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H&M Hennes & Mauritz AB Class B (SE:HM.B)
:HM.B
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H&M Hennes & Mauritz AB Class B (HM.B) AI Stock Analysis

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SE:HM.B

H&M Hennes & Mauritz AB Class B

(HM.B)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
kr183.00
▲(3.62% Upside)
H&M's overall stock score reflects strong financial performance with robust profitability and cash flow, balanced by high leverage and valuation concerns. Technical indicators suggest a neutral outlook, with no significant earnings call or corporate events impacting the score.
Positive Factors
Cash Generation
Strong cash flow growth enhances H&M's financial flexibility and operational efficiency, supporting long-term investments and stability.
Profitability
High profitability margins indicate efficient operations and the ability to sustain competitive pricing while maintaining financial health.
Sustainability Initiatives
Commitment to sustainability enhances brand loyalty and appeals to environmentally conscious consumers, supporting long-term growth.
Negative Factors
Revenue Growth Decline
Declining revenue growth may signal challenges in market expansion or consumer demand, potentially impacting future profitability.
High Leverage
High leverage can strain financial resources and limit strategic flexibility, posing risks to long-term financial stability.
Revenue Growth Challenges
Ongoing revenue growth challenges may hinder H&M's ability to capitalize on market opportunities and sustain competitive positioning.

H&M Hennes & Mauritz AB Class B (HM.B) vs. iShares MSCI Sweden ETF (EWD)

H&M Hennes & Mauritz AB Class B Business Overview & Revenue Model

Company DescriptionH & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, teenagers, children, and babies worldwide. It offers sportswear, shoes, bags, beauty products, and ready-to-wear; and interior products, including bed linens, dinnerware, textiles, furniture, and lighting. The company provides its products under the H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy brands. As of November 30, 2021, the company had 54 online markets and approximately 4,801 stores in 75 markets, including franchise markets. H & M Hennes & Mauritz AB (publ) was founded in 1947 and is headquartered in Stockholm, Sweden.
How the Company Makes MoneyH&M generates revenue primarily through the sale of its clothing and accessories in over 70 countries worldwide, leveraging a multi-channel retail model that includes both physical stores and a robust e-commerce platform. Key revenue streams include direct sales from stores, online sales, and collaborations with designers and celebrities, which create exclusive collections that attract customers. Additionally, H&M's commitment to sustainability has led to partnerships with organizations focused on eco-friendly practices, enhancing brand loyalty and appealing to environmentally conscious consumers. The company also benefits from economies of scale, allowing it to maintain competitive pricing while optimizing supply chain efficiencies.

H&M Hennes & Mauritz AB Class B Financial Statement Overview

Summary
H&M shows strong profitability with healthy margins and robust cash flow generation. However, challenges include a slight decline in revenue growth and high leverage, which pose potential financial risks.
Income Statement
65
Positive
H&M's income statement shows mixed results. The TTM data indicates a slight decline in revenue growth, with a negative growth rate of -0.86%. However, the company maintains a healthy gross profit margin of 52.59% and a net profit margin of 4.27%, suggesting strong profitability. The EBIT and EBITDA margins are also solid at 6.74% and 16.22%, respectively, indicating efficient operations. Despite the recent revenue decline, the company has shown resilience in maintaining profitability.
Balance Sheet
58
Neutral
The balance sheet reveals a high debt-to-equity ratio of 1.54, which indicates significant leverage and potential financial risk. However, the return on equity (ROE) is strong at 23.20%, reflecting effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced asset structure. While leverage is a concern, the company's ability to generate returns on equity is a positive aspect.
Cash Flow
70
Positive
H&M's cash flow statement is robust, with a notable free cash flow growth rate of 13.80% in the TTM period. The operating cash flow to net income ratio is 0.38, and the free cash flow to net income ratio is 0.57, indicating healthy cash generation relative to profits. The company's ability to grow free cash flow and maintain strong cash flow ratios highlights its financial flexibility and operational efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue576.55B234.48B236.03B223.55B198.97B187.03B
Gross Profit305.64B125.30B120.90B113.28B105.01B93.54B
EBITDA98.50B40.53B38.11B29.91B37.58B29.05B
Net Income28.22B11.62B8.75B3.57B11.01B1.24B
Balance Sheet
Total Assets171.86B180.21B181.27B182.05B179.78B174.37B
Cash, Cash Equivalents and Short-Term Investments20.36B17.34B26.40B21.71B27.47B16.54B
Total Debt57.27B76.95B77.97B72.64B66.69B80.06B
Total Liabilities132.64B134.00B133.67B131.29B119.76B119.75B
Stockholders Equity39.16B46.14B47.52B50.76B60.02B54.62B
Cash Flow
Free Cash Flow50.57B20.31B24.98B18.46B41.16B20.80B
Operating Cash Flow79.35B31.76B33.95B24.48B44.62B25.90B
Investing Cash Flow-28.27B-11.57B-9.62B-6.81B-4.08B-5.24B
Financing Cash Flow-48.05B-29.20B-18.61B-25.15B-30.18B-15.16B

H&M Hennes & Mauritz AB Class B Technical Analysis

Technical Analysis Sentiment
Positive
Last Price176.60
Price Trends
50DMA
173.99
Positive
100DMA
157.58
Positive
200DMA
145.12
Positive
Market Momentum
MACD
1.19
Negative
RSI
53.64
Neutral
STOCH
66.82
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HM.B, the sentiment is Positive. The current price of 176.6 is above the 20-day moving average (MA) of 176.30, above the 50-day MA of 173.99, and above the 200-day MA of 145.12, indicating a bullish trend. The MACD of 1.19 indicates Negative momentum. The RSI at 53.64 is Neutral, neither overbought nor oversold. The STOCH value of 66.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HM.B.

H&M Hennes & Mauritz AB Class B Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
kr6.37B18.221.54%72.94%
72
Outperform
€2.70B18.4251.02%12.45%118.98%
69
Neutral
€1.58B18.6823.44%4.90%9.20%11.72%
66
Neutral
€14.74B17.1312.33%3.14%2.80%-8.84%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
kr274.93B25.2826.43%3.85%-1.57%8.06%
59
Neutral
kr6.75B80.322.04%5.93%-2.98%-30.48%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HM.B
H&M Hennes & Mauritz AB Class B
176.60
20.36
13.03%
SE:BOOZT
Boozt AB
105.60
-19.30
-15.45%
SE:FOI.B
Fenix Outdoor International AG
506.00
-128.75
-20.28%
SE:NELLY
Nelly Group AB
96.80
67.49
230.29%
SE:BORG
Bjorn Borg AB
61.20
11.79
23.87%
SE:NEWA.B
New Wave Group AB Class B
111.60
14.61
15.07%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 27, 2025