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Samsonite International SA (SMSEY)
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Samsonite International SA (SMSEY) AI Stock Analysis

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SMSEY

Samsonite International SA

(OTC:SMSEY)

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Outperform 72 (OpenAI - 4o)
Rating:72Outperform
Price Target:
$12.00
▼(-1.64% Downside)
Samsonite International SA's overall stock score of 72 reflects strong valuation and positive earnings call insights, with improvements in sales and margins. Financial performance is stable but faces challenges from high leverage and declining revenue growth. Technical indicators suggest a neutral trend, with no strong momentum signals.
Positive Factors
Direct-to-Consumer Growth
The growth in direct-to-consumer sales, particularly online, enhances control over customer experience and margins, supporting long-term revenue stability.
Gross Margin Expansion
Improved gross margins reflect efficient cost management and pricing power, contributing to sustainable profitability and competitive advantage.
TUMI Brand Resurgence
The resurgence of the TUMI brand, especially in key markets, strengthens Samsonite's premium positioning and diversifies its revenue base.
Negative Factors
Revenue Growth Decline
Declining revenue growth indicates potential market saturation or competitive pressures, which could hinder long-term sales expansion.
High Leverage
High leverage increases financial risk and limits flexibility, potentially impacting the company's ability to invest in growth opportunities.
Wholesale Channel Decline
Declining wholesale sales suggest challenges in traditional retail channels, which could affect distribution reach and revenue streams.

Samsonite International SA (SMSEY) vs. SPDR S&P 500 ETF (SPY)

Samsonite International SA Business Overview & Revenue Model

Company DescriptionSamsonite International S.A. engages in the design, manufacture, sourcing, and distribution of travel luggage bags in North America, Asia, Europe, and Latin America. It offers luggage, business, computer, outdoor, casual, and women's bags; and travel accessories and slim protective cases for personal electronic devices primarily under the Samsonite, Tumi, American Tourister, Speck, High Sierra, Gregory, Lipault, Kamiliant, Hartmann, and eBags brands, as well as other owned and licensed brand names. The company sells its products through various wholesale distribution channels, as well as through company operated retail stores and e-commerce. Samsonite International S.A. was founded in 1910 and is based in Luxembourg, Luxembourg.
How the Company Makes MoneySamsonite generates revenue primarily through the sale of its products, which include hard and soft luggage, backpacks, and travel accessories. The company operates a multi-channel distribution model, selling directly to consumers through its own retail stores and e-commerce platforms, as well as through third-party retailers and wholesalers. Key revenue streams include direct sales from owned retail locations and online platforms, as well as wholesale distribution to various travel and lifestyle outlets. Samsonite also benefits from strategic partnerships with airlines, hotels, and travel agencies, which enhance its visibility and market reach. Additionally, the company invests in marketing and brand development to maintain its premium positioning, further driving sales through brand loyalty and customer retention.

Samsonite International SA Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a business in recovery mode, with strong sequential improvements in sales and gross margin, despite continued challenges in North America and wholesale channels. The positive trends in Asia, Europe, and the resurgence of the TUMI brand are promising, while the company continues to face headwinds in certain regions.
Q3-2025 Updates
Positive Updates
Sequential Improvement in Sales
Net sales decline improved to 1.3% in Q3 from 5.8% in Q2, with positive sales growth in August, September, and October across all regions and brands.
Strong Direct-to-Consumer Performance
DTC sales increased by 3.5% period-over-period, with DTC e-commerce up over 10% and owned company stores up 1.1%.
Gross Margin Expansion
Gross margin increased to 59.6%, up 30 basis points year-over-year and 60 basis points from the prior quarter, despite tariff impacts.
TUMI Brand Resurgence
TUMI brand sales shifted from a decline to positive 5% growth in Q3, with particularly strong performance in Asia and Europe.
Improvement in Asia and Europe Markets
Asia sales improved significantly, with China seeing 10% growth for TUMI. Europe sales returned to positive growth, driven by France and the U.K.
Negative Updates
Challenges in North America
North America's net sales were down 4.5%, mainly due to wholesale challenges and cautious purchasing behavior.
Wholesale Channel Decline
Overall wholesale net sales declined by 4.5% period-over-period, with brick-and-mortar wholesales down 7%.
Pressure on Latin America Sales
Despite overall growth, Mexico faced challenges, impacting Latin America's performance. Excluding Mexico, Latin America would have been up 13.2%.
Company Guidance
During the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported several key metrics indicating positive momentum. Net sales experienced a decline of 1.3% in constant currency for Q3 compared to a 5.8% decline in Q2, with notable sales growth in August, September, and October. The direct-to-consumer sales mix increased to 42% from 38.9% the previous year, showing a 3.5% increase period-over-period. E-commerce sales grew by over 10%, and company-owned store sales rose by 1.1%. Despite a 4.5% decline in the wholesale channel, e-retailer sales saw a significant increase of 12.3%. Non-travel sales also grew by nearly 7%, contributing to an overall gross margin expansion of 30 basis points year-over-year to 59.6%. The company anticipates sequential improvement in Q4 sales, driven by strong product launches and advertising campaigns, positioning itself for medium- and long-term growth amidst ongoing global travel trends.

