Starco Brands Inc (STCB)
OTHER OTC:STCB
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Starco Brands
(OTC:STCB)
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Rating:46Neutral
Price Target:
$0.03
▼(-37.50% Downside)
Action:ReiteratedDate:01/28/26
The score is weighed down primarily by weak financial performance (negative profitability and concerning cash flow trends) and bearish technical signals (below major moving averages with negative MACD). Valuation offers some support via a low P/E, but recent corporate events remain mixed due to refinancing needs alongside default-related disclosures.
Positive Factors
Diversified branded consumer portfolio
A diversified portfolio across food, personal care and household goods with proprietary formulations supports durable revenue channels and pricing power. Multiple end markets and brand-led positioning reduce exposure to a single category, aiding resilience across economic cycles.
Negative Factors
Negative profitability and declining revenue
Sustained negative net margins and shrinking top-line create a structural challenge for profitability. Even with positive gross margin, continued negative operating margins indicate persistent cost or scale issues that impair the company's ability to generate sustainable earnings and fund growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified branded consumer portfolio
A diversified portfolio across food, personal care and household goods with proprietary formulations supports durable revenue channels and pricing power. Multiple end markets and brand-led positioning reduce exposure to a single category, aiding resilience across economic cycles.
Read all positive factors
Starco Brands (STCB) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$17.25M
Dividend YieldN/A
Average Volume (3M)18.10K
Price to Earnings (P/E)―
Beta (1Y)0.64
Revenue Growth-30.26%
EPS GrowthN/A
CountryUS
Employees29
SectorConsumer Defensive
Sector Strength42
IndustryChemicals - Specialty
Share Statistics
EPS (TTM)N/A
Shares Outstanding784,192,000
10 Day Avg. Volume23,745
30 Day Avg. Volume18,101
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)2.12
Price to Sales (P/S)0.67
P/FCF Ratio20.51
Enterprise Value/Market Cap1.16
Enterprise Value/Revenue0.45
Enterprise Value/Gross Profit1.29
Enterprise Value/Ebitda2.71
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Starco Brands Business Overview & Revenue Model
Company Description
Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants...
How the Company Makes Money
Starco Brands generates revenue through multiple channels, primarily by selling its branded products through retail partnerships, e-commerce platforms, and direct-to-consumer sales. The company focuses on building a portfolio of innovative brands ...
Starco Brands Earnings Call Summary
Earnings Call Date:Nov 14, 2024
(Q3-2024)
| % Change Since: |
Next Earnings Date:May 20, 2026
Earnings Call Sentiment Neutral
The earnings call presents a mixed picture with notable achievements in cost optimization and brand growth, particularly for Winona and Soylent, but is offset by significant revenue and profit declines, especially in the Whipshots segment. The sentiment is balanced with both promising strategies for future growth and current challenges in revenue generation.Positive Updates
Positive Adjusted EBITDA and Margin Improvement
Achieved positive adjusted EBITDA, driven by cost management and new distribution gains, along with sequential margin improvement.
Negative Updates
Decrease in Net Revenue
Reported net revenue for Q3 2024 was $15.5 million, down from $17.7 million in Q3 2023, driven by targeted e-commerce sales reductions and lower retail volumes.
Read all updates
Q3-2024 Updates
Positive
Negative
Positive Adjusted EBITDA and Margin Improvement
Achieved positive adjusted EBITDA, driven by cost management and new distribution gains, along with sequential margin improvement.
