Profoto Holding AB (SE:PRFO)
:PRFO
Want to see SE:PRFO full AI Analyst Report?
Top Page
Profoto Holding AB
(PRFO)
Select Model
Select Model
Rating:61Neutral
Price Target:
kr10.50
▼(-1.87% Downside)
Action:Reiterated
Date:05/14/26
The score is held back primarily by deteriorated profitability and losses in 2025/TTM, partially offset by resilient TTM cash generation and moderate leverage. Technicals are supportive but appear near-term stretched, while valuation is a clear positive due to the low P/E and very high dividend yield.
Positive Factors
Cash generation resilience
Sustained positive operating cash flow (117m TTM) and solid free cash flow (75m TTM) provide durable liquidity. This cash-generation capacity supports working capital, capex, dividends or strategic investments despite accounting losses, giving the firm flexibility to navigate a multi-month recovery.
Negative Factors
Shift to loss-making
Transitioning to negative net income and EBIT erodes retained earnings and reduces internal funding for R&D, marketing and dividends. If losses persist, they constrain strategic options, may force cost cuts, and increase execution risk across the business in the coming months.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation resilience
Sustained positive operating cash flow (117m TTM) and solid free cash flow (75m TTM) provide durable liquidity. This cash-generation capacity supports working capital, capex, dividends or strategic investments despite accounting losses, giving the firm flexibility to navigate a multi-month recovery.
Read all positive factors
Profoto Holding AB (PRFO) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr375.20M
Dividend YieldN/A
Average Volume (3M)21.33K
Price to Earnings (P/E)6.8
Beta (1Y)0.07
Revenue Growth-16.85%
EPS Growth-114.71%
CountrySE
Employees148
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)-0.37
Shares Outstanding40,000,000
10 Day Avg. Volume39,965
30 Day Avg. Volume21,334
Financial Highlights & Ratios
PEG Ratio0.16
Price to Book (P/B)1.21
Price to Sales (P/S)0.68
P/FCF Ratio8.27
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.72
Revenue Forecast (FY)kr641.05M
Profoto Holding AB Business Overview & Revenue Model
Company Description
Profoto Holding AB (publ) provides lighting products for professional photographers in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart p...
How the Company Makes Money
Profoto makes money primarily by selling professional lighting products and related accessories. Its main revenue stream comes from the sale of lighting equipment (such as studio and portable flash systems and continuous lighting products), comple...
Profoto Holding AB Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
56
Neutral
Cash Flow
64
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 602.00M | 617.00M | 731.00M | 787.00M | 848.00M | 732.00M |
| Gross Profit | 229.00M | 482.00M | 607.00M | 631.00M | 619.00M | 522.00M |
| EBITDA | 90.00M | 107.00M | 209.00M | 242.00M | 289.00M | 249.00M |
| Net Income | -15.00M | -23.00M | 126.00M | 155.00M | 194.00M | 158.00M |
Balance Sheet | ||||||
| Total Assets | 820.00M | 802.00M | 872.00M | 799.00M | 801.00M | 585.00M |
| Cash, Cash Equivalents and Short-Term Investments | 73.00M | 48.00M | 21.00M | 95.00M | 150.00M | 206.00M |
| Total Debt | 240.00M | 230.00M | 257.00M | 121.00M | 121.00M | 72.00M |
| Total Liabilities | 459.00M | 453.00M | 501.00M | 403.00M | 410.00M | 254.00M |
| Stockholders Equity | 361.00M | 349.00M | 371.00M | 396.00M | 391.00M | 331.00M |
Cash Flow | ||||||
| Free Cash Flow | 75.00M | 51.00M | -36.00M | 119.00M | 185.00M | 210.00M |
| Operating Cash Flow | 117.00M | 151.00M | 97.00M | 211.00M | 236.00M | 240.00M |
| Investing Cash Flow | -66.00M | -99.00M | -133.00M | -109.00M | -192.00M | -146.00M |
| Financing Cash Flow | -28.00M | -23.00M | -38.00M | -155.00M | -97.00M | -135.00M |
Profoto Holding AB Technical Analysis
Negative
10.70
Price Trends
8.49
Positive
9.25
Negative
11.87
Negative
Market Momentum
0.36
Negative
52.88
Neutral
27.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRFO, the sentiment is Negative. The current price of 10.7 is above the 20-day moving average (MA) of 8.82, above the 50-day MA of 8.49, and below the 200-day MA of 11.87, indicating a neutral trend. The MACD of 0.36 indicates Negative momentum. The RSI at 52.88 is Neutral, neither overbought nor oversold. The STOCH value of 27.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PRFO.
Profoto Holding AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | kr24.29B | 18.69 | 14.62% | 3.54% | 5.68% | 3.16% | |
69 Neutral | kr6.62B | 52.48 | 23.68% | 1.85% | 10.29% | -12.16% | |
62 Neutral | kr10.31B | 12.04 | ― | 2.85% | -14.52% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | kr375.20M | 6.85 | 3.22% | ― | -16.85% | -114.71% | |
60 Neutral | kr1.00B | 7.54 | -0.32% | 5.49% | -14.67% | -85.33% | |
59 Neutral | kr13.06B | 24.75 | 12.33% | 3.12% | 4.58% | -15.05% |
* Consumer Cyclical Sector Average
SE:PRFO
Profoto Holding AB
9.08
-15.42
-62.94%
SE:THULE
Thule Group AB
226.60
-13.50
-5.62%
SE:DOM
Dometic Group AB
32.52
-5.30
-14.01%
SE:MIPS
MIPS AB
254.00
-123.93
-32.79%
SE:BULTEN
Bulten AB
50.00
-7.50
-13.04%
SE:NEWA.B
New Wave Group AB Class B
99.35
-11.47
-10.35%
Profoto Holding AB Corporate Events
Profoto AGM Approves New Capital Mandates and Confirms Board Line-Up
May 6, 2026
Profoto Holding AB’s 2026 annual general meeting approved the 2025 financial statements, carried forward distributable profits, and granted discharge from liability to the board and CEO, signaling continuity in its governance and financial s...
Profoto Defends Margins as Currency Headwinds Hit Q1 Sales
May 6, 2026
Profoto Holding AB reported first-quarter 2026 net sales of SEK 149 million, down 9.5 percent year on year, as negative currency effects outweighed modest organic growth of 1 percent. The company, which supplies premium lighting systems for profes...
Profoto to Present Q1 2026 Interim Results in Webcast on 6 May
Apr 27, 2026
Profoto, a global provider of professional lighting equipment headquartered in Stockholm, will publish its interim report for the first quarter of 2026 on 6 May at 08:00 CEST. The company, which reported SEK 617 million in net sales in 2025 and op...
Profoto Publishes Comprehensive 2025 Annual Report Covering Performance and Sustainability
Apr 9, 2026
Profoto Holding AB has released its Annual Report for fiscal year 2025, detailing its operations, sustainability efforts, risk profile, corporate governance and financial performance for both the Group and Parent Company. The report, approved by t...
Profoto convenes 2026 AGM, proposes no 2025 dividend and new incentive program
Mar 31, 2026
Profoto Holding AB has called its Annual General Meeting for May 6, 2026, at its headquarters in Sundbyberg, Sweden, setting out participation rules for shareholders, including record dates and procedures for proxy and nominee-registered investors...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.