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Snipp Interactive Inc (TSE:SPN)
:SPN
Canadian Market

Snipp Interactive (SPN) AI Stock Analysis

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TSE:SPN

Snipp Interactive

(SPN)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
C$0.04
▼(-20.00% Downside)
The score is held back primarily by weak and inconsistent profitability with negative free cash flow, despite improving revenue and a sharp gross margin step-up. Technicals are mildly bearish (below key longer-term moving averages with negative MACD), and valuation signals elevated risk due to losses and no stated dividend yield.
Positive Factors
Gross margin improvement and revenue growth
A sharp step-up in gross margin to ~70% alongside 5.5% TTM revenue growth signals materially improved unit economics and pricing or mix benefits. Sustained high gross margins on a scalable promotions platform support durable profitability upside as revenue scales and fixed costs leverage down.
Conservative leverage / balance-sheet flexibility
Very low debt relative to equity provides financial flexibility to invest in product development, marketing or tuck‑in M&A without undue interest burden. A conservative capital structure reduces bankruptcy risk and supports multi‑period strategy execution through industry cycles.
Positive operating cash flow
Positive operating cash flow indicates the core promotions and loyalty platform can generate cash from client activity despite reported losses. Reliable cash generation supports reinvestment in product and client success functions, and reduces dependency on external funding if sustained.
Negative Factors
Negative net and operating profitability
Persistent negative net and EBIT margins mean the company is not yet converting revenue into sustainable profits. Even with strong gross margins, elevated operating expenses or scale inefficiencies threaten long‑term shareholder returns unless management demonstrably controls costs or grows revenue faster.
Negative free cash flow and declining FCF
Negative and deteriorating free cash flow shows that operational cash generation is insufficient once investments and working capital are accounted for. Over months this can force reliance on external financing, constrain strategic spending, and increase dilution or leverage risk if not reversed.
Negative return on equity and inconsistent profits
ROE of about -18.7% and a history of volatile profits imply the company’s capital base is not producing acceptable returns. This structural underperformance signals deeper issues with pricing, client economics or cost structure that must be addressed for sustainable long‑term value creation.

Snipp Interactive (SPN) vs. iShares MSCI Canada ETF (EWC)

Snipp Interactive Business Overview & Revenue Model

Company DescriptionSnipp Interactive (SPN) is a technology company specializing in providing marketing solutions that enhance consumer engagement and brand loyalty. Operating primarily in the digital marketing sector, Snipp offers a range of services including mobile marketing, promotional campaigns, and data analytics. The company's core products include its proprietary platforms that enable brands to run interactive marketing campaigns and track consumer interaction across various channels.
How the Company Makes MoneySnipp Interactive generates revenue through multiple streams, primarily by providing its digital marketing solutions to brands and agencies. The company earns money through subscription fees for its platforms, performance-based marketing campaigns, and the sale of data analytics services. Additionally, Snipp has formed strategic partnerships with various brands, allowing it to expand its market reach and offer bundled services. The effectiveness of its technology in driving consumer engagement contributes to repeat business and long-term contracts, further solidifying its financial stability.

