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Snipp Interactive Inc (TSE:SPN)
:SPN
Canadian Market
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Snipp Interactive (SPN) AI Stock Analysis

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Snipp Interactive

(SPN)

Rating:56Neutral
Price Target:
C$0.00
▼(-100.00%Downside)
The overall stock score reflects a balanced view where financial performance and recent corporate events are the most significant factors. While financials show mixed results, positive corporate developments and stable technical indicators provide support. However, valuation concerns due to negative earnings limit the score.

Snipp Interactive (SPN) vs. iShares MSCI Canada ETF (EWC)

Snipp Interactive Business Overview & Revenue Model

Company DescriptionSnipp Interactive Inc., a loyalty and promotions company, focuses on developing marketing engagement platforms in the United States, Canada, Ireland, and internationally. Its solutions include shopper marketing promotions, loyalty, rewards, rebates, and receipt processing. The company also engages in designing, executing, and promoting marketing programs. Snipp Interactive Inc. offers SnippCheck, a mobile receipt processing solution that allows brands to execute purchase-based promotions and loyalty programs; SnippWin, a promotion and sweepstakes platform provides various promotions from contests and simple sweepstakes to instant win programs and tiered, multi-level games; and SnippLoyalty, a solution that allows clients to deploy from simple punch-card programs to points-based loyalty programs with rewards stores. It also provides SnippRewards, a rewards platform that offers various rewards, including movie tickets, PayPal, and other money back mechanisms; and SnippInsights Data Analytics, a tool that collects and unifies data across all the programs that clients run on the snipp platform. In addition, the company offers SnippRebates, a SaaS platform that allows brands to set up and manage single-instance or cross-portfolio rebates; and SnippRx, a solution that allows medical practitioners to distribute incentives like coupons and pay-no-more cards direct to patients via text or email. It serves advertising agencies, brands and related marketing, and promotions agencies. Snipp Interactive Inc. was founded in 2007 and is headquartered in Vancouver, Canada.
How the Company Makes MoneySnipp Interactive generates revenue primarily through its software-as-a-service (SaaS) model, where clients pay subscription fees to access its marketing platform and services. The company also earns money from professional services provided to clients, such as campaign management and customization of marketing solutions. Additionally, Snipp Interactive may have partnerships with brands and agencies that drive further business opportunities, though specific partnerships are not detailed here. The company's ability to innovate and adapt to changing market trends plays a crucial role in maintaining and growing its revenue streams.

Snipp Interactive Earnings Call Summary

Earnings Call Date:Jun 02, 2025
(Q4-2024)
|
% Change Since: 0.00%|
Next Earnings Date:Sep 02, 2025
Earnings Call Sentiment Positive
The call highlighted significant achievements in profitability, margin improvement, and strategic growth initiatives, despite a notable revenue decline and temporary trading suspension. The company's strong financial position and strategic partnerships position it well for future growth.
Q4-2024 Updates
Positive Updates
Record EBITDA Achievement
Snipp Interactive delivered the highest annual and quarterly EBITDA in the company's history for the fourth quarter of 2024, reaching $703,000 for the year, a major improvement from a $1.91 million loss in 2023.
Gross Margin Improvement
Gross margin for the year expanded to 61%, up from 31% in 2023. In Q4, gross margin was 62%, up from 39% in the same quarter last year.
International Expansion Success
Snipp continued to expand internationally, with significant progress in Europe, including new contracts with Colgate Palmolive and Hikoki Group across multiple countries.
Strong Backlog and Cash Position
Bookings backlog at year-end stood at $17.3 million, up 30% compared to the end of 2023. The company ended the year with $3.7 million in cash and remains debt-free.
Strategic Partnerships and New Contracts
Snipp signed a major contract with one of the world's largest food and beverage companies, and expanded its financial media network in partnership with Bank of America.
Negative Updates
Revenue Decline
Revenue for fiscal 2024 was $22.89 million, down 25% from 2023. Revenue for Q4 totaled $6.83 million, down 14% from Q4 last year. The decline was due to the planned exit of a single low-margin legacy contract.
Delayed Audit Filing and Trading Suspension
The company's audit filing was delayed due to a last-minute IT systems test by the auditor, resulting in a temporary trading suspension. The company expects to resume trading on May 20, 2025.
Company Guidance
During the Snipp Interactive Fourth Quarter and Full Fiscal Year 2024 Earnings Conference Call, several key metrics and strategic insights were shared. The company reported a revenue of $22.89 million for fiscal year 2024, representing a 25% decrease from 2023, largely due to the planned exit from a low-margin legacy contract. However, core revenue demonstrated a healthy 28% CAGR over the last three years. Notably, Snipp achieved record EBITDA of $703,000 for the year, a significant improvement from a $1.91 million loss in 2023, with a Q4 EBITDA of $582,000. Gross margins also improved, reaching 61% for the year and 62% in Q4. The company's bookings backlog increased by 30% to $17.3 million. Despite a temporary trading halt due to a delayed audit filing, Snipp remains debt-free with $3.7 million in cash. Strategic achievements included a major contract with a global food and beverage company and ongoing expansion efforts in Europe. Looking ahead, Snipp is focused on leveraging its platform for sustainable growth, supported by a strong pipeline and client momentum. The company is also investing in new products and talent to scale its operations, all while navigating potential market uncertainties.

