H&M Hennes & Mauritz AB Class B (HM.B) AI Stock Analysis

• Market Cap: kr272.82B
• Dividend Yield: 3.69%
• Average Volume (3M): 2.59M
• Price to Earnings (P/E): 23.2
• Beta (1Y): 0.94
• Revenue Growth: -1.57%
• EPS Growth: 8.06%
• Country: SE
• Employees: 140,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.45
• Shares Outstanding: 1,410,091,400
• 10 Day Avg. Volume: 1,985,885
• 30 Day Avg. Volume: 2,592,286
• PEG Ratio: 4.53
• Price to Book (P/B): 6.58
• Price to Sales (P/S): 1.24
• P/FCF Ratio: 12.91
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr158.70
• Price Target Upside: -7.06% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 10
• EPS Forecast (FY): 8.41
• Revenue Forecast (FY): kr222.90B

• Rating: 62 Neutral
• Price Target: kr181.00 ▲(6.00% Upside)
• Action: Reiterated Date: 03/27/26
• Date: Action: Reiterated 03/27/26

The score is primarily supported by a clear profitability recovery and solid free-cash-flow generation, but is held back by higher balance-sheet leverage and soft revenue/gross-margin pressure. Technically, the stock shows weak-to-neutral momentum (below key moving averages and negative MACD), while valuation is moderate with a supportive ~4% dividend yield.

Positive Factors

Cash generation

Strong, recurring free cash flow (FCF ~21.0B and +40.7% growth) and operating cash flow (~30.9B TTM) provide durable internal funding for dividends, capex and strategic investments. High cash conversion (FCF ~67% of net income) supports balance sheet repair or shareholder returns over months.

Negative Factors

Increased leverage

Material increase in leverage and a shrinking equity cushion reduce financial flexibility and raise refinancing or covenant risk if conditions deteriorate. Higher leverage magnifies downside to returns and constrains ability to fund growth or weather margin setbacks over the medium term.

H&M Hennes & Mauritz AB Class B Business Overview & Revenue Model

Company Description

H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, teenagers, children, and babies worldwide. It offers sportswear, shoes, bags, beauty products, and ready-to-wear; and...

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H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, teenagers, children, and babies worldwide. It offers sportswear, shoes, bags, beauty products, and ready-to-wear; and...

How the Company Makes Money

H&M makes money primarily by retailing clothing and related fashion items that it designs (in-house) and sources through a global supplier network, then sells at a markup through two main channels: (1) physical stores and (2) online sales via its ...

Read more

H&M makes money primarily by retailing clothing and related fashion items that it designs (in-house) and sources through a global supplier network, then sells at a markup through two main channels: (1) physical stores and (2) online sales via its ...

H&M Hennes & Mauritz AB Class B Financial Statement Overview

Breakdown	TTM	Nov 2025	Nov 2024	Nov 2023	Nov 2022	Nov 2021
Income Statement
Total Revenue	222.56B	228.28B	234.48B	236.03B	223.55B	198.97B
Gross Profit	97.28B	103.57B	125.30B	120.90B	113.28B	105.01B
EBITDA	38.92B	39.41B	40.53B	38.11B	29.91B	37.58B
Net Income	12.29B	12.16B	11.62B	8.75B	3.57B	11.01B
Balance Sheet
Total Assets	164.09B	170.27B	180.21B	181.27B	182.05B	179.78B
Cash, Cash Equivalents and Short-Term Investments	18.73B	20.91B	17.34B	26.40B	21.71B	27.47B
Total Debt	77.25B	122.45B	76.95B	77.97B	72.64B	66.69B
Total Liabilities	122.67B	127.33B	134.00B	133.67B	131.29B	119.76B
Stockholders Equity	41.42B	42.92B	46.14B	47.52B	50.76B	60.02B
Cash Flow
Free Cash Flow	20.97B	21.88B	20.31B	24.98B	18.46B	41.16B
Operating Cash Flow	30.94B	31.12B	31.76B	33.95B	24.48B	44.62B
Investing Cash Flow	-10.72B	-10.62B	-11.57B	-9.62B	-6.81B	-4.08B
Financing Cash Flow	-17.39B	-16.31B	-29.20B	-18.61B	-25.15B	-30.18B

H&M Hennes & Mauritz AB Class B Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 170.75
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HM.B, the sentiment is Negative. The current price of 170.75 is below the 20-day moving average (MA) of 179.45, below the 50-day MA of 180.72, and above the 200-day MA of 162.33, indicating a neutral trend. The MACD of -2.95 indicates Positive momentum. The RSI at 43.22 is Neutral, neither overbought nor oversold. The STOCH value of 44.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:HM.B.

H&M Hennes & Mauritz AB Class B Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BORG	70 Outperform	kr1.74B	17.16	23.44%	4.95%	9.20%	11.72%
BOOZT	68 Neutral	kr5.45B	23.64	―	―	1.54%	72.94%
NELLY	64 Neutral	kr1.62B	19.34	51.02%	―	12.45%	118.98%
HM.B	62 Neutral	kr272.82B	23.23	29.53%	3.69%	-1.57%	8.06%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
FOI.B	54 Neutral	kr5.88B	-24.11	2.04%	6.24%	-2.98%	-30.48%
NEWA.B	52 Neutral	kr12.44B	19.42	12.33%	3.12%	2.80%	-8.84%