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Philip Morris (PM)
NYSE:PM
PM Analyst Ratings
Strong Buy
10 Buy
2 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
PM Stock 12 Month Forecast
Average Price Target
$193.58
▲(18.80% Upside)
| Highest Price Target$220.00 | Average Price Target$193.58 | Lowest Price Target$166.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TR | OpenAI - 4o
$185→$176
Hold
8.01%
Upside
Downgraded
09/19/25
AI Generated ArticleAI Generated Article
UBS
$181→$166
Hold
1.87%
Upside
Reiterated
09/05/25
Citi
$200
Buy
22.74%
Upside
Reiterated
09/04/25
Barclays
$220
Buy
35.01%
Upside
Reiterated
09/03/25
Morgan Stanley
$182
Buy
11.69%
Upside
Reiterated
09/03/25
Analysts Have Conflicting Sentiments on These Consumer Goods Companies: Philip Morris (NYSE: PM) and Campbell Soup (NASDAQ: CPB)We continue to see a long runway for Zyn and modern oral category growth, despite the ST Zyn destocking and some pricing pressure (but volume lift) from increased promotional spending. Zyn offtake volumes remain strong, up nearly 30% in recent weeks despite the large price premium, reflecting the strength of the brand and PM's selling organization. Remain OW PM We remain OW PM long-term as we see substantial and above-consensus (and above what's priced-in) growth ahead for PM driven by: (1) international IQOS momentum, (2) continued robust growth for Zyn, despite some ST headwinds, and (3) the US launch of IQOS ILUMA, which we assume for 2026. PM has the highest L T growth profile among Morgan Stanley & Co.
Bank of America Securities
$200
Buy
22.74%
Upside
Reiterated
09/02/25
Stifel Nicolaus
$186
Buy
14.15%
Upside
Reiterated
07/23/25
Needham
$195
Buy
19.67%
Upside
Reiterated
07/23/25
Philip Morris: Strong EPS Growth and Smoke-Free Segment Drive Buy RatingWe note that HTU shipments were better than expected in the quarter at 38.8 bn units, which exceeded the high end of guidance. Currency also looks to have played a role in the revenue miss, as it provided just a 30 bps tailwind to reported results (vs. our expectation for a 2.4 pt benefit). As a reminder, the company had been guiding for currency to provide a 4 pt benefit to adj. EPS in the quarter, which came in meaningfully lower at just a 1.3 pt benefit. As such, despite continued weakening of the U.S. dollar over the course of the quarter, PM held its guidance for currency to remain a 10 cent benefit for the full year.
J.P. Morgan
$175→$190
Buy
16.60%
Upside
Reiterated
07/10/25
Jefferies
$129→$220
Buy
35.01%
Upside
Reiterated
07/09/25
Argus Research
$170→$190
Buy
16.60%
Upside
Reiterated
04/28/25
Deutsche Bank
$135→$142
Buy
-12.86%
Downside
Reiterated
10/22/24
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TR | OpenAI - 4o
$185→$176
Hold
8.01%
Upside
Downgraded
09/19/25
AI Generated ArticleAI Generated Article
UBS
$181→$166
Hold
1.87%
Upside
Reiterated
09/05/25
Citi
$200
Buy
22.74%
Upside
Reiterated
09/04/25
Barclays
$220
Buy
35.01%
Upside
Reiterated
09/03/25
Morgan Stanley
$182
Buy
11.69%
Upside
Reiterated
09/03/25
Analysts Have Conflicting Sentiments on These Consumer Goods Companies: Philip Morris (NYSE: PM) and Campbell Soup (NASDAQ: CPB)We continue to see a long runway for Zyn and modern oral category growth, despite the ST Zyn destocking and some pricing pressure (but volume lift) from increased promotional spending. Zyn offtake volumes remain strong, up nearly 30% in recent weeks despite the large price premium, reflecting the strength of the brand and PM's selling organization. Remain OW PM We remain OW PM long-term as we see substantial and above-consensus (and above what's priced-in) growth ahead for PM driven by: (1) international IQOS momentum, (2) continued robust growth for Zyn, despite some ST headwinds, and (3) the US launch of IQOS ILUMA, which we assume for 2026. PM has the highest L T growth profile among Morgan Stanley & Co.
