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Happy Belly Food Group Inc (TSE:HBFG)
:HBFG

Happy Belly Food Group (HBFG) AI Stock Analysis

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Happy Belly Food Group

(OTC:HBFG)

Rating:58Neutral
Price Target:
C$1.00
▼(-13.04%Downside)
Happy Belly Food Group shows strong strategic growth potential, supported by positive corporate events and technical indicators. However, financial instability and negative valuation metrics due to consistent losses weigh heavily on the overall score.

Happy Belly Food Group (HBFG) vs. iShares MSCI Canada ETF (EWC)

Happy Belly Food Group Business Overview & Revenue Model

Company DescriptionHappy Belly Food Group (HBFG) is a diversified food company specializing in the development, production, and distribution of high-quality food products. The company operates across multiple sectors including packaged foods, ready-to-eat meals, and specialty food products. HBFG is committed to delivering nutritious and delicious food options to consumers, leveraging its expertise in culinary innovation and sustainable sourcing practices.
How the Company Makes MoneyHBFG generates revenue through the sale of its diverse range of food products to both retail and wholesale customers. The company's key revenue streams include direct sales to consumers through retail channels, partnerships with grocery chains, and distribution agreements with food service providers. HBFG also capitalizes on its brand strength and product innovation to maintain competitive pricing and secure long-term contracts with major distributors. Additionally, the company may engage in co-branding initiatives and strategic partnerships to expand its market reach and enhance brand visibility, further contributing to its revenue growth.

Happy Belly Food Group Financial Statement Overview

Summary
Happy Belly Food Group exhibits strong revenue growth potential, yet the company's financials are marred by persistent losses, high leverage, and negative cash flows. While there are improvements in revenue and recent equity growth, substantial challenges in profitability and cash flow management remain significant risks.
Income Statement
45
Neutral
The company has shown significant revenue growth over the years, particularly evident in the TTM period. However, consistently negative net income and EBIT margins indicate persistent unprofitability. The gross profit margin is positive, but high operating losses suggest challenges in cost management and achieving operational efficiency.
Balance Sheet
40
Negative
The debt-to-equity ratio is concerning due to a negative equity position in the previous periods, although it has improved recently. The company has a significant amount of debt relative to its equity, indicating high financial leverage. Even with the recent positive equity, the overall financial stability is weak, posing potential financial risks.
Cash Flow
38
Negative
The company has faced consistent negative free cash flow, indicating challenges in generating cash from its operations. Although there has been an increase in financing cash flows, reliance on external financing raises concerns. The operating cash flow to net income ratio reflects operational cash struggles despite net losses.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
6.50M5.07M2.73M1.20M102.13K86.85K
Gross Profit
2.59M2.62M1.21M606.57K102.13K86.85K
EBIT
-1.61M-929.53K-1.96M-11.25M-4.10M-6.60M
EBITDA
-9.04K-673.49K-1.94M-26.00M-4.27M-6.85M
Net Income Common Stockholders
-1.37M-1.83M-3.26M-26.67M-4.39M-6.99M
Balance SheetCash, Cash Equivalents and Short-Term Investments
10.32K1.58M1.16M1.01M4.14M303.03K
Total Assets
0.005.85M4.28M3.67M5.29M1.39M
Total Debt
0.005.34M2.90M338.02K70.22K0.00
Net Debt
10.32K4.07M1.80M-598.15K-4.07M-303.03K
Total Liabilities
0.006.41M3.50M592.71K799.24K293.33K
Stockholders Equity
-92.91K-723.22K716.50K3.05M4.49M1.10M
Cash FlowFree Cash Flow
-1.59M-1.08M-1.74M-4.18M-1.80M-2.44M
Operating Cash Flow
-1.19M-722.92K-1.62M-4.18M-1.78M-2.44M
Investing Cash Flow
204.87K-350.68K-31.03K-664.55K144.59K-3.50K
Financing Cash Flow
3.22M1.24M1.82M1.64M5.47M2.53M

Happy Belly Food Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.15
Price Trends
50DMA
1.10
Positive
100DMA
1.11
Positive
200DMA
0.94
Positive
Market Momentum
MACD
0.01
Negative
RSI
55.73
Neutral
STOCH
61.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:HBFG, the sentiment is Positive. The current price of 1.15 is above the 20-day moving average (MA) of 1.10, above the 50-day MA of 1.10, and above the 200-day MA of 0.94, indicating a bullish trend. The MACD of 0.01 indicates Negative momentum. The RSI at 55.73 is Neutral, neither overbought nor oversold. The STOCH value of 61.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:HBFG.

