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ProSiebenSat.1 Media SE (PBSFY)
OTHER OTC:PBSFY

ProSiebenSat.1 Media SE (PBSFY) AI Stock Analysis

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PBSFY

ProSiebenSat.1 Media SE

(OTC:PBSFY)

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Rating:42Neutral
Price Target:
$1.50
▲(6.38% Upside)
Action:ReiteratedDate:12/20/25
The overall score of 42 reflects a cautious outlook for PBSFY, driven primarily by weak financial performance with negative profitability and high leverage. Technical indicators suggest a bearish trend with the stock below key moving averages, while valuation is unattractive due to a negative P/E ratio. Financial performance, as the highest-weighted factor, has the most significant impact on this score.
Positive Factors
Cash Flow Management
Strong cash conversion from operations indicates effective cash flow management, providing stability despite profitability challenges.
Digital and E-commerce Expansion
Diversification into digital and e-commerce sectors aligns with industry trends, potentially enhancing revenue streams and market reach.
EBITDA Margin
A positive EBITDA margin suggests operational efficiency, which can support long-term business sustainability despite current profit issues.
Negative Factors
High Leverage
Significant leverage poses financial risks, potentially impacting the company's ability to invest in growth and manage economic downturns.
Profitability Challenges
Ongoing profitability issues may hinder reinvestment in core operations and strategic initiatives, affecting long-term growth prospects.
Declining Free Cash Flow
A decline in free cash flow growth indicates challenges in generating cash, which could limit financial flexibility and investment capacity.

ProSiebenSat.1 Media SE (PBSFY) vs. SPDR S&P 500 ETF (SPY)

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company DescriptionProSiebenSat.1 Media SE is a leading German media company that operates in the fields of television, digital entertainment, and commerce. Headquartered in Unterföhring, Germany, the company owns and operates several popular television channels, including ProSieben, Sat.1, and Kabel Eins, and provides a variety of entertainment content across multiple platforms. Additionally, it has a significant presence in digital media and e-commerce, offering streaming services and engaging in partnerships with various online platforms to enhance its reach and audience engagement.
How the Company Makes MoneyProSiebenSat.1 Media SE generates revenue primarily through advertising sales, subscription fees, and e-commerce activities. The company's television networks attract substantial advertising revenue due to their large viewer bases, particularly during prime time. In addition to traditional advertising, ProSiebenSat.1 also monetizes its digital platforms through video-on-demand services and subscription models. E-commerce is another significant revenue stream, as the company has invested in various online marketplaces and services, which not only diversify its income sources but also capitalize on the growing trend of digital shopping. Strategic partnerships with other media and technology companies further enhance its earnings by expanding its content distribution and advertising capabilities.

