United Parks & Resorts (PRKS) AI Stock Analysis

• Market Cap: $1.60B
• Dividend Yield: N/A
• Average Volume (3M): 1.28M
• Price to Earnings (P/E): 11.8
• Beta (1Y): 0.97
• Revenue Growth: -3.27%
• EPS Growth: -17.93%
• Country: US
• Employees: 3,300
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 0.28
• Shares Outstanding: 48,626,293
• 10 Day Avg. Volume: 907,325
• 30 Day Avg. Volume: 1,277,994
• PEG Ratio: -0.62
• Price to Book (P/B): -4.55
• Price to Sales (P/S): 1.19
• P/FCF Ratio: 7.53
• Enterprise Value/Market Cap: 2.53
• Enterprise Value/Revenue: 2.44
• Enterprise Value/Gross Profit: 2.64
• Enterprise Value/Ebitda: 7.57
• 1Y Price Target: $39.86
• Price Target Upside: 20.97% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9
• EPS Forecast (FY): 3.84
• Revenue Forecast (FY): $1.69B

• Rating: 55 Neutral
• Price Target: $32.00 ▼(-2.88% Downside)
• Action: Reiterated Date: 02/27/26
• Date: Action: Reiterated 02/27/26

The score is held back most by balance-sheet risk and weakening recent fundamentals (revenue/attendance declines), alongside a technically weak trend. Offsetting factors include durable operating cash generation, a reasonably low P/E, and cautiously positive 2026 initiatives and demand indicators discussed on the earnings call.

Positive Factors

Consistent Cash Generation

Sustained positive operating and free cash flow from 2021–2025 provides durable funding for reinvestment, capex, buybacks and liquidity needs. This consistent cash generation supports multi‑year execution of growth and deleveraging plans, reducing reliance on external financing during cycles.

Healthy Profitability & Margins

High EBITDA margins reflect strong operating leverage from admissions and in‑park spending. Margins and profitability sustain internal investment capacity and buffer earnings through demand variability, making core economics resilient across seasonal and cyclical fluctuations.

Large Real Estate Optionality

A significant owned land portfolio creates strategic optionality to monetize assets, execute sale‑leaseback transactions, or develop value over time. This tangible asset base can materially improve capital structure flexibility and fund strategic investments without relying solely on operating cash flow.

Negative Factors

High Leverage & Negative Equity History

Elevated historical debt levels and negative equity indicate an impaired capital base that limits financial flexibility. That structural leverage increases refinancing and interest‑rate sensitivity risk, constraining the firm's ability to fund growth or absorb shocks without asset monetization or sustained cash conversion improvements.

Weakening Top‑Line Trends

Multi‑year flat to down revenue and declining attendance indicate demand softness and greater reliance on promotions. Persistent top‑line weakness reduces operating leverage benefits, pressures future margin sustainability, and makes multi‑year earnings recovery contingent on successful product and marketing execution.

Cost Control & Operating Headwinds

Rising SG&A and acknowledged cost management shortfalls point to structural expense pressures (labor, taxes, insurance). Unless fixed and semi‑fixed cost bases are restructured, margin vulnerability remains, limiting the durability of profitability gains even with stable attendance.

United Parks & Resorts Business Overview & Revenue Model

Company Description

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, it operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania. The company operates a portfolio of twelve theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brands. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

How the Company Makes Money

PRKS primarily generates revenue by monetizing attendance and guest spending across its parks and related assets. Key revenue streams include: (1) Admissions and ticketing: sales of single-day tickets and other admission products, as well as products that bundle admission with other benefits. (2) In-park spending: guest purchases inside the parks, including food and beverage, retail/merchandise, and other on-site offerings. (3) Recurring/loyalty products: sales of season passes and membership-style products (where offered), which drive repeat visitation and provide a more predictable revenue base relative to single-day tickets. (4) Premium and ancillary experiences: upsells such as reserved seating, animal interactions, tours, and other add-on experiences (specific offerings vary by park and season). (5) Sponsorships, advertising, and partnerships: commercial arrangements that provide consideration in exchange for branding, promotions, or integrated guest experiences within the parks (partner names/terms: null). (6) Licensing and other revenue: income from select licensing, rentals, and other park-related activities (details: null). Earnings are influenced by factors such as overall attendance, per-capita guest spending, pricing, mix of ticket/pass products, operating calendar, weather and seasonality, and the company’s ability to drive demand through marketing and new or refreshed attractions.

United Parks & Resorts Financial Statement Overview

Summary

Operating profitability and post-2020 cash generation are solid (strong EBITDA margin and consistently positive OCF/FCF), but results have softened versus 2022–2024 with flat-to-down revenue and lower net income. Balance-sheet risk is the key drag given historically high debt and negative equity, and the 2025 balance-sheet figures appear inconsistent versus prior years.

Income Statement

Profitability is solid in the most recent annual period (2025), with a healthy net margin (~10%) and strong EBITDA margin (~32%), but earnings power has softened versus 2022–2024 (net income down from ~$291M in 2022 to ~$168M in 2025). Revenue has been essentially flat-to-down over the last several years, with a sharp reported decline in 2025 (negative growth rate), which raises questions about top-line momentum. The 2020 loss period highlights cyclical/event risk, though results recovered strongly in 2021–2024.