Happy Belly Food Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
TSSWP
69
Neutral
C$29.87M11.704.88%26.10%
65
Neutral
$8.88B14.984.76%203.76%3.54%-2.49%
58
Neutral
C$148.88M-183.38%100.08%-22.44%
37
Underperform
C$10.44M162.13%-5.97%63.24%
TSBU
34
Underperform
C$27.91M-574.03%83.65%3.91%
25
Underperform
C$33.66M82.98%27.66%63.69%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:HBFG
Happy Belly Food Group
1.13
0.52
85.25%
TSE:BU
Burcon Nutrascience
0.11
-0.11
-50.00%
TSE:SWP
Swiss Water Decaffeinated Coffee Inc
3.30
-0.44
-11.76%
TSE:GFCO
Good Flour Corp
0.45
0.30
200.00%
TSE:NPRA
Nepra Foods
0.10
0.06
122.22%

Happy Belly Food Group Corporate Events

Product-Related AnnouncementsBusiness Operations and Strategy
Rosie’s Burgers Expands to Atlantic Canada with First Franchise in Halifax
Positive
Jun 5, 2025

Happy Belly Food Group’s Rosie’s Burgers has signed its first franchise agreement in Halifax, Nova Scotia, marking its entry into Atlantic Canada. This expansion is part of a broader national growth strategy, leveraging both corporate store development and an asset-light franchise model to accelerate growth across Canada. The agreement underscores the company’s robust franchise support system and positions Rosie’s Burgers for long-term success in a market with strong demographic and economic potential.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Heal Wellness into Dallas-Fort Worth
Positive
Jun 5, 2025

Happy Belly Food Group has announced a significant expansion into the U.S. market with a 10-unit development agreement for its Heal Wellness brand in the Greater Dallas-Fort Worth area. This strategic move aims to capitalize on the region’s health-conscious population and favorable climate, enhancing the company’s growth and presence in North America. The partnership with a local developer is expected to accelerate this expansion, leveraging their expertise and local market knowledge.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Heal Wellness with New Kingston Location
Positive
May 30, 2025

Happy Belly Food Group has announced the opening of its 23rd Heal Wellness location in Kingston, Ontario, marking its 13th location in the province. This expansion is part of the company’s strategy to grow its national footprint through organic growth and strategic acquisitions, with multiple new units under construction across Canada. The new location is strategically placed near Queen’s University, catering to a vibrant community of students, professionals, and families who prioritize health and convenience. The company aims to capitalize on the demand for health-focused food options in the area, expecting Heal Wellness to become a community favorite.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Rosie’s Burgers with New Burlington Location
Positive
May 29, 2025

Happy Belly Food Group has announced the opening of a new Rosie’s Burgers location in Burlington, Ontario, marking its second opening this year. The expansion is part of a strategic growth plan that includes a mix of corporate-owned and franchise locations, with 95 units secured under area-development agreements across Canada. This new location, sharing space with a Starbucks, is expected to enhance convenience and appeal for customers. The company is actively engaging with various groups to accelerate its expansion and has 531 contractually committed retail franchise locations in development or operation, aiming for sustained growth and a strong market presence.

Business Operations and Strategy
Happy Belly Food Group Expands into Nova Scotia with New Franchise Agreement
Positive
May 28, 2025

Happy Belly Food Group has announced the signing of its second franchise agreement in Atlantic Canada, marking its first entry into Nova Scotia with a new location in Halifax. This expansion is part of Happy Belly’s national growth strategy, with 130 units secured under development agreements and multiple units under construction in Alberta, British Columbia, and Ontario. The move into Halifax is expected to be a key growth pillar for the company, enhancing its market presence and accelerating its national expansion.

