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Collector AB (SE:NORION)
:NORION
Sweden Market

Collector AB (NORION) AI Stock Analysis

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SE:NORION

Collector AB

(NORION)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
kr60.00
▲(4.90% Upside)
Action:ReiteratedDate:02/08/26
The score is held back mainly by materially higher financial risk from the sharp leverage increase and weak technical momentum (price below key moving averages with negative MACD). Offsetting these are strong profitability, improved 2025 free cash flow, and a relatively low P/E valuation.
Positive Factors
High profitability
Sustained high operating and net margins indicate the company converts revenue to profit efficiently. Durable profitability provides internal capital for reinvestment, supports return on equity, and cushions earnings during top-line softness, strengthening long-term resilience.
Improved cash generation
A transition to materially positive operating cash flow and strong free cash flow in 2025 shows the business can generate real cash from operations. Persistent FCF supports debt servicing, investment in digital capabilities, and underpins the quality of reported earnings over time.
Diversified fee-based model
Multiple recurring revenue streams—collection fees, credit information, commissions and partner channels—combined with a digital focus reduce dependence on any single product. This diversified, service-oriented model supports steady cash flows and scalability across clients.
Negative Factors
Sharp leverage increase
A sudden, large increase in debt materially raises financial risk and interest burden. Elevated leverage reduces flexibility for capital allocation, heightens refinancing and covenant risk, and makes the firm vulnerable to rate rises or weaker cash generation over the medium term.
Top-line softness
Recent revenue decline implies earnings gains are driven more by margin improvements than sustainable volume growth. Persistent or recurring top-line weakness limits scalability, undermines long-term growth prospects, and raises reliance on cost efficiencies to sustain profits.
Cash flow volatility
Historic swings in operating cash flow reduce confidence in consistent FCF generation. Volatility complicates planning for servicing elevated debt levels and funding investments, increasing the probability that temporary shocks could force asset sales or expensive refinancing.

Collector AB (NORION) vs. iShares MSCI Sweden ETF (EWD)

Collector AB Business Overview & Revenue Model

Company DescriptionNorion Bank AB provides financial solutions for corporate and private individuals with a focus on small and medium-sized companies in Sweden, Finland, Norway, and internationally. It operates through Corporate, Real estate, Consumer, and Payments segments. The company offers personal loans, corporate loans, and factoring services; real estate loans; unsecured loans; and credit cards. It also provides payment and checkout solutions for e-commerce and retail chains, as well as invoicing and payment by instalment services for private individuals. The company was formerly known as Collector Bank AB and changed its name to Norion Bank AB in September 2023. Norion Bank AB was founded in 1999 and is headquartered in Gothenburg, Sweden.
How the Company Makes MoneyCollector AB generates revenue through multiple streams, including fees from debt collection services, commissions on credit management solutions, and sales of financial products. The company charges clients a percentage of the amount collected on debts, which constitutes a significant portion of its income. Additionally, Collector AB earns fees from providing credit information and risk assessment services to businesses. Strategic partnerships with financial institutions and technology providers enhance its service offerings and market reach, contributing to overall revenue growth. The company's focus on digital transformation and customer-centric solutions further drives profitability.

Collector AB Financial Statement Overview

Summary
Strong profitability (net margin ~26%, operating margin ~34%) and higher net income (1.27B to 1.44B) are positives, and 2025 free cash flow improved (~1.24B). However, the balance sheet is a major risk with debt jumping to ~56.5B (from ~3.0B) and debt-to-equity rising to ~5.7x, while revenue also slipped (-1.9%).
Income Statement
78
Positive
Profitability is a clear strength: the latest annual period shows strong gross and operating profitability (net margin ~26%, operating margin ~34%), with net income rising from 1.27B (2024) to 1.44B (2025). Revenue, however, has turned slightly negative in the most recent year (-1.9% after modest growth in 2024), indicating earnings growth is being driven more by margin/efficiency than top-line expansion. Overall, the income statement looks solid but not без risk given the recent revenue softness.
Balance Sheet
38
Negative
The balance sheet is the main concern due to a sharp leverage step-up: total debt jumps to ~56.5B in 2025 from ~3.0B in 2024, pushing debt vs. equity to ~5.7x (from ~0.3x). While equity is still meaningful (~9.5B) and returns on equity remain healthy (~14%), the magnitude of the debt increase materially raises financial risk and reduces flexibility if credit conditions or asset quality weaken.
Cash Flow
55
Neutral
Cash generation improved materially in 2025 with operating cash flow turning positive (~1.31B) and free cash flow strong (~1.24B), following negative operating/free cash flow in 2024. Free cash flow is also broadly in line with reported earnings in 2025, which is supportive for quality of profits. That said, cash flow has been volatile over time (very large negative operating cash flow in 2021), which lowers confidence in consistency.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.48B5.62B4.97B3.70B3.00B
Gross Profit3.82B3.70B3.65B3.21B2.64B
EBITDA1.92B1.68B1.70B1.50B995.00M
Net Income1.44B1.26B1.29B1.14B753.00M
Balance Sheet
Total Assets67.53B67.21B54.06B48.68B44.29B
Cash, Cash Equivalents and Short-Term Investments0.004.20B3.20B3.11B5.31B
Total Debt56.52B2.99B1.36B3.47B5.73B
Total Liabilities58.05B58.16B45.75B41.61B38.38B
Stockholders Equity9.48B9.05B8.30B7.07B5.92B
Cash Flow
Free Cash Flow1.24B-178.00M2.30B238.00M-3.55B
Operating Cash Flow1.31B-101.00M2.36B277.00M-3.51B
Investing Cash Flow-79.00M-139.00M-58.00M-39.00M-39.00M
Financing Cash Flow-555.00M1.12B-2.14B-2.49B4.96B

Collector AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price57.20
Price Trends
50DMA
61.37
Negative
100DMA
64.34
Negative
200DMA
62.83
Negative
Market Momentum
MACD
-1.25
Negative
RSI
44.15
Neutral
STOCH
30.61
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NORION, the sentiment is Negative. The current price of 57.2 is below the 20-day moving average (MA) of 57.62, below the 50-day MA of 61.37, and below the 200-day MA of 62.83, indicating a bearish trend. The MACD of -1.25 indicates Negative momentum. The RSI at 44.15 is Neutral, neither overbought nor oversold. The STOCH value of 30.61 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:NORION.

Collector AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr10.39B13.9726.88%15.59%24.31%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
62
Neutral
kr13.18B8.6617.97%1.78%19.81%5.77%
54
Neutral
kr10.86B9.630.78%13.82%
49
Neutral
kr545.74M-5.11-16.73%-11.93%-821.71%
48
Neutral
kr5.31B-3.46-11.59%-6.65%95.09%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:NORION
Collector AB
57.20
19.90
53.35%
SE:HOFI
Hoist Finance AB
150.80
77.53
105.80%
SE:INTRUM
Intrum Justitia AB
39.30
10.46
36.27%
SE:QLIRO
Qliro AB
19.30
-1.32
-6.39%
SE:TFBANK
TF Bank AB
160.74
40.08
33.22%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 08, 2026