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Starco Brands Inc (STCB)
OTHER OTC:STCB
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Starco Brands (STCB) AI Stock Analysis

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STCB

Starco Brands

(OTC:STCB)

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Neutral 58 (OpenAI - 4o)
Rating:58Neutral
Price Target:
$0.00
▼(-100.00% Downside)
Starco Brands' overall stock score is primarily influenced by its undervaluation, as indicated by a low P/E ratio, and short-term bullish technical indicators. However, significant challenges in financial performance, particularly in profitability and cash flow management, weigh down the score.
Positive Factors
Proprietary Technologies
Starco Brands' focus on proprietary technologies in its products provides a competitive edge, enhancing customer experience and brand differentiation, which can drive long-term growth and market share.
Market Access
Strategic partnerships expand market access, potentially increasing sales volume and brand visibility, which supports sustained revenue growth and market penetration.
Improved Return on Equity
Improved return on equity indicates better utilization of shareholder funds, reflecting enhanced financial performance and potential for increased investor confidence.
Negative Factors
Declining Revenue Growth
The significant decline in revenue growth suggests challenges in market demand or competitive pressures, which could impact long-term profitability and business sustainability.
Negative Margins
Negative profit margins indicate ongoing profitability issues, which may hinder the company's ability to reinvest in growth initiatives and maintain financial health.
Cash Flow Challenges
Declining free cash flow growth highlights potential liquidity challenges, limiting the company's ability to fund operations and strategic investments, impacting long-term stability.

Starco Brands (STCB) vs. SPDR S&P 500 ETF (SPY)

Starco Brands Business Overview & Revenue Model

Company DescriptionStarco Brands (STCB) is a diversified consumer goods company that focuses on developing and marketing innovative products across various sectors, including food and beverage, personal care, and household goods. The company is dedicated to creating brands that resonate with consumers by leveraging unique formulations and sustainable practices. Its core products often feature proprietary technologies and aim to enhance everyday experiences for customers.
How the Company Makes MoneyStarco Brands generates revenue through multiple channels, primarily by selling its branded products through retail partnerships, e-commerce platforms, and direct-to-consumer sales. The company focuses on building a portfolio of innovative brands that can command premium pricing due to their unique value propositions. Key revenue streams include product sales in supermarkets, specialty stores, and online marketplaces. Additionally, strategic partnerships with distributors and retailers help expand market access and increase sales volume. The company may also engage in licensing agreements or collaborations that further enhance its brand visibility and drive revenue growth.

Starco Brands Earnings Call Summary

Earnings Call Date:Nov 14, 2024
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Apr 08, 2026
Earnings Call Sentiment Neutral
The earnings call presents a mixed picture with notable achievements in cost optimization and brand growth, particularly for Winona and Soylent, but is offset by significant revenue and profit declines, especially in the Whipshots segment. The sentiment is balanced with both promising strategies for future growth and current challenges in revenue generation.
Q3-2024 Updates
Positive Updates
Positive Adjusted EBITDA and Margin Improvement
Achieved positive adjusted EBITDA, driven by cost management and new distribution gains, along with sequential margin improvement.
Cost Optimization Success
Identified and removed approximately $3 million of cost optimization opportunities through headcount efficiencies, streamlined marketing spend, and refinement of logistics footprint.
Winona Popcorn Spray Growth
Winona Popcorn Spray showed over 60% growth year-over-year through the third quarter and achieved 10% market share with only 30% ACV.
Soylent Cost Savings and Market Share
Achieved approximately 15% in cost savings, or $1.5 million annually, and maintained a strong 23.6% market share of the meal replacement category with Amazon.
Skylar Subscription Growth
Skylar's Scent Club serves nearly 10,000 monthly subscribers with a CAC of roughly $30 and a gross LTV of 3.30, indicating strong potential for cash generation.
Negative Updates
Decrease in Net Revenue
Reported net revenue for Q3 2024 was $15.5 million, down from $17.7 million in Q3 2023, driven by targeted e-commerce sales reductions and lower retail volumes.
Decline in Gross Profit
Gross profit for Q3 2024 was $6.4 million compared to $7.7 million in Q3 2023, with gross margin down year-over-year from 44% to 41%, driven by unfavorable product mix.
Net Loss Increase
Reported unadjusted net loss for Q3 2024 was $6.3 million compared to net income of $2.3 million in Q3 2023, primarily due to a non-cash charge for the fair value share adjustment.
Whipshots Sales Decline
Lower Whipshots sales due to inventory destocking challenges, impacting overall segment revenue and profitability.
Company Guidance
During the third quarter 2024 earnings call for Starco Brands, CEO and Interim CFO Ross Sklar provided detailed insights into the company's operational and financial performance. The quarter was marked by achieving positive adjusted EBITDA and sequential margin improvement, driven by cost management and new distribution gains. The company identified $3 million in cost optimization opportunities, contributing to enhanced capital availability. Notable metrics included a net revenue of $15.5 million, a gross profit of $6.4 million, and an adjusted EBITDA of $0.7 million. Key brand performances were highlighted, such as Winona Popcorn Spray, which achieved over 60% growth year-over-year and 10% market share with only 30% ACV. The Whipshots brand expanded its retail footprint with a partnership with Kroger, securing 1,257 distribution points. Meanwhile, the Art of Sport brand launched into retail with its protein powder now available at Fred’s stores owned by Kroger, and further expansion plans are set for 2025. Soylent showed a 15% cost savings and maintained a 23.6% market share in the meal replacement category with a strong return on ad spend of 4.5x. Starco Brands concluded the quarter with $1.6 million in cash and $13.2 million in inventory, positioning itself for accelerated strategic growth and market penetration in 2025.