Business Operations and Strategy
Happy Belly Expands Heal Wellness Franchise to Atlantic Canada
Positive
May 27, 2025

Happy Belly Food Group’s Heal Wellness has signed its first franchise agreement in Atlantic Canada, marking a significant step in its national expansion strategy. This agreement in Prince Edward Island is part of the company’s broader plan to increase its footprint across Canada, with 531 franchise locations committed and more projects expected throughout 2025 and 2026.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Heal Wellness with New Calgary Location
Positive
May 23, 2025

Happy Belly Food Group has announced the opening of its 22nd Heal Wellness location in the University District of the University of Calgary. This marks the company’s seventh location in Alberta and tenth in Western Canada, contributing to a total of 54 restaurants in its network. The expansion is part of Happy Belly’s strategy to accelerate growth through organic initiatives and strategic acquisitions, aiming to become a predictable, disciplined growth company. With 531 contractually committed retail franchise locations, Happy Belly is focused on selecting the right franchise partners and securing optimal real estate to achieve its development goals.

Business Operations and StrategyFinancial Disclosures
Happy Belly Food Group Achieves Record Growth and Positive Net Income
Positive
May 21, 2025

Happy Belly Food Group has reported its 12th consecutive record quarter of growth and its first quarter of positive net income from operations, marking a significant milestone in its growth trajectory. The company achieved a 101% increase in system sales and a 95% rise in total revenues compared to the same quarter last year, driven by organic growth, accretive acquisitions, and an increase in restaurant locations. With 50 operating restaurants by the end of Q1 2025, Happy Belly continues to focus on both organic and inorganic growth, positioning itself strongly in the market and delivering value to shareholders.

Business Operations and StrategyFinancial Disclosures
Happy Belly Food Group to Release Q1 Results and Enhance Investor Engagement
Neutral
May 20, 2025

Happy Belly Food Group Inc. announced it will release its first quarter results on May 21, 2025, after market close. The company has introduced a Q&A facility on its website for shareholders to submit questions, aiming to provide ongoing access to information about its strategy and operations, enhancing transparency and engagement with investors.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Heal Wellness with New Grand Bend Location
Positive
May 16, 2025

Happy Belly Food Group has announced the opening of its 21st Heal Wellness location in Grand Bend, Ontario, marking a significant step in its nationwide expansion strategy. The new location is expected to capitalize on Grand Bend’s vibrant beachside community and growing demand for wellness-focused dining, further solidifying Happy Belly’s market position and supporting its goal of becoming a predictable, disciplined growth company.

M&A TransactionsBusiness Operations and Strategy
Happy Belly Food Group Acquires Full Ownership of Heal Wellness
Positive
May 6, 2025

Happy Belly Food Group has acquired the remaining 50% of Heal Wellness, making it a wholly owned subsidiary. This strategic move is part of Happy Belly’s broader acquisition strategy, which has resulted in significant growth for Heal Wellness, expanding from 2 to 20 locations and achieving a tenfold increase in business. The acquisition is expected to enhance shareholder value and support Happy Belly’s plans to double its store count and EBITDA within 12-18 months, further solidifying its position in the Canadian QSR market.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Heal Wellness with New Calgary Location
Positive
Apr 25, 2025

Happy Belly Food Group has announced the opening of a new Heal Wellness location in Calgary’s Historic Alberta Block, marking the 20th system-wide location for the brand. This expansion is part of a broader strategy to grow the company’s footprint across Canada, with a contractual commitment for 130 total units and a focus on securing prime real estate. The company’s growth strategy includes both organic initiatives and strategic acquisitions, with 531 contractually committed retail franchise locations across its brands. This expansion is expected to enhance the company’s market positioning and provide significant opportunities for stakeholders.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Expands Yolks Breakfast Franchise into Quebec
Positive
Apr 24, 2025

Happy Belly Food Group has announced the signing of its first real estate location for the Yolks Breakfast franchise in Quebec, marking a significant expansion into the province. This move is part of Happy Belly’s accelerated franchising program, which now includes franchise agreements in four Canadian provinces and 51 units contractually committed for Yolks. The expansion into Quebec is expected to contribute significantly to the company’s revenue and profitability, as the breakfast category continues to grow rapidly in the restaurant industry.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Expands Yolks Breakfast Franchise to Tsawwassen
Positive
Apr 24, 2025

