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Rumble (RUM)
NASDAQ:RUM
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Rumble
(NASDAQ:RUM)
Rating:48Neutral
Price Target:
$7.00
▼(-4.24% Downside)
Positive Factors
Revenue Growth
Consistent revenue growth indicates successful monetization strategies and expanding market presence, supporting long-term business sustainability.
Strategic Partnerships
Strategic partnerships enhance content distribution and technological capabilities, potentially increasing user engagement and revenue streams.
User Retention
Stable user retention reflects strong platform engagement, crucial for sustaining advertising revenue and attracting new content creators.
Negative Factors
Negative Profit Margins
Persistent negative profit margins indicate operational inefficiencies, which could hinder long-term profitability and financial health.
Cash Flow Issues
Negative cash flow suggests challenges in converting revenue into cash, impacting the company's ability to invest in growth and manage debt.
Advertising Revenue Challenges
Challenges in advertising revenue could limit growth potential, as it remains a primary income source, necessitating improved monetization strategies.
Rumble (RUM) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$3.18B
Dividend YieldN/A
Average Volume (3M)2.45M
Price to Earnings (P/E)―
Beta (1Y)1.80
Revenue Growth32.45%
EPS Growth-125.99%
CountryUS
Employees135
SectorCommunication Services
Sector Strength97
IndustrySoftware - Application
Share Statistics
EPS (TTM)-0.12
Shares Outstanding215,187,230
10 Day Avg. Volume1,867,727
30 Day Avg. Volume2,449,567
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market Cap0.65
Enterprise Value/Revenue19.76
Enterprise Value/Gross Profit-76.00
Enterprise Value/Ebitda-6.39
Forecast
1Y Price Target
$12.00Price Target Upside64.16% Upside
Rating ConsensusHold
Number of Analyst Covering4
Rumble Business Overview & Revenue Model
Company DescriptionRumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.
How the Company Makes MoneyRumble generates revenue primarily through advertising and subscription services. The platform offers a monetization program that shares a portion of the advertising revenue with content creators, encouraging more creators to join and engage with the platform. Additionally, Rumble offers premium subscription services that provide users with an ad-free experience and access to exclusive content. Partnerships with various media companies and organizations also contribute to its revenue streams by expanding its content distribution network and audience reach.
Rumble Earnings Call Summary
Earnings Call Date:Aug 10, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Nov 17, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with strong revenue growth, strategic partnerships, and successful user retention, despite some challenges in advertising revenue and ongoing high content costs. The company is positioned for aggressive growth with the upcoming Rumble Wallet launch and improved EBITDA losses.Q2-2025 Updates
Positive Updates
Revenue Growth
Rumble Inc. reported $25.1 million in revenue, marking a 12% increase year-over-year and a sequential quarterly increase. This growth was driven by a $1.7 million increase in audience monetization revenues and a $0.9 million increase in other initiatives.
User Retention
Rumble maintained 51 million monthly active users (MAUs) for the eighth consecutive quarter, despite losing their largest live streamer, Dan Bongino.
ARPU Growth
Average Revenue Per User (ARPU) increased to $0.42, up 24% sequentially, indicating enhanced monetization strategy success through higher subscription and licensing revenue.
Strategic Partnerships
Rumble announced significant partnerships, including agreements with Cumulus Media, a leading AI player for advertising and tech integration, and MoonPay for Rumble Wallet's crypto functionalities.
Rumble Wallet Launch
Rumble plans to launch Rumble Wallet in Q3, allowing for crypto transactions on their platform, in partnership with Tether and MoonPay.
Improvement in EBITDA Loss
Adjusted EBITDA loss improved to $20.5 million from $28.7 million last year, showing an $8.2 million improvement.
Negative Updates
Content and Programming Costs
Cost of services was $26.5 million, though improved 26% year-over-year, indicating ongoing high expenses in programming and content.
Cash Usage
Rumble used $17.5 million of cash and cash equivalents during the quarter, reflecting cash burn despite revenue growth.
Advertising Revenue Challenges
Advertising revenue faced challenges, with the need to enhance connections with SSPs and monetize outside network inventory.
