Rocky Brands (RCKY) AI Stock Analysis

• Market Cap: $204.63M
• Dividend Yield: 2.26%
• Average Volume (3M): 64.04K
• Price to Earnings (P/E): 11.2
• Beta (1Y): 1.82
• Revenue Growth: -0.09%
• EPS Growth: 24.18%
• Country: US
• Employees: 2,530
• Sector: Consumer Cyclical
• Sector Strength: 81
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 0.55
• Shares Outstanding: 7,468,341
• 10 Day Avg. Volume: 61,484
• 30 Day Avg. Volume: 64,043
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 1.46
• Enterprise Value/Revenue: 0.66
• Enterprise Value/Gross Profit: 1.64
• Enterprise Value/Ebitda: 7.11
• 1Y Price Target: $38.00
• Price Target Upside: 26.96% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4

• Rating: 77 Outperform
• Price Target: $34.00 ▲(13.60% Upside)

Rocky Brands receives a strong overall score driven by positive earnings call outcomes and robust technical indicators. The company's financial performance is stable, with strong cash flow generation, though revenue growth challenges persist. Valuation metrics suggest the stock is reasonably priced, with a solid dividend yield adding to its attractiveness.

Rocky Brands Business Overview & Revenue Model

Company Description

Rocky Brands, Inc. (RCKY) is a leading manufacturer and marketer of premium footwear, apparel, and accessories, primarily catering to outdoor enthusiasts, industrial workers, and the military. Founded in 1932, the company operates through multiple segments, including Rocky, Georgia Boot, Durango, and others, offering a diverse range of high-quality products such as work boots, outdoor shoes, and tactical gear. With a strong focus on innovation, comfort, and durability, Rocky Brands has established a solid reputation in the marketplace.

How the Company Makes Money

Rocky Brands generates revenue primarily through the sale of its footwear and apparel products across various distribution channels, including wholesale, retail, and e-commerce. Key revenue streams include direct sales to consumers via their websites and retail outlets, as well as partnerships with major retailers and distributors. The company benefits from a diverse product lineup that caters to different market segments, which helps mitigate risks associated with market fluctuations. Additionally, Rocky Brands engages in strategic collaborations and licensing agreements that can enhance brand visibility and expand its market reach, contributing to its overall earnings.

Rocky Brands Financial Statement Overview

Summary

Rocky Brands demonstrates reasonable financial health with stable profitability and operational efficiency. While cash flow generation remains strong, revenue growth has faced challenges.

Income Statement

Rocky Brands shows moderate profitability with a gross profit margin of 39.98% and a net profit margin of 3.03% in the TTM (Trailing-Twelve-Months). The revenue growth is slightly negative, indicating a decline from previous years. EBIT and EBITDA margins are fairly stable, indicating operational efficiency despite reduced revenue.

Balance Sheet

The balance sheet presents a moderately leveraged structure with a debt-to-equity ratio of 0.56 in the TTM, which is a manageable level. Return on Equity is relatively low at 5.83%, suggesting room for improvement in generating returns for shareholders. The equity ratio stands at 50.45%, indicating a balanced approach between equity and liabilities.

Cash Flow

Cash flow analysis shows a positive trend with a 35.6% growth in free cash flow in the TTM. The operating cash flow to net income ratio is favorable, indicating strong cash generation relative to net income. Free cash flow to net income ratio is robust, which supports the company's ability to fund operations and investments.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	454.94M	453.77M	461.83M	615.48M	514.23M	277.31M
Gross Profit	181.87M	179.01M	178.60M	225.22M	194.54M	104.73M
EBITDA	41.92M	41.32M	46.31M	38.09M	62.71M	32.41M
Net Income	13.78M	11.39M	10.43M	20.46M	20.56M	20.96M
Balance Sheet
Total Assets	468.22M	457.30M	479.38M	582.39M	624.58M	229.09M
Cash, Cash Equivalents and Short-Term Investments	2.56M	3.72M	4.47M	5.72M	5.91M	28.35M
Total Debt	131.47M	135.05M	181.27M	265.11M	278.85M	1.57M
Total Liabilities	232.01M	225.08M	255.83M	366.92M	426.72M	49.59M
Stockholders Equity	236.21M	232.22M	223.56M	215.47M	197.85M	179.50M
Cash Flow
Free Cash Flow	31.51M	48.10M	69.66M	12.42M	-75.93M	19.73M
Operating Cash Flow	36.59M	52.76M	73.58M	19.12M	-54.88M	31.44M
Investing Cash Flow	-3.39M	-2.96M	13.38M	-1.23M	-233.46M	-11.71M
Financing Cash Flow	-33.70M	-50.55M	-88.21M	-18.08M	265.89M	-6.89M

Rocky Brands Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 29.93
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RCKY, the sentiment is Positive. The current price of 29.93 is above the 20-day moving average (MA) of 26.78, above the 50-day MA of 24.49, and above the 200-day MA of 21.53, indicating a bullish trend. The MACD of 1.01 indicates Negative momentum. The RSI at 69.25 is Neutral, neither overbought nor oversold. The STOCH value of 67.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RCKY.

Rocky Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RCKY	77 Outperform	$204.63M	11.22	8.05%	2.26%	-0.09%	24.18%
SHOO	74 Outperform	$2.04B	22.05	11.09%	2.99%	7.80%	-48.10%
WWW	69 Neutral	$2.48B	29.68	27.52%	1.27%	-2.83%	―
WEYS	68 Neutral	$290.47M	11.19	10.36%	10.05%	-6.39%	-14.72%
CROX	68 Neutral	$4.71B	23.17	15.39%	―	2.04%	-71.52%
CAL	67 Neutral	$516.41M	6.48	13.67%	1.86%	-4.84%	-49.08%
Sector *	61 Neutral	$17.75B	12.51	-5.49%	3.06%	1.43%	-14.10%

Rocky Brands Corporate Events

Rocky Brands Holds Annual Shareholders Meeting

On June 3, 2025, Rocky Brands, Inc. held its Annual Meeting of Shareholders where several key decisions were made. The shareholders elected directors to serve until the 2027 meeting, approved the compensation of the company’s executive officers on an advisory basis, and ratified Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025.