Happy Belly Food Group Inc. announced the signing of its ninth franchise agreement and real-estate location for Yolks Breakfast in Tsawwassen, British Columbia. This expansion underscores the company’s expertise in franchising and its strategic focus on the rapidly growing breakfast sector. The new location, expected to open in Q4 2025, marks the fourth Yolks in British Columbia and the seventh in Western Canada. Happy Belly’s asset-light strategy and extensive experience in growing brands position Yolks to become a leading national brand in the breakfast category, further strengthening its market position and driving profitability.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Yolks Breakfast Brand in Atlantic Canada
Positive
Apr 24, 2025

Happy Belly Food Group has announced a significant expansion of its Yolks Breakfast brand with a new area development agreement in Atlantic Canada, which includes Nova Scotia, New Brunswick, P.E.I, and Newfoundland and Labrador. This agreement will add 10 new Yolks locations, contributing to a total of 61 contractually committed units across eight provinces. The expansion is part of Happy Belly’s strategy to establish Yolks as a leading national brand, leveraging strong franchising interest and a disciplined growth approach. This move is expected to significantly contribute to the company’s revenue and profitability, as breakfast remains one of the fastest-growing restaurant sectors.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Expands Via Cibo with New Ottawa Location
Positive
Apr 24, 2025

Happy Belly Food Group has announced the opening of its newest Via Cibo Italian restaurant location in Barrhaven, Ottawa, marking a significant milestone as it is the first multi-unit franchisee for the brand. This expansion reflects Happy Belly’s strategy to grow its brands through franchising, capitalizing on Barrhaven’s growing population and demand for diverse dining options. The new location is expected to become a popular destination in the community, aligning with the company’s mission to expand its presence in the Canadian quick-service restaurant market.

Executive/Board ChangesBusiness Operations and Strategy
Happy Belly Food Group Promotes Randall Papineau to Lead Emerging Brands
Positive
Apr 24, 2025

Happy Belly Food Group has promoted Randall Papineau to President of Emerging Brands, recognizing his significant contributions to the company’s growth and operational efficiency. This move is expected to enhance the company’s strategic roadmap for 2025-2026, particularly in scaling the Smile Tiger Coffee Roasters brand and expanding the iQ Foods retail presence, positioning Happy Belly as a leader in the Canadian QSR market.

Product-Related AnnouncementsBusiness Operations and Strategy
Rosie’s Burgers Expands with New Toronto Location
Positive
Apr 24, 2025

Happy Belly Food Group’s Rosie’s Burgers is expanding its presence with the opening of a new location in Toronto, Ontario. This marks the fifth location for the boutique QSR brand, known for its smash burgers and classic menu items. The new location is strategically situated in a high-traffic area, promising to enhance the brand’s customer base and capitalize on the demand for quick, delicious food options. The expansion aligns with Happy Belly’s growth strategy, leveraging an asset-light franchise model to drive profitability and market presence across Canada.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Expands Yolks Breakfast Franchise to Richmond Hill
Positive
Apr 8, 2025

Happy Belly Food Group has announced the signing of its eighth franchise agreement for Yolks Breakfast, a boutique restaurant brand specializing in breakfast, brunch, and lunch, to open a new location in Richmond Hill, Ontario. This expansion marks the brand’s first entry into the Greater Toronto Area and is part of Happy Belly’s strategy to capitalize on the growing breakfast sector, leveraging its asset-light model and extensive franchising experience to drive national growth and profitability.

Executive/Board ChangesBusiness Operations and Strategy
Happy Belly Food Group Elevates John Delutis to Chief Restaurant Officer
Positive
Apr 7, 2025

Happy Belly Food Group has promoted John Delutis to Chief Restaurant Officer, highlighting his pivotal role in the company’s growth and operational strategy. This promotion is seen as a strategic move to enhance Happy Belly’s expansion efforts and maintain high standards across its restaurant operations, further strengthening its position in the Canadian quick-service restaurant market.