Snipp Interactive Financial Statement Overview

Summary
Snipp Interactive shows mixed financial health with challenges in profitability and revenue consistency, but improvements in cash flow and low leverage provide some stability.
Income Statement
45
Neutral
Snipp Interactive has faced challenges with profitability, as evidenced by recurring negative net income over multiple years. While revenue growth has been inconsistent, with a notable decline in recent years, the gross profit margin has shown some improvement. The company continues to struggle with negative EBIT and EBITDA margins, indicating operational inefficiencies and expenses surpassing revenue.
Balance Sheet
55
Neutral
The balance sheet reflects moderate stability with a favorable debt-to-equity ratio due to low total debt levels. Stockholders' equity has decreased, impacting the equity ratio negatively. Despite these challenges, the company maintains a reasonable cash position, providing some buffer against financial risks.
Cash Flow
60
Neutral
Snipp Interactive's cash flow statement highlights improvement in operating cash flow, transitioning from negative to positive in the latest year. Free cash flow has also shown recovery, but remains volatile. The positive operating cash flow to net income ratio suggests better cash generation relative to reported earnings.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue22.73M30.55M24.66M15.28M8.69M
Gross Profit2.82M591.87K2.51M3.07M1.17M
EBITDA-184.81K-2.27M-827.47K1.03M327.43K
Net Income-1.01M-3.38M-1.39M2.13M-1.32M
Balance Sheet
Total Assets15.21M13.43M15.50M7.45M6.27M
Cash, Cash Equivalents and Short-Term Investments3.70M4.14M5.55M1.74M1.92M
Total Debt495.66K526.53K0.000.00294.40K
Total Liabilities8.90M7.00M6.16M3.89M4.79M
Stockholders Equity6.31M6.43M9.34M3.56M1.48M
Cash Flow
Free Cash Flow767.25K-2.69M-868.81K224.64K695.21K
Operating Cash Flow2.00M-1.40M19.33K1.02M1.47M
Investing Cash Flow-1.23M-1.29M-877.81K-1.10M-777.72K
Financing Cash Flow231.62K-14.84K5.07M19.63K294.40K

Snipp Interactive Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.07
Price Trends
50DMA
0.07
Positive
100DMA
0.07
Negative
200DMA
0.08
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
50.55
Neutral
STOCH
44.44
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:SPN, the sentiment is Positive. The current price of 0.07 is above the 20-day moving average (MA) of 0.07, above the 50-day MA of 0.07, and below the 200-day MA of 0.08, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 50.55 is Neutral, neither overbought nor oversold. The STOCH value of 44.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:SPN.

