Rumble (RUM) AI Stock Analysis

• Market Cap: $3.14B
• Dividend Yield: N/A
• Average Volume (3M): 3.63M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.94
• Revenue Growth: 21.17%
• EPS Growth: -108.27%
• Country: US
• Employees: 135
• Sector: Communication Services
• Sector Strength: 97
• Industry: Software - Application
• EPS (TTM): -0.06
• Shares Outstanding: 215,380,830
• 10 Day Avg. Volume: 2,514,175
• 30 Day Avg. Volume: 3,631,442
• PEG Ratio: -0.04
• Price to Book (P/B): -42.07
• Price to Sales (P/S): 27.81
• P/FCF Ratio: -29.61
• Enterprise Value/Market Cap: 0.51
• Enterprise Value/Revenue: 15.60
• Enterprise Value/Gross Profit: -98.59
• Enterprise Value/Ebitda: -18.12
• 1Y Price Target: $22.00
• Price Target Upside: 203.03% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 44 Neutral
• Price Target: $6.50 ▼(-10.47% Downside)

Rumble's overall stock score reflects significant financial challenges and bearish technical indicators. While the earnings call highlighted some positive developments, such as revenue growth and strategic initiatives, these are overshadowed by ongoing financial instability and valuation concerns. The company's ability to improve profitability and cash flow management will be crucial for future performance.

Positive Factors

Revenue Growth

The consistent revenue growth indicates successful monetization strategies and expanding user engagement, which are crucial for long-term business sustainability.

User Retention

Strong user retention underscores the platform's appeal and stability, providing a solid foundation for future growth and monetization opportunities.

Strategic Partnerships

These partnerships enhance Rumble's technological capabilities and market reach, potentially driving further revenue and user engagement.

Negative Factors

Negative Margins

Persistently negative margins indicate operational inefficiencies and challenges in achieving profitability, which could hinder long-term financial health.

Cash Flow Challenges

Ongoing cash flow issues limit Rumble's ability to invest in growth initiatives and may strain financial resources, impacting future operations.

Advertising Revenue Challenges

Struggles in advertising revenue reflect difficulties in monetizing the platform effectively, which could affect long-term revenue growth.

Rumble Business Overview & Revenue Model

Company Description

Rumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.

How the Company Makes Money

Rumble generates revenue through several key streams. Primarily, the company earns money via advertising, where advertisers pay to display ads on videos and throughout the platform. Additionally, Rumble offers a subscription service that allows users to access premium content and ad-free experiences for a monthly fee. The platform also monetizes videos through a revenue-sharing model with content creators, incentivizing them to produce and share more content while Rumble takes a percentage of the ad revenue generated. Strategic partnerships with various content creators and brands further enhance its revenue potential by broadening its audience reach and increasing advertising opportunities.

Rumble Financial Statement Overview

Summary

Rumble faces significant financial challenges with negative margins and declining revenues. The income statement shows substantial losses, and the balance sheet reflects poor returns for shareholders despite low leverage. Cash flow management is also problematic, indicating a need for strategic improvements.

Income Statement

Rumble's income statement shows significant challenges with negative margins across the board. The TTM data reveals a gross profit margin of -25.99% and a net profit margin of -289.37%, indicating substantial losses. Revenue growth is negative at -28.3%, suggesting declining sales. The EBIT and EBITDA margins are also deeply negative, reflecting operational inefficiencies. Overall, the company is struggling to achieve profitability and growth.

Balance Sheet

The balance sheet presents a mixed picture. The debt-to-equity ratio is low at 0.0077, indicating minimal leverage, which is a positive aspect. However, the return on equity is highly negative at -159.17%, reflecting poor returns for shareholders. The equity ratio stands at 89.65%, suggesting a strong equity base relative to assets. Despite low leverage, the company's inability to generate returns is concerning.

