tiprankstipranks
Trending News
More News >
Happy Belly Food Group (TSE:HBFG)
:HBFG
Advertisement

Happy Belly Food Group (HBFG) AI Stock Analysis

Compare
39 Followers

Top Page

TSE:HBFG

Happy Belly Food Group

(HBFG)

Select Model
Select Model
Select Model
Neutral 54 (OpenAI - 4o)
Rating:54Neutral
Price Target:
C$1.50
▼(-13.29% Downside)
The overall stock score of 54 reflects a mixed outlook. The most significant factor is the company's financial performance, which is challenged by high leverage and negative profitability, posing financial risks. Technical analysis shows positive momentum, providing some optimism. However, the poor valuation due to a negative P/E ratio and lack of dividend yield dampens the overall attractiveness of the stock.

Happy Belly Food Group (HBFG) vs. iShares MSCI Canada ETF (EWC)

Happy Belly Food Group Business Overview & Revenue Model

Company DescriptionHappy Belly Food Group Inc., a health and wellness company, provides plant-based food products in Canada. It offers breakfast cereal and other plant-based food products under the Holy Crap and Yamchops brands. The company was formerly known as Plant & Co. Brands Ltd. and changed its name to Happy Belly Food Group Inc. in September 2022. Happy Belly Food Group Inc. was incorporated in 2014 and is based in Vancouver, Canada.
How the Company Makes MoneyHBFG generates revenue through multiple streams, primarily by selling its products directly to consumers via retail stores and e-commerce platforms. The company also engages in wholesale distribution, partnering with grocery chains, health food stores, and restaurants to expand its market presence. Key revenue streams include sales of packaged snacks, meal kits, and beverages, with a growing emphasis on online sales through its own website and third-party platforms. Strategic partnerships with suppliers and distributors enhance HBFG's supply chain efficiency and market reach, contributing significantly to its earnings.

Happy Belly Food Group Financial Statement Overview

Summary
Happy Belly Food Group shows strong revenue growth but struggles with profitability due to negative net income and high leverage. The company's liquidity is supported by external financing, but negative cash flow metrics highlight operational inefficiencies.
Income Statement
45
Neutral
The company's revenue has shown significant growth over the past few years, highlighted by a revenue increase from $102,125 in 2020 to $9,069,010 in 2024. Despite this growth, the company has consistently posted negative net income, leading to negative net profit margins. The gross profit margin in 2024 was approximately 60.2%, suggesting effective cost management in producing goods. However, negative EBIT and EBITDA margins indicate challenges in covering operational expenses beyond cost of goods sold.
Balance Sheet
40
Negative
The balance sheet reveals a high debt-to-equity ratio, with a total debt of $5,204,758 against stockholders' equity of $2,176,961 in 2024, indicating potential leverage risks. The equity ratio stands at 23.3%, reflecting a relatively low proportion of equity financing. While the company has increased its total assets, the increase in liabilities poses a concern for financial stability.
Cash Flow
35
Negative
Cash flow analysis shows negative free cash flow, although there has been an improvement in cash generated from financing activities, which supports liquidity. The operating cash flow to net income ratio is concerning as both metrics are negative, suggesting that the company is struggling to convert earnings into cash effectively. Despite negative free cash flow, the company has managed to increase its cash reserves through financing activities.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue14.95M9.07M5.41M2.73M1.20M102.13K
Gross Profit9.67M5.46M2.96M1.21M606.57K102.13K
EBITDA-284.65K-938.00K-678.00K-1.94M-26.00M-4.27M
Net Income-2.09M-2.36M-1.92M-2.74M-26.58M-4.38M
Balance Sheet
Total Assets13.77M9.34M5.85M4.28M3.67M5.29M
Cash, Cash Equivalents and Short-Term Investments3.06M3.56M1.58M1.16M1.01M4.14M
Total Debt8.06M5.20M5.34M2.90M338.02K70.22K
Total Liabilities10.89M6.91M6.41M3.50M592.71K799.24K
Stockholders Equity2.29M2.18M-723.22K716.50K3.05M4.49M
Cash Flow
Free Cash Flow-353.26K-1.03M-1.08M-1.74M-4.18M-1.80M
Operating Cash Flow868.35K-888.54K-722.92K-1.62M-4.18M-1.78M
Investing Cash Flow-1.82M-12.73K-350.68K-31.03K-664.55K144.59K
Financing Cash Flow-202.79K3.12M1.24M1.82M1.64M5.47M