Snipp Interactive Earnings Call Summary

Earnings Call Date:May 16, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:May 05, 2026
Earnings Call Sentiment Positive
The call highlighted significant achievements in profitability, margin improvement, and strategic growth initiatives, despite a notable revenue decline and temporary trading suspension. The company's strong financial position and strategic partnerships position it well for future growth.
Q4-2024 Updates
Positive Updates
Record EBITDA Achievement
Snipp Interactive delivered the highest annual and quarterly EBITDA in the company's history for the fourth quarter of 2024, reaching $703,000 for the year, a major improvement from a $1.91 million loss in 2023.
Gross Margin Improvement
Gross margin for the year expanded to 61%, up from 31% in 2023. In Q4, gross margin was 62%, up from 39% in the same quarter last year.
International Expansion Success
Snipp continued to expand internationally, with significant progress in Europe, including new contracts with Colgate Palmolive and Hikoki Group across multiple countries.
Strong Backlog and Cash Position
Bookings backlog at year-end stood at $17.3 million, up 30% compared to the end of 2023. The company ended the year with $3.7 million in cash and remains debt-free.
Strategic Partnerships and New Contracts
Snipp signed a major contract with one of the world's largest food and beverage companies, and expanded its financial media network in partnership with Bank of America.
Negative Updates
Revenue Decline
Revenue for fiscal 2024 was $22.89 million, down 25% from 2023. Revenue for Q4 totaled $6.83 million, down 14% from Q4 last year. The decline was due to the planned exit of a single low-margin legacy contract.
Delayed Audit Filing and Trading Suspension
The company's audit filing was delayed due to a last-minute IT systems test by the auditor, resulting in a temporary trading suspension. The company expects to resume trading on May 20, 2025.
Company Guidance
During the Snipp Interactive Fourth Quarter and Full Fiscal Year 2024 Earnings Conference Call, several key metrics and strategic insights were shared. The company reported a revenue of $22.89 million for fiscal year 2024, representing a 25% decrease from 2023, largely due to the planned exit from a low-margin legacy contract. However, core revenue demonstrated a healthy 28% CAGR over the last three years. Notably, Snipp achieved record EBITDA of $703,000 for the year, a significant improvement from a $1.91 million loss in 2023, with a Q4 EBITDA of $582,000. Gross margins also improved, reaching 61% for the year and 62% in Q4. The company's bookings backlog increased by 30% to $17.3 million. Despite a temporary trading halt due to a delayed audit filing, Snipp remains debt-free with $3.7 million in cash. Strategic achievements included a major contract with a global food and beverage company and ongoing expansion efforts in Europe. Looking ahead, Snipp is focused on leveraging its platform for sustainable growth, supported by a strong pipeline and client momentum. The company is also investing in new products and talent to scale its operations, all while navigating potential market uncertainties.

Snipp Interactive Financial Statement Overview

Summary
Revenue rose 5.5% TTM and gross margin improved to ~70%, but profitability remains weak (negative net and EBIT margins) with only slightly positive EBITDA. Cash generation is mixed with positive operating cash flow but negative free cash flow, and returns on equity are negative despite low leverage.
Income Statement
44
Neutral
TTM (Trailing-Twelve-Months) revenue grew 5.5% and gross margin improved sharply to ~70%, signaling better unit economics and/or mix. However, profitability remains weak: net margin is still negative (~-4.5%) and EBIT is negative, with EBITDA only slightly positive (~0.4% margin). Results have also been volatile over time (profitable in 2021, losses in most subsequent years), which lowers confidence in earnings quality and consistency.
Balance Sheet
71
Positive
Leverage appears conservative, with low debt relative to equity in TTM (debt-to-equity ~0.09), providing balance-sheet flexibility. Total assets and equity have grown versus earlier years, supporting scale. The key weakness is ongoing negative returns on equity in TTM (ROE ~-18.7%), indicating the capital base is not currently generating profits despite modest leverage.
Cash Flow
46
Neutral
TTM operating cash flow is positive (~$0.54M), showing some cash-generation capability despite losses. However, free cash flow is negative in TTM (~-$0.66M) and has declined versus the prior annual period, implying reinvestment needs and/or working-capital pressure are consuming cash. Cash conversion is mixed across years (notably negative operating cash flow in 2023), pointing to uneven cash flow reliability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue25.89M22.73M30.55M24.66M15.28M8.69M
Gross Profit18.11M2.82M591.87K2.51M3.07M1.17M
EBITDA114.50K-184.81K-2.27M-827.47K1.03M327.43K
Net Income-1.17M-1.01M-3.38M-1.39M2.13M-1.32M
Balance Sheet
Total Assets21.43M15.21M13.43M15.50M7.45M6.27M
Cash, Cash Equivalents and Short-Term Investments5.38M4.72M4.14M5.55M1.74M1.92M
Total Debt656.75K495.66K526.53K0.000.00294.40K
Total Liabilities14.06M8.90M7.00M6.16M3.89M4.79M
Stockholders Equity7.37M6.31M6.43M9.34M3.56M1.48M
Cash Flow
Free Cash Flow-664.58K767.25K-2.69M-868.81K224.64K695.21K
Operating Cash Flow540.67K2.00M-1.40M19.33K1.02M1.47M
Investing Cash Flow-1.42M-1.23M-1.29M-877.81K-1.10M-777.72K
Financing Cash Flow-44.22K231.62K-14.84K5.07M19.63K294.40K

Snipp Interactive Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.05
Price Trends
50DMA
0.05
Negative
100DMA
0.05
Negative
200DMA
0.06
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
39.67
Neutral
STOCH
>-0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:SPN, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.05, and below the 200-day MA of 0.06, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 39.67 is Neutral, neither overbought nor oversold. The STOCH value of >-0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:SPN.

