Brand InvestmentColgate-Palmolive has strong brands and brand equity, built by robust levels of brand investments, and a compelling footprint, particularly in Latin America.
Market ExpansionCL is benefiting from the relaunch of Colgate Total, which has rolled out across 75 markets including LatAm, Asia, and Europe.
Productivity SavingsColgate-Palmolive expects $200-300M of productivity savings over the next few years, reinvesting over 50% back into its brands for growth.