Pursuit Attractions and Hospitality (PRSU) AI Stock Analysis

• Market Cap: $1.04B
• Dividend Yield: N/A
• Average Volume (3M): 293.19K
• Price to Earnings (P/E): 3.2
• Beta (1Y): 1.52
• Revenue Growth: -49.92%
• EPS Growth: 3773.09%
• Country: US
• Employees: 1,500
• Sector: Consumer Cyclical
• Sector Strength: 82
• Industry: Specialty Business Services
• EPS (TTM): 0.20
• Shares Outstanding: 28,274,672
• 10 Day Avg. Volume: 259,346
• 30 Day Avg. Volume: 293,185
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 0.97
• Enterprise Value/Revenue: -7.69
• Enterprise Value/Gross Profit: 7.27
• Enterprise Value/Ebitda: -20.83
• 1Y Price Target: $40.60
• Price Target Upside: 10.69% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 5

• Rating: 69 Neutral
• Price Target: $39.00 ▲(6.32% Upside)

Pursuit Attractions and Hospitality's overall stock score reflects a mix of financial challenges and strong growth prospects. The company's financial performance is a concern due to inconsistent revenue and cash flow, but technical indicators and valuation suggest potential upside. The positive earnings call and strategic acquisition further bolster the stock's outlook, highlighting a robust growth strategy and market expansion.

Pursuit Attractions and Hospitality Business Overview & Revenue Model

Company Description

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.

How the Company Makes Money

Pursuit Attractions and Hospitality generates revenue through multiple streams, primarily from ticket sales for attractions and experiences, hotel bookings, and food and beverage services. The company also benefits from partnerships with local businesses and tourism boards, which help to drive traffic to its sites and enhance its offerings. Additionally, PRSU may engage in seasonal promotions and packaged deals that combine lodging and attraction access, further boosting sales. The integration of online booking systems allows for efficient customer acquisition and retention, contributing to steady revenue growth.

Pursuit Attractions and Hospitality Financial Statement Overview

Summary

Pursuit Attractions and Hospitality displays a mixed financial performance with signs of recovery in profitability, yet faces challenges in operational efficiency and cash flow stability. The balance sheet shows improved leverage but retains potential risks due to low equity ratios.

Income Statement

The company has shown significant volatility in its financial performance. There was a notable reduction in revenue from 2023 to 2024, which affected its gross profit margin and net profit margin. The EBIT and EBITDA margins have also shown inconsistency, reflecting operational inefficiency. The company transitioned from losses to profits, displaying some recovery but with significant room for improvement in profitability and stability.

Balance Sheet

The balance sheet shows a low debt-to-equity ratio due to a substantial increase in stockholders' equity in 2024, which suggests a healthier leverage position. However, the equity ratio remains relatively low, indicating potential risks related to asset financing. The return on equity has improved significantly, driven by the substantial net income in 2024, but historical performance has been weak, highlighting the need for sustained improvement.

Cash Flow

The cash flow statement reveals significant fluctuation in free cash flow, with marginal growth in 2024 compared to previous years. The operating cash flow to net income ratio indicates some stability in cash generation, but the overall cash flow management remains a concern with inconsistent free cash flow to net income ratios, suggesting challenges in converting profits into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	-131.22M	366.49M	350.29M	299.33M	507.34M	415.44M
Gross Profit	138.73M	40.56M	53.44M	24.10M	-46.93M	-116.17M
EBITDA	-48.42M	11.71M	71.17M	40.71M	-13.01M	-286.41M
Net Income	338.86M	368.54M	16.02M	23.22M	-92.66M	-374.09M
Balance Sheet
Total Assets	893.10M	845.01M	1.14B	1.09B	1.04B	853.22M
Cash, Cash Equivalents and Short-Term Investments	24.74M	49.70M	27.43M	59.72M	61.60M	39.55M
Total Debt	124.73M	112.73M	490.06M	584.70M	565.24M	379.54M
Total Liabilities	270.97M	228.32M	999.97M	988.55M	940.35M	673.90M
Stockholders Equity	528.36M	525.83M	43.43M	14.53M	6.28M	95.95M
Cash Flow
Free Cash Flow	-15.22M	718.00K	18.33M	-5.08M	-95.79M	-133.81M
Operating Cash Flow	31.41M	56.95M	80.77M	51.82M	-37.85M	-80.25M
Investing Cash Flow	385.19M	369.10M	-62.48M	-82.26M	-51.80M	-6.77M
Financing Cash Flow	-413.93M	-399.07M	-34.14M	-3.28M	107.89M	66.29M

Pursuit Attractions and Hospitality Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 36.68
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRSU, the sentiment is Positive. The current price of 36.68 is above the 20-day moving average (MA) of 33.47, above the 50-day MA of 31.33, and above the 200-day MA of 35.62, indicating a bullish trend. The MACD of 1.58 indicates Negative momentum. The RSI at 66.77 is Neutral, neither overbought nor oversold. The STOCH value of 85.97 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PRSU.

Pursuit Attractions and Hospitality Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ABM	75 Outperform	$3.04B	39.16	4.30%	2.09%	3.52%	-67.27%
UNF	74 Outperform	$3.13B	21.64	7.15%	0.79%	4.18%	18.93%
TH	70 Outperform	$881.55M	82.72	2.78%	―	-35.28%	-90.34%
PRSU	69 Neutral	$1.04B	3.19	-44.30%	―	-49.92%	3773.09%
ARMK	67 Neutral	$10.36B	29.20	12.00%	1.07%	-0.06%	3.83%
Sector *	61 Neutral	$17.75B	12.51	-5.49%	3.06%	1.43%	-14.10%
BV	60 Neutral	$1.39B	436.12	3.03%	―	-2.99%	-72.13%

Pursuit Attractions and Hospitality Corporate Events

Pursuit Completes Acquisition of Costa Rican Resort

On July 1, 2025, Pursuit Attractions and Hospitality, Inc. completed the acquisition of Inversiones Turísticas Arenal, S.A., the owner and operator of Tabacón Thermal Resort and Spa in Costa Rica, for $111.0 million. This strategic acquisition, funded through the company’s revolving credit facility, is expected to enhance Pursuit’s portfolio and strengthen its market position in the hospitality sector.

The most recent analyst rating on (PRSU) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.

Pursuit Attractions Appoints New Chief Accounting Officer

Pursuit Attractions and Hospitality, Inc. announced the appointment of Michael Bosco as the new Senior Vice President and Chief Accounting Officer, effective July 1, 2025. Bosco, who has an extensive background at Vail Resorts, will replace Leslie Striedel. His compensation package includes a base salary, cash incentive bonus, and equity awards. On May 22, 2025, the company held its annual meeting where shareholders elected directors and ratified Deloitte & Touche LLP as the independent accounting firm for 2025. Shareholders also approved executive compensation.

The most recent analyst rating on (PRSU) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.