PUMA (PUMSY) AI Stock Analysis

• Market Cap: $2.95B
• Dividend Yield: 3.73%
• Average Volume (3M): 1.22K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.75
• Revenue Growth: -1.22%
• EPS Growth: -217.46%
• Country: US
• Employees: 22,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): -0.05
• Shares Outstanding: 1,480,079,200
• 10 Day Avg. Volume: 950
• 30 Day Avg. Volume: 1,218
• PEG Ratio: -3.36
• Price to Book (P/B): 2.31
• Price to Sales (P/S): 0.74
• P/FCF Ratio: 15.13
• Enterprise Value/Market Cap: 2.28
• Enterprise Value/Revenue: 0.78
• Enterprise Value/Gross Profit: 1.66
• Enterprise Value/Ebitda: 11.36
• 1Y Price Target: $4.50
• Price Target Upside: 138.10% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 58 Neutral
• Price Target: $2.00 ▲(5.82% Upside)

PUMA's overall stock score is primarily influenced by its strong financial performance, which showcases stability and growth potential. However, technical analysis indicates bearish momentum, and valuation metrics reveal concerns with a negative P/E ratio, though the dividend yield offers some compensation. The absence of earnings call data and corporate events means these factors do not impact the score.

PUMA Business Overview & Revenue Model

Company Description

PUMA SE, together with its subsidiaries, designs, develops, sells, and markets footwear, apparel, and accessories for men, women, and kids in Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific. The company offers performance and sport-inspired lifestyle products in categories, such as football, cricket, handball, rugby, volleyball, running, training and fitness, golf, and motorsports. It also issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, and gaming accessories, such as the Playseat. The company sells its products through PUMA retail stores and factory outlets, as well as through online stores. It offers its products primarily under the PUMA and Cobra Golf brand names. The company was founded in 1924 and is headquartered in Herzogenaurach, Germany.

How the Company Makes Money

PUMA generates revenue primarily through the sale of its products across various segments, including performance (sports) and lifestyle categories. The company's revenue model relies heavily on direct-to-consumer sales through its own retail stores and e-commerce platforms, as well as wholesale distribution to third-party retailers. Key revenue streams include footwear, apparel, and accessories, with a focus on high-margin products. Significant partnerships and sponsorships with professional sports teams, athletes, and influencers enhance brand visibility and drive sales. Additionally, PUMA's ongoing commitment to sustainability and innovation in product development attracts environmentally conscious consumers, further bolstering its earnings.

PUMA Financial Statement Overview

Summary

PUMA's financial health is strong, with impressive revenue growth and stable profitability margins, though there is a slight decline in net profit margin. The balance sheet reflects good leverage management and a solid equity position. Cash flow metrics indicate strong cash generation and efficient capital management. While the net income efficiency shows a minor decline, overall, PUMA displays financial stability and growth potential in the apparel and luxury industry.

Income Statement

PUMA has shown consistent revenue growth, with a 2.5% increase from 2023 to 2024, following a similar growth trend from previous years. The gross profit margin for 2024 stands at 47.4%, indicating strong profitability, although slightly lower than 2023's 46.3%. The EBIT margin is stable at 7.1%, and the EBITDA margin shows a positive trend at 11.1%. However, net profit margin decreased from 3.5% in 2023 to 3.2% in 2024, highlighting a slight concern in net income efficiency.

Balance Sheet

PUMA maintains a healthy balance sheet with an improving equity base, as evidenced by the increase in stockholders' equity to $2.83 billion in 2024. The debt-to-equity ratio improved to 0.61, reflecting better leverage management. Return on equity for 2024 is 10%, showing effective use of equity, but there is room for improvement. The equity ratio is 39.6%, indicating a solid capital structure.

Cash Flow

The company has demonstrated robust cash flow management, with operating cash flow to net income ratio at 2.47, indicating strong cash generation relative to net income. Free cash flow grew by 22.3% from 2023 to 2024, reflecting effective capital expenditure management. The free cash flow to net income ratio is 1.53, showcasing strong cash profitability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	8.62B	8.82B	8.60B	8.47B	6.81B	5.23B
Gross Profit	4.06B	4.18B	3.99B	3.90B	3.26B	2.46B
EBITDA	592.65M	977.60M	936.60M	1.03B	855.50M	534.00M
Net Income	-94.20M	281.60M	304.90M	353.50M	309.60M	78.90M
Balance Sheet
Total Assets	7.06B	7.14B	6.64B	6.77B	5.73B	4.68B
Cash, Cash Equivalents and Short-Term Investments	292.60M	537.00M	598.50M	484.70M	787.70M	685.20M
Total Debt	2.58B	1.72B	1.80B	1.56B	1.40B	1.20B
Total Liabilities	4.96B	4.31B	4.06B	4.23B	3.45B	2.92B
Stockholders Equity	2.09B	2.83B	2.55B	2.47B	2.21B	1.72B
Cash Flow
Free Cash Flow	0.00	431.80M	353.20M	154.70M	257.70M	270.50M
Operating Cash Flow	0.00	694.80M	653.60M	418.30M	460.10M	421.50M
Investing Cash Flow	0.00	-230.50M	-284.60M	-240.80M	-183.80M	-145.50M
Financing Cash Flow	0.00	-697.80M	-277.10M	-476.40M	-164.00M	-129.20M

PUMA Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.89
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PUMSY, the sentiment is Negative. The current price of 1.89 is below the 20-day moving average (MA) of 2.18, below the 50-day MA of 2.35, and below the 200-day MA of 2.50, indicating a bearish trend. The MACD of -0.15 indicates Positive momentum. The RSI at 30.17 is Neutral, neither overbought nor oversold. The STOCH value of 45.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PUMSY.

PUMA Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SHOO	69 Neutral	$2.76B	48.16	6.68%	2.25%	6.26%	-66.51%
NKE	62 Neutral	$94.86B	32.89	21.12%	2.49%	-7.07%	-44.29%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
WWW	59 Neutral	$1.27B	14.72	25.57%	1.72%	3.61%	―
PUMSY	58 Neutral	$2.95B	-9.11	-4.30%	3.73%	-1.22%	-217.46%
CROX	58 Neutral	$3.81B	23.93	11.82%	―	<0.01%	-77.31%

PUMA Corporate Events

PUMA SE Announces Strategic Reset Amid Sales Decline

PUMA SE, headquartered in Herzogenaurach, Germany, is a leading global sports brand that designs, develops, sells, and markets footwear, apparel, and accessories, with a strong presence in categories like Football, Running, and Motorsports, and a reputation for blending sport influences with street culture and fashion.