Exchange Platform MomentumA rapid shift toward the Exchange indicates successful execution of an outcomes-based platform strategy. Higher Exchange share can drive stronger take-rates, scalable transaction volumes, and network effects, supporting more predictable, platform-driven revenue and long-term operational leverage.
Conservative Capital StructureLow leverage provides durable financial flexibility to fund product development, M&A or restructuring without pressuring cash flows. A solid equity ratio reduces insolvency risk and gives management runway to execute strategic pivots or absorb cyclical ad-market downturns.
Self-Service Revenue GrowthExpanding self-service adoption and new client adds point to a more scalable, higher-margin revenue mix over time. Diversified, programmatic self-service demand reduces single-client concentration and supports recurring platform usage, improving topline resilience and lifetime value.