Happy Belly Food Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.73
Price Trends
50DMA
1.43
Positive
100DMA
1.26
Positive
200DMA
1.19
Positive
Market Momentum
MACD
0.08
Positive
RSI
66.01
Neutral
STOCH
45.39
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:HBFG, the sentiment is Positive. The current price of 1.73 is above the 20-day moving average (MA) of 1.63, above the 50-day MA of 1.43, and above the 200-day MA of 1.19, indicating a bullish trend. The MACD of 0.08 indicates Positive momentum. The RSI at 66.01 is Neutral, neither overbought nor oversold. The STOCH value of 45.39 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:HBFG.

Happy Belly Food Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
C$45.24M33.102.42%41.69%134.37%
54
Neutral
$223.97M-98.30-97.83%144.66%-11.39%
47
Neutral
$29.69M-2.28-273.28%15.68%-10.62%
37
Underperform
C$11.44M64.79%72.95%
25
Underperform
C$252.65M-114.2330.02%35.29%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:HBFG
Happy Belly Food Group
1.73
1.13
188.33%
TSE:BU
Burcon Nutrascience
2.34
0.19
8.89%
TSE:DTEA
DAVIDsTEA
0.84
0.46
121.05%
TSE:ISTK
Good Flour Corp
2.89
2.79
2790.00%
TSE:SWP
Swiss Water Decaffeinated Coffee Inc
4.74
0.87
22.48%
TSE:NPRA
Nepra Foods
0.11
0.02
16.67%

Happy Belly Food Group Corporate Events

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands with New Toronto Combo Store
Positive
Oct 7, 2025

Happy Belly Food Group has secured a prime real estate location in Toronto for its second combination store featuring iQ Food Co. and Heal Wellness. This expansion reflects the company’s strategy to optimize real estate efficiency and enhance customer accessibility by pairing complementary brands. The new location on Queen Street West is strategically positioned to attract the area’s health-conscious demographic, aligning with the fresh, wellness-driven menus of both brands. This move is part of Happy Belly’s broader growth strategy, which includes expanding its retail franchise locations across Canada.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness to Ottawa
Positive
Oct 7, 2025

Happy Belly Food Group announced that its brand Heal Wellness has secured its first real estate location in Ottawa, marking a significant milestone in its expansion. This move is part of Happy Belly’s strategy to grow its footprint across Canada, supported by strong franchise partnerships and strategic real estate acquisitions. The expansion into Barrhaven, a growing suburb of Ottawa, is expected to capitalize on the area’s demand for healthy and convenient dining options, further solidifying Heal Wellness’s position as a leader in the açaí bowl market.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Happy Belly Food Group Strengthens Board with New Appointment
Positive
Oct 7, 2025

Happy Belly Food Group has appointed Dan Haroun to its Board of Directors, bringing his extensive leadership experience in the food, retail, and restaurant industries to the company. Haroun’s expertise in scaling brands and financial performance is expected to enhance Happy Belly’s strategic execution capabilities as it embarks on accelerated national and US expansion, aiming to establish itself as Canada’s leading restaurant consolidator.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Happy Belly Food Group Unveils New Compensation Plan to Boost Shareholder Value
Positive
Oct 3, 2025

