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Happy Belly Food Group
(OTC:HBFG)
Happy Belly Food Group (HBFG) vs. iShares MSCI Canada ETF (EWC)
Happy Belly Food Group Business Overview & Revenue Model
Happy Belly Food Group Financial Statement Overview
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 14.95M | 9.07M | 5.41M | 2.73M | 1.20M | 102.13K |
| Gross Profit | 9.67M | 5.46M | 2.96M | 1.21M | 606.57K | 102.13K |
| EBITDA | -284.65K | -938.00K | -678.00K | -1.94M | -26.00M | -4.27M |
| Net Income | -2.09M | -2.36M | -1.92M | -2.74M | -26.58M | -4.38M |
Balance Sheet | ||||||
| Total Assets | 13.77M | 9.34M | 5.85M | 4.28M | 3.67M | 5.29M |
| Cash, Cash Equivalents and Short-Term Investments | 3.06M | 3.56M | 1.58M | 1.16M | 1.01M | 4.14M |
| Total Debt | 8.06M | 5.20M | 5.34M | 2.90M | 338.02K | 70.22K |
| Total Liabilities | 10.89M | 6.91M | 6.41M | 3.50M | 592.71K | 799.24K |
| Stockholders Equity | 2.29M | 2.18M | -723.22K | 716.50K | 3.05M | 4.49M |
Cash Flow | ||||||
| Free Cash Flow | -353.26K | -1.03M | -1.08M | -1.74M | -4.18M | -1.80M |
| Operating Cash Flow | 868.35K | -888.54K | -722.92K | -1.62M | -4.18M | -1.78M |
| Investing Cash Flow | -1.82M | -12.73K | -350.68K | -31.03K | -664.55K | 144.59K |
| Financing Cash Flow | -202.79K | 3.12M | 1.24M | 1.82M | 1.64M | 5.47M |
Happy Belly Food Group Technical Analysis
Happy Belly Food Group Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | 42.28M | 30.94 | 2.38% | ― | 41.69% | 134.37% | |
46 Neutral | $187.72M | ― | -97.83% | ― | 144.66% | -11.39% | |
37 Underperform | 20.16M | -10.57 | 0.00% | ― | 64.79% | 72.95% | |
34 Underperform | 30.20M | -2.32 | 0.00% | ― | 15.68% | -10.62% | |
25 Underperform | 157.36M | -71.15 | 0.00% | ― | 30.02% | 35.29% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% |
Happy Belly Food Group Corporate Events
Happy Belly Food Group’s Heal Wellness brand has signed a multi-unit agreement for three locations in central Alberta and secured its first real estate location in Red Deer. This expansion reflects the brand’s growing footprint in Western Canada and demonstrates confidence in its scalable business model. With 195 units secured through national development agreements, Heal Wellness is rapidly gaining national brand recognition and establishing itself as Canada’s first coast-to-coast smoothie bowl brand. The broader Happy Belly portfolio now includes 616 contractually committed retail locations, indicating significant momentum and long-term value creation for shareholders.
Happy Belly Food Group has entered into a three-year exclusive supply agreement with Coca-Cola Canada Bottling Limited, designating Coca-Cola as their preferred beverage partner. This partnership is expected to enhance Happy Belly’s operational efficiency by leveraging Coca-Cola’s buying power, reducing food costs, and streamlining inventory management, thereby strengthening Happy Belly’s position as a prominent restaurant consolidator in Canada.
Happy Belly Food Group has announced a new franchise agreement and real estate location for Rosie’s Burgers in Waterloo, Ontario. This marks the eighth location in Ontario as part of a 30-unit development plan. The strategic location in Waterloo, with its strong demographic mix and proximity to major universities, is expected to drive growth by attracting students, faculty, and tech professionals. The company’s asset-light franchising approach and strategic site selection are key to its expansion strategy, aiming to establish Rosie’s as Canada’s leading smash burger brand. With 115 locations secured across Canada, Happy Belly is poised for rapid growth, leveraging its proven franchise model and strong market positioning.
Happy Belly Food Group’s Rosie’s Burgers has signed a franchise agreement for a second location in Edmonton’s Brewery District, marking a significant step in its national rollout strategy. This expansion into a high-traffic area near McEwan University highlights the brand’s growing momentum in the QSR space, with 115 locations secured across Canada. The company’s dual expansion strategy and focus on operational discipline aim to establish Rosie’s as a leading smash burger brand in Canada, reinforcing Happy Belly’s position as a major restaurant consolidator.
