Bjorn Borg AB (SE:BORG)
:BORG
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Bjorn Borg AB
(BORG)
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Rating:71Outperform
Price Target:
kr74.00
▲(19.74% Upside)
Action:Reiterated
Date:05/02/26
The score is driven primarily by strong financial performance (solid profitability, improving gross margin, and strong recent cash conversion) and supported by reasonable valuation with a high dividend yield. This is tempered by weaker near-term technical momentum (below key short-term averages and negative MACD) and the risk of historical margin/cash-flow volatility alongside rising debt versus prior years.
Positive Factors
Revenue & Profitability
Sustained TTM revenue growth combined with mid-single-digit net margins and low-double-digit operating margins indicates the business can scale sales while retaining healthy profitability. Improved gross margin points to durable pricing or cost advantages that support stable earnings over time.
Negative Factors
Margin & cash-flow volatility
Historical swings in gross margins and free cash flow indicate earnings are sensitive to product mix, pricing and input-cost swings. Such volatility raises forecasting uncertainty, may force conservative capital allocation, and can stress cash buffers during weaker sales periods.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue & Profitability
Sustained TTM revenue growth combined with mid-single-digit net margins and low-double-digit operating margins indicates the business can scale sales while retaining healthy profitability. Improved gross margin points to durable pricing or cost advantages that support stable earnings over time.
Read all positive factors
Bjorn Borg AB (BORG) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.70B
Dividend Yield4.95%
Average Volume (3M)12.04K
Price to Earnings (P/E)11.8
Beta (1Y)0.56
Revenue Growth5.09%
EPS Growth6.45%
CountrySE
Employees168
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)3.71
Shares Outstanding25,148,384
10 Day Avg. Volume9,490
30 Day Avg. Volume12,039
Financial Highlights & Ratios
PEG Ratio0.64
Price to Book (P/B)4.31
Price to Sales (P/S)1.51
P/FCF Ratio35.01
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.81
Revenue Forecast (FY)kr1.10B
Bjorn Borg AB Business Overview & Revenue Model
Company Description
Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates thro...
How the Company Makes Money
Björn Borg AB makes money by commercializing the Björn Borg brand through product sales and brand-related income streams. The main revenue driver is selling branded products—especially underwear and apparel—through (1) wholesale, where the company...
Bjorn Borg AB Financial Statement Overview
Summary
Income Statement
82
Very Positive
Balance Sheet
76
Positive
Cash Flow
71
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.06B | 1.04B | 989.70M | 872.26M | 835.17M | 796.10M |
| Gross Profit | 451.48M | 352.48M | 520.65M | 294.81M | 424.51M | 444.43M |
| EBITDA | 148.38M | 131.53M | 133.98M | 136.83M | 109.45M | 147.38M |
| Net Income | 93.02M | 92.06M | 72.67M | 75.97M | 50.87M | 86.03M |
Balance Sheet | ||||||
| Total Assets | 748.16M | 719.23M | 708.87M | 631.52M | 653.39M | 680.67M |
| Cash, Cash Equivalents and Short-Term Investments | 16.14M | 13.54M | 8.77M | 26.65M | 16.03M | 96.74M |
| Total Debt | 163.23M | 107.76M | 58.94M | 42.85M | 81.65M | 135.95M |
| Total Liabilities | 349.19M | 358.21M | 356.39M | 280.71M | 328.58M | 346.45M |
| Stockholders Equity | 404.98M | 366.84M | 359.36M | 357.12M | 331.41M | 340.08M |
Cash Flow | ||||||
| Free Cash Flow | 107.97M | 45.11M | 61.99M | 110.14M | 52.18M | 103.42M |
| Operating Cash Flow | 121.43M | 55.27M | 76.04M | 121.28M | 60.50M | 113.93M |
| Investing Cash Flow | -13.83M | -12.40M | -14.05M | -11.14M | -8.32M | -10.51M |
| Financing Cash Flow | -103.14M | -47.29M | -77.86M | -101.55M | -135.94M | -80.12M |
Bjorn Borg AB Technical Analysis
Positive
61.80
Price Trends
68.69
Negative
64.93
Positive
62.66
Positive
Market Momentum
-0.50
Positive
48.02
Neutral
55.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BORG, the sentiment is Positive. The current price of 61.8 is below the 20-day moving average (MA) of 68.45, below the 50-day MA of 68.69, and below the 200-day MA of 62.66, indicating a neutral trend. The MACD of -0.50 indicates Positive momentum. The RSI at 48.02 is Neutral, neither overbought nor oversold. The STOCH value of 55.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BORG.
Bjorn Borg AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | kr5.99B | 21.06 | 25.41% | 2.02% | 4.31% | 15.92% | |
71 Outperform | kr1.70B | 11.78 | 23.44% | 4.95% | 5.09% | 6.45% | |
68 Neutral | kr7.21B | 140.91 | ― | ― | 0.17% | -5.89% | |
64 Neutral | kr19.59B | -23.34 | 21.87% | 5.28% | 1.56% | -19.70% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
55 Neutral | kr1.04B | 79.71 | 51.02% | ― | 12.44% | 54.64% | |
53 Neutral | kr5.69B | 28.12 | 2.04% | 6.24% | -0.94% | 14.56% |
* Consumer Cyclical Sector Average
SE:BORG
Bjorn Borg AB
67.90
12.93
23.53%
SE:BOOZT
Boozt AB
121.90
32.50
36.35%
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Fenix Outdoor International AG
422.00
-145.75
-25.67%
SE:RVRC
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56.00
11.00
24.44%
SE:NELLY
Nelly Group AB
34.84
-6.76
-16.25%
SE:SHOT
Scandic Hotels Group AB
91.80
16.35
21.67%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.