Read all positive updates
Company Guidance
During the third quarter 2024 earnings call for Starco Brands, CEO and Interim CFO Ross Sklar provided detailed insights into the company's operational and financial performance. The quarter was marked by achieving positive adjusted EBITDA and sequential margin improvement, driven by cost management and new distribution gains. The company identified $3 million in cost optimization opportunities, contributing to enhanced capital availability. Notable metrics included a net revenue of $15.5 million, a gross profit of $6.4 million, and an adjusted EBITDA of $0.7 million. Key brand performances were highlighted, such as Winona Popcorn Spray, which achieved over 60% growth year-over-year and 10% market share with only 30% ACV. The Whipshots brand expanded its retail footprint with a partnership with Kroger, securing 1,257 distribution points. Meanwhile, the Art of Sport brand launched into retail with its protein powder now available at Fred’s stores owned by Kroger, and further expansion plans are set for 2025. Soylent showed a 15% cost savings and maintained a 23.6% market share in the meal replacement category with a strong return on ad spend of 4.5x. Starco Brands concluded the quarter with $1.6 million in cash and $13.2 million in inventory, positioning itself for accelerated strategic growth and market penetration in 2025.Starco Brands Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
55
Neutral
Cash Flow
40
Negative
| Breakdown | TTM | Mar 2025 | Mar 2024 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 44.91M | 58.67M | 65.21M | 7.81M | 673.33K | 1.37M |
| Gross Profit | 15.55M | 20.86M | 11.88M | 7.04M | 387.49K | 1.18M |
| EBITDA | 7.38M | -14.39M | -42.74M | 1.06M | -3.50K | 610.76K |
| Net Income | 3.30M | -17.65M | -46.19M | 809.97K | -2.28M | 543.29K |
Balance Sheet | ||||||
| Total Assets | 57.45M | 59.72M | 83.35M | 41.19M | 1.36M | 842.26K |
| Cash, Cash Equivalents and Short-Term Investments | 1.47M | 1.21M | 1.76M | 1.48M | 338.86K | 773.32K |
| Total Debt | 4.23M | 6.72M | 8.39M | 3.74M | 1.53M | 546.99K |
| Total Liabilities | 24.17M | 32.49M | 57.67M | 8.33M | 4.11M | 1.10M |
| Stockholders Equity | 24.30M | 18.40M | 17.16M | 32.77M | -2.67M | -254.17K |
Cash Flow | ||||||
| Free Cash Flow | 254.76K | 1.90M | 313.55K | 377.78K | -1.86M | 665.77K |
| Operating Cash Flow | 520.71K | 2.22M | 686.66K | 377.78K | -1.84M | 665.77K |
| Investing Cash Flow | -285.95K | -439.32K | -230.01K | -1.46M | -115.64K | 0.00 |
| Financing Cash Flow | -384.44K | -2.33M | -175.80K | 2.22M | 1.52M | 102.80K |
Starco Brands Technical Analysis
Negative
0.04
Price Trends
0.02
Negative
0.03
Negative
0.03
Negative
Market Momentum
>-0.01
Negative
37.71
Neutral
28.89
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For STCB, the sentiment is Negative. The current price of 0.04 is above the 20-day moving average (MA) of 0.02, above the 50-day MA of 0.02, and above the 200-day MA of 0.03, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 37.71 is Neutral, neither overbought nor oversold. The STOCH value of 28.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for STCB.
Starco Brands Risk Analysis
Starco Brands disclosed 27 risk factors in its most recent earnings report. Starco Brands reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Starco Brands Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
61 Neutral | $70.31M | -60.48 | 4.98% | ― | 0.18% | -54.25% | |
60 Neutral | $337.77M | 16.09 | 6.00% | ― | -8.00% | -35.86% | |
57 Neutral | $75.94M | 73.75 | 0.02% | 1.33% | -0.97% | -99.67% | |
53 Neutral | $69.61M | -4.53 | 71.64% | ― | 11013.00% | 39.85% | |
46 Neutral | $17.25M | -4.00 | 14.93% | ― | -30.26% | ― |
* Consumer Defensive Sector Average
STCB
Starco Brands
0.02
-0.01
-33.33%
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Starco Brands Corporate Events
Business Operations and StrategyPrivate Placements and Financing
Starco Brands Secures Insider Bridge Loan to Refinance Debt
Positive
Dec 23, 2025
On December 22, 2025, Starco Brands, Inc. entered into a Bridge Term Loan Promissory Note with The Starco Group, Inc., wholly owned by Starco’s CEO Ross Sklar, establishing a bridge term loan facility of up to $5 million, with an initial dis...
Private Placements and FinancingRegulatory Filings and Compliance
Starco Brands Amends Forbearance Agreement Amid Default
Negative
Dec 1, 2025
On November 24, 2025, Starco Brands, Inc. and its subsidiaries entered into an amendment to the Forbearance Agreement with Gibraltar Business Capital, LLC. This amendment acknowledges ongoing events of default and allows the lender to refrain from...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.