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Norwood Financial (NWFL)
NASDAQ:NWFL
US Market
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Norwood Financial (NWFL) AI Stock Analysis

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NWFL

Norwood Financial

(NASDAQ:NWFL)

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Neutral 56 (OpenAI - 4o)
Rating:56Neutral
Price Target:
$26.00
â–²(3.34% Upside)
Norwood Financial's overall score is primarily influenced by its strong financial performance, despite some operational efficiency concerns. Technical analysis indicates bearish momentum, and the high P/E ratio suggests overvaluation, though the dividend yield offers some appeal.
Positive Factors
Cash Flow Management
Effective cash conversion from profits indicates strong cash flow management, enhancing financial flexibility and supporting long-term growth.
Balance Sheet Stability
A stable equity ratio suggests a solid financial foundation, providing resilience against economic fluctuations and supporting future investments.
Board Leadership Change
Leadership changes can bring fresh perspectives and strategies, potentially driving long-term strategic growth and enhancing governance.
Negative Factors
Revenue Growth Decline
A decline in revenue growth suggests challenges in market expansion or product adoption, potentially impacting future profitability and market position.
Leverage Concerns
Increased leverage can strain financial resources, limiting flexibility and increasing risk during economic downturns or interest rate hikes.
Net Profit Margin Volatility
Volatility in net profit margins can indicate inconsistent cost management or pricing pressures, affecting long-term profitability and financial stability.

Norwood Financial (NWFL) vs. SPDR S&P 500 ETF (SPY)

Norwood Financial Business Overview & Revenue Model

Company DescriptionNorwood Financial Corp. operates as the bank holding company for Wayne Bank that provides various banking products and services. The company accepts a range of deposit products, including interest-bearing and non-interest bearing transaction accounts, and statement savings and money market accounts, as well as certificate of deposits. It also provides various loans, such as commercial loans comprising lines of credit, revolving credit, term loans, mortgages, secured lending products, and letter of credit facilities; municipal finance lending; construction loans for commercial construction projects and single-family residences; land loans; consumer loans; mortgage lending to finance principal residences and second home dwellings; and indirect dealer financing of new and used automobiles, boats, and recreational vehicles. In addition, the company offers investment securities services; trust and investment products; and cash management, direct deposit, remote deposit capture, mobile deposit capture, mobile payment, automated clearing house activity, real estate settlement, and Internet and mobile banking services. Further, it engages in the annuity and mutual fund sale, and discount brokerage activities, as well as insurance agency business. The company serves consumers, businesses, nonprofit organizations, and municipalities. It operates fourteen offices in Northeastern Pennsylvania; and sixteen offices in Delaware, Sullivan, Ontario, Otsego, and Yates Counties, New York, as well as thirty-one automated teller machines. Norwood Financial Corp. was founded in 1870 and is headquartered in Honesdale, Pennsylvania.
How the Company Makes MoneyNorwood Financial generates revenue through multiple streams, including interest income from loans, fees from deposit accounts, and commissions from investment services. The primary revenue source is the interest earned on personal and commercial loans, where the company charges borrowers interest over the life of the loan. Additionally, NWFL earns fee income from account maintenance, transaction fees, and service charges associated with various banking products. The company also benefits from its wealth management services, earning management fees and commissions on investment products sold to clients. Strategic partnerships with local businesses and financial institutions further enhance its offerings and help drive customer acquisition, contributing significantly to its overall earnings.

