Rumble (RUM) AI Stock Analysis

• Market Cap: $2.32B
• Dividend Yield: N/A
• Average Volume (3M): 2.13M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.89
• Revenue Growth: 21.17%
• EPS Growth: -108.27%
• Country: US
• Employees: 135
• Sector: Communication Services
• Sector Strength: 97
• Industry: Software - Application
• EPS (TTM): -0.13
• Shares Outstanding: 215,749,010
• 10 Day Avg. Volume: 2,588,258
• 30 Day Avg. Volume: 2,129,904
• PEG Ratio: 0.24
• Price to Book (P/B): 5.86
• Price to Sales (P/S): 16.00
• P/FCF Ratio: -21.61
• Enterprise Value/Market Cap: -101.73K
• Enterprise Value/Revenue: -2.35M
• Enterprise Value/Gross Profit: -16.57M
• Enterprise Value/Ebitda: 3.77M
• 1Y Price Target: $22.00
• Price Target Upside: 312.76% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): -0.18
• Revenue Forecast (FY): $165.00M

• Rating: 46 Neutral
• Price Target: $5.50 ▲(3.19% Upside)
• Action: Reiterated Date: 03/07/26
• Date: Action: Reiterated 03/07/26

The score is held down primarily by weak financial performance (large losses, negative free cash flow, and balance-sheet equity inconsistency) and bearish technicals (below major moving averages with negative MACD). The latest earnings call provides a meaningful offset via growth catalysts (Tether commitment, Shorts traction, and Northern Data acquisition) and improving cost trends, while valuation support is limited based on the provided P/E and missing dividend yield.

Positive Factors

Revenue Scale

Surpassing $100.6M in annual revenue demonstrates the platform is scaling audience reach and commercial traction. Coupled with 52M MAUs and sequential growth, this milestone reflects durable product-market fit and a foundation for multi-channel monetization expansion over time.

Liquidity Cushion

A $256.4M liquidity position (including $237.9M cash) gives several quarters of runway to fund product launches, Northern Data integration and targeted content spend. This reduces near-term dilution risk and supports execution on strategic initiatives without immediate capital raises.

AI/Cloud Opportunity

The Northern Data deal and ~85% GPU utilization provide structural entry into high‑demand GPU cloud services. Owning capacity can diversify revenue beyond ads, capture higher-margin AI workloads, and strengthen Rumble Cloud’s competitive position in infrastructure over the medium term.

Negative Factors

Weak Cash Generation

Persistent negative operating and free cash flow indicates the business consumes cash while scaling. Ongoing cash burn constrains reinvestment capacity, raises dependence on external financing, and heightens execution risk for capital‑intensive moves like GPU expansion or content reinvestment.

Balance‑Sheet Fragility

Episodes of negative or zero equity erode the balance‑sheet cushion and complicate leverage metrics. This weakens borrowing flexibility, increases vulnerability to shocks during growth investments, and may limit the company’s ability to absorb losses from large capex or integration costs.

Monetization Pressure

Low ARPU and rapid international MAU growth that currently monetizes poorly mean audience scale does not translate directly into revenue. Reliance on later ad monetization, anchor deals and timing of Shorts monetization makes durable revenue improvement contingent on execution and regional monetization progress.

Rumble Business Overview & Revenue Model

Company Description

Rumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.

How the Company Makes Money

Rumble primarily generates revenue from (1) advertising and platform monetization on its video properties, where ads are sold against video views and engagement; (2) subscription and other platform-based monetization offerings for users/creators (specific product-level revenue details not available: null); and (3) cloud and infrastructure services revenue via Rumble Cloud, where customers pay for hosting, compute, storage, and related services (specific customer/pricing details not available: null). The company’s earnings can also be influenced by distribution and traffic-acquisition arrangements, and by relationships with advertisers, creators, and technology partners that affect audience reach and ad inventory (specific significant partnerships and their financial terms not available: null).

Rumble Financial Statement Overview

Summary

Strong revenue growth, but profitability remains very weak with large operating/net losses. Cash generation is poor with consistently negative free cash flow and ongoing operating cash burn, and periods of negative/zero equity reduce financial flexibility despite no clear evidence of heavy debt.

