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Happy Belly Food Group (TSE:HBFG)
:HBFG

Happy Belly Food Group (HBFG) AI Stock Analysis

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TSE:HBFG

Happy Belly Food Group

(HBFG)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
C$2.00
▲(30.72% Upside)
Action:ReiteratedDate:12/11/25
Happy Belly Food Group's overall stock score is primarily impacted by its financial performance, which shows strong revenue growth but significant profitability and cash flow challenges. Technical analysis indicates a bullish trend, but overbought signals suggest caution. The valuation is weak due to a negative P/E ratio and lack of dividend yield.
Positive Factors
Revenue growth & strong gross margins
Sustained top-line expansion plus a 64.7% gross margin indicate strong product economics and pricing power. That combination supports scalable profitability if operating costs are controlled, enabling durable reinvestment in product development, distribution, and marketing over the next 2–6 months.
Negative Factors
High leverage
A debt-to-equity ratio above 3x materially constrains financial flexibility and raises refinancing and interest-rate risks. Elevated leverage increases the chance that operational hiccups or slower sales will pressure liquidity and limit strategic investments over the coming months.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue growth & strong gross margins
Sustained top-line expansion plus a 64.7% gross margin indicate strong product economics and pricing power. That combination supports scalable profitability if operating costs are controlled, enabling durable reinvestment in product development, distribution, and marketing over the next 2–6 months.
Read all positive factors

Happy Belly Food Group (HBFG) vs. iShares MSCI Canada ETF (EWC)

Happy Belly Food Group Business Overview & Revenue Model

Company Description
Happy Belly Food Group Inc., a health and wellness company, provides plant-based food products in Canada. It offers breakfast cereal and other plant-based food products under the Holy Crap and Yamchops brands. The company was formerly known as Pla...
How the Company Makes Money
Happy Belly Food Group generates revenue through multiple streams, primarily by selling its proprietary food and beverage products to retail and food service customers. The company partners with grocery chains, convenience stores, and restaurants,...

Happy Belly Food Group Financial Statement Overview

Summary
Happy Belly Food Group shows strong revenue growth but faces significant profitability and cash flow challenges. The high leverage and negative return on equity suggest financial instability, while negative cash flow metrics indicate potential liquidity issues.
Income Statement
45
Neutral
Balance Sheet
40
Negative
Cash Flow
30
Negative
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue20.28M9.07M5.41M2.73M1.20M102.13K
Gross Profit13.21M5.46M2.96M1.21M606.57K102.13K
EBITDA102.57K-938.00K-678.00K-1.94M-26.00M-4.27M
Net Income-2.19M-2.36M-1.92M-2.74M-26.58M-4.38M
Balance Sheet
Total Assets15.52M9.34M5.85M4.28M3.67M5.29M
Cash, Cash Equivalents and Short-Term Investments3.35M3.56M1.58M1.16M1.01M4.14M
Total Debt8.48M5.20M5.34M2.90M338.02K70.22K
Total Liabilities12.15M6.91M6.41M3.50M592.71K799.24K
Stockholders Equity2.46M2.18M-723.22K716.50K3.05M4.49M
Cash Flow
Free Cash Flow684.51K-1.03M-1.08M-1.74M-4.18M-1.80M
Operating Cash Flow1.83M-888.54K-722.92K-1.62M-4.18M-1.78M
Investing Cash Flow-1.72M-12.73K-350.68K-31.03K-664.55K144.59K
Financing Cash Flow-409.35K3.12M1.24M1.82M1.64M5.47M

Happy Belly Food Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.53
Price Trends
50DMA
1.70
Negative
100DMA
1.83
Negative
200DMA
1.56
Negative
Market Momentum
MACD
-0.05
Positive
RSI
39.59
Neutral
STOCH
37.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:HBFG, the sentiment is Negative. The current price of 1.53 is below the 20-day moving average (MA) of 1.61, below the 50-day MA of 1.70, and below the 200-day MA of 1.56, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 39.59 is Neutral, neither overbought nor oversold. The STOCH value of 37.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:HBFG.

Happy Belly Food Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
C$3.73B5.7211.72%4.95%-0.03%497.79%
70
Outperform
C$17.73B19.22-1.32%1.89%5.37%-135.85%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
61
Neutral
C$406.08M8.648.89%4.83%6.15%-36.76%
45
Neutral
C$200.07M-174.75-92.94%212.16%-46.40%
C$64.29M-20.1681.87%30.02%35.29%
46
Neutral
C$4.31B112.263.82%3.34%13.05%-33.72%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:HBFG
Happy Belly Food Group
1.53
0.45
41.67%
TSE:HLF
High Liner Foods
14.35
-1.40
-8.87%
TSE:ISTK
Good Flour Corp
0.51
0.38
292.31%
TSE:MFI
Maple Leaf Foods
29.94
10.12
51.05%
TSE:PBH
Premium Brands
82.71
9.99
13.75%
TSE:SAP
Saputo Inc.
43.65
20.10
85.35%

