Pricer AB Class B ( (PCRBF) ) has released its Q2 earnings. Here is a breakdown of the information Pricer AB Class B presented to its investors.
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Pricer AB, a Swedish company listed on Nasdaq Stockholm, is a global leader in automation and communication solutions for physical retail stores, specializing in electronic shelf labels and digital signage. In its latest earnings report for the second quarter of 2025, Pricer AB reported a slight increase in order intake to SEK 501.3 million, adjusted for exchange rate fluctuations, representing a 7.7% rise. However, net sales saw a significant decline of 30.3% to SEK 448.7 million, reflecting the cautious investment climate in key markets such as France, Italy, and Canada. The company’s operating loss was SEK 20.3 million, impacted by restructuring costs in France, while the gross margin decreased to 19.0% from 22.8% in the previous year. Despite these challenges, Pricer’s order backlog increased by 34.8% to SEK 660.7 million, indicating a strong market position. The company is focusing on strategic growth in North America and Europe, and is expanding its product portfolio with new solutions like Pricer Avenue. Looking ahead, Pricer’s management remains optimistic about long-term growth prospects driven by digitalization and automation trends, although short-term challenges are expected to persist.