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An announcement from Pricer AB ( ($SE:PRIC.B) ) is now available.
Pricer has secured a 140 MSEK order from the Dutch supermarket chain PLUS to upgrade electronic shelf labels in 265 stores. The project, scheduled across 2026 and 2027, will transition PLUS stores to advanced four-color labels, enhancing shelf communication and engagement. This development demonstrates the strong ongoing partnership between the two companies, highlighting Pricer’s sustainability efforts as it buys back three million used labels as part of the process.
The most recent analyst rating on ($SE:PRIC.B) stock is a Hold with a SEK4.00 price target. To see the full list of analyst forecasts on Pricer AB stock, see the SE:PRIC.B Stock Forecast page.
More about Pricer AB
Pricer is a Swedish-based global leader in retail technology, providing in-store communication and digital retail solutions. The company is known for its innovative and energy-efficient electronic shelf label systems, designed to boost operational efficiency and enhance shopping experiences. Founded in 1991, Pricer has served over 28,000 stores across more than 70 countries and remains a pioneering force in retail digitalization.
Average Trading Volume: 316,365
Technical Sentiment Signal: Sell
Current Market Cap: SEK609.4M
Learn more about PRIC.B stock on TipRanks’ Stock Analysis page.