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Samsonite International SA (SMSEY)
OTHER OTC:SMSEY
US Market

Samsonite International SA (SMSEY) AI Stock Analysis

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SMSEY

Samsonite International SA

(OTC:SMSEY)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
$10.50
▼(-19.42% Downside)
Action:DowngradedDate:03/22/26
The score reflects solid underlying profitability and cash generation plus attractive valuation (low P/E and strong dividend), tempered by debt-heavy balance-sheet risk and clearly bearish technicals (below major moving averages with negative MACD). Earnings-call signals of sequential improvement and margin resilience provide some support but do not fully offset the weak price trend.
Positive Factors
Free cash flow generation
Consistent positive free cash flow (~$401M TTM, ~82% of net income) gives Samsonite durable internal funding for marketing, product investment, and debt servicing. Reliable cash conversion supports dividends and strategic reinvestment even if revenue growth is uneven.
Negative Factors
Elevated leverage
A debt-heavy capital structure (~1.5x debt-to-equity) limits financial flexibility for a consumer discretionary company. In a weaker travel cycle or unexpected cash needs, leverage constrains investment, increases interest exposure, and narrows options for strategic moves.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow generation
Consistent positive free cash flow (~$401M TTM, ~82% of net income) gives Samsonite durable internal funding for marketing, product investment, and debt servicing. Reliable cash conversion supports dividends and strategic reinvestment even if revenue growth is uneven.
Read all positive factors

Samsonite International SA (SMSEY) vs. SPDR S&P 500 ETF (SPY)

Samsonite International SA Business Overview & Revenue Model

Company Description
Samsonite International S.A. engages in the design, manufacture, sourcing, and distribution of travel luggage bags in North America, Asia, Europe, and Latin America. It offers luggage, business, computer, outdoor, casual, and women's bags; and tra...
How the Company Makes Money
Samsonite makes money primarily by selling travel and lifestyle bags and accessories under its brand portfolio. Revenue is generated through (1) direct-to-consumer sales, including company-operated retail stores (where it captures full retail marg...

Samsonite International SA Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:May 19, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a business in recovery mode, with strong sequential improvements in sales and gross margin, despite continued challenges in North America and wholesale channels. The positive trends in Asia, Europe, and the resurgence of the TUMI brand are promising, while the company continues to face headwinds in certain regions.
Positive Updates
Sequential Improvement in Sales
Net sales decline improved to 1.3% in Q3 from 5.8% in Q2, with positive sales growth in August, September, and October across all regions and brands.
Negative Updates
Challenges in North America
North America's net sales were down 4.5%, mainly due to wholesale challenges and cautious purchasing behavior.
Read all updates
Q3-2025 Updates
Negative
Sequential Improvement in Sales
Net sales decline improved to 1.3% in Q3 from 5.8% in Q2, with positive sales growth in August, September, and October across all regions and brands.
Read all positive updates
Company Guidance
During the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported several key metrics indicating positive momentum. Net sales experienced a decline of 1.3% in constant currency for Q3 compared to a 5.8% decline in Q2, with notable sales growth in August, September, and October. The direct-to-consumer sales mix increased to 42% from 38.9% the previous year, showing a 3.5% increase period-over-period. E-commerce sales grew by over 10%, and company-owned store sales rose by 1.1%. Despite a 4.5% decline in the wholesale channel, e-retailer sales saw a significant increase of 12.3%. Non-travel sales also grew by nearly 7%, contributing to an overall gross margin expansion of 30 basis points year-over-year to 59.6%. The company anticipates sequential improvement in Q4 sales, driven by strong product launches and advertising campaigns, positioning itself for medium- and long-term growth amidst ongoing global travel trends.

Samsonite International SA Financial Statement Overview

Summary
Profitability and free cash flow are solid (TTM net margin ~8% and ~$401M FCF), but performance has cooled versus 2023 and leverage remains meaningful (~1.5x debt-to-equity), limiting balance-sheet flexibility.
Income Statement
74
Positive
Balance Sheet
57
Neutral
Cash Flow
67
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.51B3.59B3.68B2.88B2.02B
Gross Profit1.84B1.97B2.18B1.61B1.10B
EBITDA807.89M859.00M898.10M647.50M286.20M
Net Income289.89M345.70M417.00M312.70M14.30M
Balance Sheet
Total Assets5.32B5.22B5.11B4.72B4.85B
Cash, Cash Equivalents and Short-Term Investments649.30M676.30M716.60M635.90M1.32B
Total Debt2.37B2.32B2.30B2.39B3.22B
Total Liabilities3.65B3.68B3.59B3.64B4.13B
Stockholders Equity1.60B1.48B1.45B1.03B689.70M
Cash Flow
Free Cash Flow402.34M457.70M424.10M214.90M361.20M
Operating Cash Flow488.21M561.70M534.20M277.70M387.10M
Investing Cash Flow-94.09M-111.50M-110.10M-62.80M9.40M
Financing Cash Flow-457.61M-459.70M-347.80M-881.10M-551.20M

Samsonite International SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price13.03
Price Trends
50DMA
11.62
Negative
100DMA
12.07
Negative
200DMA
11.27
Negative
Market Momentum
MACD
-0.65
Positive
RSI
34.32
Neutral
STOCH
43.10
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMSEY, the sentiment is Negative. The current price of 13.03 is above the 20-day moving average (MA) of 10.20, above the 50-day MA of 11.62, and above the 200-day MA of 11.27, indicating a bearish trend. The MACD of -0.65 indicates Positive momentum. The RSI at 34.32 is Neutral, neither overbought nor oversold. The STOCH value of 43.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SMSEY.

Samsonite International SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
$13.96B7.9141.36%12.38%18.43%
72
Outperform
$6.37B32.2313.87%18.86%88.29%
64
Neutral
$2.62B12.1819.23%4.13%-3.44%-15.25%
62
Neutral
$4.20B-57.09-5.37%<0.01%-77.31%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
$2.48B66.085.21%1.97%6.26%-66.51%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMSEY
Samsonite International SA
9.46
1.38
17.12%
CROX
Crocs
83.66
-12.17
-12.70%
DECK
Deckers Outdoor
98.31
-7.82
-7.37%
SHOO
Steven Madden
33.99
12.30
56.72%
BIRK
Birkenstock Holding plc
34.62
-9.36
-21.28%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 22, 2026