Company Guidance
During the second quarter of 2025 earnings call, Rumble Inc. outlined several key performance metrics and strategic initiatives that highlight the company's growth trajectory. Rumble reported revenues of $25.1 million, reflecting a 12% year-over-year increase, driven by a $1.7 million rise in audience monetization revenues and a $0.9 million increase in other initiatives. The company's ARPU increased to $0.42, up 24% sequentially, indicating successful monetization strategies. Despite a decrease in cost of services by 26% to $26.5 million, the company saw an adjusted EBITDA loss improvement to $20.5 million from a loss of $28.7 million in the previous year. Rumble maintained a strong liquidity position with $306.4 million, including $283.8 million in cash and $22.6 million in Bitcoin holdings. The company also sustained its user base at 51 million MAUs for the eighth consecutive quarter. Looking forward, Rumble is focused on creative monetization strategies, including the launch of the Rumble Wallet in Q3 and expanding its cloud business, evidenced by its participation in RFP processes alongside major tech companies.Rumble Financial Statement Overview
Summary
Rumble faces significant financial challenges with negative profitability and cash flow metrics, alongside a weak balance sheet. While revenue is growing, the company struggles with substantial losses and liquidity issues, posing high financial risk.Income Statement
Rumble showed significant revenue growth from 2020 to 2024, but profitability metrics such as gross profit margin and net profit margin are deeply negative, indicating substantial operational challenges. EBIT and EBITDA margins are also negative, reflecting high operating losses.15
Very Negative
Balance Sheet
The balance sheet reveals a troubling scenario with a negative equity position in 2020, improving slightly but still weak in subsequent years. The debt-to-equity ratio is undefined due to zero equity in the latest year, highlighting potential financial instability.5
Very Negative
Cash Flow
Rumble's cash flow performance is poor, with negative free cash flow and operating cash flow in several years. Despite some improvement in operating cash flow over time, the free cash flow remains negative, indicating ongoing liquidity challenges.20
Very Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 104.08M | 95.49M | 80.96M | 39.38M | 9.47M | 4.56M |
| Gross Profit | -27.06M | -42.98M | -65.19M | -4.36M | 2.27M | 1.84M |
| EBITDA | -322.04M | -326.76M | -131.47M | -32.40M | -10.37M | -1.16M |
| Net Income | -301.17M | -338.36M | -116.42M | -11.40M | -13.41M | -1.26M |
Balance Sheet | ||||||
| Total Assets | 379.93M | 195.31M | 295.71M | 366.98M | 55.80M | 2.68M |
| Cash, Cash Equivalents and Short-Term Investments | 283.81M | 114.02M | 219.47M | 338.27M | 46.85M | 1.45M |
| Total Debt | 2.42M | 1.80M | 2.61M | 1.42M | 1.51M | 424.99K |
| Total Liabilities | 65.70M | 258.43M | 44.09M | 27.35M | 25.43M | 3.02M |
| Stockholders Equity | 314.22M | -63.12M | 251.62M | 339.63M | 47.16M | -340.94K |
Cash Flow | ||||||
| Free Cash Flow | -47.17M | -89.68M | -110.40M | -41.37M | -7.03M | -17.61K |
| Operating Cash Flow | 116.12M | -87.01M | -92.91M | -32.33M | -5.19M | 51.19K |
| Investing Cash Flow | -47.12M | -15.64M | -23.77M | -10.14M | 1.58M | -68.81K |
| Financing Cash Flow | 440.82M | -1.67M | -2.15M | 332.79M | 49.01M | -423.52K |
Rumble Technical Analysis
Negative
7.31
Price Trends
8.30
Negative
8.59
Negative
9.12
Negative
Market Momentum
-0.28
Negative
41.32
Neutral
49.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 7.31 is below the 20-day moving average (MA) of 7.47, below the 50-day MA of 8.30, and below the 200-day MA of 9.12, indicating a bearish trend. The MACD of -0.28 indicates Negative momentum. The RSI at 41.32 is Neutral, neither overbought nor oversold. The STOCH value of 49.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.
Rumble Risk Analysis
Rumble disclosed 52 risk factors in its most recent earnings report. Rumble reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Rumble Peers Comparison
Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | $1.28B | 101.71 | 3.26% | ― | -1.35% | -59.67% | |
69 Neutral | $5.19B | 482.28 | 0.59% | ― | 13.36% | ― | |
60 Neutral | $47.40B | 4.51 | -11.27% | 4.14% | 2.83% | -41.62% | |
52 Neutral | $710.39M | ― | -75.71% | ― | -5.06% | -2318.18% | |
50 Neutral | $3.09B | ― | -76.08% | ― | 28.35% | 24.57% | |
48 Neutral | $3.18B | ― | -118.83% | ― | 32.45% | -125.99% | |
42 Neutral | $285.90M | 50.30 | -24.21% | ― | -48.61% | -2291.48% |
* Communication Services Sector Average
Performance Comparison
RUM
Rumble
7.31
1.66
29.38%
BILL
Bill.com Holdings
51.07
0.32
0.63%
OCFT
OneConnect Financial Technology
7.21
6.01
500.83%
GRND
Grindr
16.07
3.87
31.72%
BMBL
Bumble
6.83
0.64
10.34%
VMEO
Vimeo
7.72
2.65
52.27%
Rumble Corporate Events
Executive/Board Changes
Rumble Board Member Nancy Armstrong Resigns
Neutral
Sep 8, 2025
On September 8, 2025, Nancy Armstrong resigned from the Board of Directors of Rumble Inc. Her resignation was not due to any disagreements with the company, and the board size was subsequently reduced to six directors.
Delistings and Listing ChangesExecutive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Rumble Reports Q2 Revenue Growth Amid User Decline
Positive
Aug 11, 2025
Rumble reported a 12% increase in revenue to $25.1 million for Q2 2025, despite a decrease in monthly active users to 51 million. The company achieved a 24% rise in average revenue per user and announced strategic partnerships with the Tampa Bay Buccaneers, TRON DAO, and Cumulus Media. Rumble’s Class A shares were added to the Russell 2000 and 3000 Indexes, enhancing its market visibility. The company is also preparing to launch the Rumble Wallet in partnership with MoonPay and has appointed new leadership to drive its cloud infrastructure business.
Executive/Board ChangesShareholder Meetings
Rumble Elects Directors at Annual Meeting
Neutral
Jun 18, 2025
Rumble Inc. held its 2025 Annual Meeting of Stockholders on June 12, 2025, where seven directors were elected to serve for one-year terms. The stockholders also ratified the selection of Baker Tilly US, LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.