Pricer AB (PRIC.B) AI Stock Analysis

• Market Cap: kr721.31M
• Dividend Yield: N/A
• Average Volume (3M): 344.89K
• Price to Earnings (P/E): 30.3
• Beta (1Y): 0.67
• Revenue Growth: -19.18%
• EPS Growth: -76.85%
• Country: SE
• Employees: 200
• Sector: Industrials
• Sector Strength: 72
• Industry: Business Equipment & Supplies
• EPS (TTM): 0.20
• Shares Outstanding: 163,950,870
• 10 Day Avg. Volume: 222,011
• 30 Day Avg. Volume: 344,893
• PEG Ratio: -0.04
• Price to Book (P/B): 1.72
• Price to Sales (P/S): 0.75
• P/FCF Ratio: -73.23
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: kr4.00 ▼(-1.48% Downside)

Pricer AB's overall stock score reflects a mix of challenges and opportunities. The most significant factor is the company's financial performance, which is under pressure due to declining revenue and profitability. Technical analysis indicates a bearish trend, while valuation metrics suggest the stock is overvalued. However, the earnings call provided a positive outlook with strong sales performance and strategic initiatives, which slightly offsets the negative aspects.

Positive Factors

Recurring Revenue Growth

The shift to a subscription model for software services enhances revenue predictability and customer retention, supporting long-term growth.

Direct Sales Model in Nordics

Transitioning to direct sales in key markets can improve margins and customer relationships, driving sustainable growth and market penetration.

Innovative Product Pilots

Launching innovative pilots like Pricer Avenue can enhance product offerings and market differentiation, potentially leading to increased demand.

Negative Factors

Declining Revenue

A significant revenue decline impacts financial health and limits the ability to invest in growth, posing a challenge to long-term sustainability.

Cash Flow Challenges

Inefficient cash generation can hinder operational flexibility and growth investments, affecting the company's ability to meet financial obligations.

Weak Order Intake

Weak order intake due to market uncertainties can reduce future revenue streams and impact the company's ability to achieve growth targets.

Pricer AB Business Overview & Revenue Model

Company Description

Pricer AB (PRIC.B) is a Swedish company specializing in electronic shelf labels (ESLs) and in-store digital solutions for the retail sector. The company provides advanced pricing and communication solutions that enhance the shopping experience and streamline operations for retailers. Pricer's core products include ESL systems, digital signage, and software solutions that facilitate dynamic pricing and inventory management, catering primarily to grocery and other retail markets across Europe and beyond.

How the Company Makes Money

Pricer AB generates revenue primarily through the sale and installation of its electronic shelf label systems and related software solutions. The company typically earns income from the initial sale of ESL hardware, ongoing software licensing fees, and maintenance services. Additionally, Pricer benefits from creating long-term partnerships with major retail chains, which can lead to recurring revenue through software updates and system upgrades. The growing demand for automated pricing solutions and enhanced customer experiences in the retail sector further contributes to its earnings, as more retailers seek to adopt digital solutions to remain competitive.

Pricer AB Financial Statement Overview

Summary

Pricer AB faces a challenging financial environment with declining revenue and profitability pressures. The balance sheet shows improved leverage, but cash flow constraints pose significant risks. The stable gross profit margin and improved debt management are positive aspects.

Income Statement

Pricer AB's income statement shows a mixed performance. The TTM data indicates a decline in revenue by 8.08%, reflecting challenges in maintaining growth. Gross profit margin is stable at 22.34%, but net profit margin has decreased to 1.51%, indicating pressure on profitability. EBIT and EBITDA margins have also decreased, suggesting operational inefficiencies. Despite these challenges, the company has shown resilience in maintaining a positive gross profit margin.

Balance Sheet

The balance sheet of Pricer AB indicates a moderate financial position. The debt-to-equity ratio has improved to 0.33 in the TTM, reflecting better leverage management. Return on equity has decreased to 3.12%, indicating reduced profitability for shareholders. The equity ratio remains healthy, suggesting a stable capital structure. Overall, the company maintains a balanced approach to managing its financial obligations.

