Pursuit Attractions and Hospitality (PRSU) AI Stock Analysis

• Market Cap: $836.94M
• Dividend Yield: N/A
• Average Volume (3M): 277.95K
• Price to Earnings (P/E): 2.4
• Beta (1Y): 1.30
• Revenue Growth: -26.67%
• EPS Growth: N/A
• Country: US
• Employees: 1,500
• Sector: Industrials
• Sector Strength: 90
• Industry: Specialty Business Services
• EPS (TTM): -1.11
• Shares Outstanding: 28,255,865
• 10 Day Avg. Volume: 246,349
• 30 Day Avg. Volume: 277,949
• PEG Ratio: 1.53
• Price to Book (P/B): 1.56
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -155.08
• Enterprise Value/Market Cap: 1.06
• Enterprise Value/Revenue: 0.21
• Enterprise Value/Gross Profit: 21.90
• Enterprise Value/Ebitda: 1.85
• 1Y Price Target: $41.00
• Price Target Upside: 36.26% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4

• Rating: 58 Neutral
• Price Target: $31.00 ▲(3.02%Upside)

Pursuit Attractions and Hospitality exhibits a mixed outlook. Financial performance challenges, particularly in revenue stability and operational efficiency, are significant concerns. However, technical indicators show potential for moderate gains, and the low P/E ratio suggests undervaluation. Strategic acquisitions and positive earnings guidance provide additional strength, though tempered by ongoing losses and operational challenges.

Pursuit Attractions and Hospitality Business Overview & Revenue Model

Company Description

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.

How the Company Makes Money

PRSU generates revenue through several key channels. The primary revenue stream comes from ticket sales for its various attractions and tours, which draw millions of visitors annually. Additionally, PRSU earns income from its hospitality segment, which includes revenue from accommodations, dining, and retail services offered at or near its attractions. The company also benefits from strategic partnerships with travel agencies and online platforms, which help to increase its visibility and attract more visitors. Moreover, PRSU leverages its brand strength to secure sponsorships and exclusive partnerships with other businesses in the travel and leisure sector, further contributing to its revenue.

Pursuit Attractions and Hospitality Financial Statement Overview

Summary

Pursuit Attractions and Hospitality shows a mixed financial performance with signs of recovery in profitability but faces challenges in operational efficiency and cash flow stability. The balance sheet shows improved leverage but retains potential risks due to low equity ratios.

Income Statement

The company has shown significant volatility in its financial performance. There was a notable reduction in revenue from 2023 to 2024, which affected its gross profit margin and net profit margin. The EBIT and EBITDA margins have also shown inconsistency, reflecting operational inefficiency. The company transitioned from losses to profits, displaying some recovery but with significant room for improvement in profitability and stability.

Balance Sheet

The balance sheet shows a low debt-to-equity ratio due to a substantial increase in stockholders' equity in 2024, which suggests a healthier leverage position. However, the equity ratio remains relatively low, indicating potential risks related to asset financing. The return on equity has improved significantly, driven by the substantial net income in 2024, but historical performance has been weak, highlighting the need for sustained improvement.

Cash Flow

The cash flow statement reveals significant fluctuation in free cash flow, with marginal growth in 2024 compared to previous years. The operating cash flow to net income ratio indicates some stability in cash generation, but the overall cash flow management remains a concern with inconsistent free cash flow to net income ratios, suggesting challenges in converting profits into cash.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	366.49M	350.29M	299.33M	507.34M	415.44M
Gross Profit	40.56M	53.44M	24.10M	-46.93M	-116.17M
EBITDA	11.71M	71.17M	40.71M	-13.01M	-286.41M
Net Income	368.54M	16.02M	23.22M	-92.66M	-374.09M
Balance Sheet
Total Assets	845.01M	1.14B	1.09B	1.04B	853.22M
Cash, Cash Equivalents and Short-Term Investments	49.70M	27.43M	59.72M	61.60M	39.55M
Total Debt	112.73M	490.06M	584.70M	565.24M	379.54M
Total Liabilities	228.32M	999.97M	988.55M	940.35M	673.90M
Stockholders Equity	525.83M	43.43M	14.53M	6.28M	95.95M
Cash Flow
Free Cash Flow	718.00K	18.33M	-5.08M	-95.79M	-133.81M
Operating Cash Flow	56.95M	80.77M	51.82M	-37.85M	-80.25M
Investing Cash Flow	369.10M	-62.48M	-82.26M	-51.80M	-6.77M
Financing Cash Flow	-399.07M	-34.14M	-3.28M	107.89M	66.29M

Pursuit Attractions and Hospitality Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 30.09
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRSU, the sentiment is Neutral. The current price of 30.09 is above the 20-day moving average (MA) of 29.80, above the 50-day MA of 29.09, and below the 200-day MA of 36.26, indicating a neutral trend. The MACD of 0.47 indicates Positive momentum. The RSI at 51.87 is Neutral, neither overbought nor oversold. The STOCH value of 17.02 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PRSU.

Pursuit Attractions and Hospitality Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ABM	75 Outperform	$3.00B	38.76	4.30%	2.20%	3.52%	-67.27%
TH	74 Outperform	$774.05M	17.76	11.23%	―	-33.11%	-68.55%
ARMK	71 Outperform	$11.25B	33.05	11.77%	0.97%	-3.47%	-45.03%
BV	66 Neutral	$1.46B	85.78	2.56%	―	-2.85%	-108.99%
Sector *	65 Neutral	$10.86B	15.57	5.28%	1.92%	3.13%	-27.76%
UNF	61 Neutral	$3.17B	21.84	7.15%	0.79%	4.18%	18.93%
PRSU	58 Neutral	$836.94M	2.41	-42.67%	―	-26.67%	―

Pursuit Attractions and Hospitality Corporate Events

Pursuit Completes Acquisition of Costa Rican Resort

On July 1, 2025, Pursuit Attractions and Hospitality, Inc. completed the acquisition of Inversiones Turísticas Arenal, S.A., the owner and operator of Tabacón Thermal Resort and Spa in Costa Rica, for $111.0 million. This strategic acquisition, funded through the company’s revolving credit facility, is expected to enhance Pursuit’s portfolio and strengthen its market position in the hospitality sector.

The most recent analyst rating on (PRSU) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.

Pursuit Attractions Appoints New Chief Accounting Officer

Pursuit Attractions and Hospitality, Inc. announced the appointment of Michael Bosco as the new Senior Vice President and Chief Accounting Officer, effective July 1, 2025. Bosco, who has an extensive background at Vail Resorts, will replace Leslie Striedel. His compensation package includes a base salary, cash incentive bonus, and equity awards. On May 22, 2025, the company held its annual meeting where shareholders elected directors and ratified Deloitte & Touche LLP as the independent accounting firm for 2025. Shareholders also approved executive compensation.

The most recent analyst rating on (PRSU) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.