Bank of America Securities
$200
Buy
22.74%
Upside
Reiterated
09/02/25
Stifel Nicolaus
$186
Buy
14.15%
Upside
Reiterated
07/23/25
Needham
$195
Buy
19.67%
Upside
Reiterated
07/23/25
Philip Morris: Strong EPS Growth and Smoke-Free Segment Drive Buy RatingWe note that HTU shipments were better than expected in the quarter at 38.8 bn units, which exceeded the high end of guidance. Currency also looks to have played a role in the revenue miss, as it provided just a 30 bps tailwind to reported results (vs. our expectation for a 2.4 pt benefit). As a reminder, the company had been guiding for currency to provide a 4 pt benefit to adj. EPS in the quarter, which came in meaningfully lower at just a 1.3 pt benefit. As such, despite continued weakening of the U.S. dollar over the course of the quarter, PM held its guidance for currency to remain a 10 cent benefit for the full year.
J.P. Morgan
$175→$190
Buy
16.60%
Upside
Reiterated
07/10/25
Jefferies
$129→$220
Buy
35.01%
Upside
Reiterated
07/09/25
Argus Research
$170→$190
Buy
16.60%
Upside
Reiterated
04/28/25
Deutsche Bank
$135→$142
Buy
-12.86%
Downside
Reiterated
10/22/24
Best Analysts Covering Philip Morris
1 Month
xxx
Success Rate
10/12 ratings generated profit
Average Return
+3.90%
reiterated a xxx
rating 18 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 83.33% of your transactions generating a profit, with an average return of +3.90% per trade.
3 Months
xxx
Success Rate
10/12 ratings generated profit
Average Return
+7.15%
reiterated a xxx
rating 18 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 83.33% of your transactions generating a profit, with an average return of +7.15% per trade.
1 Year
Success Rate
11/12 ratings generated profit
Average Return
+16.07%
reiterated a buy rating 18 days ago
Copying Simon Hales's trades and holding each position for 1 Year would result in 91.67% of your transactions generating a profit, with an average return of +16.07% per trade.
2 Years
xxx
Success Rate
11/13 ratings generated profit
Average Return
+44.60%
reiterated a xxx
rating 2 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 84.62% of your transactions generating a profit, with an average return of +44.60% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
PM Analyst Recommendation Trends
Rating
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Strong Buy
0
0
0
0
0
Buy
16
25
28
26
19
Hold
1
2
3
8
12
Sell
1
1
0
0
0
Strong Sell
0
0
0
0
0
total
18
28
31
34
31
Each month's total comprises the sum of three months' worth of ratings.
PM Financial Forecast
PM Stock Forecast FAQ
What is PM’s average 12-month price target, according to analysts?
Based on analyst ratings, Philip Morris’s 12-month average price target is 193.58.
What is PM’s upside potential, based on the analysts’ average price target?
Philip Morris has 18.80% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is PM a Buy, Sell or Hold?
Philip Morris has a consensus rating of Strong Buy which is based on 10 buy ratings, 2 hold ratings and 0 sell ratings.
What is Philip Morris’s price target?
The average price target for Philip Morris is 193.58. This is based on 12 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $220.00 ,the lowest forecast is $166.00. The average price target represents 18.80% Increase from the current price of $162.95.
The highest analyst price target is $220.00 ,the lowest forecast is $166.00. The average price target represents 18.80% Increase from the current price of $162.95.
What do analysts say about Philip Morris?
Philip Morris’s analyst rating consensus is a Strong Buy. This is based on the ratings of 12 Wall Streets Analysts.
How can I buy shares of PM?
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