MAG Interactive AB (MAGI) AI Stock Analysis

• Market Cap: kr169.57M
• Dividend Yield: 13.12%
• Average Volume (3M): 61.05K
• Price to Earnings (P/E): 81.4
• Beta (1Y): 0.69
• Revenue Growth: -3.51%
• EPS Growth: -192.91%
• Country: SE
• Employees: 100
• Sector: Communication Services
• Sector Strength: 97
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): 0.02
• Shares Outstanding: 26,494,654
• 10 Day Avg. Volume: 29,720
• 30 Day Avg. Volume: 61,053
• PEG Ratio: -0.20
• Price to Book (P/B): 1.24
• Price to Sales (P/S): 1.34
• P/FCF Ratio: 6.82
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: kr6.50 ▼(-20.73% Downside)
• Action: Reiterated Date: 04/11/26
• Date: Action: Reiterated 04/11/26

The score is driven primarily by mixed financial performance—strong cash flow and a solid, low-leverage balance sheet offset by weak profitability and a deteriorating revenue trend. Technicals add support via improving momentum, but the overall rating is held back by a very high P/E valuation.

Positive Factors

Strong cash generation

TTM operating cash flow (~54.7M) and free cash flow (~42.6M) provide durable liquidity to fund live-ops, user acquisition and contingencies. Strong cash buffers reduce refinancing risk and let management invest in retention and monetization despite accounting losses, supporting resilience.

Negative Factors

Deteriorating revenue trend

Reported sharp revenue deterioration and the move from 2022 profitability to losses in 2024–2025 indicate weakening user monetization or engagement. Persistent top-line decline impairs reinvestment capacity, pressures margins and increases execution risk for product and marketing plans.

MAG Interactive AB Business Overview & Revenue Model

Company Description

MAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems. MAG Interactive AB (publ) was founded...

Read more

MAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems. MAG Interactive AB (publ) was founded...

How the Company Makes Money

MAG Interactive primarily generates revenue from its free-to-play mobile games. The main revenue streams are (1) in-app purchases, where players pay for virtual goods and benefits such as hints, boosters, extra content, ad removal, or other gamepl...

Read more

MAG Interactive primarily generates revenue from its free-to-play mobile games. The main revenue streams are (1) in-app purchases, where players pay for virtual goods and benefits such as hints, boosters, extra content, ad removal, or other gamepl...

MAG Interactive AB Financial Statement Overview

Breakdown	TTM	Aug 2025	Aug 2024	Aug 2023	Aug 2022	Aug 2021
Income Statement
Total Revenue	274.80M	275.82M	283.43M	362.18M	327.77M	286.58M
Gross Profit	142.63M	24.53M	222.07M	190.36M	198.13M	183.22M
EBITDA	17.01M	13.29M	57.76M	25.33M	72.71M	56.80M
Net Income	-11.87M	-9.41M	-3.22M	561.00K	11.30M	7.03M
Balance Sheet
Total Assets	376.71M	361.03M	402.05M	435.04M	460.78M	476.57M
Cash, Cash Equivalents and Short-Term Investments	84.31M	87.45M	121.83M	122.43M	125.94M	95.52M
Total Debt	32.39M	12.66M	19.94M	29.00M	40.62M	45.66M
Total Liabilities	79.34M	62.85M	67.08M	95.81M	124.79M	153.15M
Stockholders Equity	297.36M	298.18M	334.97M	339.22M	335.99M	323.42M
Cash Flow
Free Cash Flow	42.64M	54.21M	22.29M	8.90M	36.85M	12.76M
Operating Cash Flow	54.68M	54.54M	68.79M	42.97M	68.00M	50.02M
Investing Cash Flow	-49.20M	-46.99M	-56.35M	-37.07M	-34.46M	-100.40M
Financing Cash Flow	-10.93M	-38.21M	-10.88M	-10.38M	-10.38M	-14.92M

MAG Interactive AB Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 8.20
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Neutral. The current price of 8.2 is above the 20-day moving average (MA) of 5.44, above the 50-day MA of 5.44, and below the 200-day MA of 9.56, indicating a neutral trend. The MACD of 0.17 indicates Negative momentum. The RSI at 72.98 is Negative, neither overbought nor oversold. The STOCH value of 81.36 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:MAGI.

MAG Interactive AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
G5EN	61 Neutral	kr459.99M	23.65	12.65%	9.28%	-14.68%	-29.97%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
MAGI	60 Neutral	kr169.57M	81.39	-3.04%	13.12%	-3.51%	-192.91%
NITRO	59 Neutral	kr31.28M	13.91	―	―	-18.60%	-118.88%
FRAG	48 Neutral	kr59.77M	5.93	27.44%	―	-10.21%	-1.15%
FLEXM	45 Neutral	kr153.55M	-0.28	―	―	―	―
GCOR	43 Neutral	kr144.86M	-3.85	―	―	32.83%	13.34%