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VerticalScope Holdings, Inc. (TSE:FORA)
TSX:FORA
Canadian Market
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VerticalScope Holdings (FORA) AI Stock Analysis

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TSE:FORA

VerticalScope Holdings

(TSX:FORA)

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Neutral 50 (OpenAI - 4o)
Rating:50Neutral
Price Target:
C$3.00
▼(-9.09% Downside)
VerticalScope Holdings' overall stock score reflects a mixed outlook. The most significant factors include strong cash flow generation and strategic initiatives in AI and e-commerce, which are offset by declining revenue and profitability challenges. Technical indicators suggest bearish momentum, and valuation metrics highlight the need for improved profitability. The company's strategic focus on AI and e-commerce provides a potential path for future growth.
Positive Factors
E-commerce Revenue Growth
The significant growth in e-commerce revenue indicates successful strategic expansion and diversification, enhancing long-term revenue potential.
AI Initiatives
AI initiatives are expected to drive operational efficiency and user engagement, positioning the company for future growth in a tech-driven market.
Strong Liquidity Position
A strong liquidity position provides financial flexibility for strategic investments and potential M&A, supporting long-term growth objectives.
Negative Factors
Declining Revenue
A significant decline in revenue and user engagement may indicate challenges in maintaining market position and monetization effectiveness.
Programmatic Advertising Challenges
Declining programmatic ad revenue suggests difficulties in adapting to changes in digital ad markets, impacting overall revenue streams.
Net Profitability Issues
Ongoing net losses highlight challenges in achieving profitability, which could affect long-term financial sustainability and investor confidence.

VerticalScope Holdings (FORA) vs. iShares MSCI Canada ETF (EWC)

VerticalScope Holdings Business Overview & Revenue Model

Company DescriptionVerticalScope Holdings (FORA) is a digital media and technology company that specializes in building and managing online communities. The company operates a diverse portfolio of websites and forums, primarily focused on topics such as automotive, sports, technology, and lifestyle. VerticalScope aims to connect enthusiasts and consumers with valuable content, resources, and services in niche markets, leveraging user-generated content and community engagement to drive traffic and interaction across its platforms.
How the Company Makes MoneyVerticalScope generates revenue primarily through advertising, which includes display ads, sponsored content, and affiliate marketing partnerships. The company monetizes its extensive user base and high-traffic websites by offering targeted advertising solutions to brands looking to reach specific audiences. Additionally, VerticalScope may engage in strategic partnerships with businesses that align with its community interests, enhancing revenue streams through collaborative marketing efforts. The company also benefits from data analytics, allowing it to optimize ad placements and improve engagement, which in turn boosts revenue potential.