Cash Flow

Cash flow analysis highlights significant issues, with a negative free cash flow growth rate of -39.5% in the TTM period. The operating cash flow to net income ratio is positive at 2.97, indicating some ability to convert income into cash. However, the free cash flow to net income ratio is negative, showing cash flow challenges. Overall, cash flow management needs improvement to support operations and growth.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	103.78M	95.49M	80.96M	39.38M	9.47M	4.56M
Gross Profit	-16.42M	-42.98M	-65.19M	-4.36M	1.66M	1.84M
EBITDA	-89.34M	-326.76M	-131.47M	-32.40M	-10.37M	-1.16M
Net Income	-285.89M	-338.36M	-116.42M	-11.40M	-13.41M	-1.26M
Balance Sheet
Total Assets	367.17M	195.31M	295.71M	366.98M	55.80M	2.68M
Cash, Cash Equivalents and Short-Term Investments	269.76M	114.02M	219.47M	338.27M	46.85M	1.45M
Total Debt	2.25M	1.80M	2.61M	1.42M	1.51M	424.99K
Total Liabilities	64.94M	258.43M	44.09M	27.35M	25.43M	3.02M
Stockholders Equity	302.23M	-63.12M	251.62M	339.63M	30.37M	-340.94K
Cash Flow
Free Cash Flow	-56.45M	-89.68M	-107.48M	-41.33M	-7.15M	-17.61K
Operating Cash Flow	-53.36M	-87.01M	-92.91M	-32.29M	-5.31M	51.19K
Investing Cash Flow	-27.26M	-15.64M	-23.77M	-10.14M	1.58M	-68.81K
Financing Cash Flow	219.59M	-1.67M	-2.15M	332.79M	49.13M	-423.52K

Rumble Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 7.26
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Positive. The current price of 7.26 is above the 20-day moving average (MA) of 6.53, above the 50-day MA of 6.89, and below the 200-day MA of 7.95, indicating a neutral trend. The MACD of 0.22 indicates Negative momentum. The RSI at 58.16 is Neutral, neither overbought nor oversold. The STOCH value of 55.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RUM.

Rumble Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PINS	77 Outperform	$18.36B	9.63	51.49%	―	16.79%	819.94%
SNAP	63 Neutral	$13.62B	―	-22.38%	―	11.75%	49.19%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
VMEO	57 Neutral	―	―	0.35%	―	-0.67%	-95.68%
GRND	53 Neutral	$2.48B	―	-171.54%	―	28.97%	-4.18%
BMBL	51 Neutral	$436.30M	―	-25.34%	―	-7.43%	61.36%
RUM	44 Neutral	$3.14B	―	-122.08%	―	21.17%	-108.27%

Rumble Corporate Events

Rumble Announces Business Combination with Northern Data

On November 10, 2025, Rumble Inc. and Northern Data AG entered a business combination agreement, where Rumble will offer an exchange of shares to Northern Data shareholders. This agreement, approved by both companies’ boards, includes a potential cash payment contingent on the sale of Northern Data’s Corpus Christi location. The transaction aims to enhance Rumble’s market position in high-power computing, subject to regulatory approvals and other conditions. Additionally, Rumble has entered into agreements with Tether and other stakeholders to support the transaction, including equity commitments and marketing agreements, which could significantly impact the companies’ operations and stakeholder interests.

Rumble Announces Business Combination with Northern Data

On November 10, 2025, Rumble announced a business combination agreement with Northern Data AG, aiming to enhance its position in AI and high-performance computing infrastructure. This strategic move involves a voluntary public exchange offer to Northern Data shareholders, potentially impacting Rumble’s market positioning and stakeholder interests. Additionally, Rumble reported its third-quarter 2025 financial results, highlighting a slight revenue decrease to $24.8 million and a reduction in net loss to $16.3 million compared to the previous year. The company also noted a strategic partnership with Cumulus Media and a collaboration with Perplexity to integrate AI search capabilities, indicating ongoing efforts to expand its service offerings and market reach.

Rumble Board Member Nancy Armstrong Resigns

On September 8, 2025, Nancy Armstrong resigned from the Board of Directors of Rumble Inc. Her resignation was not due to any disagreements with the company, and the board size was subsequently reduced to six directors.