Happy Belly Food Group has announced its 2026–2031 Compensation Growth Plans aimed at aligning executive and board compensation with long-term shareholder value. The plan includes stock options and performance warrants that reward executives only upon achieving sustained business performance and significant share price milestones. This strategy is designed to retain and incentivize leadership while ensuring their interests align with shareholders, reinforcing the company’s commitment to growth and market expansion.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Happy Belly Food Group to Fully Acquire Heal Wellness
Positive
Oct 2, 2025

Happy Belly Food Group has announced a definitive agreement to acquire the remaining 50% of Heal Wellness, a quick-service restaurant brand known for its smoothie bowls and açaí bowls. This acquisition will make Heal Wellness a wholly owned subsidiary of Happy Belly, enhancing its market presence with 27 operating stores and a pipeline of 168 additional locations across Canada and the U.S. The move is part of Happy Belly’s strategy to scale and franchise emerging restaurant brands, and it reflects the company’s commitment to expanding its wellness-focused dining options.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness into Quebec
Positive
Oct 1, 2025

Happy Belly Food Group’s Heal Wellness has announced the signing of its first real-estate location in Montreal, Quebec, marking a significant step in its coast-to-coast expansion. This move reflects the company’s strategic focus on Quebec as a priority growth market and demonstrates confidence in its scalable franchise model. With 27 locations already operating and 168 more in development, Heal Wellness aims to become North America’s leading smoothie bowl chain. The announcement underscores Happy Belly’s successful strategy in launching and scaling emerging brands, with 626 contractually committed retail franchise locations across its portfolio.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and Strategy
Happy Belly Food Group Expands Heal Wellness with New Location in South Surrey
Positive
Sep 30, 2025

Happy Belly Food Group’s Heal Wellness has announced the signing of a new location in South Surrey, British Columbia, marking the fourth location in a 10-unit agreement with a multi-unit franchisee. This expansion into a high-income, health-conscious community underscores the brand’s strategic growth in areas with strong demand for nutritious, convenient food options. The move is part of Happy Belly’s broader strategy to rapidly scale its brands across Canada, leveraging strong partnerships and a robust franchise support system to enhance its national presence.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Rosie’s Burgers Expands with New Calgary Location
Positive
Sep 30, 2025

Rosie’s Burgers, a boutique QSR restaurant brand under Happy Belly Food Group, is expanding its presence with the opening of a new location in Calgary, Alberta. This expansion is part of Rosie’s strategic growth plan, which includes both franchised and corporate store openings, aiming to establish the brand as a leading player in Canada’s smash burger market. The new location in Bridgeland, Calgary, is strategically chosen for its vibrant community and high foot traffic, promising a strong market for Rosie’s offerings. With 115 locations secured across Canada, Happy Belly is focused on accelerating growth through organic initiatives and strategic acquisitions, positioning itself as a major restaurant consolidator in the country.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Rosie’s Burgers into Quebec
Positive
Sep 30, 2025

Happy Belly Food Group’s Rosie’s Burgers brand has secured its first real estate location in Quebec, specifically in the Mile End neighborhood of Montreal. This marks the first of ten planned locations in the Greater Montreal Area under a franchise agreement with Carma Hospitality. The expansion into Quebec is part of a broader strategy to rapidly scale Rosie’s Burgers across Canada, with 115 locations already secured under various agreements. The new location in Mile End, known for its vibrant culinary scene, is expected to capitalize on the area’s demand for innovative comfort food, further strengthening Rosie’s position in the Canadian market.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Happy Belly Food Group Finalizes Via Cibo Acquisition Agreement
Positive
Sep 30, 2025

Happy Belly Food Group has finalized the earn-out agreement for its acquisition of the Via Cibo Restaurant Chain, which specializes in fast-casual Italian street food. The integration of Via Cibo into Happy Belly’s framework has led to increased EBITDA and expansion with new franchise locations. The company continues to leverage its asset-light franchise model to accelerate growth, aiming to become a leading restaurant consolidator in Canada. The transaction involves issuing shares to the sellers and is classified as a related party transaction under regulatory guidelines.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and Strategy
Happy Belly Food Group Expands Heal Wellness Franchise to Collingwood
Positive
Sep 30, 2025

