Consumer TrendsAltria faces challenges including declining volumes, inflation, high interest rates, global supply-chain disruptions, and the increased consumer adoption of smoke-free products.
Legal And Regulatory RisksA patent infringement dispute with JUUL could lead to NJOY being pulled from shelves, impacting sales.
Market ShareAltria's share loss is worsening, with a 130bps loss of cig market share in the latest quarter.