Pursuit Attractions and Hospitality (PRSU) AI Stock Analysis

• Market Cap: $990.18M
• Dividend Yield: N/A
• Average Volume (3M): 176.84K
• Price to Earnings (P/E): 3.0
• Beta (1Y): 1.48
• Revenue Growth: -49.92%
• EPS Growth: 3773.09%
• Country: US
• Employees: 1,500
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Business Services
• EPS (TTM): 0.20
• Shares Outstanding: 28,274,672
• 10 Day Avg. Volume: 157,404
• 30 Day Avg. Volume: 176,845
• PEG Ratio: <0.01
• Price to Book (P/B): 1.73
• Price to Sales (P/S): 2.48
• P/FCF Ratio: 1.27K
• Enterprise Value/Market Cap: 1.02
• Enterprise Value/Revenue: -7.69
• Enterprise Value/Gross Profit: 7.27
• Enterprise Value/Ebitda: -20.83
• 1Y Price Target: $39.50
• Price Target Upside: 10.12% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 3

• Rating: 58 Neutral
• Price Target: $37.00 ▲(3.15% Upside)

The overall stock score is primarily influenced by the strong earnings call, which highlighted significant growth and strategic acquisitions. However, financial performance challenges and technical indicators suggest caution. The undervaluation based on the P/E ratio provides some upside potential.

Pursuit Attractions and Hospitality Business Overview & Revenue Model

Company Description

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.

How the Company Makes Money

Pursuit Attractions and Hospitality generates revenue through multiple streams, primarily from ticket sales for attractions and experiences, hotel bookings, and food and beverage services. The company also benefits from partnerships with local businesses and tourism boards, which help to drive traffic to its sites and enhance its offerings. Additionally, PRSU may engage in seasonal promotions and packaged deals that combine lodging and attraction access, further boosting sales. The integration of online booking systems allows for efficient customer acquisition and retention, contributing to steady revenue growth.

Pursuit Attractions and Hospitality Financial Statement Overview

Summary

Pursuit Attractions and Hospitality faces significant financial challenges, with inconsistent revenue and cash flow performance. Despite improved leverage and return on equity, negative revenue and cash flow issues in the TTM period highlight operational and financial risks.

Income Statement

The income statement shows significant volatility with negative revenue in the TTM period, indicating operational challenges. Despite a high net profit margin in the TTM, this is due to non-operational factors as EBIT and EBITDA margins are negative. Revenue growth has been inconsistent, with a sharp decline in the TTM period.

Balance Sheet

The balance sheet reflects a reduction in leverage over time, with a current debt-to-equity ratio of 0.24 in the TTM, down from previous years. However, the company has experienced fluctuating equity levels and a historically high debt-to-equity ratio, indicating past financial instability. The return on equity has improved, suggesting better profitability relative to equity.

Cash Flow

Cash flow analysis reveals inconsistent free cash flow growth, with a significant negative free cash flow in the TTM. The operating cash flow to net income ratio is low, indicating potential cash flow issues. The company has struggled to convert net income into free cash flow consistently.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	-131.22M	366.49M	350.29M	299.33M	507.34M	415.44M
Gross Profit	138.73M	40.56M	53.44M	24.10M	-46.93M	-116.17M
EBITDA	-48.42M	11.71M	71.17M	40.71M	-13.01M	-286.41M
Net Income	338.86M	368.54M	16.02M	23.22M	-92.66M	-374.09M
Balance Sheet
Total Assets	893.10M	845.01M	1.14B	1.09B	1.04B	853.22M
Cash, Cash Equivalents and Short-Term Investments	24.74M	49.70M	27.43M	59.72M	61.60M	39.55M
Total Debt	124.73M	112.73M	490.06M	584.70M	565.24M	379.54M
Total Liabilities	270.97M	228.32M	999.97M	988.55M	940.35M	673.90M
Stockholders Equity	528.36M	525.83M	43.43M	14.53M	6.28M	95.95M
Cash Flow
Free Cash Flow	-15.22M	718.00K	18.33M	-5.08M	-95.79M	-133.81M
Operating Cash Flow	31.41M	56.95M	80.77M	51.82M	-37.85M	-80.25M
Investing Cash Flow	385.19M	369.10M	-62.48M	-82.26M	-51.80M	-6.77M
Financing Cash Flow	-413.93M	-399.07M	-34.14M	-3.28M	107.89M	66.29M

Pursuit Attractions and Hospitality Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 35.87
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRSU, the sentiment is Negative. The current price of 35.87 is below the 20-day moving average (MA) of 35.94, below the 50-day MA of 36.32, and above the 200-day MA of 34.05, indicating a neutral trend. The MACD of 0.08 indicates Positive momentum. The RSI at 42.48 is Neutral, neither overbought nor oversold. The STOCH value of 39.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRSU.

Pursuit Attractions and Hospitality Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LZ	―	$1.80B	61.17	22.58%	―	4.19%	48.69%
TH	―	$733.37M	68.82	2.78%	―	-35.28%	-90.34%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BV	―	$1.19B	374.03	3.03%	―	-2.99%	-72.13%
PRSU	―	$990.18M	3.04	-44.30%	―	-49.92%	3773.09%
CVEO	―	$285.18M	-9.34	-13.15%	4.39%	-10.60%	-201.64%

Pursuit Attractions and Hospitality Corporate Events

Pursuit Attractions Expands Credit Facility by $100 Million

On September 26, 2025, Pursuit Attractions and Hospitality, Inc. entered into a Second Amendment to their Credit Agreement, which increased the revolving credit facility by $100 million to a total of $300 million, extended the maturity date to September 25, 2030, and made other adjustments. This amendment also included the addition of Inversiones Turísticas Arenal S.A., a Costa Rican subsidiary, as a co-borrower, potentially enhancing the company’s financial flexibility and international operations.

The most recent analyst rating on (PRSU) stock is a Hold with a $41.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.

Viad Corp’s Earnings Call Highlights Robust Growth and Strategic Moves

The recent earnings call for Viad Corp painted a largely positive picture, characterized by significant growth in revenue and adjusted EBITDA. The company’s strategic acquisition in Costa Rica and the raised full-year guidance highlight Pursuit’s robust growth strategy. Despite some non-cash charges impacting net income, the overall sentiment remains optimistic, with a focus on continued expansion and operational enhancements.

Pursuit Attractions Reports Strong Q2 2025 Results

Pursuit Attractions and Hospitality, Inc. is a company that operates a collection of unique attractions and hospitality experiences in iconic destinations across the United States, Canada, Iceland, and Costa Rica, offering visitors a chance to connect with stunning national parks and renowned travel locations through its distinctive lodges, restaurants, retail, and transportation services.