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Prada Spa ADR (PRDSY)
:PRDSY
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Prada (PRDSY) AI Stock Analysis

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PRDSY

Prada

(OTC:PRDSY)

Rating:70Outperform
Price Target:
$13.00
▲(22.76% Upside)
Prada's overall stock score reflects strong financial performance and positive earnings call sentiment, though tempered by bearish technical indicators and challenges in retail sales due to tourism impacts. The valuation is reasonable, with a moderate P/E ratio and a solid dividend yield.

Prada (PRDSY) vs. SPDR S&P 500 ETF (SPY)

Prada Business Overview & Revenue Model

Company DescriptionPrada S.p.A., together with its subsidiaries, designs, produces, and distributes leather goods, handbags, footwear, apparel, and accessories in Europe, the Americas, the Asia Pacific, Japan, the Middle East, and Africa. It offers its products under the Prada, Miu Miu, Church's, and Car Shoe brands. The company also provides eyewear and fragrances under licensing agreements, as well as operates in the food sector under the Marchesi 1824 brand. As of December 31, 2021, it had 635 directly operated stores. The company also sells its products through a network of approximately 26 franchise operated stores; multi-brand stores; luxury department stores; independent retailers; and online retailers. In addition, it engages in the event management and real estate business, as well as operates duty-free stores. The company was founded in 1913 and is headquartered in Milan, Italy. Prada S.p.A. is a subsidiary of Prada Holding S.p.A.
How the Company Makes MoneyPrada generates revenue primarily through the sale of luxury goods, including leather goods like handbags and wallets, apparel, footwear, and accessories. The company's revenue model is heavily reliant on its retail operations, with a significant portion of sales coming from its directly operated stores across the globe. In addition to retail, Prada also earns from wholesale distribution to high-end department stores and specialty boutiques. Licensing agreements, particularly in eyewear and fragrances, contribute to its revenue streams. Prada's earnings are bolstered by strategic partnerships and collaborations that enhance brand visibility and market reach. The company also invests in marketing and digital initiatives to drive sales and maintain its prestigious market position.

Prada Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: -12.48%|
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The earnings call reflected a balanced sentiment with significant growth in sales and investments in brand and infrastructure. However, challenges persist due to the impact of reduced tourism and retail sales in key markets, and the wholesale channel's decline.
Q2-2025 Updates
Positive Updates
Double-Digit Growth
Prada Group reported a double-digit growth of 10% in sales, mostly like-for-like, despite a tough industry environment.
Miu Miu's Strong Performance
Miu Miu continued its growth trajectory with 49% retail sales growth in the first half of 2025, now contributing to 32% of the group's retail sales.
Solid Financial Performance
The group reported net revenues of EUR 2.74 billion, up 9% at constant FX, with an EBIT adjusted of EUR 619 million, maintaining a margin of 22.6%.
Sustained Investment in Brand and Infrastructure
Significant investments were made in new collections, retail infrastructure, and digital transformation, maintaining steady profitability.
Advancements in ESG Initiatives
Progress in sustainability efforts, including low-impact materials, traceability, and diversity and inclusion programs.
Negative Updates
Tourism Impact on Sales
Prada brand was affected by a cyclical downturn in tourism, particularly impacting sales in Europe and Japan.
Retail Challenges in Japan and Europe
Retail sales in Japan decelerated due to high touristic flows in 2024, while Europe was impacted by lower tourist spending.
Wholesale Channel Decline
The wholesale channel saw a 1% decline in the first half and a 7% decline in the second quarter, affected by phasing issues.
Limited Operating Leverage
Despite like-for-like sales growth, there was no significant operating leverage due to increased investments in customer-facing activities.
Company Guidance
In the Prada Group First Half 2025 Results Call, the company reported a solid and healthy financial performance despite facing industry challenges. The group achieved a 10% like-for-like growth, with net revenues reaching EUR 2.74 billion, up 9% at constant exchange rates. Retail sales increased by 10%, while EBIT adjusted was EUR 619 million, maintaining a margin of 22.6%. Net cash position stood at EUR 352 million, and CapEx was EUR 247 million. The Prada brand saw a 2% decrease in retail sales, while Miu Miu exhibited a robust 49% growth. Geographically, Asia Pacific and the Middle East showed strong performances, with growth rates of 10% and 26%, respectively. The company's gross margin was stable at 80.1%, with OpEx rising by 9% at constant FX, driven by investments in consumer-facing activities and retail infrastructure. Despite the challenges, Prada remains focused on efficiencies, productivity, and brand investment to maintain strong profitability and navigate the evolving industry landscape.

