Strong Smoke-Free Growth
Smoke-free products reached almost $15 billion in net revenues in 2024, with 40% of PMI's net revenues in Q4 and around 42% of adjusted gross profit. The company's smoke-free business is growing fast and becoming increasingly profitable.
Record Operating Cash Flow
Philip Morris International achieved record operating cash flow of $12.2 billion, significantly above both initial and most recent forecasts, supported by excellent profit delivery and favorable working capital.
Robust Pricing and Cost Efficiency
Combustible business showed strong performance with plus 8.7% pricing, resulting in double-digit gross profit growth in Q4 2024. Cost efficiency initiatives delivered over $750 million in savings.
ZYN's Market Leadership and FDA Authorization
ZYN continues to be the number one smoke-free brand in the US and received FDA marketing authorization, making it the first and only authorized nicotine pouch brand in the US.
Positive Global Volume Growth
Philip Morris International delivered its fourth consecutive year of positive shipment growth, with a total volume increase of plus 2.9% for 2024.