Happy Belly Food Group’s Heal Wellness has signed a franchise agreement for Collingwood, Ontario, as part of its strategy to expand its footprint and become the leading smoothie bowl chain in North America. With 27 locations currently open and 168 in development, the company is actively working to grow its retail franchise locations, aiming to significantly expand its pipeline in the latter half of 2025 and 2026.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Happy Belly Food Group Appoints New Vice President of Finance to Drive Growth
Positive
Sep 8, 2025

Happy Belly Food Group has appointed Josh Hone as Vice President of Finance to support its ongoing franchising demand and organic growth. Hone brings over 15 years of experience in finance, particularly in wellness, food & beverage, and financial services, and is expected to play a crucial role in propelling the company into its next growth phase.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Happy Belly Food Group Celebrates 13th Record Quarter with Strong Financial Growth
Positive
Aug 26, 2025

Happy Belly Food Group announced its 13th consecutive record quarter with increased net income from operations, highlighting its growth strategy and market positioning. The company achieved significant financial growth, including a 114% increase in system sales and a 155% rise in total revenues compared to the previous year, driven by new restaurant openings and strategic acquisitions. This performance underscores Happy Belly’s commitment to expanding its national presence and enhancing shareholder value.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness to Vancouver Island
Positive
Aug 25, 2025

Happy Belly Food Group’s Heal Wellness has secured its first real-estate location for a new quick-service restaurant at University Heights Shopping Centre, near the University of Victoria, as part of a multi-unit franchise agreement for five stores on Vancouver Island. This strategic expansion highlights the company’s ability to secure prime real estate and aligns with Vancouver Island’s health-conscious demographics, aiming to establish Heal Wellness as a leading acai bowl and smoothie brand in Canada.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Happy Belly Food Group Expands with SALUS Fresh Foods Acquisition
Positive
Aug 21, 2025

Happy Belly Food Group has completed the acquisition of 50% of SALUS Fresh Foods, a quick-service restaurant chain known for its fresh and healthy offerings. This acquisition is part of Happy Belly’s strategy to expand its portfolio of food brands, now totaling 73 restaurants, and to enhance its market position as a leading consolidator of emerging food brands in Canada. The acquisition is expected to bring operational synergies and efficiencies, optimizing costs and supporting the growth of both brands.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and Strategy
Happy Belly Expands Heal Wellness Franchise in Quebec
Positive
Aug 19, 2025

Happy Belly Food Group has announced the signing of its second franchise agreement for Heal Wellness in Quebec, marking a significant step in the brand’s national expansion. This development highlights the company’s strategic growth in the province, reinforcing its ability to scale emerging food concepts and enhancing its market positioning in the quick-service restaurant industry.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$1.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Business Operations and Strategy
Happy Belly Food Group Expands Heal Wellness into Quebec with First Franchise Agreement
Positive
Aug 18, 2025

Happy Belly Food Group has signed its first franchise agreement for Heal Wellness in Quebec, marking a significant step in its national expansion strategy. This move highlights the company’s ability to scale brands across Canada and capitalize on the growing demand for healthy quick-service options, further strengthening its presence in the province with the help of experienced local partners.

Business Operations and StrategyProduct-Related Announcements
Happy Belly’s Heal Wellness Expands with New Oakville Location
Positive
Aug 18, 2025

Happy Belly Food Group’s Heal Wellness has secured a new real estate location in downtown Oakville, Ontario, marking the opening of its eighth corporate store. This move is part of Happy Belly’s disciplined growth strategy, aimed at expanding its national footprint and establishing Heal Wellness as Canada’s leading smoothie bowl brand. The Oakville location is strategically chosen for its vibrant, health-conscious community, aligning with Heal’s focus on wellness and nutritious lifestyle choices. With 195 units secured through national development agreements, Heal Wellness is rapidly gaining national recognition, reinforcing Happy Belly’s long-term vision and franchise model. The broader Happy Belly portfolio now includes 616 committed retail locations, highlighting the company’s scalable, asset-light expansion strategy and its commitment to generating shareholder value.