Income Statement

Revenue has grown sharply over time (strong growth rates in multiple years), but profitability is very weak and volatile. Gross profit was negative in most annual periods (2022–2024), and even when positive (2020–2021 and the 2025 annual print), operating losses and net losses remain very large, with deeply negative net margins in recent periods. Overall, the company is scaling revenue but has not demonstrated a stable path to profitability.

Balance Sheet

Leverage appears low in the earlier years (debt levels small relative to assets, and modest debt-to-equity when equity is positive), but equity quality/consistency is a concern: equity turns negative in 2020 and again in 2024, and is shown as zero in 2025, which limits balance-sheet cushion and makes leverage ratios less informative. Total assets increased materially, yet the combination of negative/zero equity and continuing losses increases financial risk despite debt not looking extreme.

Cash Flow

Cash generation is weak. Operating cash flow is negative in most annual periods (2021–2024) and free cash flow is consistently negative across the annual history shown, indicating the business is consuming cash rather than funding itself. The 2025 annual print shows operating cash flow and free cash flow at zero with a -100% free cash flow growth figure, suggesting continued pressure and/or data inconsistency, but in either case there is no clear evidence of sustainable positive cash flow.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	100.62M	95.49M	80.96M	39.38M	9.47M
Gross Profit	14.24M	-42.98M	-65.19M	-4.36M	1.66M
EBITDA	-62.57M	-326.76M	-131.47M	-32.40M	-10.37M
Net Income	-81.83M	-338.36M	-116.42M	-11.40M	-13.41M
Balance Sheet
Total Assets	336.85M	195.31M	295.71M	366.98M	55.80M
Cash, Cash Equivalents and Short-Term Investments	10.00T>	114.02M	219.47M	338.27M	46.85M
Total Debt	1.91T	1.80M	2.61M	1.42M	1.51M
Total Liabilities	62.00M	258.43M	44.09M	27.35M	25.43M
Stockholders Equity	274.84M	-63.12M	251.62M	339.63M	30.37M
Cash Flow
Free Cash Flow	-74.50M	-89.68M	-107.48M	-41.33M	-7.15M
Operating Cash Flow	-70.43M	-87.01M	-92.91M	-32.29M	-5.31M
Investing Cash Flow	-26.05M	-15.64M	-23.77M	-10.14M	1.58M
Financing Cash Flow	220.39M	-1.67M	-2.15M	332.79M	49.13M

Rumble Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 5.33
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 5.33 is below the 20-day moving average (MA) of 5.56, below the 50-day MA of 5.90, and below the 200-day MA of 7.28, indicating a bearish trend. The MACD of -0.17 indicates Negative momentum. The RSI at 44.20 is Neutral, neither overbought nor oversold. The STOCH value of 77.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.

Rumble Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PINS	68 Neutral	$11.65B	41.90	8.74%	―	16.79%	819.94%
GRND	67 Neutral	$2.21B	27.11	60.60%	―	28.97%	-4.18%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
BMBL	57 Neutral	$425.03M	-0.53	-106.91%	―	-7.43%	61.36%
SNAP	55 Neutral	$7.70B	-29.98	-20.72%	―	11.75%	49.19%
RUM	46 Neutral	$2.32B	-19.67	-26.59%	―	21.17%	-108.27%

Rumble Corporate Events

Rumble Reports Record 2025 Revenue and User Growth

Rumble reported that for the fourth quarter and full year ended Dec. 31, 2025, it surpassed $100 million in annual revenue for the first time, generated $27.1 million in Q4 revenue with 11% sequential growth in monthly active users to 52 million, and modestly increased ARPU, while narrowing its quarterly net loss to $32.7 million from a derivative-driven loss a year earlier. During late 2025 and early 2026, the company deepened its push into advertising, AI infrastructure, and creator tools through a $100 million ad commitment and GPU services pact with Tether, a pending acquisition of AI infrastructure group Northern Data, expansion of Rumble Cloud with new NFL clients, launches of Rumble Wallet and Rumble Shorts, leadership hires, and new content and AI-search partnerships that strengthen its competitive position in social video and cloud services.

The most recent analyst rating on (RUM) stock is a Sell with a $5.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.