Advertising And Sales GrowthAdvertising spend remains a key focus for Colgate-Palmolive, expected to continue above its peers to help drive organic sales growth.
Brand StrengthColgate-Palmolive has strong brands and brand equity, built by robust levels of brand investments, and a compelling footprint, particularly in Latin America.
Productivity And InvestmentColgate-Palmolive expects $200-300M of productivity savings over the next few years, reinvesting over 50% back into its brands for growth.