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Pursuit Attractions and Hospitality (PRSU)
NYSE:PRSU

Pursuit Attractions and Hospitality (PRSU) AI Stock Analysis

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PRSU

Pursuit Attractions and Hospitality

(NYSE:PRSU)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
$37.00
▼(-0.75% Downside)
Action:DowngradedDate:03/02/26
PRSU scores moderately: improving profitability and balance-sheet leverage and a strong, guidance-backed earnings call outlook support the score, but inconsistent free cash flow/cash conversion and a high P/E valuation limit upside, while technical signals remain mixed and not decisively bullish.
Positive Factors
Profitability turnaround & margin expansion
Pursuit moved from multi-year losses to sustained profitability with materially higher EBITDA and margins in 2025. Durable margin expansion indicates stronger operating leverage across attractions and hospitality, supporting reinvestment capacity and margin resilience over the next several years.
Negative Factors
Thin and inconsistent free cash flow
Weak and variable free cash flow constrains internal funding for capex, renovations and acquisitions without drawing on external capital. Over 2–6 months this raises execution risk for large projects and may limit the pace of the stated Refresh/Build/Buy program or share-return actions.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability turnaround & margin expansion
Pursuit moved from multi-year losses to sustained profitability with materially higher EBITDA and margins in 2025. Durable margin expansion indicates stronger operating leverage across attractions and hospitality, supporting reinvestment capacity and margin resilience over the next several years.
Read all positive factors

Pursuit Attractions and Hospitality (PRSU) vs. SPDR S&P 500 ETF (SPY)

Pursuit Attractions and Hospitality Business Overview & Revenue Model

Company Description
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transp...
How the Company Makes Money
Pursuit Attractions and Hospitality generates revenue through multiple streams, primarily by offering ticket sales for its attractions and adventure experiences, which include guided tours and special events. Additionally, the company earns income...

Pursuit Attractions and Hospitality Earnings Call Summary

Earnings Call Date:Feb 25, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Apr 30, 2026
Earnings Call Sentiment Positive
The call presented a strongly positive operational and financial performance for 2025 with record revenue, sizable adjusted EBITDA growth and margin expansion, robust demand across attractions and lodging, strategic portfolio actions (acquisitions, FlyOver sale, share repurchases) and ambitious Vision 2030 targets supported by a sizable growth pipeline. Key risks noted include a high prior-year baseline aided by unusually favorable weather, sizeable near-term growth capital with potential temporary disruptions, uncertainty around timing/sizing of M&A and potential increases in leverage. Overall, the positive operational momentum, clear capital allocation strategy and concrete near-term guidance outweigh the manageable execution and market risks.
Positive Updates
Record 2025 Revenue
Total revenue of $452.4 million in 2025, up 23% year-over-year, driven by strong recoveries, new experiences, yield optimization and broad-based demand across geographies.
Negative Updates
GAAP Net Income Decline (One-Time Accounting Impact)
Net income attributable to Pursuit was $22.7 million in 2025 versus $368.5 million in 2024, driven primarily by the 2024 sale of GES — a significant year-over-year GAAP decline though largely explained as a prior-year transaction effect.
Read all updates
Q4-2025 Updates
Negative
Record 2025 Revenue
Total revenue of $452.4 million in 2025, up 23% year-over-year, driven by strong recoveries, new experiences, yield optimization and broad-based demand across geographies.
Read all positive updates
Company Guidance
Pursuit guided 2026 adjusted EBITDA of $123–$133 million (≈+9% at the midpoint vs. 2025’s $117.1M and 26% margin), which includes ~$0.5M from FlyOver (sale expected this spring; FlyOver was valued at ~15x 2025 adjusted EBITDA) and, excluding FlyOver, implies double‑digit revenue and EBITDA growth at the midpoint; they expect Tabacón to contribute an incremental ~$7–$8M of adjusted EBITDA in 2026, project 2026 growth capital of ~$88–$93M (part of ~$200M of committed projects) with a >$300M refresh/build pipeline through 2026–2030, target an effective adjusted‑EBITDA multiple of <7x by 2030, and announce Vision 2030 targets of >$845M revenue, >$265M adjusted EBITDA (>2.3x), and >30% adjusted‑EBITDA margin; additional guide assumptions include a U.S.$0.73/CAD FX rate, a materially lower effective tax rate of ~22–26% going forward, and a balance‑sheet posture moving from ~1x net leverage today toward a long‑term 2.0–3.5x range.

