Strong Post-Pandemic Growth
From 2021 to 2024, Samsonite's reported net sales CAGR grew 6x faster than the bag and luggage industry. First half net sales in 2025 were still up 24.4% compared to the pre-pandemic first half of 2019.
Direct-to-Consumer Channel Growth
The direct-to-consumer (DTC) channel showed resilience with only a 1.6% decline compared to a 7.4% decline in the wholesale channel. DTC mix increased to 40% of net sales, up from 38% last year.
Expansion in Non-Travel Category
Non-travel category sales grew by 180 basis points to 36.2% in the first half, representing a significant long-term growth opportunity.
Effective Cost Management
Despite adding 57 net new stores since June 2024, combined distribution and G&A expenses increased by less than 1%, demonstrating effective cost management.
Gross Margin Stability
Gross margin remained strong at 59.2% in the first half of 2025, despite strategic promotional initiatives and a mix effect.
Successful Product Launches
The launch of new products such as the 19 Degree Lite for TUMI and the upcoming PARALUX collection has been successful, with more innovative products planned.
TUMI Brand Resilience
Despite challenges, TUMI performed well with a minor decline of 2.5% and showed an improving trend in Q3.