Happy Belly Food Group announced that its existing multi-unit franchisee in Alberta has increased their commitment from 10 to 15 locations for Heal Wellness, a quick serve restaurant specializing in smoothie bowls and smoothies. This expansion reflects the growing brand awareness and customer loyalty of Heal Wellness, which is gaining recognition as Canada’s first national smoothie bowl brand. The company’s scalable, asset-light model supports its strategic growth, with 616 retail locations now contractually committed across various stages of development, construction, and operation. This disciplined execution is expected to translate into meaningful shareholder value and position Happy Belly for sustained growth through 2026 and beyond.
Happy Belly Food Group’s Rosie’s Burgers has signed a second franchise agreement in Halifax, Nova Scotia, as part of its strategic expansion across Atlantic Canada. The new location in downtown Halifax, known as Pizza Corner, is expected to benefit from the city’s strong demographics and vibrant culinary culture. This expansion underscores the brand’s rapid growth and the scalability of its franchise model, with 115 locations secured across Canada. The company’s dual expansion strategy, combining franchised growth with corporate store openings, aims to position Rosie’s as Canada’s leading smash burger brand, while also enhancing shareholder value.
Happy Belly Food Group’s Heal Wellness brand has secured a real estate location for its franchisee in Grand Prairie, Alberta, marking a significant step in its national expansion strategy. This move aligns with Happy Belly’s vision to establish Heal Wellness as Canada’s leading acai bowl and smoothie brand, capitalizing on the city’s youthful, health-conscious population and limited competition in the health-focused fast-casual space. With 195 units secured through national development agreements, Heal Wellness is rapidly gaining national recognition, contributing to Happy Belly’s broader portfolio of 616 retail locations. This expansion is expected to generate long-term value for shareholders and solidify the company’s position in the Canadian QSR sector.
Happy Belly Food Group’s Rosie’s Burgers has signed a franchise agreement and secured a real estate location in Calgary’s Marda Loop District, marking a significant step in its 20-unit development plan for Alberta. This expansion is part of a broader strategy to grow Rosie’s Burgers into a leading national smash burger brand, with 115 locations secured across Canada. The company is leveraging its asset-light franchise model and strategic site selection to drive growth and create long-term shareholder value.
Happy Belly Food Group’s Yolks Breakfast has signed a franchise agreement for a new location in Chilliwack, British Columbia, marking its continued expansion in the breakfast restaurant sector. This move underscores Happy Belly’s strategy of securing prime real estate and leveraging its franchising expertise to drive growth, with the goal of establishing Yolks as a recognized national brand across Canada.
Rosie’s Burgers, a brand under Happy Belly Food Group, has announced the signing of a new franchise agreement and secured a location in Abbotsford, British Columbia. This expansion reflects the brand’s momentum in the quick-service restaurant sector, driven by its unique offerings and strong franchise system. With 115 locations secured across Canada, Rosie’s is poised for rapid growth, aiming to become the leading smash burger brand in the country. The company’s strategic expansion through franchising and corporate store openings aligns with its goal of becoming Canada’s leading restaurant consolidator, enhancing shareholder value and brand scalability.
Happy Belly Food Group has announced the signing of its tenth franchise agreement for Yolks Breakfast, marking the brand’s first multi-unit franchisee in Toronto. This expansion is part of Happy Belly’s strategy to capitalize on the growing breakfast segment and strengthen its position in the market. The new location in Toronto’s Bloor West Village is expected to open in Q4 2025, demonstrating the company’s focus on strategic growth and its commitment to supporting franchisees. The move aligns with Happy Belly’s asset-light strategy and aims to enhance the brand’s national presence in the breakfast category.
Happy Belly Food Group’s Rosie’s Burgers has signed a multi-unit franchise agreement with Carma Hospitality to open 10 stores in the Greater Montreal Area, marking its second major agreement in Quebec recently. This expansion is part of Rosie’s Burgers’ strategy to become Canada’s leading national smash burger brand, leveraging a dual-track growth approach with corporate store development and an asset-light franchise model. The agreement highlights the strength of Happy Belly’s franchising platform and its commitment to disciplined growth across Canada.