Pursuit Attractions and Hospitality Financial Statement Overview

Summary
Profitability and leverage have improved meaningfully (healthy 2025 margins and lower debt-to-equity), but results remain volatile (atypical 2024 profitability, uneven growth) and free cash flow is thin/inconsistent versus earnings.
Income Statement
62
Positive
Balance Sheet
66
Positive
Cash Flow
48
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue452.42M366.49M350.29M299.33M507.34M
Gross Profit145.60M40.56M53.44M24.10M-46.93M
EBITDA109.91M11.71M71.17M40.71M-13.01M
Net Income22.67M368.54M16.02M23.22M-92.66M
Balance Sheet
Total Assets965.42M845.01M1.14B1.09B1.04B
Cash, Cash Equivalents and Short-Term Investments31.12M49.70M27.43M59.72M61.60M
Total Debt195.22M112.73M490.06M584.70M565.24M
Total Liabilities305.04M228.32M999.97M988.55M940.35M
Stockholders Equity581.83M525.83M43.43M14.53M6.28M
Cash Flow
Free Cash Flow-750.00K-6.56M42.23M6.26M-95.79M
Operating Cash Flow74.27M49.67M104.68M73.43M-37.85M
Investing Cash Flow-166.05M350.77M-74.86M-63.27M-51.80M
Financing Cash Flow65.82M-401.08M-36.16M-6.13M107.89M

Pursuit Attractions and Hospitality Technical Analysis

Technical Analysis Sentiment
Positive
Last Price37.28
Price Trends
50DMA
36.08
Positive
100DMA
35.16
Positive
200DMA
34.43
Positive
Market Momentum
MACD
-0.09
Positive
RSI
53.07
Neutral
STOCH
60.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRSU, the sentiment is Positive. The current price of 37.28 is above the 20-day moving average (MA) of 36.29, above the 50-day MA of 36.08, and above the 200-day MA of 34.43, indicating a bullish trend. The MACD of -0.09 indicates Positive momentum. The RSI at 53.07 is Neutral, neither overbought nor oversold. The STOCH value of 60.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PRSU.

Pursuit Attractions and Hospitality Risk Analysis

Pursuit Attractions and Hospitality disclosed 31 risk factors in its most recent earnings report. Pursuit Attractions and Hospitality reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Pursuit Attractions and Hospitality Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$1.27B-21.47-2.36%-26.65%-110.98%
66
Neutral
$985.66M115.098.17%7.17%-5.86%
66
Neutral
$1.38B12.961515.74%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$1.04B41.90-24.71%-68.48%2198.47%
59
Neutral
$1.11B-19.842.88%-3.40%-51.58%
56
Neutral
$292.15M-14.41-12.34%4.25%-10.51%-247.97%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PRSU
Pursuit Attractions and Hospitality
37.28
4.42
13.45%
CVEO
Civeo
26.68
3.42
14.70%
BV
BrightView Holdings
11.77
-0.81
-6.44%
TH
Target Hospitality
12.66
5.94
88.39%
LZ
LegalZoom
5.70
-2.53
-30.74%
RHLD
Resolute Holdings Management, Inc.
162.68
131.98
429.90%

Pursuit Attractions and Hospitality Corporate Events

Business Operations and StrategyM&A Transactions
Pursuit Attractions Announces Sale of Flyover Theater Business
Positive
Jan 21, 2026
On January 21, 2026, Pursuit Attractions and Hospitality, Inc. announced that it entered into an equity purchase agreement to sell all outstanding equity interests in the subsidiaries comprising its Flyover flying theater attractions business to F...
Business Operations and StrategyRegulatory Filings and ComplianceShareholder Meetings
Pursuit Attractions Updates Bylaws for Modern Governance
Neutral
Dec 10, 2025
On December 4, 2025, Pursuit Attractions and Hospitality&#8216;s Board approved and adopted amended and restated bylaws, which became effective immediately. These amendments include provisions for flexible scheduling of annual meetings, the possib...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 02, 2026