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Quad/Graphics, Inc. Class A (QUAD)
NYSE:QUAD

Quad/Graphics (QUAD) AI Stock Analysis

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QUAD

Quad/Graphics

(NYSE:QUAD)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
$7.00
▼(-3.98% Downside)
Action:ReiteratedDate:02/19/26
The score is driven primarily by mixed fundamentals: profitability and cash generation are improving, but persistent revenue contraction and leverage risk cap the upside. Supportive technical momentum and reasonable valuation (low P/E plus a solid dividend) partially offset the financial and top-line pressure, while earnings guidance points to stable EBITDA/FCF but continued near-term sales decline.
Positive Factors
Consistent cash generation
Quad produces durable operating cash flow and positive free cash flow, which funds capex, debt paydown and shareholder returns. Reliable cash generation supports reinvestment in higher‑margin services and provides a buffer against cyclical print demand declines over the next 2–6 months.
Negative Factors
Multi‑year revenue contraction
Quad faces a persistent decline in sales driven by lower paper and print volumes and client losses. Continued top‑line erosion limits operating leverage and constrains margin expansion, making recovery dependent on successful service mix transition and reversing secular demand trends.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent cash generation
Quad produces durable operating cash flow and positive free cash flow, which funds capex, debt paydown and shareholder returns. Reliable cash generation supports reinvestment in higher‑margin services and provides a buffer against cyclical print demand declines over the next 2–6 months.
Read all positive factors

Quad/Graphics (QUAD) vs. SPDR S&P 500 ETF (SPY)

Quad/Graphics Business Overview & Revenue Model

Company Description
Quad/Graphics, Inc. provides marketing solutions worldwide. The company operates through United States Print and Related Services, and International segments. It offers printing services, such as retail inserts, publications, catalogs, special int...
How the Company Makes Money
Quad generates revenue through a multifaceted business model that includes several key revenue streams. The company earns money primarily through its printing services, which encompass commercial printing, packaging, and direct mail services. Addi...

Quad/Graphics Earnings Call Summary

Earnings Call Date:Feb 17, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:Apr 28, 2026
Earnings Call Sentiment Neutral
The call presented a mixed but cautiously constructive picture: Quad reported continued revenue declines and lower adjusted EBITDA versus the prior year, and flagged near-term headwinds from postal uncertainty, tariffs and plant consolidation. Offsetting these negatives, the company delivered strong cash generation and liquidity, meaningful debt reduction (70% since 2020), EPS improvement, shareholder returns (dividend increase and buybacks), operational gains in postal optimization and momentum in targeted print, direct mail and agency wins. Management provided guidance that shows sequential improvement and a path to an inflection in revenue by 2028 while targeting margin and cash-conversion improvements.
Positive Updates
Achieved Full-Year Guidance and Strong Cash Generation
Quad achieved its full-year 2025 financial guidance with net sales of $2.4 billion and generated strong cash flow that funded targeted investments, debt reduction and shareholder returns. The company reported $88 million of proceeds from asset sales during 2025 and highlighted over $870 million of free cash flow and proceeds from asset sales from 2020-2025.
Negative Updates
Year-over-Year Net Sales Decline
Net sales for Q4 2025 were $631 million, down 5.7% versus Q4 2024 (excluding the divestiture of European operations). Full-year 2025 net sales were $2.4 billion, a 4.8% decline versus 2024 (excluding the European divestiture). Declines were driven by lower paper sales, lower print volumes, and reduced logistics and agency sales, including the loss of a large grocery client in 2024 (annualized March 2025).
Read all updates
Q4-2025 Updates
Negative
Achieved Full-Year Guidance and Strong Cash Generation
Quad achieved its full-year 2025 financial guidance with net sales of $2.4 billion and generated strong cash flow that funded targeted investments, debt reduction and shareholder returns. The company reported $88 million of proceeds from asset sales during 2025 and highlighted over $870 million of free cash flow and proceeds from asset sales from 2020-2025.
Read all positive updates
Company Guidance
Quad's 2026 guidance calls for net sales to decline 1%–5% versus 2025 (excluding $23M of 2025 European divestiture) — a midpoint decline of ~3% — with full‑year adjusted EBITDA of $175M–$215M (midpoint $195M, roughly flat with 2025's $196M) and adjusted EBITDA margin improving 30 basis points to 8.4% (from 8.1% in 2025). Free cash flow is guided to $40M–$60M (midpoint $50M, roughly in line with 2025's $51M), capital expenditures $55M–$65M (about $15M higher than 2025 at the midpoint), and net debt leverage is expected to decline from ~1.7x at year‑end 2025 to ~1.5x by year‑end 2026 (within the long‑term 1.5x–2.0x target). Management reaffirmed balanced capital allocation (a quarterly dividend raised to $0.10/$0.40 annual — ~$5M incremental cash in 2026 — plus opportunistic buybacks) and its 2028 outlook: an inflection to net‑sales growth by 2028, a ~3% CAGR through 2028 ex large‑scale print, an adjusted EBITDA margin target of 9.4% by 2028, and free‑cash‑flow conversion improving from ~26% (2026 guidance) to 35% by 2028 (40% long term).

