Pricer AB (PRIC.B) AI Stock Analysis

• Market Cap: kr734.38M
• Dividend Yield: N/A
• Average Volume (3M): 344.89K
• Price to Earnings (P/E): 30.5
• Beta (1Y): 0.65
• Revenue Growth: -19.18%
• EPS Growth: -76.85%
• Country: SE
• Employees: 200
• Sector: Industrials
• Sector Strength: 72
• Industry: Business Equipment & Supplies
• EPS (TTM): 0.20
• Shares Outstanding: 163,950,870
• 10 Day Avg. Volume: 222,011
• 30 Day Avg. Volume: 344,893
• PEG Ratio: -0.04
• Price to Book (P/B): 1.72
• Price to Sales (P/S): 0.75
• P/FCF Ratio: -73.23
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: kr4.00 ▼(-1.48% Downside)

Pricer AB's overall stock score reflects a mix of challenges and opportunities. The most significant factor is the company's financial performance, which is under pressure due to declining revenue and profitability. Technical analysis indicates a bearish trend, while valuation metrics suggest the stock is overvalued. However, the earnings call provided a positive outlook with strong sales performance and strategic initiatives, which slightly offsets the negative aspects.

Positive Factors

Recurring Revenue Growth

The shift to a subscription model for software services enhances revenue predictability and customer retention, supporting long-term growth.

Direct Sales Model in Nordics

Transitioning to direct sales in key markets can improve margins and customer relationships, driving sustainable growth and market penetration.

Innovative Product Pilots

Launching innovative pilots like Pricer Avenue can enhance product offerings and market differentiation, potentially leading to increased demand.

Negative Factors

Declining Revenue

A significant revenue decline impacts financial health and limits the ability to invest in growth, posing a challenge to long-term sustainability.

Cash Flow Challenges

Inefficient cash generation can hinder operational flexibility and growth investments, affecting the company's ability to meet financial obligations.

Weak Order Intake

Weak order intake due to market uncertainties can reduce future revenue streams and impact the company's ability to achieve growth targets.

Pricer AB Business Overview & Revenue Model

Company Description

Pricer AB (PRIC.B) is a Swedish company specializing in electronic shelf labels (ESLs) and in-store digital solutions for the retail sector. The company provides advanced pricing and communication solutions that enhance the shopping experience and streamline operations for retailers. Pricer's core products include ESL systems, digital signage, and software solutions that facilitate dynamic pricing and inventory management, catering primarily to grocery and other retail markets across Europe and beyond.

How the Company Makes Money

Pricer AB generates revenue primarily through the sale and installation of its electronic shelf label systems and related software solutions. The company typically earns income from the initial sale of ESL hardware, ongoing software licensing fees, and maintenance services. Additionally, Pricer benefits from creating long-term partnerships with major retail chains, which can lead to recurring revenue through software updates and system upgrades. The growing demand for automated pricing solutions and enhanced customer experiences in the retail sector further contributes to its earnings, as more retailers seek to adopt digital solutions to remain competitive.

Pricer AB Financial Statement Overview

Summary

Pricer AB faces significant challenges in its financial performance. The income statement reflects declining revenue and profitability, while the balance sheet shows moderate stability with a manageable debt level. However, the cash flow statement indicates inefficiencies in cash generation, which could impact the company's ability to invest in growth and repay debt. Pricer AB needs to address these issues to enhance its financial health and shareholder value.

Income Statement

Pricer AB's income statement shows a declining trend in revenue and profitability. The TTM data indicates a significant revenue decline of 69.3% compared to the previous year. Gross profit margin has decreased slightly over the years, and the net profit margin has dropped to 1.51% in the TTM period. The EBIT and EBITDA margins have also declined, reflecting reduced operational efficiency. The company needs to address these declining trends to improve its financial health.