Business Operations and Strategy
Happy Belly Expands Heal Wellness with New Calgary Franchise
Positive
Aug 18, 2025

Happy Belly Food Group’s Heal Wellness has signed a franchise agreement for a new location in Calgary’s Britannia neighborhood, marking its 7th location in Calgary and 10th in Alberta. This expansion is part of a broader 15-unit growth plan across the province. The new location is strategically positioned to attract a health-conscious demographic, aligning with Heal Wellness’s focus on fresh, convenient, and healthy dining options. The expansion reflects growing brand awareness and loyalty, with franchisees showing strong confidence in the brand by expanding their portfolios. This development is part of Happy Belly’s strategy to reinforce its scalability and establish a leading presence in the Canadian QSR landscape.

Financial DisclosuresM&A Transactions
Happy Belly Food Group to Release Q2 Results and Finalize Salus Acquisition
Positive
Aug 18, 2025

Happy Belly Food Group Inc. announced the release date for its second quarter results, which will be available on August 25, 2025, after market close. The company also revealed that it is finalizing the acquisition of 50% of Salus Fresh Foods Restaurant Chain, a move that is expected to enhance its market presence and operational capabilities.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness Brand in Central Alberta
Positive
Aug 13, 2025

Happy Belly Food Group’s Heal Wellness brand has signed a multi-unit agreement for three locations in central Alberta and secured its first real estate location in Red Deer. This expansion reflects the brand’s growing footprint in Western Canada and demonstrates confidence in its scalable business model. With 195 units secured through national development agreements, Heal Wellness is rapidly gaining national brand recognition and establishing itself as Canada’s first coast-to-coast smoothie bowl brand. The broader Happy Belly portfolio now includes 616 contractually committed retail locations, indicating significant momentum and long-term value creation for shareholders.

Business Operations and Strategy
Happy Belly Food Group Secures Exclusive Partnership with Coca-Cola Canada Bottling
Positive
Aug 11, 2025

Happy Belly Food Group has entered into a three-year exclusive supply agreement with Coca-Cola Canada Bottling Limited, designating Coca-Cola as their preferred beverage partner. This partnership is expected to enhance Happy Belly’s operational efficiency by leveraging Coca-Cola’s buying power, reducing food costs, and streamlining inventory management, thereby strengthening Happy Belly’s position as a prominent restaurant consolidator in Canada.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Expands Rosie’s Burgers with New Waterloo Location
Positive
Aug 8, 2025

Happy Belly Food Group has announced a new franchise agreement and real estate location for Rosie’s Burgers in Waterloo, Ontario. This marks the eighth location in Ontario as part of a 30-unit development plan. The strategic location in Waterloo, with its strong demographic mix and proximity to major universities, is expected to drive growth by attracting students, faculty, and tech professionals. The company’s asset-light franchising approach and strategic site selection are key to its expansion strategy, aiming to establish Rosie’s as Canada’s leading smash burger brand. With 115 locations secured across Canada, Happy Belly is poised for rapid growth, leveraging its proven franchise model and strong market positioning.

Business Operations and StrategyProduct-Related Announcements
Rosie’s Burgers Expands with New Franchise in Edmonton’s Brewery District
Positive
Aug 8, 2025

Happy Belly Food Group’s Rosie’s Burgers has signed a franchise agreement for a second location in Edmonton’s Brewery District, marking a significant step in its national rollout strategy. This expansion into a high-traffic area near McEwan University highlights the brand’s growing momentum in the QSR space, with 115 locations secured across Canada. The company’s dual expansion strategy and focus on operational discipline aim to establish Rosie’s as a leading smash burger brand in Canada, reinforcing Happy Belly’s position as a major restaurant consolidator.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Expands Heal Wellness Footprint in Alberta
Positive
Aug 8, 2025