Prada Financial Statement Overview

Summary
Prada showcases strong financial health with impressive revenue growth, high profitability margins, and efficient cash flow management. The company's balance sheet is well-managed with moderate leverage and strong equity returns, positioning it well for sustained growth in the luxury goods sector.
Income Statement
85
Very Positive
Prada's income statement reflects strong performance with a consistent increase in total revenue, reaching €5.43 billion in 2024. The gross profit margin is robust at 79.8%, and the net profit margin improved to 15.4% in 2024, indicating efficient cost management and profitability. Revenue growth rate from 2023 to 2024 is 14.9%, showcasing solid growth momentum. The EBIT margin stands at 23.6%, and the EBITDA margin at 37.1%, both indicating strong operational efficiency.
Balance Sheet
78
Positive
Prada's balance sheet is stable with a debt-to-equity ratio of 0.63, reflecting a balanced approach to leverage. The return on equity (ROE) is impressive at 19.1%, indicating effective use of equity capital. The equity ratio is 51.4%, suggesting a healthy level of equity financing relative to total assets. The company maintains a solid asset base, supporting its growth trajectory.
Cash Flow
80
Positive
Prada's cash flow statement shows strong free cash flow generation, with a significant increase in free cash flow from €395.6 million in 2023 to €1.19 billion in 2024. The operating cash flow to net income ratio is 1.97, indicating strong cash generation relative to net income. The free cash flow to net income ratio is 1.42, reflecting efficient capital expenditure management.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.43B4.73B4.13B3.37B2.42B
Gross Profit4.34B3.80B2.63B2.55B1.74B
EBITDA2.01B1.73B1.42B1.09B648.73M
Net Income838.91M671.03M465.19M294.25M-54.14M
Balance Sheet
Total Assets8.55B7.62B7.35B6.96B6.53B
Cash, Cash Equivalents and Short-Term Investments1.01B689.52M1.09B981.79M442.39M
Total Debt2.79B2.60B2.65B2.79B2.89B
Total Liabilities4.13B3.74B3.86B3.83B3.68B
Stockholders Equity4.40B3.86B3.47B3.11B2.83B
Cash Flow
Free Cash Flow1.19B395.61M868.84M923.90M482.86M
Operating Cash Flow1.65B1.16B1.11B1.14B592.42M
Investing Cash Flow-462.45M-759.19M-246.75M-137.26M-149.91M
Financing Cash Flow-875.47M-775.73M-775.04M-494.73M-395.27M

Prada Technical Analysis

Technical Analysis Sentiment
Negative
Last Price10.59
Price Trends
50DMA
12.44
Negative
100DMA
12.75
Negative
200DMA
14.06
Negative
Market Momentum
MACD
-0.42
Positive
RSI
25.04
Positive
STOCH
3.96
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRDSY, the sentiment is Negative. The current price of 10.59 is below the 20-day moving average (MA) of 12.18, below the 50-day MA of 12.44, and below the 200-day MA of 14.06, indicating a bearish trend. The MACD of -0.42 indicates Positive momentum. The RSI at 25.04 is Positive, neither overbought nor oversold. The STOCH value of 3.96 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRDSY.

Prada Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$23.16B29.4440.27%1.32%2.67%1.31%
70
Outperform
$13.23B14.4719.96%3.52%12.12%12.85%
68
Neutral
$3.13B82.292.04%1.62%-3.98%-93.50%
63
Neutral
£1.75B11.062.86%3.21%0.32%-41.79%
63
Neutral
$691.51M-8.75%7.08%-42.22%
54
Neutral
$592.62M32.94%11.89%66.22%
45
Neutral
$2.00B-120.18%-14.08%-411.39%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PRDSY
Prada
10.59
-4.37
-29.21%
TPR
Tapestry
111.49
76.02
214.32%
CPRI
Capri Holdings
18.20
-13.68
-42.91%
SIG
Signet Jewelers
75.98
3.49
4.81%
REAL
RealReal
5.71
3.33
139.92%
LUXE
LuxExperience
8.11
4.48
123.42%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 31, 2025