Rumble (RUM) AI Stock Analysis

• Market Cap: $2.63B
• Dividend Yield: N/A
• Average Volume (3M): 2.01M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.05
• Revenue Growth: 21.17%
• EPS Growth: -108.27%
• Country: US
• Employees: 135
• Sector: Communication Services
• Sector Strength: 97
• Industry: Software - Application
• EPS (TTM): -0.06
• Shares Outstanding: 215,380,830
• 10 Day Avg. Volume: 1,987,631
• 30 Day Avg. Volume: 2,007,474
• PEG Ratio: -0.04
• Price to Book (P/B): -42.07
• Price to Sales (P/S): 27.81
• P/FCF Ratio: -29.61
• Enterprise Value/Market Cap: 0.62
• Enterprise Value/Revenue: 15.60
• Enterprise Value/Gross Profit: -98.59
• Enterprise Value/Ebitda: -18.12
• 1Y Price Target: $22.00
• Price Target Upside: 264.24% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): -0.16
• Revenue Forecast (FY): $186.25M

• Rating: 42 Neutral
• Price Target: $6.00 ▼(-0.66% Downside)

The score is primarily driven down by weak financial performance (large losses, negative margins, and declining revenue) and pressured cash flow trends. Technicals also remain bearish with the price below key moving averages and a negative MACD. Valuation provides limited support because the negative P/E reflects unprofitability and there is no dividend yield data.

Positive Factors

Low leverage and strong equity base

Rumble's minimal leverage and high equity ratio provide durable financial flexibility: the company can fund strategic investments, absorb operating volatility, or pursue M&A without heavy debt service. This structural balance-sheet strength supports long-term scaling and capital allocation optionality.

Strategic AI / HPC expansion (Northern Data deal)

The Northern Data business combination is a structural pivot into high‑performance computing and AI infrastructure. If completed, it diversifies revenue beyond ads, strengthens Rumble Cloud capabilities, and positions the company to capture durable demand from AI workloads and enterprise customers.

Native crypto payments (Rumble Wallet)

Embedding a non-custodial crypto wallet is a durable monetization lever that reduces reliance on ad networks and payment processors. Native tipping broadens creator revenue streams, improves monetization margins, and supports international, low-friction payments—structural advantages for creator retention.

Negative Factors

Severely negative margins

Deeply negative gross and net margins indicate persistent unit economics issues and structural unprofitability. Unless Rumble materially improves content costs, ad monetization, or pricing, these margin deficits will erode capital and hinder the company’s ability to sustainably invest in product and cloud infrastructure.

Declining revenue trend

A significant revenue decline reduces scale critical for ad inventory and cloud utilization economics. Persistent top-line contraction undermines long-term margin recovery, weakens network effects with creators and advertisers, and raises the bar for restoring sustainable growth and profitability.

Weak cash generation and falling FCF

Material deterioration in free cash flow constrains Rumble's ability to fund operations, content deals, and infrastructure without external financing. Over months this raises dilution or financing risk, limits strategic optionality, and increases vulnerability if ad or subscription receipts remain volatile.

Rumble Business Overview & Revenue Model

Company Description

Rumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.

How the Company Makes Money

Rumble generates revenue through several key streams. Primarily, the company earns money via advertising, where advertisers pay to display ads on videos and throughout the platform. Additionally, Rumble offers a subscription service that allows users to access premium content and ad-free experiences for a monthly fee. The platform also monetizes videos through a revenue-sharing model with content creators, incentivizing them to produce and share more content while Rumble takes a percentage of the ad revenue generated. Strategic partnerships with various content creators and brands further enhance its revenue potential by broadening its audience reach and increasing advertising opportunities.

Rumble Financial Statement Overview

Summary

Rumble faces significant financial challenges with negative margins and declining revenues. The income statement shows substantial losses, and the cash flow analysis highlights cash management issues. Although the balance sheet shows low leverage, the inability to generate returns and manage cash flow effectively poses risks to financial stability.

Income Statement

Rumble's income statement shows significant challenges with negative margins across the board. The TTM data reveals a gross profit margin of -25.99% and a net profit margin of -289.37%, indicating substantial losses. Revenue growth is negative at -28.3%, suggesting declining sales. The EBIT and EBITDA margins are also deeply negative, reflecting operational inefficiencies. Overall, the company is struggling to achieve profitability and growth.