Norwood Financial Financial Statement Overview

Summary
Norwood Financial demonstrates strong revenue growth and efficient cost management, with potential areas for improvement in operational efficiency and leverage. The company's cash flow management is generally solid, though some fluctuations in free cash flow growth suggest room for refinement.
Income Statement
72
Positive
Norwood Financial shows a robust revenue growth trend, with a noticeable increase in total revenue over the past years. The gross profit margin remains strong, indicating efficient cost management. However, the net profit margin has experienced volatility, and the recent decline in EBIT margin is concerning, suggesting pressure on operational efficiency.
Balance Sheet
68
Positive
The balance sheet demonstrates a stable equity ratio, reflecting a sound financial structure with adequate equity backing the assets. The debt-to-equity ratio has increased, raising potential leverage concerns, but remains manageable. Return on Equity has shown fluctuations, highlighting variability in profitability relative to shareholder investment.
Cash Flow
75
Positive
Cash flow analysis reveals a healthy operating cash flow to net income ratio, illustrating effective cash conversion from profits. Free cash flow has grown, enhancing financial flexibility. However, the variability in free cash flow growth rate indicates some instability in cash management strategies.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue108.50M101.43M103.66M85.60M79.43M66.23M
Gross Profit53.96M48.37M64.64M77.43M69.47M52.81M
EBITDA5.28M1.12M22.61M37.96M32.46M19.80M
Net Income3.17M-160.00K16.76M29.23M24.91M15.08M
Balance Sheet
Total Assets2.37B2.32B2.20B2.05B2.07B1.85B
Cash, Cash Equivalents and Short-Term Investments434.51M470.19M472.38M450.79M613.46M338.28M
Total Debt111.85M194.86M168.31M173.22M90.82M105.76M
Total Liabilities2.14B2.10B2.02B1.88B1.86B1.66B
Stockholders Equity225.43M213.51M181.07M167.09M205.26M194.78M
Cash Flow
Free Cash Flow20.66M19.68M28.41M28.58M27.94M13.05M
Operating Cash Flow25.30M22.81M29.82M30.73M29.20M13.80M
Investing Cash Flow-147.16M-115.20M-116.57M-207.99M-130.96M-61.36M
Financing Cash Flow105.50M98.62M121.00M2.44M196.75M143.84M

Norwood Financial Technical Analysis

Technical Analysis Sentiment
Negative
Last Price25.16
Price Trends
50DMA
25.68
Negative
100DMA
25.45
Negative
200DMA
25.09
Positive
Market Momentum
MACD
-0.19
Positive
RSI
38.52
Neutral
STOCH
30.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NWFL, the sentiment is Negative. The current price of 25.16 is below the 20-day moving average (MA) of 25.91, below the 50-day MA of 25.68, and above the 200-day MA of 25.09, indicating a neutral trend. The MACD of -0.19 indicates Positive momentum. The RSI at 38.52 is Neutral, neither overbought nor oversold. The STOCH value of 30.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NWFL.

Norwood Financial Risk Analysis

Norwood Financial disclosed 26 risk factors in its most recent earnings report. Norwood Financial reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Norwood Financial Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$236.79M9.9713.37%2.41%11.42%63.24%
74
Outperform
$236.07M19.595.08%2.46%6.82%-6.56%
72
Outperform
$225.98M9.2113.54%2.25%5.11%-2.77%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
60
Neutral
$226.55M11.328.69%0.47%17.89%351.71%
56
Neutral
$236.08M107.331.56%4.83%-4.78%-85.40%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NWFL
Norwood Financial
25.16
-2.27
-8.28%
FUNC
First United
36.22
6.27
20.93%
OVLY
Oak Valley Bancorp [Ca]
26.68
0.74
2.85%
WNEB
Western New England Bancorp
11.38
2.77
32.17%
FVCB
FVCBankcorp
12.47
-0.22
-1.73%
FBLA
FB Bancorp, Inc.
12.01
0.31
2.65%

Norwood Financial Corporate Events

M&A TransactionsBusiness Operations and Strategy
Norwood Financial Announces Merger with PB Bankshares
Positive
Jul 7, 2025

On July 7, 2025, Norwood Financial and PB Bankshares announced the signing of a Merger Agreement, which is expected to expand Norwood’s footprint into Central and Southeastern Pennsylvania. This strategic acquisition aims to enhance product offerings, increase market share, and provide significant cross-selling opportunities, while also offering PB Bankshares additional resources and a higher lending limit to expand its existing loan relationships.

The most recent analyst rating on (NWFL) stock is a Hold with a $28.00 price target. To see the full list of analyst forecasts on Norwood Financial stock, see the NWFL Stock Forecast page.

Dividends
Norwood Financial Announces Increased Quarterly Dividend
Positive
Jun 18, 2025

On June 18, 2025, Norwood Financial Corp announced a quarterly cash dividend of $0.31 per share, payable on August 1, 2025, to stockholders of record as of July 15, 2025. This dividend marks a $0.01 increase over the previous year’s second-quarter dividend, reflecting the company’s financial strength and solid performance.

The most recent analyst rating on (NWFL) stock is a Hold with a $28.00 price target. To see the full list of analyst forecasts on Norwood Financial stock, see the NWFL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 01, 2025