Market ExpansionTaiwan has approved heated tobacco sales, marking a potential expansion opportunity for the company.
Product DiversificationThe CEO of Philip Morris International has provided an update indicating strong growth for IQOS, international ZYN, and VEEV products.
Retail Sales PerformanceRetail sales growth for Zyn accelerated from 15% in 1Q to 26% in 2Q and 36% in June amid improved on-shelf availability.