ProSiebenSat.1 Media SE Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 26, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with notable growth in digital streaming and strategic financial extensions, but significant challenges in traditional advertising and content segments. The operational progress and strategic initiatives offer optimism, yet the financial figures reflect ongoing struggles in the core advertising business.
Q2-2025 Updates
Positive Updates
Strong Growth in Joyn AVoD Revenues
Joyn AVoD revenues grew substantially by 62% year-over-year in Q2 2025, demonstrating strong user and viewing time growth.
Positive Audience Share Development
Significant growth in audience market shares for major channels ProSieben, Sat.1, and Kabel Eins, supported by popular formats and sports broadcasting.
Successful Extension of Senior Credit Facility
Extension of EUR 1.25 billion senior facility agreement from 2027 to 2029 at attractive terms, securing long-term financial stability.
Commerce & Ventures Segment Growth
The segment grew by an impressive 23% in Q2 2025 and by 16% in the first half of the year, highlighting strong organic growth.
Substantial Tax Benefits from Corporate Restructuring
Expected recognition of a deferred tax income of EUR 125 million in Q3 2025, with positive cash flow effects totaling EUR 110 million until 2029.
Negative Updates
Decline in Group Revenues and Adjusted EBITDA
Group revenues declined by 7% in Q2 and 4% in H1 2025. Adjusted EBITDA declined by 40% in both periods, largely due to lower advertising revenues and the sale of Verivox.
Weak Performance in TV Advertising
Entertainment advertising DACH revenues declined by 10% in Q2 2025, attributed to weak TV advertising business performance.
Challenges in Dating & Video Segment
Revenues in the Dating & Video segment declined by 27% in Q2 and 24% in H1 2025, due to negative consumer sentiment and currency headwinds.
Adjusted Net Income Decline
Adjusted net income decreased to EUR 14 million in Q2 and to EUR 0 million in H1 2025, impacted by revenue and adjusted EBITDA development.
Company Guidance
During the ProSiebenSat.1 Media SE Second Quarter 2025 Results Conference Call, key metrics and guidance were discussed. The company reported a 2% year-over-year decline in group revenues for the first half of 2025, amounting to EUR 1.695 billion, primarily due to a weak TV advertising market and the sale of Verivox. Adjusted EBITDA decreased by 40% to EUR 99 million in the same period. Despite these challenges, Joyn AVoD revenues grew significantly by 62% year-over-year in Q2, contributing to digital and smart advertising revenue growth of 2%. The company extended its senior facility agreement of EUR 1.25 billion until 2029. For the full year, ProSiebenSat.1 confirmed its revenue target of around EUR 3.85 billion, with adjusted EBITDA expected below the midpoint of the range due to ongoing difficulties in the high-margin TV advertising business. However, a recovery in the advertising market in the second half of the year is anticipated. The company expects to benefit from EUR 125 million in deferred tax income due to a merger within the group, impacting net income positively.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary
Financial performance is mixed with a cautious outlook. Revenue growth is modest at 1.93%, but profitability is weak with a negative net margin of -1.95%. High leverage (Debt-to-Equity of 1.99) and negative Return on Equity (-5.97%) raise concerns, though stable operating cash flow of $1.19B provides some support. The score reflects these risks balanced by cash flow stability.
Income Statement
35
Negative
The Income Statement reflects mixed performance for ProSiebenSat.1 Media SE. For TTM (Trailing-Twelve-Months), the company shows a modest revenue growth of 1.93%, but profitability is a concern with a negative Net Profit Margin of -1.95% and a low EBIT Margin of 6.77%. Gross Profit Margin at 35.74% is decent, indicating reasonable cost control on production, while EBITDA Margin at 10.78% suggests some operational efficiency. However, the negative net income signals challenges in bottom-line profitability, likely due to high operating costs or one-off expenses.
Balance Sheet
40
Negative
The Balance Sheet shows moderate stability with some risks. For TTM (Trailing-Twelve-Months), the Debt-to-Equity Ratio of 1.99 indicates a relatively high leverage position, which could pose risks if earnings remain volatile. Stockholders' Equity represents about 24.23% of Total Assets (Equity Ratio), suggesting a reasonable but not strong ownership base. Return on Equity is negative at -5.97%, reflecting poor profitability relative to equity. While the company maintains a solid asset base, the high debt levels warrant caution.
Cash Flow
50
Neutral
Cash Flow performance is relatively stable but lacks growth momentum. For TTM (Trailing-Twelve-Months), Operating Cash Flow remains strong at $1.19 billion, covering a significant portion of obligations with an Operating Cash Flow to Net Income Ratio of 0.72. However, Free Cash Flow Growth is negative at -20.3%, indicating a decline in cash available after capital expenditures. Free Cash Flow to Net Income Ratio at 0.82 is decent, showing cash generation aligns with earnings. The declining free cash flow trend is a potential concern for future investments.
BreakdownTTMDec 2024Dec 2023Mar 2023Dec 2021Dec 2020
Income Statement
Total Revenue3.89B3.92B3.85B4.16B4.49B4.05B
Gross Profit1.34B1.49B1.04B1.54B1.75B1.58B
EBITDA384.85M588.00M153.00M686.00M928.00M693.00M
Net Income-6.18M51.00M-124.00M5.00M456.00M267.00M
Balance Sheet
Total Assets5.31B5.61B5.90B6.00B6.59B7.08B
Cash, Cash Equivalents and Short-Term Investments594.90M608.00M619.00M568.00M703.00M1.26B
Total Debt2.33B2.25B2.40B2.43B2.67B3.42B
Total Liabilities4.00B4.14B4.32B4.23B4.49B5.39B
Stockholders Equity1.29B1.32B1.26B1.51B1.75B1.33B
Cash Flow
Free Cash Flow940.25M994.00M93.00M242.00M261.00M214.00M
Operating Cash Flow1.15B1.20B1.24B1.35B1.54B1.51B
Investing Cash Flow-1.00B-1.10B-1.12B-966.00M-1.25B-1.39B
Financing Cash Flow-71.82M-72.00M-44.00M-519.00M-940.00M205.00M

ProSiebenSat.1 Media SE Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.41
Price Trends
50DMA
1.37
Negative
100DMA
1.40
Negative
200DMA
1.71
Negative
Market Momentum
MACD
-0.07
Positive
RSI
26.30
Positive
STOCH
2.35
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PBSFY, the sentiment is Negative. The current price of 1.41 is above the 20-day moving average (MA) of 1.28, above the 50-day MA of 1.37, and below the 200-day MA of 1.71, indicating a bearish trend. The MACD of -0.07 indicates Positive momentum. The RSI at 26.30 is Positive, neither overbought nor oversold. The STOCH value of 2.35 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PBSFY.

ProSiebenSat.1 Media SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
58
Neutral
$578.84M-3.00%6.45%-3.32%-69.63%
56
Neutral
$3.24B14.257.06%2.58%-2.73%-25.06%
49
Neutral
$1.43B5.6541.79%1.70%
48
Neutral
$402.30M-1.3727.00%1.39%61.75%
42
Neutral
$1.01B4.10-0.48%1.09%-2.51%97.26%
40
Underperform
$879.37M-96.78
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PBSFY
ProSiebenSat.1 Media SE
1.12
-0.62
-35.55%
GTN
Gray Television
4.82
0.31
6.85%
TGNA
TEGNA
20.03
1.83
10.08%
IHRT
iHeartMedia
2.86
1.14
66.28%
FUBO
fuboTV
1.13
-2.14
-65.44%
NMAX
Newsmax Inc. Class B
6.81
-226.19
-97.08%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 20, 2025