VerticalScope Holdings Earnings Call Summary

Earnings Call Date:Nov 05, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 11, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong improvements in user engagement, e-commerce growth, and financial metrics like adjusted EBITDA and cash flow. However, challenges were noted in declining programmatic advertising revenue and an overall decrease in total revenue compared to the previous year. Despite these challenges, the company is optimistic about future growth opportunities, particularly in AI-driven initiatives and e-commerce.
Q3-2025 Updates
Positive Updates
Increase in Monthly Active Users (MAU) in Q4
MAUs surpassed 90 million in October, up from 83 million in Q3, with a 60% increase in direct users over the last year.
E-commerce Revenue Growth
E-commerce revenue grew by 40% year-over-year, primarily due to the acquisition of Ritual, with a significant increase in ARPU by 106%.
Adjusted EBITDA Improvement
Adjusted EBITDA improved by 45% over Q2, with margins exceeding 40% and free cash flow conversion growing to 94%.
AI Initiatives and Product Innovations
Introduction and expansion of AI tools such as Fora Frank and AI prospecting tools, leading to increased engagement and operational gains.
Strong Balance Sheet and Liquidity Position
Total liquidity of $68.4 million with a net leverage of 1.24x, providing flexibility for growth and M&A opportunities.
Negative Updates
Decline in Revenue Compared to Last Year
Revenue declined by 17% year-over-year due to a 32% decrease in MAU and a $4.1 million decline in programmatic advertising revenue.
Challenges with Programmatic Advertising
Programmatic advertising revenue was down 25% year-over-year, significantly impacting overall digital advertising revenue.
Net Loss for the Quarter
A net loss of $400,000 was reported, compared to a net income of $1.2 million in the prior year, due to lower revenue.
Company Guidance
During the Q3 2025 earnings call, VerticalScope Holdings provided guidance highlighting several key metrics. The company reported an average of 83 million monthly active users (MAUs) in Q3, a decline from last year but noted a promising start to Q4 with MAUs surpassing 90 million in October. Revenue for the quarter was $14.7 million, a 17% decrease year-over-year due to a drop in programmatic ad revenue linked to search traffic, while direct advertising saw a 3% increase. E-commerce revenue grew by 40%, largely due to the acquisition of Ritual. The company's ARPU increased by 21% from the previous year, driven by a 10% rise in digital advertising ARPU and a significant 106% increase in e-commerce ARPU. Adjusted EBITDA improved by 45% over the previous quarter, with margins exceeding 40% and a free cash flow conversion rate of 94%. The call emphasized the company's strategic focus on AI integration, direct user engagement, and data licensing opportunities, with an optimistic outlook for sustained growth through these initiatives. The management reaffirmed its full-year guidance, underscoring a disciplined approach to capital allocation and potential M&A activity aimed at enhancing AI capabilities.

VerticalScope Holdings Financial Statement Overview

Summary
VerticalScope Holdings shows a mixed financial performance. Strong gross profit margins and positive cash flow generation are offset by declining revenue growth and negative net profitability. The balance sheet reflects moderate leverage, but negative return on equity indicates challenges in generating shareholder value.
Income Statement
45
Neutral
VerticalScope Holdings shows a mixed performance in its income statement. The company has experienced a decline in revenue growth with a negative growth rate of -3.16% in the TTM period. Gross profit margin is relatively strong at 68.84%, indicating efficient cost management. However, the net profit margin is negative at -2.13%, reflecting ongoing profitability challenges. EBIT and EBITDA margins are modest at 5.30% and 31.45%, respectively, suggesting some operational efficiency but insufficient to drive net profitability.
Balance Sheet
50
Neutral
The balance sheet of VerticalScope Holdings indicates moderate financial stability. The debt-to-equity ratio stands at 0.53, showing a manageable level of leverage. However, the return on equity is negative at -1.77%, pointing to challenges in generating returns for shareholders. The equity ratio is not directly provided, but the company maintains a reasonable balance between debt and equity.
Cash Flow
60
Neutral
Cash flow analysis reveals a positive trajectory with a 4.22% growth in free cash flow. The operating cash flow to net income ratio is strong at 2.99, indicating good cash generation relative to net income. The free cash flow to net income ratio is 0.65, suggesting that a significant portion of net income is converted into free cash flow, which is a positive sign for liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue65.75M69.05M60.90M80.49M65.76M56.92M
Gross Profit51.41M40.96M34.22M45.67M38.95M35.46M
EBITDA17.72M23.68M18.55M14.71M440.34K23.77M
Net Income-3.66M-15.86K-4.95M-24.77M-12.26M-1.51M
Balance Sheet
Total Assets134.14M132.41M152.95M177.56M217.03M87.68M
Cash, Cash Equivalents and Short-Term Investments8.14M5.19M6.02M8.77M20.49M4.60M
Total Debt46.27M40.82M61.52M61.64M84.06M104.70M
Total Liabilities56.49M49.72M72.27M96.06M120.79M110.23M
Stockholders Equity77.64M82.69M80.69M81.50M96.24M-22.54M
Cash Flow
Free Cash Flow14.99M22.61M13.25M10.92M-4.09M9.39M
Operating Cash Flow22.28M24.77M15.51M20.64M19.60M14.10M
Investing Cash Flow-11.33M-2.13M-17.07M-9.66M-87.76M-3.45M
Financing Cash Flow-9.05M-23.38M-1.13M-22.47M84.40M-11.19M