Snipp Interactive Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
C$56.46M68.259.46%32.71%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
C$13.36M61.332.70%4.42%-53.42%
50
Neutral
C$10.99M-6.45-22.44%1.45%19.48%
44
Neutral
C$66.11M-45.025.43%68.55%
42
Neutral
C$14.90M-4.38-341.84%27.76%-0.37%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:SPN
Snipp Interactive
0.04
-0.05
-52.94%
TSE:EQ
EQ Inc
0.95
-0.12
-11.21%
TSE:IQ
Airiq Inc
0.46
0.12
33.33%
TSE:LPS
Legend Power Systems
0.11
-0.11
-50.00%
TSE:KDOZ
Kidoz Inc
0.43
0.22
104.76%
TSE:SPAI
EYEFI Group Technologies Inc
0.95
0.73
331.82%

Snipp Interactive Corporate Events

Business Operations and StrategyExecutive/Board ChangesPrivate Placements and FinancingShareholder Meetings
Snipp Interactive Wins Strong Shareholder Backing for Governance and Financing Flexibility
Positive
Jan 13, 2026

Snipp Interactive Inc. reported that shareholders approved all items at its January 9 annual general and special meeting, including the re-election of four directors and the appointment of RSM Canada LLP as auditor, while fixing the board size at five. Investors also endorsed an amended fixed number stock option plan, the creation of two control persons tied to a potential secured convertible debenture financing, and a potential share consolidation, signaling strong shareholder support for the company’s capital structure flexibility and strategic financing options as it pursues growth in the loyalty and promotions market.

The most recent analyst rating on (TSE:SPN) stock is a Hold with a C$0.05 price target. To see the full list of analyst forecasts on Snipp Interactive stock, see the TSE:SPN Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Snipp Interactive Reports Q3 2025 Financial Results Amid Strategic Expansion
Neutral
Dec 2, 2025

Snipp Interactive reported a 13% decline in Q3 2025 revenue compared to the previous year, with operating expenses also decreasing by 12%. Despite the revenue drop, the company achieved a higher gross margin and positive operating cash flow, reflecting strategic adjustments to market volatility. The company’s deferred revenue increased, indicating strong client confidence, and its strategic partnership for the Snipp Financial Media network is expanding, with over 500 offers live and a national rollout planned.

The most recent analyst rating on (TSE:SPN) stock is a Hold with a C$0.05 price target. To see the full list of analyst forecasts on Snipp Interactive stock, see the TSE:SPN Stock Forecast page.

Business Operations and Strategy
Snipp Interactive Wins $745,560 Contract for Pet Care Loyalty Program
Positive
Nov 12, 2025

Snipp Interactive has secured a $745,560 contract to develop a specialized loyalty program for a global CPG company’s pet care brand. This program targets professional pet trainers, breeders, and handlers, offering rewards and educational resources to enhance brand engagement. The contract win underscores Snipp’s expertise in digital marketing and loyalty solutions, as the client transitions from a long-standing provider to Snipp’s advanced platform. This partnership highlights Snipp’s capabilities in machine learning and AI-powered fraud monitoring, which are expected to optimize the program’s effectiveness and security.

Business Operations and Strategy
Snipp Interactive Secures $1.3 Million Contract Extension for Loyalty Programs
Positive
Nov 4, 2025

Snipp Interactive has secured a US$1.3 million contract to extend its loyalty program services for a leading FMCG company in the U.S. until September 2028. This contract renewal underscores Snipp’s growing influence in the CPG and FMCG sectors, as it continues to provide scalable and secure loyalty solutions that enhance consumer engagement. The company’s SnippLoyalty platform integrates seamlessly with the client’s digital ecosystem, offering robust backend support and AI-powered fraud detection, which further solidifies its position as a trusted partner in the industry.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 04, 2026