AI and Data Innovations
Quad is investing in AI applications across process automation, cognitive insights, and cognitive engagement, optimizing marketing processes and enhancing client campaign outcomes. The launch of Audience Builder 2.0 enables faster and more efficient audience targeting, leading to significant improvements for clients, such as an 80% revenue increase for a direct mail campaign.
Growth in Targeted Print Offerings
Year-to-date, Quad saw a 7% increase in sales for direct mail and packaging and a 13% increase for in-store services, driven by integrated marketing solutions and innovative approaches that tie together complex marketing channels.
Recognition and Awards
Quad continues to receive industry recognition, ranking among Ad Age's top 25 world's largest agency companies and MM&M's Agency 100 for healthcare marketing expertise. Several leaders were acknowledged for driving growth across advertising, marketing, media, and tech.
Improved Financial Metrics
Free cash flow improved by $16 million compared to the previous year, driven by increased cash earnings, lower restructuring payments, and decreased capital expenditures. Adjusted diluted earnings per share increased from $0.12 to $0.14 year-over-year for the quarter.