Pursuit Attractions and Hospitality (PRSU) AI Stock Analysis

• Market Cap: $961.63M
• Dividend Yield: N/A
• Average Volume (3M): 168.32K
• Price to Earnings (P/E): 2.7
• Beta (1Y): 1.24
• Revenue Growth: -68.48%
• EPS Growth: 2198.47%
• Country: US
• Employees: 1,500
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Business Services
• EPS (TTM): 2.60
• Shares Outstanding: 28,283,264
• 10 Day Avg. Volume: 148,702
• 30 Day Avg. Volume: 168,318
• PEG Ratio: <0.01
• Price to Book (P/B): 1.73
• Price to Sales (P/S): 2.48
• P/FCF Ratio: 1.27K
• Enterprise Value/Market Cap: 0.95
• Enterprise Value/Revenue: -6.97
• Enterprise Value/Gross Profit: 6.59
• Enterprise Value/Ebitda: -18.89
• 1Y Price Target: $45.67
• Price Target Upside: 34.32% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 3
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 64 Neutral
• Price Target: $37.00 ▲(8.82% Upside)

Pursuit Attractions and Hospitality's overall stock score is driven by a strong earnings call that highlights significant growth and strategic investments. However, financial performance concerns, particularly inconsistent revenue and cash flow, weigh on the score. The stock's undervaluation and enhanced financial flexibility from recent corporate events provide additional support.

Positive Factors

Revenue Growth

The significant year-over-year revenue growth indicates strong market demand and effective business strategies, supporting long-term expansion.

Strategic Investments

Strategic investments in organic growth and acquisitions position Pursuit for sustained competitive advantage and market leadership.

Financial Flexibility

Increased credit facility provides Pursuit with enhanced financial flexibility to pursue growth opportunities and manage operations efficiently.

Negative Factors

Inconsistent Revenue

Volatile revenue trends highlight operational challenges and could impact long-term financial stability if not addressed.

Cash Flow Issues

Inconsistent cash flow generation may limit Pursuit's ability to fund operations and growth initiatives, posing a risk to financial health.

Project Timelines

Long-term project timelines could delay revenue realization and require careful management to avoid operational disruptions.

Pursuit Attractions and Hospitality Business Overview & Revenue Model

Company Description

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.

How the Company Makes Money

Pursuit Attractions and Hospitality generates revenue through multiple streams, primarily by offering ticket sales for its attractions and adventure experiences, which include guided tours and special events. Additionally, the company earns income from its hospitality services, including bookings for hotels, lodges, and vacation rentals. Dining options within its attractions also contribute significantly to its revenue. The company benefits from partnerships with local tourism boards, travel agencies, and other hospitality providers, which enhance its visibility and attract a broader customer base. Seasonal promotions, marketing campaigns, and loyalty programs further bolster its earnings by encouraging repeat visits and attracting new customers.

Pursuit Attractions and Hospitality Financial Statement Overview

Summary

Pursuit Attractions and Hospitality faces significant financial challenges, with inconsistent revenue and cash flow performance. While there are signs of improved leverage and return on equity, the negative revenue and cash flow issues in the TTM period highlight operational and financial risks.

Income Statement

The income statement shows significant volatility with negative revenue in the TTM period, indicating operational challenges. Despite a high net profit margin in the TTM, this is due to non-operational factors as EBIT and EBITDA margins are negative. Revenue growth has been inconsistent, with a sharp decline in the TTM period.

Balance Sheet

The balance sheet reflects a reduction in leverage over time, with a current debt-to-equity ratio of 0.24 in the TTM, down from previous years. However, the company has experienced fluctuating equity levels and a historically high debt-to-equity ratio, indicating past financial instability. The return on equity has improved, suggesting better profitability relative to equity.

Cash Flow

Cash flow analysis reveals inconsistent free cash flow growth, with a significant negative free cash flow in the TTM. The operating cash flow to net income ratio is low, indicating potential cash flow issues. The company has struggled to convert net income into free cash flow consistently.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	-131.22M	366.49M	350.29M	299.33M	507.34M	415.44M
Gross Profit	138.73M	40.56M	53.44M	24.10M	-46.93M	-116.17M
EBITDA	-48.42M	11.71M	71.17M	40.71M	-13.01M	-286.41M
Net Income	338.86M	368.54M	16.02M	23.22M	-92.66M	-374.09M
Balance Sheet
Total Assets	893.10M	845.01M	1.14B	1.09B	1.04B	853.22M
Cash, Cash Equivalents and Short-Term Investments	24.74M	49.70M	27.43M	59.72M	61.60M	39.55M
Total Debt	124.73M	112.73M	490.06M	584.70M	565.24M	379.54M
Total Liabilities	270.97M	228.32M	999.97M	988.55M	940.35M	673.90M
Stockholders Equity	528.36M	525.83M	43.43M	14.53M	6.28M	95.95M
Cash Flow
Free Cash Flow	-34.38M	-6.56M	42.23M	6.26M	-95.79M	-133.81M
Operating Cash Flow	12.25M	49.67M	104.68M	73.43M	-37.85M	-80.25M
Investing Cash Flow	368.34M	350.77M	-74.86M	-63.27M	-51.80M	-6.77M
Financing Cash Flow	-415.94M	-401.08M	-36.16M	-6.13M	107.89M	66.29M

Pursuit Attractions and Hospitality Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 34.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRSU, the sentiment is Negative. The current price of 34 is below the 20-day moving average (MA) of 34.35, below the 50-day MA of 34.29, and above the 200-day MA of 32.84, indicating a neutral trend. The MACD of -0.27 indicates Positive momentum. The RSI at 42.19 is Neutral, neither overbought nor oversold. The STOCH value of 63.93 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRSU.

Pursuit Attractions and Hospitality Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LZ	72 Outperform	$1.63B	71.30	16.96%	―	7.17%	-5.86%
TH	67 Neutral	$787.26M	-76.98	-2.36%	―	-26.65%	-110.98%
RHLD	66 Neutral	$1.93B	―	―	―	―	―
PRSU	64 Neutral	$961.63M	2.66	-24.71%	―	-68.48%	2198.47%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BV	59 Neutral	$1.26B	303.68	3.13%	―	-3.40%	-51.58%
CVEO	54 Neutral	$286.73M	-11.71	-12.34%	4.25%	-10.51%	-247.97%

Pursuit Attractions and Hospitality Corporate Events

Pursuit Attractions Updates Bylaws for Modern Governance

On December 4, 2025, Pursuit Attractions and Hospitality‘s Board approved and adopted amended and restated bylaws, which became effective immediately. These amendments include provisions for flexible scheduling of annual meetings, the possibility of remote-only stockholder meetings, limitations on stockholder nominations, updated procedural requirements for director nominations and stockholder proposals, and the establishment of exclusive legal forums for certain disputes. These changes aim to modernize the company’s governance framework and ensure compliance with current regulatory standards.

The most recent analyst rating on (PRSU) stock is a Buy with a $44.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.