Starco Brands Financial Statement Overview

Summary
Starco Brands faces challenges in profitability and cash flow management, with negative margins and declining cash flow growth. The balance sheet shows moderate leverage and improved return on equity, suggesting some financial stability. However, profitability and liquidity issues need addressing.
Income Statement
45
Neutral
Starco Brands has experienced significant volatility in its income statement metrics. The company shows a negative net profit margin and declining revenue growth rate in the TTM period, indicating challenges in profitability and growth. However, the gross profit margin remains positive, suggesting some operational efficiency. The EBIT and EBITDA margins have improved from previous periods but remain negative, highlighting ongoing profitability issues.
Balance Sheet
55
Neutral
The balance sheet shows a moderate debt-to-equity ratio, indicating a balanced approach to leverage. The return on equity has improved significantly in the TTM period, reflecting better utilization of equity. However, the equity ratio is not provided, which limits a full assessment of asset financing. Overall, the balance sheet reflects moderate financial stability with some room for improvement.
Cash Flow
40
Negative
Cash flow metrics reveal a decline in free cash flow growth, indicating potential liquidity challenges. The operating cash flow to net income ratio is low, suggesting limited cash generation relative to net income. The free cash flow to net income ratio is relatively healthy, but the negative growth trend is concerning. Overall, cash flow management appears to be an area needing attention.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue44.91M58.67M65.21M7.81M673.33K1.37M
Gross Profit15.55M20.86M11.88M7.04M387.49K1.18M
EBITDA7.38M-14.39M-42.74M1.06M-3.50K610.76K
Net Income3.30M-17.65M-46.19M809.97K-2.28M543.29K
Balance Sheet
Total Assets57.45M59.72M83.35M41.19M1.36M842.26K
Cash, Cash Equivalents and Short-Term Investments1.47M1.21M1.76M1.48M338.86K773.32K
Total Debt4.23M6.72M8.39M3.74M1.53M546.99K
Total Liabilities24.17M32.49M57.67M8.33M4.11M1.10M
Stockholders Equity24.30M18.40M17.16M32.77M-2.67M-254.17K
Cash Flow
Free Cash Flow254.76K1.90M313.55K377.78K-1.86M665.77K
Operating Cash Flow520.71K2.22M686.66K377.78K-1.84M665.77K
Investing Cash Flow-285.95K-439.32K-230.01K-1.46M-115.64K0.00
Financing Cash Flow-384.44K-2.33M-175.80K2.22M1.52M102.80K

Starco Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.03
Price Trends
50DMA
0.03
Positive
100DMA
0.03
Negative
200DMA
0.03
Negative
Market Momentum
MACD
<0.01
Negative
RSI
50.13
Neutral
STOCH
75.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For STCB, the sentiment is Negative. The current price of 0.03 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and below the 200-day MA of 0.03, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 50.13 is Neutral, neither overbought nor oversold. The STOCH value of 75.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for STCB.

Starco Brands Risk Analysis

Starco Brands disclosed 27 risk factors in its most recent earnings report. Starco Brands reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Starco Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
61
Neutral
$82.88M44.915.08%0.18%-54.25%
58
Neutral
$17.25M-7.86-7.25%-30.26%
54
Neutral
$198.00M-20.64%-8.00%-35.86%
44
Neutral
$69.78M4,088.890.02%1.35%-0.97%-99.67%
41
Neutral
$75.91M-6.4511013.00%39.85%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
STCB
Starco Brands
0.03
-0.05
-62.50%
FSI
Flexible Solutions International
6.83
2.99
77.86%
NTIC
Northern Technologies International
7.40
-5.86
-44.19%
ALTO
Alto Ingredients
2.80
1.35
93.10%
LOOP
Loop Industries
1.07
-0.23
-17.69%
CNEY
CN Energy Group
1.00
-11.76
-92.16%

Starco Brands Corporate Events

Business Operations and StrategyExecutive/Board Changes
Starco Brands Eliminates Chief Marketing Officer Position
Neutral
Aug 22, 2025

On August 18, 2025, Starco Brands, Inc. eliminated the position of Chief Marketing Officer, resulting in the immediate departure of Mr. David Dreyer. This move is part of a strategic initiative to streamline the company’s organizational structure, aimed at enhancing operational efficiency and optimizing resource allocation by integrating the role’s responsibilities across existing leadership teams.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025