Balance Sheet

Leverage and equity quality are the key weaknesses. Total debt was very high in 2021–2024 (roughly ~$2.2–$2.36B) while stockholders’ equity is negative across 2020–2024, indicating an impaired capital base and limited balance-sheet cushion. Total assets are relatively stable (~$2.3–$2.6B), but negative equity and consistently elevated debt levels increase financial risk and reduce flexibility. The 2025 balance sheet shows total debt and equity reported as zero, which appears inconsistent with prior years and limits confidence in the latest balance-sheet read-through.

Cash Flow

Cash generation is a clear strength post-2020. Operating cash flow has been consistently positive and sizable from 2021–2025 (about ~$380M–$565M), supporting ongoing operations and reinvestment. Free cash flow is also positive each year from 2021–2025 (about ~$200M–$374M), with a strong improvement reported in 2025 (free cash flow up meaningfully versus 2024). A watch-out is conversion: free cash flow is less than net income in recent years (e.g., ~69% in 2025 and ~48% in 2024), suggesting working-capital swings, capex intensity, or other cash uses can meaningfully impact cash available to shareholders/deleveraging.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.66B	1.73B	1.73B	1.73B	1.50B
Gross Profit	1.53B	1.59B	1.59B	1.60B	1.39B
EBITDA	535.15M	622.73M	613.98M	660.19M	521.65M
Net Income	168.35M	227.50M	234.20M	291.19M	256.51M
Balance Sheet
Total Assets	2.62B	2.57B	2.63B	2.33B	2.61B
Cash, Cash Equivalents and Short-Term Investments	99.76M	115.89M	246.92M	79.20M	443.71M
Total Debt	2.35B	2.36B	2.22B	2.23B	2.24B
Total Liabilities	3.05B	3.04B	2.83B	2.76B	2.64B
Stockholders Equity	-435.81M	-461.54M	-208.22M	-437.66M	-33.92M
Cash Flow
Free Cash Flow	263.12M	231.71M	200.08M	363.88M	374.16M
Operating Cash Flow	380.08M	480.14M	504.92M	564.59M	503.01M
Investing Cash Flow	-217.49M	-248.50M	-305.61M	-200.71M	-128.85M
Financing Cash Flow	-178.73M	-362.66M	-34.71M	-726.05M	-364.90M

United Parks & Resorts Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 32.95
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRKS, the sentiment is Negative. The current price of 32.95 is below the 20-day moving average (MA) of 33.91, below the 50-day MA of 35.69, and below the 200-day MA of 43.13, indicating a bearish trend. The MACD of -1.02 indicates Positive momentum. The RSI at 44.75 is Neutral, neither overbought nor oversold. The STOCH value of 36.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRKS.

United Parks & Resorts Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OSW	72 Outperform	$2.18B	29.88	13.18%	0.79%	7.27%	45.12%
LTH	65 Neutral	$5.78B	15.51	12.76%	―	15.77%	86.16%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
PRKS	55 Neutral	$1.60B	11.77	-41.63%	―	-3.27%	-17.93%
LUCK	51 Neutral	$1.11B	-24.17	60.90%	2.51%	3.88%	34.36%
XPOF	47 Neutral	$279.65M	-2.45	―	―	-3.55%	-111.90%

United Parks & Resorts Corporate Events

United Parks & Resorts Faces Weaker Results, Plans 2026 Investments

On February 26, 2026, United Parks & Resorts reported weaker results for the fourth quarter and fiscal 2025, with attendance, revenue, net income and adjusted EBITDA all declining year over year, pressured by lower international tourism, fewer operating days and weather volatility. Despite the softer performance, the company posted record in-park per capita spending, repurchased about 12% of its shares between 2025 and February 24, 2026, highlighted a strong slate of awards for its parks, and outlined a 2026 slate of new rides, upgraded habitats and enhanced events designed to drive attendance, boost guest spending and improve cost efficiency, signaling a bid to reinforce its competitive position while continuing to return capital to shareholders.

The most recent analyst rating on (PRKS) stock is a Hold with a $48.00 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.

United Parks & Resorts realigns non-Florida park leadership

On January 1, 2026, United Parks & Resorts Inc. reassigned Byron Surrett from his position as Chief Park Operations Officer for Non-Florida Parks to another role within the company. The internal leadership change suggests a realignment of management responsibilities across the company’s park portfolio outside Florida, with potential implications for how those operations are overseen and managed going forward.

The most recent analyst rating on (PRKS) stock is a Hold with a $35.08 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.

United Parks & Resorts Awards CEO Multi-Year RSU Grant

On December 15, 2025, United Parks & Resorts Inc.’s Compensation Committee approved a grant of restricted stock units with a total grant date fair value of $4 million to Chief Executive Officer Marc Swanson, under the company’s 2025 Omnibus Incentive Plan. The RSUs vest in tranches between December 31, 2025, and December 31, 2029, and are conditioned on Swanson’s continued service as CEO, underscoring the board’s focus on long-term executive retention and alignment of leadership incentives with shareholder value over a multi-year horizon.

The most recent analyst rating on (PRKS) stock is a Hold with a $35.08 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.