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Proact IT Group AB (SE:PACT)
:PACT

Proact IT Group AB (PACT) AI Stock Analysis

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SE:PACT

Proact IT Group AB

(PACT)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
kr123.00
â–²(10.61% Upside)
Overall score reflects stable but cooling fundamentals (slightly lower revenue, margin compression, and weaker free cash flow) balanced by a constructive technical setup (price above major moving averages with positive MACD). Valuation is reasonable but not compelling at a 19.3 P/E with a ~2.12% dividend yield.
Positive Factors
Recurring Revenue / Business Model
Subscription and managed-service revenue provides predictable, recurring cash flows and higher customer retention. Over the medium term this stabilizes revenues, supports margin visibility, enables multi-year contracts and upsell of cloud/data services, and underpins reinvestment plans.
Strategic Partnerships & Solution Breadth
Long-term alliances with major tech providers expand the company’s solution ecosystem, accelerate integration, and strengthen credibility in enterprise tenders. These partnerships create a durable competitive edge for complex, regulated clients and support scalable delivery across verticals.
Manageable Leverage / Balance Sheet
Debt-to-equity near 0.55 and material improvement versus earlier years reduce financial distress risk and preserve financing optionality. Manageable leverage supports continued investment in services, selective M&A and operational flexibility through modest economic cycles.
Negative Factors
Top-Line Weakness
A sustained revenue decline undermines scale economics and can erode market position if competitors grow faster. Over months this compresses operating leverage, constrains capacity for sales and R&D investment, and makes it harder to regain momentum in target verticals.
Margin Compression
Falling net and operating margins indicate weaker pricing power or rising costs, reducing retained earnings and capital available for growth. Persistently lower margins increase sensitivity to cost shocks and limit strategic flexibility for hiring, product development and margin recovery initiatives.
Weaker Free Cash Flow / Cash Conversion
A sharp YoY drop in free cash flow and softer operating cash flow point to weakening cash conversion of earnings. Over the medium term this limits internal funding for capex, dividends or M&A, may necessitate higher external financing, and reduces resilience to cyclical stress.

Proact IT Group AB (PACT) vs. iShares MSCI Sweden ETF (EWD)

Proact IT Group AB Business Overview & Revenue Model

Company DescriptionProact IT Group AB (publ), together with its subsidiaries, provides data and information management services with focus on cloud services and data center solutions. It offers data strategy advisory services, including strategic consultancy and architecture services; storage data, archive, and database management services; connect data services, such as network, edge computing, and cloud based solutions; backup, disaster recovery, security, and support services to secure and protest data; and artificial intelligence, analytic, automation, and workspace related services. The company also provides professional services, such as strategic consulting, project management, design, migration, implementation, training, health check, maintenance, and assessment services. It serves retail and services, public, telecom, manufacturing, oil and energy, banking and finance, media, and other sectors. The company operates in Sweden, Norway, Finland, Denmark, the United Kingdom, Estonia, Latvia, Lithuania, the Czech Republic, Slovakia, the Netherlands, Belgium, Spain, Germany, and the United States. Proact IT Group AB (publ) was incorporated in 1994 and is headquartered in Kista, Sweden.
How the Company Makes MoneyProact IT Group AB generates revenue primarily through its IT services and solutions offerings, which include managed cloud services, data management solutions, and hardware sales. Key revenue streams include recurring revenue from subscription-based services, professional consulting fees, and project-based contracts for system integration and implementation. The company also benefits from strategic partnerships with major technology providers, enabling it to deliver comprehensive solutions that enhance its offerings. Additionally, the growing demand for cloud computing and data management solutions in various industries contributes significantly to its earnings.

