-33.33%
TSE:ZOMD
Zoomd Technologies
1.41
0.57
67.86%

illumin Holdings Corporate Events

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
illumin Holdings Reports Q3 2025 Financial Results with Strategic Shift
Positive
Nov 7, 2025

illumin Holdings reported a 5% year-over-year increase in third-quarter revenue to $38.2 million, driven by significant growth in Exchange service revenue. Despite a decrease in Managed service revenue due to market uncertainty, the company onboarded 23 new Self service clients, positioning itself for long-term growth. The company is shifting towards a scalable, technology-led revenue model with a focus on cash flow generation, appointing a new Chief Revenue Officer to aid in this transition. While facing challenges in Managed service, illumin is committed to platform innovation and sales execution to scale its Exchange and Self service offerings.

The most recent analyst rating on (TSE:ILLM) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on illumin Holdings stock, see the TSE:ILLM Stock Forecast page.

Financial Disclosures
illumin Holdings to Announce Q3 2025 Financial Results
Neutral
Oct 22, 2025

illumin Holdings Inc. announced it will release its third quarter 2025 financial results on November 7, 2025, before market open. A live webcast featuring CEO Simon Cairns and CFO Elliot Muchnik will follow, providing insights into the results and allowing for a Q&A session. This announcement is significant for investors and stakeholders as it provides an opportunity to understand the company’s financial health and strategic direction.

The most recent analyst rating on (TSE:ILLM) stock is a Hold with a C$1.50 price target. To see the full list of analyst forecasts on illumin Holdings stock, see the TSE:ILLM Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
illumin Holdings Unveils New Brand Identity and Platform Enhancements
Positive
Oct 7, 2025

illumin Holdings Inc. has launched a new brand identity and tagline, ‘See More. Achieve More.’, during Advertising Week in New York. This rebranding marks a significant transformation for the company, emphasizing its commitment to innovation and customer-centric solutions in the digital advertising industry. The company has enhanced its platform to offer faster campaign launches, streamlined workflows, and advanced forecasting tools, aiming to empower marketers and set a new standard in programmatic advertising.

The most recent analyst rating on (TSE:ILLM) stock is a Hold with a C$1.50 price target. To see the full list of analyst forecasts on illumin Holdings stock, see the TSE:ILLM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 08, 2025