Cash Flow

Pricer AB's cash flow statement highlights significant challenges. The TTM data shows a negative free cash flow growth rate of -104.23%, indicating cash flow difficulties. The operating cash flow to net income ratio is low at 0.11, suggesting inefficiencies in converting income into cash. The negative free cash flow to net income ratio further emphasizes cash flow constraints. These factors indicate potential liquidity risks that need to be addressed.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.21B	2.56B	2.68B	2.27B	1.77B	1.76B
Gross Profit	499.20M	563.20M	454.63M	375.01M	394.72M	423.10M
EBITDA	158.90M	268.90M	73.54M	86.27M	156.72M	180.46M
Net Income	23.80M	131.90M	-48.26M	4.80M	79.13M	127.48M
Balance Sheet
Total Assets	2.10B	2.38B	2.01B	2.04B	1.73B	1.39B
Cash, Cash Equivalents and Short-Term Investments	174.90M	489.20M	255.56M	217.48M	16.55M	262.41M
Total Debt	343.60M	597.70M	259.25M	268.06M	148.33M	45.30M
Total Liabilities	1.03B	1.27B	1.05B	1.31B	933.81M	575.45M
Stockholders Equity	1.07B	1.12B	957.18M	732.20M	796.87M	819.04M
Cash Flow
Free Cash Flow	33.10M	-26.20M	-206.77M	194.97M	-241.54M	202.92M
Operating Cash Flow	89.10M	58.00M	-115.97M	282.71M	-174.70M	264.85M
Investing Cash Flow	-66.10M	-84.20M	-90.81M	-87.74M	-66.84M	-61.93M
Financing Cash Flow	17.20M	245.20M	251.01M	3.84M	-8.73M	-113.23M

Pricer AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 4.06
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRIC.B, the sentiment is Positive. The current price of 4.06 is above the 20-day moving average (MA) of 3.93, below the 50-day MA of 4.15, and below the 200-day MA of 5.36, indicating a neutral trend. The MACD of -0.03 indicates Negative momentum. The RSI at 65.42 is Neutral, neither overbought nor oversold. The STOCH value of 63.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PRIC.B.

Pricer AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ITAB	71 Outperform	kr4.52B	20.73	5.45%	―	73.48%	-46.74%
ELAN.B	67 Neutral	kr2.22B	-19.28	-3.09%	6.62%	-7.32%	-139.66%
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
PRIC.B	54 Neutral	kr721.31M	30.28	2.03%	―	-19.18%	-76.85%
TRANS	48 Neutral	kr339.31M	-3,434.78	0.35%	―	10.36%	-100.68%
CTEK	48 Neutral	kr885.90M	-25.99	-4.53%	―	3.06%	-795.86%
WISE	45 Neutral	kr87.95M	-4.66	-29.57%	―	-20.88%	14.14%

Pricer AB Corporate Events

Pricer AB’s Earnings Call: Strong Sales Amid Challenges

The recent earnings call for Pricer AB Class B revealed a slightly positive sentiment, driven by notable achievements in revenue growth and strategic initiatives, despite facing challenges such as weak order intake and geopolitical impacts. The company’s strong sales performance and strategic progress were highlighted as key factors contributing to this positive outlook.

Pricer AB Reports Q3 2025 Earnings with Improved Margins

Pricer AB, a Swedish company listed on Nasdaq Stockholm, specializes in automation and communication solutions for physical retail stores, offering electronic shelf labels and digital signage to enhance retail operations. In its latest earnings report for the third quarter of 2025, Pricer AB reported a decline in order intake and net sales compared to the previous year, with order intake at SEK 352.4 million and net sales at SEK 598.4 million. Despite these declines, the company achieved a gross profit margin improvement to 23.2% due to lower production costs and favorable currency effects. Operating profit for the quarter was SEK 38.5 million, down from SEK 61.6 million in the same period last year, impacted by increased personnel costs and negative exchange rate fluctuations. Looking ahead, Pricer AB remains optimistic about the long-term drivers for digitalization and automation in retail, with growing interest in its SaaS platform, Pricer Plaza, and new pilot projects in Europe. The company is well-positioned to capitalize on market demand as conditions improve, supported by a strong product portfolio and strategic organizational enhancements.

Pricer AB Announces New Board Member at Extraordinary General Meeting

Pricer AB held an Extraordinary General Meeting on August 19, 2025, where it was resolved that the Board will consist of six directors, with Giulia Nobili elected as a new Board member until the next Annual General Meeting. This decision reflects the company’s ongoing efforts to strengthen its governance structure, potentially impacting its strategic direction and stakeholder confidence.