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Rumble (RUM)
NASDAQ:RUM
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Rumble (RUM) AI Stock Analysis

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RUM

Rumble

(NASDAQ:RUM)

Rating:47Neutral
Price Target:
$8.00
▲(3.63% Upside)
Rumble's overall stock score is primarily impacted by its financial challenges and bearish technical indicators. While strategic partnerships and positive earnings call sentiment offer some optimism, the negative valuation and financial performance weigh heavily on the score.
Positive Factors
Financial Position
Rumble has a strong balance sheet, ending 1Q25 with $301.3M of cash and no debt, indicating sufficient capital to fund operations and growth.
Partnerships and Collaborations
Numerous impressive client wins as monetization efforts accelerate, with partnerships announced with Netflix, Crypto.com, and Chevron, highlighting ongoing traction in its cloud business.
Product Development
The upcoming launch of Rumble Wallet, a non-custodial crypto wallet tied to its partnership with Tether, is viewed as a key initiative for the company’s future.
Negative Factors
Earnings Performance
Rumble reported 2Q25 results with low double-digit revenue growth and a narrower adjusted EBITDA loss, both short of expectations.
User Engagement
MAUs of 51.0M were down from 59.0M in 1Q25, but held up well given the post-election news cycle and the loss of top creator Dan Bongino, marking the eighth consecutive quarter above 50M.

Rumble (RUM) vs. SPDR S&P 500 ETF (SPY)

Rumble Business Overview & Revenue Model

Company DescriptionRumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.
How the Company Makes MoneyRumble generates revenue primarily through advertising and subscription services. The platform offers a monetization program that shares a portion of the advertising revenue with content creators, encouraging more creators to join and engage with the platform. Additionally, Rumble offers premium subscription services that provide users with an ad-free experience and access to exclusive content. Partnerships with various media companies and organizations also contribute to its revenue streams by expanding its content distribution network and audience reach.

Rumble Earnings Call Summary

Earnings Call Date:Aug 10, 2025
(Q2-2025)
|
% Change Since: -0.77%|
Next Earnings Date:Nov 17, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with strong revenue growth, strategic partnerships, and successful user retention, despite some challenges in advertising revenue and ongoing high content costs. The company is positioned for aggressive growth with the upcoming Rumble Wallet launch and improved EBITDA losses.
Q2-2025 Updates
Positive Updates
Revenue Growth
Rumble Inc. reported $25.1 million in revenue, marking a 12% increase year-over-year and a sequential quarterly increase. This growth was driven by a $1.7 million increase in audience monetization revenues and a $0.9 million increase in other initiatives.
User Retention
Rumble maintained 51 million monthly active users (MAUs) for the eighth consecutive quarter, despite losing their largest live streamer, Dan Bongino.
ARPU Growth
Average Revenue Per User (ARPU) increased to $0.42, up 24% sequentially, indicating enhanced monetization strategy success through higher subscription and licensing revenue.
Strategic Partnerships
Rumble announced significant partnerships, including agreements with Cumulus Media, a leading AI player for advertising and tech integration, and MoonPay for Rumble Wallet's crypto functionalities.
Rumble Wallet Launch
Rumble plans to launch Rumble Wallet in Q3, allowing for crypto transactions on their platform, in partnership with Tether and MoonPay.
Improvement in EBITDA Loss
Adjusted EBITDA loss improved to $20.5 million from $28.7 million last year, showing an $8.2 million improvement.
Negative Updates
Content and Programming Costs
Cost of services was $26.5 million, though improved 26% year-over-year, indicating ongoing high expenses in programming and content.
Cash Usage
Rumble used $17.5 million of cash and cash equivalents during the quarter, reflecting cash burn despite revenue growth.
Advertising Revenue Challenges
Advertising revenue faced challenges, with the need to enhance connections with SSPs and monetize outside network inventory.
Company Guidance
During the second quarter of 2025 earnings call, Rumble Inc. outlined several key performance metrics and strategic initiatives that highlight the company's growth trajectory. Rumble reported revenues of $25.1 million, reflecting a 12% year-over-year increase, driven by a $1.7 million rise in audience monetization revenues and a $0.9 million increase in other initiatives. The company's ARPU increased to $0.42, up 24% sequentially, indicating successful monetization strategies. Despite a decrease in cost of services by 26% to $26.5 million, the company saw an adjusted EBITDA loss improvement to $20.5 million from a loss of $28.7 million in the previous year. Rumble maintained a strong liquidity position with $306.4 million, including $283.8 million in cash and $22.6 million in Bitcoin holdings. The company also sustained its user base at 51 million MAUs for the eighth consecutive quarter. Looking forward, Rumble is focused on creative monetization strategies, including the launch of the Rumble Wallet in Q3 and expanding its cloud business, evidenced by its participation in RFP processes alongside major tech companies.