Happy Belly Food Group has announced the opening of its 26th Heal Wellness location in Aurora, Ontario, as part of its strategy to expand its footprint across Canada. The company is experiencing significant growth with more units under construction and a robust franchise pipeline, aiming to establish Heal as Canada’s first national smoothie bowl brand.
Happy Belly Food Group has announced the opening of its 27th Heal Wellness location in Calgary’s Kensington neighborhood, marking a significant milestone in its expansion strategy. The company is experiencing rapid growth and increasing brand recognition across Canada, with a strong franchise system and a robust pipeline of new locations under development, signaling a promising long-term growth trajectory in the Canadian QSR landscape.
Happy Belly Food Group has announced the signing of a new franchise agreement and secured a prime real estate location in Toronto for its iQ Food Co. brand, marking its third operational brand in the area. This expansion is part of a broader strategy to grow iQ Food Co., a premium healthy eating brand, which has seen a 75% increase in unit count since its acquisition. The company plans to open 65 new iQ locations across Canada, aiming to double system sales within a year and strengthen its presence in key urban markets.
Happy Belly Food Group Inc. announced a significant milestone with the simultaneous opening of four new restaurant locations, including iQ Food Co., Heal Wellness, and Rosie’s Burgers at the Shops at Don Mills in Toronto and another Heal Wellness in Bolton. This expansion marks the company’s largest single-day opening event, increasing its total store count to 61. The strategic partnership with Cadillac Fairview and the innovative shared space model are key factors in Happy Belly’s rapid growth, enhancing its market presence and offering diverse dining options to new and existing customers.
Happy Belly Food Group’s Heal Wellness has signed a multi-unit franchise agreement to open five new stores on Vancouver Island, British Columbia. This expansion aligns with the region’s health-conscious demographics and supports the company’s goal of becoming Canada’s first coast-to-coast smoothie bowl brand. The move is part of Happy Belly’s broader strategy to accelerate growth through organic development and targeted acquisitions, with a pipeline of 551 franchise locations in planning, construction, or operation.
Happy Belly Food Group’s Heal Wellness brand has secured a prime real estate location in Charlottetown, Prince Edward Island, marking a significant step in its national expansion strategy. This development is part of Happy Belly’s broader plan to grow its franchise network across Canada, enhancing its market presence and solidifying Heal Wellness as a leading national smoothie bowl brand.
Happy Belly Food Group has announced a significant expansion of its Heal Wellness brand with a 15-unit area development agreement in Manitoba, Canada. This move solidifies Heal’s presence in all 10 Canadian provinces, marking a major milestone in Happy Belly’s growth strategy. The expansion into Manitoba, with its vibrant urban centers and supportive community, positions Heal Wellness as a national leader in the smoothie bowl market. This strategic growth is expected to enhance Happy Belly’s revenue and profitability through both corporate and franchised locations.
Happy Belly Food Group’s Heal Wellness brand has announced the opening of its fourth location in Toronto, marking a significant expansion in a high foot-traffic area. This development is part of Happy Belly’s broader strategy to grow through a mix of organic expansion and strategic acquisitions, with 591 franchise locations committed across Canada, highlighting the company’s strong growth trajectory and commitment to its stakeholders.
Happy Belly Food Group has announced a significant expansion for its Heal Wellness brand, signing a 40-unit area development agreement for Quebec. This move enhances Heal’s presence to nine provinces in Canada, reflecting strong demand for its fresh smoothie bowls and smoothies. The expansion is part of Happy Belly’s strategy to capitalize on the lack of a clear category leader in Quebec, leveraging its asset-light franchise model for disciplined growth and long-term shareholder value.
Happy Belly Food Group’s Rosie’s Burgers has signed its first location at the University of British Columbia, marking a significant step in its expansion in British Columbia. This strategic location is expected to benefit from the large student population and ongoing campus developments, providing a strong demand for Rosie’s offerings. The move aligns with Happy Belly’s strategy to grow its presence in the quick-service restaurant sector through a mix of corporate-owned and franchise locations, leveraging strategic site selection and operational support to ensure scalable growth.
Happy Belly Food Group has announced a significant expansion of its Rosie’s Burgers brand through a 10-unit area development agreement in Saskatchewan, Canada. This move is part of a broader national expansion strategy, aiming to position Rosie’s as a leading smash burger brand across Canada. The agreement highlights Happy Belly’s dual-track growth approach, combining corporate store development with an asset-light franchise model, and underscores the company’s commitment to organic growth and market penetration. The expansion into Saskatchewan is strategically significant due to the province’s favorable business environment and growing demand for high-quality, locally sourced food options.
