Pricer AB (PRIC.B) AI Stock Analysis

• Market Cap: kr752.35M
• Dividend Yield: N/A
• Average Volume (3M): 460.72K
• Price to Earnings (P/E): 22.2
• Beta (1Y): 0.52
• Revenue Growth: -18.85%
• EPS Growth: -35.65%
• Country: SE
• Employees: 200
• Sector: Industrials
• Sector Strength: 84
• Industry: Business Equipment & Supplies
• EPS (TTM): -0.20
• Shares Outstanding: 163,950,870
• 10 Day Avg. Volume: 294,290
• 30 Day Avg. Volume: 460,716
• PEG Ratio: -0.04
• Price to Book (P/B): 1.72
• Price to Sales (P/S): 0.75
• P/FCF Ratio: -73.23
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr5.55
• Price Target Upside: 21.61% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 60 Neutral
• Price Target: kr5.00 ▲(9.65% Upside)

Pricer AB's overall score is bolstered by strong financial performance due to improving profitability and solid balance sheet metrics. However, technical analysis indicates bearish trends, and moderate valuation with no dividend yield limits its appeal. The absence of earnings call and corporate events data means these factors were not considered.

Pricer AB Business Overview & Revenue Model

Company Description

Pricer AB is a Sweden-based company operating in the retail technology sector. It specializes in providing electronic shelf labeling (ESL) solutions that enhance in-store operations and customer experience. The company's core products include digital price tags and shelf-edge displays that facilitate dynamic pricing, inventory management, and promotional activities for retail stores globally.

How the Company Makes Money

Pricer AB generates revenue primarily through the sale of its electronic shelf labeling systems to retailers. These systems consist of hardware components like digital displays and software solutions that enable real-time price updates and inventory management. The company also earns from providing installation, maintenance, and support services for its ESL systems. Key revenue streams include initial sales of ESL hardware and recurring revenue from software licenses and service agreements. Strategic partnerships with technology integrators and retail chains further bolster its sales and market reach.

Pricer AB Financial Statement Overview

Summary

Pricer AB shows strong financial health with improving profitability and operational efficiency. The company has a solid balance sheet with prudent financial leverage and a strong equity ratio, despite some past volatility in revenue and cash flows.

Income Statement

Pricer AB shows strong gross profit margins with recent figures at 23.1% in TTM, although a decline from the previous year. Net profit margin for TTM is 4.6%, recovering from a previous negative year. Revenue growth is inconsistent, with a recent decline in TTM after previous growth spurts. EBIT and EBITDA margins have stabilized, indicating operational efficiency improvements.

Balance Sheet

The company maintains a modest debt-to-equity ratio, decreasing to 0.32 in TTM, indicating prudent financial leverage. Return on Equity (ROE) is improving, reaching 10.4% in TTM, demonstrating better profitability. The equity ratio is strong at 51.2%, showing a robust capital structure with low risk.

Cash Flow

Free cash flow has rebounded to a positive figure in TTM, with a significant growth from previous negative figures. The operating cash flow to net income ratio at 2.09 in TTM suggests strong cash generation relative to income, however, historical volatility in cash flows is a concern.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.22B	2.56B	2.68B	2.27B	1.77B	1.76B
Gross Profit	496.10M	563.20M	454.63M	375.01M	394.72M	423.10M
EBITDA	172.00M	268.90M	73.54M	86.27M	156.72M	180.46M
Net Income	33.50M	131.90M	-48.26M	4.80M	79.13M	127.48M
Balance Sheet
Total Assets	2.03B	2.38B	2.01B	2.04B	1.73B	1.39B
Cash, Cash Equivalents and Short-Term Investments	240.70M	489.20M	255.56M	217.48M	16.55M	262.41M
Total Debt	344.50M	597.70M	259.25M	268.06M	148.33M	45.30M
Total Liabilities	989.10M	1.27B	1.05B	1.31B	933.81M	575.45M
Stockholders Equity	1.04B	1.12B	957.18M	732.20M	796.87M	819.04M
Cash Flow
Free Cash Flow	-6.50M	-26.20M	-206.77M	194.97M	-241.54M	202.92M
Operating Cash Flow	66.30M	58.00M	-115.97M	282.71M	-174.70M	264.85M
Investing Cash Flow	-72.80M	-84.20M	-90.81M	-87.74M	-66.84M	-61.93M
Financing Cash Flow	5.70M	245.20M	251.01M	3.84M	-8.73M	-113.23M

Pricer AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 4.56
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRIC.B, the sentiment is Negative. The current price of 4.56 is below the 20-day moving average (MA) of 4.69, below the 50-day MA of 5.15, and below the 200-day MA of 8.61, indicating a bearish trend. The MACD of -0.17 indicates Negative momentum. The RSI at 40.39 is Neutral, neither overbought nor oversold. The STOCH value of 23.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PRIC.B.

Pricer AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
INT	68 Neutral	kr4.64B	32.97	44.69%	―	74.04%	43.99%
Sector *	62 Neutral	C$7.33B	1.80	10.22%	2.39%	10.50%	-5.58%
SALT.B	61 Neutral	€1.77B	―	-54.63%	―	-40.71%	17.94%
PRIC.B	60 Neutral	kr752.35M	22.25	2.76%	―	-18.85%	-35.65%
GARO	48 Neutral	kr1.05B	―	-8.75%	―	-13.11%	-2088.46%
SES	48 Neutral	kr920.45M	12.92	-0.28%	―	78.58%	98.53%
ELTEL	45 Neutral	€1.53B	―	-1.65%	―	-6.41%	90.48%

Pricer AB Corporate Events

Pricer AB Announces Extraordinary General Meeting and New Board Member

Pricer AB has announced an Extraordinary General Meeting to be held on August 19, 2025, in Stockholm, Sweden. The meeting will address several agenda items, including the election of a new board member, Giulia Nobili, who brings extensive experience in investment banking and corporate strategy. Her appointment is expected to strengthen the company’s strategic direction, although she will not receive a board fee.

Pricer AB Reports Challenging Market Conditions and Strategic Growth Initiatives in 2025

Pricer AB’s interim report for January to June 2025 highlights a challenging market environment influenced by geopolitical and macroeconomic uncertainties, leading to cautious investment behaviors among customers. Despite a decline in net sales and profitability, the company saw an increase in order intake and backlog, indicating its strong market position. Pricer is strategically focusing on profitable growth by refining its market segmentation, enhancing its product portfolio, and strengthening its operations in North America and Europe. The company is also working on new solutions like Pricer Avenue to drive future growth.

Pricer AB AGM 2025: Key Decisions and Strategic Moves

At its Annual General Meeting on May 23, 2025, Pricer AB made several key decisions impacting its financial and operational strategies. The company decided not to distribute dividends for the 2024 financial year, opting instead to balance available funds in a new account. The AGM also re-elected the Board of Directors and introduced a long-term incentive program with warrants for certain employees, aiming to strengthen employee engagement and align interests with company performance. Additionally, the Board was authorized to issue new shares and transfer own shares, providing flexibility for future financial maneuvers.