Rumble Financial Statement Overview

Summary
Rumble faces significant financial challenges with negative profitability and cash flow metrics, alongside a weak balance sheet. While revenue is growing, the company struggles with substantial losses and liquidity issues, posing high financial risk.
Income Statement
15
Very Negative
Rumble showed significant revenue growth from 2020 to 2024, but profitability metrics such as gross profit margin and net profit margin are deeply negative, indicating substantial operational challenges. EBIT and EBITDA margins are also negative, reflecting high operating losses.
Balance Sheet
5
Very Negative
The balance sheet reveals a troubling scenario with a negative equity position in 2020, improving slightly but still weak in subsequent years. The debt-to-equity ratio is undefined due to zero equity in the latest year, highlighting potential financial instability.
Cash Flow
20
Very Negative
Rumble's cash flow performance is poor, with negative free cash flow and operating cash flow in several years. Despite some improvement in operating cash flow over time, the free cash flow remains negative, indicating ongoing liquidity challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue104.08M95.49M80.96M39.38M9.47M4.56M
Gross Profit-27.06M-42.98M-65.19M-4.36M2.27M1.84M
EBITDA-322.04M-326.76M-131.47M-32.40M-10.37M-1.16M
Net Income-301.17M-338.36M-116.42M-11.40M-13.41M-1.26M
Balance Sheet
Total Assets379.93M195.31M295.71M366.98M55.80M2.68M
Cash, Cash Equivalents and Short-Term Investments283.81M114.02M219.47M338.27M46.85M1.45M
Total Debt2.42M1.80M2.61M1.42M1.51M424.99K
Total Liabilities65.70M258.43M44.09M27.35M25.43M3.02M
Stockholders Equity314.22M-63.12M251.62M339.63M47.16M-340.94K
Cash Flow
Free Cash Flow-47.17M-89.68M-110.40M-41.37M-7.03M-17.61K
Operating Cash Flow116.12M-87.01M-92.91M-32.33M-5.19M51.19K
Investing Cash Flow-47.12M-15.64M-23.77M-10.14M1.58M-68.81K
Financing Cash Flow440.82M-1.67M-2.15M332.79M49.01M-423.52K

Rumble Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7.72
Price Trends
50DMA
8.73
Negative
100DMA
8.61
Negative
200DMA
9.03
Negative
Market Momentum
MACD
-0.34
Positive
RSI
39.38
Neutral
STOCH
17.29
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 7.72 is below the 20-day moving average (MA) of 8.12, below the 50-day MA of 8.73, and below the 200-day MA of 9.03, indicating a bearish trend. The MACD of -0.34 indicates Positive momentum. The RSI at 39.38 is Neutral, neither overbought nor oversold. The STOCH value of 17.29 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.

Rumble Risk Analysis

Rumble disclosed 52 risk factors in its most recent earnings report. Rumble reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rumble Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$652.90M55.343.26%-1.35%-59.67%
61
Neutral
$374.96M124.65-0.65%3.53%-109.03%
60
Neutral
$42.44B3.87-13.01%4.03%1.90%-42.25%
59
Neutral
$593.00M276.495.20%30.92%
50
Neutral
$3.07B-76.08%28.35%24.57%
50
Neutral
$663.59M-75.71%-5.06%-2318.18%
47
Neutral
$3.37B-118.83%32.45%-125.99%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RUM
Rumble
7.72
1.73
28.88%
PUBM
PubMatic
9.07
-6.94
-43.35%
GRND
Grindr
15.79
3.45
27.96%
DSP
Viant Technology
10.28
-0.85
-7.64%
BMBL
Bumble
6.36
-0.53
-7.69%
VMEO
Vimeo
4.20
-0.99
-19.08%

Rumble Corporate Events

Delistings and Listing ChangesExecutive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Rumble Reports Q2 Revenue Growth Amid User Decline
Positive
Aug 11, 2025

Rumble reported a 12% increase in revenue to $25.1 million for Q2 2025, despite a decrease in monthly active users to 51 million. The company achieved a 24% rise in average revenue per user and announced strategic partnerships with the Tampa Bay Buccaneers, TRON DAO, and Cumulus Media. Rumble’s Class A shares were added to the Russell 2000 and 3000 Indexes, enhancing its market visibility. The company is also preparing to launch the Rumble Wallet in partnership with MoonPay and has appointed new leadership to drive its cloud infrastructure business.

The most recent analyst rating on (RUM) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Rumble Elects Directors at Annual Meeting
Neutral
Jun 18, 2025

Rumble Inc. held its 2025 Annual Meeting of Stockholders on June 12, 2025, where seven directors were elected to serve for one-year terms. The stockholders also ratified the selection of Baker Tilly US, LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025.

The most recent analyst rating on (RUM) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 15, 2025