Happy Belly Food Group announced that its existing multi-unit franchisee in Alberta has increased their commitment from 10 to 15 locations for Heal Wellness, a quick serve restaurant specializing in smoothie bowls and smoothies. This expansion reflects the growing brand awareness and customer loyalty of Heal Wellness, which is gaining recognition as Canada’s first national smoothie bowl brand. The company’s scalable, asset-light model supports its strategic growth, with 616 retail locations now contractually committed across various stages of development, construction, and operation. This disciplined execution is expected to translate into meaningful shareholder value and position Happy Belly for sustained growth through 2026 and beyond.

Business Operations and Strategy
Rosie’s Burgers Expands with New Halifax Franchise
Positive
Aug 8, 2025

Happy Belly Food Group’s Rosie’s Burgers has signed a second franchise agreement in Halifax, Nova Scotia, as part of its strategic expansion across Atlantic Canada. The new location in downtown Halifax, known as Pizza Corner, is expected to benefit from the city’s strong demographics and vibrant culinary culture. This expansion underscores the brand’s rapid growth and the scalability of its franchise model, with 115 locations secured across Canada. The company’s dual expansion strategy, combining franchised growth with corporate store openings, aims to position Rosie’s as Canada’s leading smash burger brand, while also enhancing shareholder value.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Heal Wellness Franchise in Grand Prairie, Alberta
Positive
Aug 8, 2025

Happy Belly Food Group’s Heal Wellness brand has secured a real estate location for its franchisee in Grand Prairie, Alberta, marking a significant step in its national expansion strategy. This move aligns with Happy Belly’s vision to establish Heal Wellness as Canada’s leading acai bowl and smoothie brand, capitalizing on the city’s youthful, health-conscious population and limited competition in the health-focused fast-casual space. With 195 units secured through national development agreements, Heal Wellness is rapidly gaining national recognition, contributing to Happy Belly’s broader portfolio of 616 retail locations. This expansion is expected to generate long-term value for shareholders and solidify the company’s position in the Canadian QSR sector.

Business Operations and StrategyProduct-Related Announcements
Rosie’s Burgers Expands to Calgary’s Marda Loop with New Franchise Agreement
Positive
Aug 8, 2025

Happy Belly Food Group’s Rosie’s Burgers has signed a franchise agreement and secured a real estate location in Calgary’s Marda Loop District, marking a significant step in its 20-unit development plan for Alberta. This expansion is part of a broader strategy to grow Rosie’s Burgers into a leading national smash burger brand, with 115 locations secured across Canada. The company is leveraging its asset-light franchise model and strategic site selection to drive growth and create long-term shareholder value.

Business Operations and StrategyProduct-Related Announcements
Happy Belly Food Group Expands Yolks Breakfast Franchise in Chilliwack
Positive
Aug 8, 2025

Happy Belly Food Group’s Yolks Breakfast has signed a franchise agreement for a new location in Chilliwack, British Columbia, marking its continued expansion in the breakfast restaurant sector. This move underscores Happy Belly’s strategy of securing prime real estate and leveraging its franchising expertise to drive growth, with the goal of establishing Yolks as a recognized national brand across Canada.

Business Operations and Strategy
Rosie’s Burgers Expands with New Franchise in Abbotsford
Positive
Aug 8, 2025

Rosie’s Burgers, a brand under Happy Belly Food Group, has announced the signing of a new franchise agreement and secured a location in Abbotsford, British Columbia. This expansion reflects the brand’s momentum in the quick-service restaurant sector, driven by its unique offerings and strong franchise system. With 115 locations secured across Canada, Rosie’s is poised for rapid growth, aiming to become the leading smash burger brand in the country. The company’s strategic expansion through franchising and corporate store openings aligns with its goal of becoming Canada’s leading restaurant consolidator, enhancing shareholder value and brand scalability.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025