Proact IT Group AB Financial Statement Overview

Summary
Proact IT Group AB demonstrates stable profitability and manageable leverage. However, challenges include declining revenue growth and a significant drop in free cash flow growth, which could impact long-term financial health.
Income Statement
Proact IT Group AB's income statement reveals a mixed performance. The TTM (Trailing-Twelve-Months) data shows a slight decline in revenue growth at -2.05%, indicating potential challenges in maintaining sales momentum. However, the company maintains a stable gross profit margin of approximately 23.87% and a net profit margin of 3.63%, which suggests operational efficiency. The EBIT and EBITDA margins are moderate at 5.37% and 9.77%, respectively, reflecting decent profitability. Overall, while profitability remains stable, the negative revenue growth is a concern.
Balance Sheet
The balance sheet of Proact IT Group AB is relatively strong. The debt-to-equity ratio has improved to 0.56, indicating a manageable level of leverage. The return on equity (ROE) stands at 15.25%, showcasing effective use of equity to generate profits. The equity ratio is approximately 25.14%, suggesting a solid equity base relative to total assets. The company has shown improvement in reducing debt levels, enhancing financial stability.
Cash Flow
Cash flow analysis indicates some challenges. The TTM free cash flow growth rate is negative at -78.4%, which is concerning. However, the operating cash flow to net income ratio is 2.72, indicating strong cash generation relative to net income. The free cash flow to net income ratio is healthy at 93.77%, suggesting that the company is generating sufficient free cash flow relative to its net income. Despite strong cash generation, the significant decline in free cash flow growth is a potential risk.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.74B4.86B4.85B4.76B3.52B3.63B
Gross Profit1.13B1.21B1.09B1.05B811.43M816.42M
EBITDA462.50M520.49M484.63M478.87M348.87M374.26M
Net Income158.60M219.88M172.65M191.26M117.13M131.68M
Balance Sheet
Total Assets4.20B4.48B4.04B4.24B3.39B2.92B
Cash, Cash Equivalents and Short-Term Investments444.50M813.52M547.90M505.68M463.93M468.31M
Total Debt596.70M483.46M468.27M731.24M724.10M446.29M
Total Liabilities3.12B3.30B3.04B3.32B2.68B2.32B
Stockholders Equity1.08B1.17B1.01B919.53M710.61M601.95M
Cash Flow
Free Cash Flow324.80M492.85M486.70M413.25M253.82M363.40M
Operating Cash Flow356.20M524.07M532.04M454.26M303.57M468.09M
Investing Cash Flow-236.30M-26.51M-51.93M-194.62M-404.62M-148.72M
Financing Cash Flow-311.80M-247.15M-430.06M-247.39M74.71M-193.41M

Proact IT Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price111.20
Price Trends
50DMA
106.76
Positive
100DMA
99.80
Positive
200DMA
104.18
Positive
Market Momentum
MACD
2.30
Positive
RSI
63.16
Neutral
STOCH
66.19
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PACT, the sentiment is Positive. The current price of 111.2 is below the 20-day moving average (MA) of 111.24, above the 50-day MA of 106.76, and above the 200-day MA of 104.18, indicating a bullish trend. The MACD of 2.30 indicates Positive momentum. The RSI at 63.16 is Neutral, neither overbought nor oversold. The STOCH value of 66.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PACT.

Proact IT Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
kr1.15B15.1827.44%6.29%4.00%-12.08%
68
Neutral
kr2.08B28.3115.90%1.13%10.92%-2.56%
67
Neutral
kr3.04B19.3114.35%2.13%-4.36%-31.55%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
56
Neutral
kr3.32B34.002.38%2.03%-9.85%-38.24%
55
Neutral
kr396.36M146.301.19%―13.21%-97.19%
46
Neutral
kr2.62B-0.55――-5.00%-1757.14%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:PACT
Proact IT Group AB
113.00
4.35
4.00%
SE:SOF.B
Softronic AB Class B
21.95
-0.30
-1.36%
SE:B3
B3 Consulting Group AB
43.35
-29.55
-40.53%
SE:EXS
Exsitec Holding AB
154.00
25.90
20.21%
SE:KNOW
Knowit AB
118.40
-11.97
-9.18%
SE:DUST
Dustin Group AB
1.92
-0.17
-7.93%