Balance Sheet

The balance sheet of Pricer AB shows moderate stability with a debt-to-equity ratio of 0.33 in the TTM period, indicating a manageable level of debt relative to equity. The return on equity has decreased significantly to 3.12% in the TTM period, suggesting reduced profitability for shareholders. However, the equity ratio remains healthy, indicating a strong equity base relative to total assets. The company should focus on improving its return on equity to enhance shareholder value.

Cash Flow

Pricer AB's cash flow statement reveals challenges in cash generation. The TTM period shows a negative free cash flow growth rate, indicating a decline in cash available for reinvestment or debt repayment. The operating cash flow to net income ratio is low, suggesting inefficiencies in converting income into cash. The free cash flow to net income ratio is negative, highlighting issues in generating free cash flow from net income. The company needs to improve its cash flow management to support its operations and growth.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.21B	2.56B	2.68B	2.27B	1.77B	1.76B
Gross Profit	499.20M	563.20M	454.63M	375.01M	394.72M	423.10M
EBITDA	158.90M	268.90M	73.54M	86.27M	156.72M	180.46M
Net Income	23.80M	131.90M	-48.26M	4.80M	79.13M	127.48M
Balance Sheet
Total Assets	2.10B	2.38B	2.01B	2.04B	1.73B	1.39B
Cash, Cash Equivalents and Short-Term Investments	174.90M	489.20M	255.56M	217.48M	16.55M	262.41M
Total Debt	343.60M	597.70M	259.25M	268.06M	148.33M	45.30M
Total Liabilities	1.03B	1.27B	1.05B	1.31B	933.81M	575.45M
Stockholders Equity	1.07B	1.12B	957.18M	732.20M	796.87M	819.04M
Cash Flow
Free Cash Flow	33.10M	-26.20M	-206.77M	194.97M	-241.54M	202.92M
Operating Cash Flow	89.10M	58.00M	-115.97M	282.71M	-174.70M	264.85M
Investing Cash Flow	-66.10M	-84.20M	-90.81M	-87.74M	-66.84M	-61.93M
Financing Cash Flow	17.20M	245.20M	251.01M	3.84M	-8.73M	-113.23M

Pricer AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 4.06
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRIC.B, the sentiment is Positive. The current price of 4.06 is below the 20-day moving average (MA) of 4.23, below the 50-day MA of 4.11, and below the 200-day MA of 5.09, indicating a neutral trend. The MACD of 0.14 indicates Negative momentum. The RSI at 57.95 is Neutral, neither overbought nor oversold. The STOCH value of 61.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PRIC.B.

Pricer AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
ELAN.B	56 Neutral	kr2.46B	-21.15	-3.09%	6.60%	-7.32%	-139.66%
ITAB	55 Neutral	kr4.62B	22.44	5.45%	―	73.48%	-46.74%
PRIC.B	54 Neutral	kr734.38M	30.45	2.03%	―	-19.18%	-76.85%
TRANS	48 Neutral	kr373.68M	-3,778.26	0.35%	―	10.36%	-100.68%
CTEK	48 Neutral	kr902.69M	-27.10	-4.53%	―	3.06%	-795.86%
WISE	43 Neutral	kr94.97M	-5.03	-29.57%	―	-20.88%	14.14%

Pricer AB Corporate Events

Pricer Secures 140 MSEK Deal to Enhance PLUS Supermarket Chain

Pricer has secured a 140 MSEK order from the Dutch supermarket chain PLUS to upgrade electronic shelf labels in 265 stores. The project, scheduled across 2026 and 2027, will transition PLUS stores to advanced four-color labels, enhancing shelf communication and engagement. This development demonstrates the strong ongoing partnership between the two companies, highlighting Pricer’s sustainability efforts as it buys back three million used labels as part of the process.

The most recent analyst rating on ($SE:PRIC.B) stock is a Hold with a SEK4.00 price target. To see the full list of analyst forecasts on Pricer AB stock, see the SE:PRIC.B Stock Forecast page.