Recurring Revenue GrowthThe near 50% jump in recurring revenue after shifting to a subscription-only software model materially improves revenue visibility and customer lifetime value. This structural move supports steadier cash inflows, higher retention, and smoother future forecasting versus one-time hardware sales.
Direct Sales In NordicsSwitching to direct sales in core Nordic markets strengthens customer relationships, shortens feedback loops, and can raise gross margins long-term. Greater control over sales execution and pricing enhances ability to upsell subscriptions and services across existing install bases.
Product Validation Via Pilots And DeploymentsRunning Pricer Avenue pilots across Sweden, Finland, France and the U.K., plus notable deployments, validates product-market fit and supports scalable rollouts. Successful pilots provide reference customers, accelerate commercial adoption and underpin sustainable long-term growth.