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Pricer’s 2025 Profit Slumps as Orders Fall, Dividend Scrapped Despite Stronger Cash Flow

Story Highlights
  • Pricer AB saw sharp declines in 2025 orders, sales and profit, with margins squeezed by lower volumes.
  • Despite improved operating cash flow, the board proposes no dividend as net profit nearly evaporates.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Pricer’s 2025 Profit Slumps as Orders Fall, Dividend Scrapped Despite Stronger Cash Flow

Meet Samuel – Your Personal Investing Prophet

The latest update is out from Pricer AB ( ($SE:PRIC.B) ).

Pricer AB reported a weak fourth quarter and full year 2025, with order intake, net sales and profitability all down sharply from 2024 despite a stable gross margin. In Q4, order intake fell to SEK 581.2 million from SEK 916.1 million and net sales slipped to SEK 572.6 million, pushing the operating margin down to 3.5 percent as lower volumes weighed on earnings. For the full year, order intake dropped to SEK 1,892.1 million and net sales to SEK 2,147.9 million, while operating profit plunged to SEK 50.8 million and net profit to just SEK 1.3 million, prompting the board to propose no dividend; however, cash flow from operating activities improved significantly due to reduced working capital, offering some operational resilience amid weaker demand and thinner margins for shareholders to consider.

The most recent analyst rating on ($SE:PRIC.B) stock is a Hold with a SEK4.00 price target. To see the full list of analyst forecasts on Pricer AB stock, see the SE:PRIC.B Stock Forecast page.

More about Pricer AB

Pricer AB operates in the retail technology sector, supplying electronic shelf labelling and in-store digital communication solutions that help retailers automate pricing, improve store efficiency and enhance the customer shopping experience.

Average Trading Volume: 314,379

Technical Sentiment Signal: Strong Sell

Current Market Cap: SEK671.5M

For detailed information about PRIC.B stock, go to TipRanks’ Stock Analysis page.

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