H&M Hennes & Mauritz AB Class B (HM.B) AI Stock Analysis

• Market Cap: kr312.04B
• Dividend Yield: 3.96%
• Average Volume (3M): 2.59M
• Price to Earnings (P/E): 22.9
• Beta (1Y): 0.94
• Revenue Growth: -5.39%
• EPS Growth: 23.81%
• Country: SE
• Employees: 140,000
• Sector: General
• Sector Strength: N/A
• Industry: Apparel - Manufacturers
• EPS (TTM): 7.68
• Shares Outstanding: 1,598,873,000
• 10 Day Avg. Volume: 1,985,885
• 30 Day Avg. Volume: 2,592,286
• PEG Ratio: 4.53
• Price to Book (P/B): 6.58
• Price to Sales (P/S): 1.24
• P/FCF Ratio: 12.91
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr145.90
• Price Target Upside: -11.09% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 10
• EPS Forecast (FY): 7.93
• Revenue Forecast (FY): kr221.92B

• Rating: 57 Neutral
• Price Target: kr174.00 ▲(6.03% Upside)
• Action: Reiterated
• Date: 06/26/26

Positive Factors

Resilient margins

Margins around 44% (gross) and ~8.7% (EBIT) have been resilient, providing a structural profit buffer. Sustained margin levels support reinvestment and cover fixed costs during volume softness, helping preserve operating profitability across product cycles and geographies.

Negative Factors

Elevated leverage

Leverage is a material overhang: debt-to-equity near 1.9x TTM and ~2.9x in the latest annual period reduces financial flexibility. Elevated gearing raises interest and refinancing risk and amplifies earnings volatility if revenue or cash flow weaken.

H&M Hennes & Mauritz AB Class B Business Overview & Revenue Model

Company Description

H&M Hennes & Mauritz AB (publ) functions as an international retail enterprise, offering an extensive selection of goods such as clothing, accessories, footwear, beauty products, and home furnishings. Its offerings are designed for a wide customer...

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H&M Hennes & Mauritz AB (publ) functions as an international retail enterprise, offering an extensive selection of goods such as clothing, accessories, footwear, beauty products, and home furnishings. Its offerings are designed for a wide customer...

How the Company Makes Money

H&M primarily makes money by selling merchandise—mainly apparel and accessories—directly to consumers through (1) physical retail stores and (2) its online sales channels. Revenue is generated when customers purchase products across the group’s br...

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H&M primarily makes money by selling merchandise—mainly apparel and accessories—directly to consumers through (1) physical retail stores and (2) its online sales channels. Revenue is generated when customers purchase products across the group’s br...

H&M Hennes & Mauritz AB Class B Financial Statement Overview

Breakdown	TTM	Nov 2025	Nov 2024	Nov 2023	Nov 2022	Nov 2021
Income Statement
Total Revenue	220.67B	228.28B	234.48B	236.03B	223.55B	198.97B
Gross Profit	92.69B	103.57B	125.30B	120.90B	113.28B	105.01B
EBITDA	38.53B	39.41B	40.53B	38.11B	29.91B	37.58B
Net Income	12.30B	12.16B	11.62B	8.75B	3.57B	11.01B
Balance Sheet
Total Assets	165.88B	170.27B	180.21B	181.27B	182.05B	179.78B
Cash, Cash Equivalents and Short-Term Investments	18.70B	20.91B	17.34B	26.40B	21.71B	27.47B
Total Debt	77.18B	122.45B	76.95B	77.97B	72.64B	66.69B
Total Liabilities	131.96B	127.33B	134.00B	133.67B	131.29B	119.76B
Stockholders Equity	33.94B	42.92B	46.14B	47.52B	50.76B	60.02B
Cash Flow
Free Cash Flow	24.01B	21.88B	20.31B	24.98B	18.46B	41.16B
Operating Cash Flow	33.01B	31.12B	31.76B	33.95B	24.48B	44.62B
Investing Cash Flow	-9.84B	-10.62B	-11.57B	-9.62B	-6.81B	-4.08B
Financing Cash Flow	-20.80B	-16.31B	-29.20B	-18.61B	-25.15B	-30.18B

H&M Hennes & Mauritz AB Class B Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 164.10
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HM.B, the sentiment is Positive. The current price of 164.1 is below the 20-day moving average (MA) of 171.51, below the 50-day MA of 168.26, and below the 200-day MA of 171.60, indicating a bullish trend. The MACD of 3.24 indicates Negative momentum. The RSI at 54.75 is Neutral, neither overbought nor oversold. The STOCH value of 55.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HM.B.

H&M Hennes & Mauritz AB Class B Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BOOZT	72 Outperform	kr9.47B	32.40	―	―	0.17%	-5.89%
BORG	72 Outperform	kr1.62B	17.82	24.51%	7.00%	5.09%	6.45%
NELLY	60 Neutral	kr1.03B	7.64	33.64%	―	6.54%	6.20%
HM.B	57 Neutral	kr312.04B	22.86	29.53%	4.24%	-5.39%	23.81%
NEWA.B	56 Neutral	kr12.26B	16.07	11.33%	3.52%	4.58%	-15.05%
Sector *	55 Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
FOI.B	50 Neutral	kr4.60B	58.97	1.82%	5.98%	-0.11%	5.51%