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Prada (PRDSY)
OTHER OTC:PRDSY
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Prada (PRDSY) AI Stock Analysis

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PRDSY

Prada

(OTC:PRDSY)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
$12.50
▲(9.08% Upside)
Prada's strong financial performance is the most significant factor driving its stock score, supported by robust revenue growth and profitability. However, technical analysis indicates bearish momentum, which poses a risk. The valuation is fair, providing a balanced outlook for investors.
Positive Factors
Revenue Growth
Prada's consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Miu Miu's Performance
Miu Miu's robust sales growth showcases successful brand positioning and product appeal, contributing significantly to Prada's overall performance.
Cash Flow Generation
Strong cash flow generation enhances Prada's ability to invest in growth opportunities and maintain financial stability over the long term.
Negative Factors
Challenges in Key Markets
Declining sales in key markets like Japan and Europe due to reduced tourism may hinder Prada's growth and market penetration efforts.
Wholesale Channel Decline
A decline in wholesale sales reflects challenges in distribution strategy, potentially impacting Prada's revenue diversification and market reach.
Tourism-Related Downturn
Tourism downturns affect luxury sales, posing a risk to Prada's revenue, especially in tourist-dependent markets like Japan and Europe.

Prada (PRDSY) vs. SPDR S&P 500 ETF (SPY)

Prada Business Overview & Revenue Model

Company DescriptionPrada S.p.A., together with its subsidiaries, designs, produces, and distributes leather goods, handbags, footwear, apparel, and accessories in Europe, the Americas, the Asia Pacific, Japan, the Middle East, and Africa. It offers its products under the Prada, Miu Miu, Church's, and Car Shoe brands. The company also provides eyewear and fragrances under licensing agreements, as well as operates in the food sector under the Marchesi 1824 brand. As of December 31, 2021, it had 635 directly operated stores. The company also sells its products through a network of approximately 26 franchise operated stores; multi-brand stores; luxury department stores; independent retailers; and online retailers. In addition, it engages in the event management and real estate business, as well as operates duty-free stores. The company was founded in 1913 and is headquartered in Milan, Italy. Prada S.p.A. is a subsidiary of Prada Holding S.p.A.
How the Company Makes MoneyPrada generates revenue primarily through the sale of luxury goods across various categories, including leather handbags, footwear, clothing, and accessories. The bulk of its revenue comes from direct retail sales through its extensive network of boutiques and flagship stores located in prime shopping districts worldwide. Additionally, the company benefits from e-commerce sales, which have been a growing segment. Key partnerships with high-end department stores and online luxury retailers also contribute to revenue streams. Seasonal collections and limited-edition products boost sales, while brand exclusivity and high-quality craftsmanship allow for premium pricing, enhancing profit margins. The company's strategic focus on brand expansion in emerging markets further supports its earnings growth.

Prada Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a mixed performance with notable achievements in revenue growth, especially for Miu Miu, and strong sustainability initiatives. However, challenges remain with the Prada brand's sales decline in key markets and issues in the wholesale channel. The company maintains stable profitability but faces cyclical downturns in tourism impacting growth.
Q2-2025 Updates
Positive Updates
Solid Revenue Growth
Prada Group reported net revenues of EUR 2.74 billion, up 9% versus H1 '24 at constant FX, with retail sales reaching EUR 2.45 billion, up 10%.
Miu Miu's Strong Performance
Miu Miu retail sales grew by 49% in the semester and 40% in Q2, with well-distributed growth across categories and regions.
Sustainability and ESG Initiatives
Progress in ESG, including transition to lower impact raw materials, DE&I road map implementation, and investment in ocean literacy and preservation.
Stable Profitability
The group achieved an EBIT adjusted of EUR 619 million with a margin of 22.6%, maintaining steady profitability despite increased investments.
Expansion and Innovation
Prada's efforts in opening new stores, launching new collections, and enhancing the customer experience with personalized offerings like the new men's store on 5th Avenue.
Negative Updates
Challenges in Key Markets
Retail sales for the Prada brand were down 2% in the semester, impacted by lower touristic flows in Japan and Europe.
Wholesale Channel Decline
Wholesale sales were down 1% for the semester and down 7% in Q2, affected by phasing and a selective approach with independents.
Tourism-Related Cyclical Downturn
A downturn led by reduced American and Asian tourist flows, impacting luxury business performance, particularly in Japan and Europe.
Company Guidance
During the Prada Group's First Half 2025 Results Presentation, Andrea Guerra, the Group CEO, provided a comprehensive overview of the company's solid performance amidst industry challenges. Prada reported a 10% like-for-like growth, with net revenues reaching EUR 2.74 billion, marking a 9% increase at constant FX. Retail sales rose by 10% to EUR 2.45 billion, while EBIT adjusted stood at EUR 619 million, maintaining a margin of 22.6%. The group's net cash position was EUR 352 million, with cash flow from operations at EUR 696 million. Miu Miu's retail sales surged by 49%, contributing to 32% of the group’s retail sales. Geographically, Middle East sales increased by 26%, while Asia Pacific and Europe grew by 10% and 9%, respectively. The company maintained a gross margin of 80.1%, with OpEx rising by 9% at constant FX due to increased consumer-facing activities. Capital expenditures for the period reached EUR 247 million, indicating a commitment to strategic investments. Despite facing headwinds from lower tourism, particularly American tourists in Europe, Prada expects improvements in the second half of the year, focusing on strengthening consumer relationships and enhancing retail experiences.