Snipp Interactive Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
TSSPN
56
Neutral
C$19.46M-0.29%-11.74%99.29%
51
Neutral
AU$1.60B2.48-31.50%3.04%16.21%-7.40%
TSADX
39
Underperform
C$1.33M18.87%29.37%-5.43%
TSENA
C$25.99M
52
Neutral
$18.92M-549.30%-8.04%4.04%
TSEQ
42
Neutral
C$67.51M-451.55%-1.01%84.17%
TSGKO
38
Underperform
C$3.36M-756.97%-100.00%58.95%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:SPN
Snipp Interactive
0.07
>-0.01
-12.50%
TSE:ADX
Advantex Marketing International
0.01
0.00
0.00%
TSE:ENA
Enablence Technologies
1.24
-0.46
-27.06%
TSE:EQ
EQ Inc
0.97
-0.15
-13.39%
TSE:GKO
Geekco Technologies Corporation Class A
0.04
-0.02
-33.33%
TSE:LSPK
LifeSpeak
0.32
-0.08
-20.00%

Snipp Interactive Corporate Events

Business Operations and Strategy
Snipp Interactive to Host LinkedIn Live on B2B Loyalty Strategies
Neutral
Jul 17, 2025

Snipp Interactive Inc. is hosting a LinkedIn Live event titled ‘Beyond the Transaction: How to Power Loyalty in the Trades’ on July 23, 2025. The session will focus on developing continuous loyalty strategies for B2B brands, emphasizing the importance of data-driven programs for partner engagement. The event will feature industry experts discussing effective channel loyalty and incentive programs, aiming to enhance long-term partner success.

Business Operations and Strategy
Snipp Interactive Secures Major Contract and Engages Market Maker
Positive
Jun 25, 2025

Snipp Interactive has secured a significant six-figure contract with a major North American satellite TV provider, marking a substantial step in its expansion within the media and entertainment industry. This contract involves managing the client’s loyalty sweepstakes program, leveraging Snipp’s advanced capabilities in AI-powered personalization and fraud prevention. Additionally, Snipp has engaged Independent Trading Group to provide market-making services to enhance the liquidity of its shares, further solidifying its position in the market.

Delistings and Listing ChangesRegulatory Filings and Compliance
Snipp Interactive Resumes Trading on TSX Venture Exchange
Positive
Jun 11, 2025

Snipp Interactive Inc. announced the revocation of a cease trade order by the British Columbia Securities Commission, allowing its shares to resume trading on the TSX Venture Exchange. This development marks a significant step for Snipp, potentially enhancing its market position and reassuring stakeholders about its operational stability.

Financial Disclosures
Snipp Interactive Reports Strong Q1 2025 Financial Results
Positive
Jun 2, 2025

Snipp Interactive reported a strong start to 2025 with a 37% increase in Q1 revenue, reaching $6.4 million compared to the previous year. The company achieved a gross margin of 60% and a positive EBITDA of $0.3 million, marking its fourth consecutive quarter of positive EBITDA. The bookings backlog grew by 16% to $17.9 million, and the company remains debt-free with $5.8 million in cash. These results indicate a strengthening financial foundation and highlight the growing demand for Snipp’s solutions, positioning the company for future growth despite potential macroeconomic challenges.

Executive/Board ChangesFinancial DisclosuresRegulatory Filings and Compliance
Snipp Interactive Reports Strong Financial Growth and Management Changes
Positive
May 16, 2025

Snipp Interactive reported significant financial improvements for Q4 and Fiscal 2024, with a 22% adjusted revenue growth and a gross margin increase to 61%. The company achieved a positive EBITDA of $703,494, marking a substantial turnaround from the previous year’s negative EBITDA. Snipp also announced management changes, with Malcolm Davidson appointed as Interim CFO, and plans to address a Failure to File Cease Trade Order due to delayed financial filings.

Financial DisclosuresRegulatory Filings and Compliance
Snipp Interactive Delays Fiscal 2024 Financial Statement Filing
Neutral
May 3, 2025

Snipp Interactive Inc. announced a delay in filing its audited financial statements for the fiscal year ending December 31, 2024, due to ongoing testing of its transactions and IT controls by auditors. Despite the delay, the company remains operationally strong, continues to execute its strategy, and anticipates completing the filings by May 15, 2025. The delay is not expected to impact Snipp’s business performance or customer relationships.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 18, 2025