Samsonite International SA Financial Statement Overview

Summary
Samsonite International SA exhibits strong profitability and operational efficiency, as reflected in its healthy margins. However, the decline in revenue growth and high leverage are areas of concern. The company maintains a solid return on equity and manages cash flow effectively, though recent free cash flow decline warrants attention. Overall, the financial health is stable with potential risks from leverage and growth challenges.
Income Statement
75
Positive
Samsonite International SA has shown a strong gross profit margin of approximately 60% in TTM, indicating efficient cost management. However, the revenue growth rate has declined by 0.93% in TTM, reflecting potential challenges in sales expansion. The net profit margin remains stable around 9.6%, suggesting consistent profitability. EBIT and EBITDA margins are healthy, indicating robust operational performance.
Balance Sheet
65
Positive
The company has a high debt-to-equity ratio of 1.57 in TTM, which could pose financial risk if not managed properly. However, the return on equity is strong at 23.1%, demonstrating effective use of shareholder funds. The equity ratio is moderate, indicating a balanced capital structure.
Cash Flow
70
Positive
Operating cash flow to net income ratio is 0.52, showing adequate cash generation relative to net income. Free cash flow has decreased by 3.69% in TTM, which could impact future investments. However, the free cash flow to net income ratio is strong at 0.82, indicating good cash flow management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.49B3.59B3.68B2.88B2.02B1.54B
Gross Profit2.08B1.97B2.18B1.61B1.10B706.30M
EBITDA850.97M859.00M898.10M647.50M286.20M-1.01B
Net Income295.48M345.70M417.00M312.70M14.30M-1.28B
Balance Sheet
Total Assets5.23B5.22B5.11B4.72B4.85B5.16B
Cash, Cash Equivalents and Short-Term Investments669.10M676.30M716.60M635.90M1.32B1.50B
Total Debt2.44B2.32B2.30B2.39B3.22B3.72B
Total Liabilities3.73B3.68B3.59B3.64B4.13B4.49B
Stockholders Equity1.43B1.48B1.45B1.03B689.70M634.10M
Cash Flow
Free Cash Flow400.75M457.70M424.10M214.90M361.20M-140.30M
Operating Cash Flow494.57M561.70M534.20M277.70M387.10M-114.20M
Investing Cash Flow-100.94M-111.50M-110.10M-62.80M9.40M-26.10M
Financing Cash Flow-555.17M-459.70M-347.80M-881.10M-551.20M1.16B

Samsonite International SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.20
Price Trends
50DMA
11.20
Positive
100DMA
10.92
Positive
200DMA
10.50
Positive
Market Momentum
MACD
0.43
Negative
RSI
57.49
Neutral
STOCH
61.31
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMSEY, the sentiment is Positive. The current price of 12.2 is above the 20-day moving average (MA) of 11.75, above the 50-day MA of 11.20, and above the 200-day MA of 10.50, indicating a bullish trend. The MACD of 0.43 indicates Negative momentum. The RSI at 57.49 is Neutral, neither overbought nor oversold. The STOCH value of 61.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SMSEY.

Samsonite International SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$13.38B13.6143.31%12.38%18.43%
72
Outperform
$2.89B9.8720.27%4.36%-3.44%-15.25%
71
Outperform
$7.80B23.6111.36%18.66%183.98%
66
Neutral
$3.12B54.526.68%2.25%6.26%-66.51%
63
Neutral
$4.43B27.8011.82%<0.01%-77.31%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMSEY
Samsonite International SA
12.20
-1.16
-8.68%
CROX
Crocs
89.35
-23.93
-21.12%
DECK
Deckers Outdoor
94.97
-109.18
-53.48%
SHOO
Steven Madden
44.11
-0.47
-1.05%
BIRK
Birkenstock Holding plc
43.76
-8.49
-16.25%

Samsonite International SA Corporate Events

Samsonite International Faces Sales Decline Amid Uncertainty
Aug 14, 2025

Samsonite International is a leading global luggage manufacturer, known for its innovative and durable products, operating primarily in the travel goods industry.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 13, 2025