VerticalScope Holdings Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price3.30
Price Trends
50DMA
3.39
Negative
100DMA
3.48
Negative
200DMA
5.13
Negative
Market Momentum
MACD
-0.11
Negative
RSI
50.23
Neutral
STOCH
92.80
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:FORA, the sentiment is Neutral. The current price of 3.3 is above the 20-day moving average (MA) of 3.29, below the 50-day MA of 3.39, and below the 200-day MA of 5.13, indicating a neutral trend. The MACD of -0.11 indicates Negative momentum. The RSI at 50.23 is Neutral, neither overbought nor oversold. The STOCH value of 92.80 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:FORA.

VerticalScope Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$224.65M9.6681.28%50.79%213.45%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
C$30.98M-3.32-22.90%45.36%-200.67%
50
Neutral
C$81.65M-15.72-6.82%-4.04%-297.93%
41
Neutral
$9.55M-0.07-183.15%-53.67%-127.21%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:FORA
VerticalScope Holdings
3.30
-6.65
-66.83%
TSE:PNC.A
Postmedia Ntwrk C J
1.08
-0.24
-18.18%
TSE:EGLX
Enthusiast Gaming Holdings
0.06
-0.09
-60.00%
TSE:ZOMD
Zoomd Technologies
1.41
0.57
67.86%
TSE:OAM
OverActive Media Corp
0.30
0.01
3.45%
TSE:MIM
MiMedia Holdings Inc
0.34
0.10
41.67%

VerticalScope Holdings Corporate Events

VerticalScope’s Earnings Call: Growth Amidst Challenges
Nov 7, 2025

VerticalScope Holdings, Inc. recently held its earnings call, revealing a mixed sentiment among stakeholders. While the company celebrated significant strides in user engagement and e-commerce growth, it also faced challenges with declining programmatic advertising revenue and an overall drop in total revenue compared to the previous year. Despite these hurdles, the company remains optimistic about future growth, particularly in AI-driven initiatives and e-commerce expansions.

Business Operations and StrategyFinancial Disclosures
VerticalScope Achieves Strong Sequential Growth in Q3 2025
Positive
Nov 6, 2025

VerticalScope Holdings Inc. reported significant sequential growth in key financial metrics for Q3 2025, including a 21% year-over-year increase in ARPU and a 45% sequential rise in Adjusted EBITDA. Despite a 17% year-over-year revenue decline due to lower MAU, the company saw improvements in monetization and traffic sources, particularly through AI-driven initiatives like the AI-powered community assistant, Fora Frank. The company also achieved a 56% sequential increase in Free Cash Flow, reflecting strong operational efficiencies and positioning it for future growth opportunities.

The most recent analyst rating on (TSE:FORA) stock is a Hold with a C$6.00 price target. To see the full list of analyst forecasts on VerticalScope Holdings stock, see the TSE:FORA Stock Forecast page.

Business Operations and Strategy
VerticalScope Partners with TollBit to Monetize Community Content through AI Licensing
Positive
Sep 29, 2025

VerticalScope Holdings has partnered with TollBit to monetize its extensive collection of community-generated content by licensing it to AI companies. This collaboration aims to establish a scalable framework for content licensing, ensuring fair compensation and creating new revenue streams while protecting the integrity of its forums. The partnership is expected to enhance VerticalScope’s positioning in the AI-driven content discovery landscape, providing AI systems with access to high-quality, domain-specific knowledge that is crucial for training and development.

The most recent analyst rating on (TSE:FORA) stock is a Hold with a C$3.00 price target. To see the full list of analyst forecasts on VerticalScope Holdings stock, see the TSE:FORA Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 16, 2025