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ProSiebenSat.1 Media SE (PBSFY)
OTHER OTC:PBSFY

ProSiebenSat.1 Media SE (PBSFY) AI Stock Analysis

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PBSFY

ProSiebenSat.1 Media SE

(OTC:PBSFY)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
$1.00
▼(-29.08% Downside)
Action:ReiteratedDate:03/28/26
The score is held back mainly by deteriorating profitability (2025 net loss and declining revenue) and a leveraged balance sheet, while technicals also indicate weak momentum. Strong recent free cash flow provides the primary offset, with valuation support limited due to the negative P/E and only modest dividend yield.
Positive Factors
Resilient free cash flow
Material free cash flow in 2024–2025 shows the business generates real cash despite earnings volatility. That durable cash generation supports debt servicing, targeted reinvestment in digital and commerce initiatives, and provides a buffer through advertising cycles, improving medium-term flexibility.
Negative Factors
Revenue decline and net loss in 2025
A near-10% revenue drop and a swing to a net loss are durable red flags for an advertising-led media firm. Lower top-line reduces pricing power and advertiser leverage, compresses margins, and limits internally generated funds for content, platform investment and commerce scaling over the coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Resilient free cash flow
Material free cash flow in 2024–2025 shows the business generates real cash despite earnings volatility. That durable cash generation supports debt servicing, targeted reinvestment in digital and commerce initiatives, and provides a buffer through advertising cycles, improving medium-term flexibility.
Read all positive factors

ProSiebenSat.1 Media SE (PBSFY) vs. SPDR S&P 500 ETF (SPY)

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company Description
ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and dig...
How the Company Makes Money
ProSiebenSat.1 primarily makes money by monetizing audience attention and media reach, supplemented by consumer-commerce activities. 1) Advertising (core revenue driver): The company sells advertising inventory on its free-to-air TV channels and ...

ProSiebenSat.1 Media SE Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:May 13, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with notable growth in digital streaming and strategic financial extensions, but significant challenges in traditional advertising and content segments. The operational progress and strategic initiatives offer optimism, yet the financial figures reflect ongoing struggles in the core advertising business.
Positive Updates
Strong Growth in Joyn AVoD Revenues
Joyn AVoD revenues grew substantially by 62% year-over-year in Q2 2025, demonstrating strong user and viewing time growth.
Negative Updates
Decline in Group Revenues and Adjusted EBITDA
Group revenues declined by 7% in Q2 and 4% in H1 2025. Adjusted EBITDA declined by 40% in both periods, largely due to lower advertising revenues and the sale of Verivox.
Read all updates
Q2-2025 Updates
Negative
Strong Growth in Joyn AVoD Revenues
Joyn AVoD revenues grew substantially by 62% year-over-year in Q2 2025, demonstrating strong user and viewing time growth.
Read all positive updates
Company Guidance
During the ProSiebenSat.1 Media SE Second Quarter 2025 Results Conference Call, key metrics and guidance were discussed. The company reported a 2% year-over-year decline in group revenues for the first half of 2025, amounting to EUR 1.695 billion, primarily due to a weak TV advertising market and the sale of Verivox. Adjusted EBITDA decreased by 40% to EUR 99 million in the same period. Despite these challenges, Joyn AVoD revenues grew significantly by 62% year-over-year in Q2, contributing to digital and smart advertising revenue growth of 2%. The company extended its senior facility agreement of EUR 1.25 billion until 2029. For the full year, ProSiebenSat.1 confirmed its revenue target of around EUR 3.85 billion, with adjusted EBITDA expected below the midpoint of the range due to ongoing difficulties in the high-margin TV advertising business. However, a recovery in the advertising market in the second half of the year is anticipated. The company expects to benefit from EUR 125 million in deferred tax income due to a merger within the group, impacting net income positively.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary
Overall fundamentals are mixed. Income statement performance is weak (revenue down ~9.2% YoY in 2025 and a swing to a net loss), the balance sheet is still highly leveraged (debt ~1.9x equity and ROE negative in 2025), but cash flow is a relative strength with strong recent free cash flow despite historical volatility.
Income Statement
34
Negative
Balance Sheet
45
Neutral
Cash Flow
63
Positive
BreakdownDec 2025Dec 2024Dec 2023Mar 2023Dec 2021
Income Statement
Total Revenue3.53B3.92B3.85B4.16B4.49B
Gross Profit989.35M1.49B1.04B1.54B1.75B
EBITDA389.98M588.00M153.00M686.00M928.00M
Net Income-162.33M51.00M-124.00M5.00M456.00M
Balance Sheet
Total Assets5.04B5.61B5.90B6.00B6.59B
Cash, Cash Equivalents and Short-Term Investments540.77M608.00M619.00M568.00M703.00M
Total Debt2.15B2.25B2.40B2.43B2.67B
Total Liabilities3.87B4.14B4.32B4.23B4.49B
Stockholders Equity1.15B1.32B1.26B1.51B1.75B
Cash Flow
Free Cash Flow864.48M994.00M93.00M242.00M261.00M
Operating Cash Flow1.03B1.20B1.24B1.35B1.54B
Investing Cash Flow-820.29M-1.10B-1.12B-966.00M-1.25B
Financing Cash Flow-266.07M-72.00M-44.00M-519.00M-940.00M

ProSiebenSat.1 Media SE Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.41
Price Trends
50DMA
1.30
Negative
100DMA
1.36
Negative
200DMA
1.66
Negative
Market Momentum
MACD
-0.04
Negative
RSI
43.86
Neutral
STOCH
62.97
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PBSFY, the sentiment is Neutral. The current price of 1.41 is above the 20-day moving average (MA) of 1.16, above the 50-day MA of 1.30, and below the 200-day MA of 1.66, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 43.86 is Neutral, neither overbought nor oversold. The STOCH value of 62.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PBSFY.

ProSiebenSat.1 Media SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
53
Neutral
$577.84M-5.52-3.00%6.45%-3.32%-69.63%
49
Neutral
$1.30B5.6541.79%1.70%
48
Neutral
$1.06B-6.77-13.85%1.09%-2.51%97.26%
48
Neutral
$486.51M-1.3727.00%1.39%61.75%
45
Neutral
$761.86M-10.03>-0.01%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PBSFY
ProSiebenSat.1 Media SE
1.17
-0.42
-26.27%
GTN
Gray Television
4.96
1.81
57.26%
IHRT
iHeartMedia
3.51
2.35
202.59%
FUBO
fuboTV
12.04
-21.08
-63.65%
NMAX
Newsmax Inc. Class B
5.90
-19.50
-76.77%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 28, 2026