Business Operations and Strategy
Happy Belly Food Group Partners with TOAST for Technological Advancement
Positive
Apr 7, 2025

Happy Belly Food Group has entered into a multi-year agreement with TOAST Inc. to enhance its restaurant portfolio with advanced digital technology solutions. This partnership is part of Happy Belly’s broader strategy to increase operational efficiency and support its expansion plans, positioning the company for sustained growth in the Canadian QSR market. The integration of TOAST’s technology is expected to drive standardization and synergies across Happy Belly’s brands, benefiting franchisees and shareholders alike.

Business Operations and Strategy
Rosie’s Burgers Expands with New Franchise in Mississauga
Positive
Mar 28, 2025

Rosie’s Burgers, a boutique quick-service restaurant brand under Happy Belly Food Group, has signed its 11th franchise agreement for a new location in Mississauga, Ontario. This expansion is part of a broader strategy to grow both corporate and franchise locations across Canada, leveraging a strong franchise support system and an asset-light model to accelerate growth and strengthen the brand’s market presence.

Business Operations and Strategy
Rosie’s Burgers Expands with New Franchise Agreement in British Columbia
Positive
Mar 28, 2025

Happy Belly Food Group’s Rosie’s Burgers has announced a significant expansion through a multi-unit franchise agreement for five new stores in British Columbia. This marks the brand’s entry into the province and is part of a larger strategy to expand nationally, with 85 units already committed across Canada. The agreement underscores the brand’s strong market position and the effectiveness of its franchise support system, highlighting the company’s strategic growth in the Canadian QSR market.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Expands Heal Wellness with New Calgary Location
Positive
Mar 21, 2025

Happy Belly Food Group has announced the opening of a new Heal Wellness location in Calgary’s Aspen Landing, marking the fifth store in Alberta and the 18th system-wide. This expansion is part of Happy Belly’s strategy to accelerate growth across Canada, with several more locations under construction and a commitment for 130 units. The new location benefits from Aspen Landing’s health-conscious community, aligning with Heal Wellness’s mission to provide quick, fresh wellness foods.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Food Group Opens 50th Restaurant, Expands Multi-Branded Concept
Positive
Mar 21, 2025

Happy Belly Food Group has opened its 50th restaurant in Hamilton’s Westdale Village, marking a significant milestone in its expansion strategy. This new location is the third multi-branded site featuring Lettuce Love and Heal Wellness, showcasing the company’s ability to leverage its brand portfolio for prime real estate while maintaining reasonable costs. The expansion reflects Happy Belly’s disciplined approach to growth, with plans for further multi-branded locations and an extensive pipeline of franchise opportunities across Canada.

Business Operations and Strategy
Happy Belly’s Heal Wellness Secures Prime Edmonton Location
Positive
Mar 21, 2025

Happy Belly Food Group’s Heal Wellness brand has secured a prime real estate location in Windermere, Edmonton, Alberta, marking a significant step in its expansion strategy. This move is part of the company’s broader plan to establish Heal Wellness as a leading acai bowl and smoothie brand in Canada, leveraging the area’s health-conscious demographic and high foot traffic to drive growth and shareholder value.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Expands Lumber Heads Popcorn Distribution in Ontario
Positive
Mar 18, 2025

Happy Belly Food Group has announced the expansion of its Lumber Heads Popcorn, a gluten, dairy, and peanut-free snack, into 193 Loblaws Market Division grocery stores across Ontario. This move aligns with the company’s strategy to increase its presence in the Canadian market, aiming to enhance product visibility and accessibility, thereby driving growth and strengthening brand recognition.

Business Operations and Strategy
Happy Belly’s Heal Wellness Expands with 49th Franchise in Brampton
Positive
Mar 12, 2025

Happy Belly Food Group’s Heal Wellness brand has signed its 49th franchise agreement, expanding its presence in Brampton, Ontario. This expansion reflects the company’s strategic growth in the quick serve restaurant sector, potentially enhancing its market position and offering new opportunities for stakeholders.

Product-Related AnnouncementsBusiness Operations and Strategy
Happy Belly Expands Rosie’s Burgers to University of Alberta
Positive
Mar 10, 2025

Happy Belly Food Group’s brand, Rosie’s Burgers, has signed a real estate agreement for a new location at the University of Alberta in Edmonton. This move aligns with Happy Belly’s strategy for organic growth and expanding its multi-branded franchise portfolio, providing new opportunities for franchisees and strengthening its market position.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.