Happy Belly Food Group’s Rosie’s Burgers has signed its first franchise agreement in Halifax, Nova Scotia, marking its entry into Atlantic Canada. This expansion is part of a broader national growth strategy, leveraging both corporate store development and an asset-light franchise model to accelerate growth across Canada. The agreement underscores the company’s robust franchise support system and positions Rosie’s Burgers for long-term success in a market with strong demographic and economic potential.
Happy Belly Food Group has announced a significant expansion into the U.S. market with a 10-unit development agreement for its Heal Wellness brand in the Greater Dallas-Fort Worth area. This strategic move aims to capitalize on the region’s health-conscious population and favorable climate, enhancing the company’s growth and presence in North America. The partnership with a local developer is expected to accelerate this expansion, leveraging their expertise and local market knowledge.
Happy Belly Food Group has announced the opening of its 23rd Heal Wellness location in Kingston, Ontario, marking its 13th location in the province. This expansion is part of the company’s strategy to grow its national footprint through organic growth and strategic acquisitions, with multiple new units under construction across Canada. The new location is strategically placed near Queen’s University, catering to a vibrant community of students, professionals, and families who prioritize health and convenience. The company aims to capitalize on the demand for health-focused food options in the area, expecting Heal Wellness to become a community favorite.
Happy Belly Food Group has announced the opening of a new Rosie’s Burgers location in Burlington, Ontario, marking its second opening this year. The expansion is part of a strategic growth plan that includes a mix of corporate-owned and franchise locations, with 95 units secured under area-development agreements across Canada. This new location, sharing space with a Starbucks, is expected to enhance convenience and appeal for customers. The company is actively engaging with various groups to accelerate its expansion and has 531 contractually committed retail franchise locations in development or operation, aiming for sustained growth and a strong market presence.
Happy Belly Food Group has announced the signing of its second franchise agreement in Atlantic Canada, marking its first entry into Nova Scotia with a new location in Halifax. This expansion is part of Happy Belly’s national growth strategy, with 130 units secured under development agreements and multiple units under construction in Alberta, British Columbia, and Ontario. The move into Halifax is expected to be a key growth pillar for the company, enhancing its market presence and accelerating its national expansion.
Happy Belly Food Group’s Heal Wellness has signed its first franchise agreement in Atlantic Canada, marking a significant step in its national expansion strategy. This agreement in Prince Edward Island is part of the company’s broader plan to increase its footprint across Canada, with 531 franchise locations committed and more projects expected throughout 2025 and 2026.
Happy Belly Food Group has announced the opening of its 22nd Heal Wellness location in the University District of the University of Calgary. This marks the company’s seventh location in Alberta and tenth in Western Canada, contributing to a total of 54 restaurants in its network. The expansion is part of Happy Belly’s strategy to accelerate growth through organic initiatives and strategic acquisitions, aiming to become a predictable, disciplined growth company. With 531 contractually committed retail franchise locations, Happy Belly is focused on selecting the right franchise partners and securing optimal real estate to achieve its development goals.
Happy Belly Food Group has reported its 12th consecutive record quarter of growth and its first quarter of positive net income from operations, marking a significant milestone in its growth trajectory. The company achieved a 101% increase in system sales and a 95% rise in total revenues compared to the same quarter last year, driven by organic growth, accretive acquisitions, and an increase in restaurant locations. With 50 operating restaurants by the end of Q1 2025, Happy Belly continues to focus on both organic and inorganic growth, positioning itself strongly in the market and delivering value to shareholders.
Happy Belly Food Group Inc. announced it will release its first quarter results on May 21, 2025, after market close. The company has introduced a Q&A facility on its website for shareholders to submit questions, aiming to provide ongoing access to information about its strategy and operations, enhancing transparency and engagement with investors.
Happy Belly Food Group has announced the opening of its 21st Heal Wellness location in Grand Bend, Ontario, marking a significant step in its nationwide expansion strategy. The new location is expected to capitalize on Grand Bend’s vibrant beachside community and growing demand for wellness-focused dining, further solidifying Happy Belly’s market position and supporting its goal of becoming a predictable, disciplined growth company.