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Wise Group AB (SE:WISE)
:WISE
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Wise Group AB (WISE) AI Stock Analysis

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SE:WISE

Wise Group AB

(WISE)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
kr18.50
▲(49.80% Upside)
Action:Reiterated
Date:05/12/26
The score is primarily held down by weak financial performance (multi-year revenue declines, ongoing net losses, negative gross profit in 2025, and weakening cash flow) alongside rising leverage. Technicals are modestly supportive due to price trading above key moving averages, but negative MACD and neutral momentum limit the uplift. Valuation remains unattractive given the negative P/E and lack of a stated dividend yield.
Positive Factors
Diversified HR services model
Wise’s business spans recruitment, staffing and HR advisory through specialized units, providing multiple revenue streams tied to ongoing talent demand. That diversity supports resilience across cycles; advisory and retained work can stabilize margins when volume staffing softens.
Negative Factors
Multi-year revenue decline
Three consecutive years of revenue decline materially reduce scale benefits and pricing leverage. Shrinking top line pressures margin recovery, limits ability to invest in growth or retain talent, and makes restoring profitable scale more difficult without market share gains.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified HR services model
Wise’s business spans recruitment, staffing and HR advisory through specialized units, providing multiple revenue streams tied to ongoing talent demand. That diversity supports resilience across cycles; advisory and retained work can stabilize margins when volume staffing softens.
Read all positive factors

Wise Group AB (WISE) vs. iShares MSCI Sweden ETF (EWD)

Wise Group AB Business Overview & Revenue Model

Company Description
Wise Group AB (publ) provides recruitment and consultancy services in Sweden, Finland, and Denmark. The company offers services within the areas of HR, payroll, finance, marketing, communication, and business administration for commercial, public,...
How the Company Makes Money
Wise Group AB makes money by selling professional services within HR and talent management. Key revenue streams typically include (1) recruitment fees, where clients pay for search and selection services (often priced per assignment and/or as a pe...

Wise Group AB Financial Statement Overview

Summary
Overall fundamentals are weak: revenue has declined for three straight years, net losses persisted from 2023–2025, and 2025 shows negative gross profit/margin. Leverage rose materially in 2025 (debt-to-equity ~1.52) as equity eroded, while operating cash flow turned slightly negative and free cash flow fell to roughly zero.
Income Statement
24
Negative
Balance Sheet
42
Neutral
Cash Flow
30
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue477.19M630.63M803.10M910.46M744.59M
Gross Profit177.57M264.18M315.38M412.93M340.71M
EBITDA3.18M7.53M9.58M68.89M100.09M
Net Income-15.09M-19.15M-16.19M19.14M41.37M
Balance Sheet
Total Assets184.54M237.76M306.30M409.88M404.27M
Cash, Cash Equivalents and Short-Term Investments21.15M36.91M53.70M104.03M114.28M
Total Debt46.56M61.30M71.38M104.75M95.25M
Total Liabilities132.58M169.25M219.42M277.22M262.55M
Stockholders Equity51.96M68.50M86.87M132.66M141.72M
Cash Flow
Free Cash Flow0.003.19M-7.00K49.49M19.59M
Operating Cash Flow-457.00K3.19M924.00K57.59M21.83M
Investing Cash Flow-1.57M252.00K-586.00K-8.33M83.38M
Financing Cash Flow-13.73M-20.37M-51.24M-61.17M-32.49M

Wise Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.35
Price Trends
50DMA
18.12
Positive
100DMA
15.88
Positive
200DMA
15.08
Positive
Market Momentum
MACD
0.15
Negative
RSI
56.07
Neutral
STOCH
80.94
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:WISE, the sentiment is Positive. The current price of 12.35 is below the 20-day moving average (MA) of 17.70, below the 50-day MA of 18.12, and below the 200-day MA of 15.08, indicating a bullish trend. The MACD of 0.15 indicates Negative momentum. The RSI at 56.07 is Neutral, neither overbought nor oversold. The STOCH value of 80.94 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:WISE.

Wise Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
56
Neutral
kr425.54M12.175.95%-10.62%-21.79%
52
Neutral
kr257.26M19.50-0.23%-11.72%99.53%
44
Neutral
kr132.67M-9.30-25.98%-21.56%26.52%
43
Neutral
kr18.11M13.35-8.58%-4.29%-1704.78%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:WISE
Wise Group AB
18.95
1.00
5.57%
SE:PION.B
Poolia AB Class B
5.22
-0.28
-5.09%
SE:HEGR
Hedera Group AB
0.51
-1.32
-72.15%
SE:DEDI
Dedicare AB
44.45
0.79
1.81%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 12, 2026