Balance Sheet

The balance sheet presents a mixed picture. The debt-to-equity ratio is low at 0.0077, indicating minimal leverage, which is a positive aspect. However, the return on equity is highly negative at -159.17%, reflecting poor returns for shareholders. The equity ratio stands at 89.65%, suggesting a strong equity base relative to assets. Despite low leverage, the company's inability to generate returns is concerning.

Cash Flow

Cash flow analysis highlights significant issues, with a negative free cash flow growth rate of -39.5% in the TTM period. The operating cash flow to net income ratio is positive at 2.97, indicating some ability to convert income into cash. However, the free cash flow to net income ratio is negative, showing cash flow challenges. Overall, cash flow management needs improvement to support operations and growth.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	103.78M	95.49M	80.96M	39.38M	9.47M	4.56M
Gross Profit	-16.42M	-42.98M	-65.19M	-4.36M	1.66M	1.84M
EBITDA	-89.34M	-326.76M	-131.47M	-32.40M	-10.37M	-1.16M
Net Income	-285.89M	-338.36M	-116.42M	-11.40M	-13.41M	-1.26M
Balance Sheet
Total Assets	367.17M	195.31M	295.71M	366.98M	55.80M	2.68M
Cash, Cash Equivalents and Short-Term Investments	269.76M	114.02M	219.47M	338.27M	46.85M	1.45M
Total Debt	2.25M	1.80M	2.61M	1.42M	1.51M	424.99K
Total Liabilities	64.94M	258.43M	44.09M	27.35M	25.43M	3.02M
Stockholders Equity	302.23M	-63.12M	251.62M	339.63M	30.37M	-340.94K
Cash Flow
Free Cash Flow	-56.45M	-89.68M	-107.48M	-41.33M	-7.15M	-17.61K
Operating Cash Flow	-53.36M	-87.01M	-92.91M	-32.29M	-5.31M	51.19K
Investing Cash Flow	-27.26M	-15.64M	-23.77M	-10.14M	1.58M	-68.81K
Financing Cash Flow	219.59M	-1.67M	-2.15M	332.79M	49.13M	-423.52K

Rumble Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 6.04
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 6.04 is below the 20-day moving average (MA) of 6.57, below the 50-day MA of 6.51, and below the 200-day MA of 7.77, indicating a bearish trend. The MACD of -0.14 indicates Positive momentum. The RSI at 37.85 is Neutral, neither overbought nor oversold. The STOCH value of 6.48 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.

Rumble Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PINS	77 Outperform	$17.50B	8.98	51.49%	―	16.79%	819.94%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SNAP	55 Neutral	$12.95B	-25.54	-22.38%	―	11.75%	49.19%
GRND	53 Neutral	$2.24B	-32.77	-171.54%	―	28.97%	-4.18%
BMBL	51 Neutral	$402.48M	-1.87	-25.34%	―	-7.43%	61.36%
RUM	42 Neutral	$2.63B	-4.50	-122.08%	―	21.17%	-108.27%

Rumble Corporate Events

Rumble Announces Business Combination with Northern Data

On November 10, 2025, Rumble Inc. and Northern Data AG entered a business combination agreement, where Rumble will offer an exchange of shares to Northern Data shareholders. This agreement, approved by both companies’ boards, includes a potential cash payment contingent on the sale of Northern Data’s Corpus Christi location. The transaction aims to enhance Rumble’s market position in high-power computing, subject to regulatory approvals and other conditions. Additionally, Rumble has entered into agreements with Tether and other stakeholders to support the transaction, including equity commitments and marketing agreements, which could significantly impact the companies’ operations and stakeholder interests.

The most recent analyst rating on (RUM) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.

Rumble Announces Business Combination with Northern Data

On November 10, 2025, Rumble announced a business combination agreement with Northern Data AG, aiming to enhance its position in AI and high-performance computing infrastructure. This strategic move involves a voluntary public exchange offer to Northern Data shareholders, potentially impacting Rumble’s market positioning and stakeholder interests. Additionally, Rumble reported its third-quarter 2025 financial results, highlighting a slight revenue decrease to $24.8 million and a reduction in net loss to $16.3 million compared to the previous year. The company also noted a strategic partnership with Cumulus Media and a collaboration with Perplexity to integrate AI search capabilities, indicating ongoing efforts to expand its service offerings and market reach.

The most recent analyst rating on (RUM) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.