Proact IT Group AB Corporate Events

Proact IT Group AB Finalizes Cost-Efficiency Program
Dec 10, 2025

Proact IT Group AB has announced the completion of its cost-efficiency program, which was initiated earlier this year and will conclude in the fourth quarter of 2025. This program, which involves staff reductions and management changes, will incur one-off costs of approximately SEK 55 million. The initiative aims to enhance operational efficiency and create conditions for profitable growth, particularly within Business Unit Central and Business Unit West. Meanwhile, Business Unit Nordic & Baltics and Business Unit UK have maintained strong performance throughout the year.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK112.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Proact IT Group AB Completes Acquisition of Consular ApS
Dec 5, 2025

Proact IT Group AB has finalized the acquisition of Danish IT company Consular ApS, enhancing its position in the Nordic market for infrastructure and cloud solutions. This acquisition is expected to bolster Proact’s Business Unit Nordic & Baltics through Consular’s expertise and market presence, contributing to continued growth and strengthening Proact’s offerings in data infrastructure and IT services.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK112.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Proact IT Group Appoints Ã…sa Regen Jansson as Interim CFO
Nov 21, 2025

Proact IT Group AB has appointed Åsa Regen Jansson as interim CFO, succeeding Noora Jayasekara, who is leaving to pursue new opportunities. Åsa brings significant experience, having previously served as interim CFO at Proact and as CFO at Braathens Regional Airlines, ensuring continuity during this transition period.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK112.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Proact IT Group Appoints New Business Unit Director for Nordic & Baltics
Nov 14, 2025

Proact IT Group AB has appointed Niklas Jakobsson as the Business Unit Director for Nordic & Baltics, effective December 1, 2025. Jakobsson, who previously served as Managing Director for Dell Technologies in Sweden, brings extensive experience in leading sales and operations teams in the IT industry. His appointment is expected to drive strategic development and growth in the region, succeeding Magnus Lönn, who temporarily led the unit. The company anticipates that Jakobsson’s leadership will further enhance Proact’s market position and offerings in the Nordic and Baltic regions.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK112.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Proact IT Group AB Announces CFO Resignation
Nov 13, 2025

Proact IT Group AB announced the resignation of CFO Noora Jayasekara, who will remain in her role until a successor is appointed, or until March 2026 at the latest. Her departure marks a significant transition for the company, as she has been instrumental in strengthening Proact’s financial structure and laying the groundwork for continued profitable growth. The recruitment process for a new CFO will begin immediately, indicating Proact’s commitment to maintaining its strategic financial direction.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK112.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Proact IT Group AB Reports Q3 2025 Results with Strategic Growth in Cloud Services
Oct 24, 2025

Proact IT Group AB reported a decrease in total revenue by 4.3% for the third quarter of 2025, with earnings after tax also declining. Despite these challenges, the company saw a significant increase in new cloud service contracts, which grew by 142.8%, and was recognized with the Global Partner Innovation Award 2025 by NetApp for its performance in cybersecurity. Additionally, Proact’s acquisition of Consular is expected to bolster its position in the Nordic market.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK100.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Proact IT Group AB Acquires Consular ApS to Strengthen Nordic Market Position
Oct 21, 2025

Proact IT Group AB has announced its acquisition of Consular ApS, a Danish IT company with a strong market position in data infrastructure, to bolster its presence in the Nordic region and enhance its expertise in infrastructure and cloud solutions. This strategic move is expected to create a leading offering in these areas, benefiting from Consular’s established customer relationships and technical expertise. The acquisition, valued at an initial DKK 65 million with potential earn-outs, is set to close in the fourth quarter of 2025, pending regulatory approval.

The most recent analyst rating on (SE:PACT) stock is a Hold with a SEK103.00 price target. To see the full list of analyst forecasts on Proact IT Group AB stock, see the SE:PACT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 13, 2026