Happy Belly Food Group Corporate Events

Business Operations and Strategy
Happy Belly Expands Yolks Breakfast with New Franchise Location in Langley, B.C.
Positive
Jan 26, 2026
Happy Belly Food Group has signed a new franchise agreement and secured a real estate location for a Yolks Breakfast restaurant in the City of Langley, British Columbia, marking the brand’s fifth location in the province and part of eleven s...
Business Operations and Strategy
Happy Belly Opens First Yolks Breakfast Location in Quebec as Part of Aggressive Expansion Drive
Positive
Jan 19, 2026
Happy Belly Food Group has opened the first Quebec location of its Yolks Breakfast brand in Dollard-des-Ormeaux, a high-traffic Montreal suburb, marking the first of 26 contractually committed Yolks sites planned for the province under an area dev...
Business Operations and StrategyPrivate Placements and Financing
Happy Belly’s Rosie’s Burgers Expands in Waterloo as Debenture Conversion Strengthens Balance Sheet
Positive
Jan 16, 2026
Happy Belly Food Group’s Rosie’s Burgers chain is opening its 12th location in Waterloo, Ontario, marking another step in the brand’s national rollout of its boutique quick-service smash burger concept targeting high-traffic, you...
Business Operations and Strategy
Happy Belly’s Heal Wellness Secures New Calgary Franchise Site in Shawnessey Village
Positive
Jan 14, 2026
Happy Belly Food Group’s Heal Wellness brand has secured a franchisee and real estate location in Shawnessey Village, a high-traffic retail hub in South Calgary, with the new quick-service restaurant expected to open in the second quarter of...
Business Operations and Strategy
Happy Belly’s Rosie’s Burgers Expands in Calgary as National Rollout Accelerates
Positive
Jan 9, 2026
Happy Belly Food Group has announced the grand opening of a new Rosie’s Burgers location in Calgary’s high-traffic Marda Loop neighbourhood, marking the brand’s 11th restaurant overall and third in Western Canada. The boutique qu...
Business Operations and Strategy
Happy Belly’s Heal Wellness Opens 31st Location as Franchise Network Accelerates
Positive
Jan 8, 2026
Happy Belly Food Group’s Heal Wellness chain is opening its 31st location in Red Deer, Alberta, on January 10, 2026, in the high-growth Timberlands retail node, targeting a dense, health-conscious customer base with its lineup of smoothie bo...
Business Operations and StrategyExecutive/Board Changes
Happy Belly Food Group Taps Former Boston Pizza Finance Executive to Steer Franchising Expansion
Positive
Jan 7, 2026
Happy Belly Food Group has appointed Ian Thomas, a former Vice President of Finance and Business Technology at Boston Pizza International, as its Executive Vice President of Finance as it accelerates the growth of its franchising platform. Bringin...
Business Operations and Strategy
Happy Belly’s Heal Wellness Franchise Secures 11th Alberta Site in Calgary’s Country Hills
Positive
Jan 7, 2026
Happy Belly Food Group announced that its multi-unit franchisee for Heal Wellness in Alberta has secured an 11th real estate location, in the Country Hills area of north Calgary, advancing the brand’s asset-light growth strategy in the smoot...
Business Operations and Strategy
Happy Belly’s Heal Wellness Secures Second U.S. Location in Texas as Expansion Accelerates
Positive
Jan 7, 2026
Happy Belly Food Group’s Heal Wellness brand has secured its second U.S. real estate location in Texas, in the city of Lubbock, as part of a 10-unit development agreement with a Texas-based multi-unit franchisee. The new site, planned to ope...
Business Operations and StrategyM&A Transactions
Happy Belly Sells Holy Crap Foods to Double Down on QSR Growth
Positive
Jan 7, 2026
Happy Belly Food Group has entered into a binding letter of intent to sell its Holy Crap Foods cereal and oatmeal brand for C$1 million in cash plus working capital adjustments, in a move to sharpen its focus on its core quick-service restaurant o...
Business Operations and StrategyExecutive/Board Changes
Happy Belly Food Group Announces Leadership Restructuring to Drive 2026 Franchise Growth
Positive
Dec 17, 2025
Happy Belly Food Group has announced executive leadership changes aimed at expanding its franchising operations and QSR platforms as part of its ambitious plan to double the size of its franchise network in 2026. The newly aligned leadership team,...
Business Operations and Strategy
Happy Belly Food Group Accelerates U.S. Expansion with Heal Wellness Franchise in Colorado
Positive
Dec 17, 2025
Happy Belly Food Group announced a 10-unit franchise development agreement for its Heal Wellness brand in Colorado, marking a strategic step in its U.S. expansion efforts. The deal underscores the company’s asset-light franchise model aimed ...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness into Atlantic Canada with New Charlottetown Location
Positive
Dec 17, 2025
Happy Belly Food Group has announced the grand opening of Heal Wellness’ first location in Atlantic Canada, located in Charlottetown, Prince Edward Island. This expansion reflects the company’s commitment to national growth as it bring...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Smile Tiger Coffee Roasters with 20 Franchises in Ontario
Positive
Dec 17, 2025
Happy Belly Food Group has announced a significant expansion for its Smile Tiger Coffee Roasters brand through a 20-unit franchising agreement in Ontario. This move increases Smile Tiger’s development commitments to 45 units across Canada an...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Expands Rosie’s Burgers Franchise with New Whitby Location