Prada Financial Statement Overview

Summary
Prada demonstrates strong financial health with robust revenue growth, high profitability margins, and efficient cash flow management. The balance sheet is well-managed with moderate leverage and strong equity returns, positioning the company well for sustained growth in the luxury goods sector.
Income Statement
85
Very Positive
Prada's income statement reflects strong performance with a consistent increase in total revenue, reaching €5.43 billion in 2024. The gross profit margin is robust at 79.8%, and the net profit margin improved to 15.4% in 2024, indicating efficient cost management and profitability. Revenue growth rate from 2023 to 2024 is 14.9%, showcasing solid growth momentum. The EBIT margin stands at 23.6%, and the EBITDA margin at 37.1%, both indicating strong operational efficiency.
Balance Sheet
78
Positive
Prada's balance sheet is stable with a debt-to-equity ratio of 0.63, reflecting a balanced approach to leverage. The return on equity (ROE) is impressive at 19.1%, indicating effective use of equity capital. The equity ratio is 51.4%, suggesting a healthy level of equity financing relative to total assets. The company maintains a solid asset base, supporting its growth trajectory.
Cash Flow
80
Positive
Prada's cash flow statement shows strong free cash flow generation, with a significant increase in free cash flow from €395.6 million in 2023 to €1.19 billion in 2024. The operating cash flow to net income ratio is 1.97, indicating strong cash generation relative to net income. The free cash flow to net income ratio is 1.42, reflecting efficient capital expenditure management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.62B5.43B4.73B4.20B3.37B2.42B
Gross Profit4.50B4.34B3.80B2.63B2.55B1.74B
EBITDA2.08B2.01B1.29B1.06B687.63M339.83M
Net Income841.29M838.91M671.03M465.19M294.25M-54.14M
Balance Sheet
Total Assets8.32B8.55B7.62B7.35B6.96B6.53B
Cash, Cash Equivalents and Short-Term Investments597.99M1.01B689.52M1.09B981.79M442.39M
Total Debt2.80B2.79B2.60B2.67B2.79B2.89B
Total Liabilities4.08B4.13B3.74B3.86B3.83B3.68B
Stockholders Equity4.22B4.40B3.86B3.47B3.11B2.83B
Cash Flow
Free Cash Flow994.43M1.19B395.61M868.84M923.90M482.86M
Operating Cash Flow1.54B1.65B1.16B1.11B1.14B592.42M
Investing Cash Flow-571.97M-462.45M-759.19M-250.21M-137.26M-149.91M
Financing Cash Flow-1.01B-875.47M-775.73M-787.38M-494.73M-395.27M

Prada Technical Analysis

Technical Analysis Sentiment
Negative
Last Price11.46
Price Trends
50DMA
11.91
Negative
100DMA
11.66
Negative
200DMA
12.52
Negative
Market Momentum
MACD
-0.09
Positive
RSI
42.16
Neutral
STOCH
30.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRDSY, the sentiment is Negative. The current price of 11.46 is below the 20-day moving average (MA) of 11.83, below the 50-day MA of 11.91, and below the 200-day MA of 12.52, indicating a bearish trend. The MACD of -0.09 indicates Positive momentum. The RSI at 42.16 is Neutral, neither overbought nor oversold. The STOCH value of 30.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRDSY.

Prada Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$15.44B16.8819.96%1.74%12.12%12.85%
69
Neutral
$23.80B104.0916.05%1.29%8.14%-65.04%
67
Neutral
$1.34B2.1556.42%97.28%
64
Neutral
$3.40B24.818.24%1.51%-0.40%-68.99%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
$3.22B-165.96%-17.66%-223.06%
54
Neutral
$1.63B14.30%23.73%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PRDSY
Prada
11.46
-3.94
-25.58%
TPR
Tapestry
116.30
55.02
89.78%
CPRI
Capri Holdings
27.04
4.74
21.26%
SIG
Signet Jewelers
83.00
-2.00
-2.35%
REAL
RealReal
13.98
5.02
56.03%
LUXE
LuxExperience
9.73
3.30
51.32%

Prada Corporate Events

Prada Group Reports Strong Revenue Growth in 2025
Oct 24, 2025

Prada S.p.A. is a leading luxury fashion company known for its high-end clothing, leather goods, and accessories, operating primarily in the fashion and retail industry with a global presence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025