Quad/Graphics Financial Statement Overview

Summary
Improving profitability (net income turned positive in 2025) and consistently positive free cash flow support the score, but multi-year revenue decline and a highly leveraged balance sheet remain key constraints on financial flexibility.
Income Statement
44
Neutral
Balance Sheet
28
Negative
Cash Flow
55
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.42B2.67B2.96B3.22B2.96B
Gross Profit444.70M480.70M450.80M460.20M416.30M
EBITDA197.40M121.00M150.60M213.00M266.10M
Net Income27.00M-50.90M-55.40M9.30M37.80M
Balance Sheet
Total Assets1.25B1.30B1.51B1.70B1.89B
Cash, Cash Equivalents and Short-Term Investments63.30M29.20M52.90M25.20M179.90M
Total Debt444.00M464.60M625.30M713.70M931.60M
Total Liabilities1.12B1.25B1.39B1.53B1.75B
Stockholders Equity128.60M49.90M119.50M172.90M136.80M
Cash Flow
Free Cash Flow50.70M55.70M76.80M94.30M86.50M
Operating Cash Flow95.90M112.90M147.60M154.60M136.50M
Investing Cash Flow-27.70M12.70M-46.40M-60.50M129.40M
Financing Cash Flow-36.10M-149.10M-73.60M-248.70M-140.90M

Quad/Graphics Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.29
Price Trends
50DMA
6.59
Positive
100DMA
6.27
Positive
200DMA
6.04
Positive
Market Momentum
MACD
0.12
Negative
RSI
69.33
Neutral
STOCH
75.99
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For QUAD, the sentiment is Positive. The current price of 7.29 is above the 20-day moving average (MA) of 6.67, above the 50-day MA of 6.59, and above the 200-day MA of 6.04, indicating a bullish trend. The MACD of 0.12 indicates Negative momentum. The RSI at 69.33 is Neutral, neither overbought nor oversold. The STOCH value of 75.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for QUAD.

Quad/Graphics Risk Analysis

Quad/Graphics disclosed 30 risk factors in its most recent earnings report. Quad/Graphics reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
Rapid changes in technology affecting the marketing and advertising industry, including developments in artificial intelligence, may adversely affect the Company, and if the Company is unable to adapt its market offerings to effectively compete in this technology-driven environment, the Company's ability to grow will be adversely affected. Q4, 2025

Quad/Graphics Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$592.62M16.4014.61%2.98%-4.96%39.42%
68
Neutral
$1.44B-21.47-2.36%-26.65%-110.98%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
61
Neutral
$1.15B41.90-24.71%-68.48%2198.47%
60
Neutral
$2.29B17.898.80%2.20%4.62%102.72%
59
Neutral
$381.00M11.0527.02%4.69%-9.23%
56
Neutral
$301.68M-14.41-12.34%4.25%-10.51%-247.97%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
QUAD
Quad/Graphics
7.29
2.59
55.27%
ABM
ABM Industries
39.05
-4.21
-9.74%
CASS
Cass Information Systems
45.91
7.82
20.54%
PRSU
Pursuit Attractions and Hospitality
41.11
9.65
30.67%
CVEO
Civeo
27.55
8.15
42.01%
TH
Target Hospitality
14.34
7.62
113.39%

Quad/Graphics Corporate Events

Business Operations and StrategyExecutive/Board Changes
Quad/Graphics Names Dave Honan President and COO
Positive
Feb 17, 2026
On February 12, 2026, Quad/Graphics appointed longtime executive Dave Honan as President while he continues as Chief Operating Officer, formalizing his role overseeing day-to-day operations across the company’s business units. Chairman and C...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 19, 2026