Positive
Dec 17, 2025
Happy Belly Food Group announced a franchise agreement and secured real estate for a new Rosie’s Burgers location in Whitby, Ontario, marking another step in its national and international expansion strategy. The move highlights the company&...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group’s Heal Wellness Expands with Toronto Eaton Centre Opening
Positive
Dec 17, 2025
Happy Belly Food Group has announced the grand opening of its Heal Wellness brand’s 30th location in Toronto’s Eaton Centre, one of North America’s busiest retail destinations. This milestone reflects Happy Belly’s discipli...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Via Cibo with 10 New Locations in Alberta
Positive
Dec 17, 2025
Happy Belly Food Group announced the signing of a 10-unit development agreement for its Via Cibo Italian fast-casual restaurant chain in Alberta. This move builds on the brand’s existing presence and is part of the company’s discipline...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Expands Heal Wellness in Calgary Amid Regional Growth
Positive
Dec 17, 2025
Happy Belly Food Group has announced the grand opening of a new Heal Wellness quick-service restaurant in Calgary’s Bridgeland neighborhood, marking the sixth Heal location in the city and the ninth in Alberta. The opening exemplifies the br...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness Franchise in Airdrie, Alberta
Positive
Nov 18, 2025
Happy Belly Food Group has announced a new franchise agreement and secured real estate for Heal Wellness in Airdrie, Alberta, marking a significant step in its expansion across the province. The strategic location in a high-visibility retail area ...
Business Operations and StrategyProduct-Related Announcements
Happy Belly’s Rosie’s Burgers Expands into U.S. Market with Texas Location
Positive
Nov 18, 2025
Happy Belly Food Group announced that its Rosie’s Burgers brand has secured its first U.S. real-estate location in Texas, marking the brand’s entry into the U.S. market. This expansion is significant for Happy Belly as it leverages its...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Yolks Breakfast with New Toronto Location
Positive
Nov 18, 2025
Happy Belly Food Group has announced the grand opening of its newest Yolks Breakfast location in Toronto’s Bloor West Village, marking the brand’s second Ontario location and fifth nationwide. This expansion aligns with the company&#82...
Financial Disclosures
Happy Belly Food Group to Release Q3 Results on November 25, 2025
Neutral
Nov 18, 2025
Happy Belly Food Group Inc. has announced that it will release its third-quarter results on November 25, 2025, after market close. This announcement signifies the company’s ongoing commitment to transparency and provides stakeholders with in...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness into U.S. Market
Positive
Nov 18, 2025
Happy Belly Food Group’s Heal Wellness has secured its first U.S. real-estate location in Lubbock, Texas, marking a significant step in its expansion into the American market. This move aligns with the company’s strategy to leverage Te...
Business Operations and StrategyProduct-Related Announcements
Happy Belly’s Heal Wellness Expands into U.S. Market with Texas Location
Positive
Nov 18, 2025
Happy Belly Food Group’s Heal Wellness brand has secured its first U.S. real-estate location in Lubbock, Texas, marking a significant step in its expansion strategy to become North America’s leading smoothie and acai bowl brand. This m...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness to Toronto’s Eaton Centre
Positive
Nov 18, 2025
Happy Belly Food Group has announced a new franchise agreement and secured a prime location for Heal Wellness at Toronto’s Eaton Centre, a high-traffic retail destination. This expansion aligns with Heal Wellness’s mission to provide h...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Yolks Breakfast into Edmonton
Positive
Nov 18, 2025
Happy Belly Food Group’s Yolks Breakfast has signed a franchise agreement to enter the Edmonton market, aligning with its Western Canada growth strategy. This move is part of Happy Belly’s broader expansion plan, which emphasizes effic...
Business Operations and Strategy
Happy Belly’s Heal Wellness Expands with Bradford Franchise
Positive
Nov 18, 2025
Happy Belly Food Group’s Heal Wellness, a quick-service restaurant brand specializing in smoothie bowls and smoothies, has signed a franchise agreement for Bradford, Ontario. This move aligns with Heal Wellness’ asset-light growth stra...
Business Operations and Strategy
Happy Belly’s Heal Wellness Expands into London, Ontario
Positive
Nov 18, 2025
Happy Belly Food Group’s Heal Wellness has signed a franchise agreement to expand into London, Ontario, as part of its strategy to grow its presence in key Canadian markets. This expansion aligns with Heal’s goal to become North Americ...
Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands iQ Food Co. with New Toronto Location
Positive
Nov 18, 2025
Happy Belly Food Group has announced the grand opening of a new iQ Food Co. location in Toronto’s Avenue Lawrence neighborhood. This marks the seventh location for iQ, a quick-service restaurant known for its healthy, clean-eating menu. The...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 11, 2025