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Norwood Financial (NWFL)
NASDAQ:NWFL
US Market
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Norwood Financial (NWFL) AI Stock Analysis

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Norwood Financial

(NASDAQ:NWFL)

Rating:59Neutral
Price Target:
$26.00
â–²(5.22%Upside)
Norwood Financial's overall score is buoyed by its strategic merger and solid financial performance, despite technical analysis indicating a bearish trend and valuation concerns due to an excessively high P/E ratio. The attractive dividend yield and positive corporate events contribute positively, offsetting some of the technical and valuation risks.
Positive Factors
Capital Management
A recent ~$30M follow-on offering to reposition low yielding AFS portfolio into higher yielding securities is expected to enhance profitability metrics and EPS levels.
Dividend Sustainability
The company's strong dividend history and current ~5.0% yield is seen as sustainable, even with lower profitability metrics compared to peers.
Management Strategy
A relatively new pro-growth management team is positioning the bank for margin EPS and profitability improvement.
Negative Factors
Financial Performance
The forecasted ROA of 1.05% in 2026 is below peers, contributing to the Equal-Weight rating and a $25.50 price target.
Growth Projections
Despite the expectation of mid-single-digit organic growth in 2025, the anticipated growth may not be sufficient to overcome the current lower profitability metrics.

Norwood Financial (NWFL) vs. SPDR S&P 500 ETF (SPY)

Norwood Financial Business Overview & Revenue Model

Company DescriptionNorwood Financial Corp. operates as the bank holding company for Wayne Bank that provides various banking products and services. The company accepts a range of deposit products, including interest-bearing and non-interest bearing transaction accounts, and statement savings and money market accounts, as well as certificate of deposits. It also provides various loans, such as commercial loans comprising lines of credit, revolving credit, term loans, mortgages, secured lending products, and letter of credit facilities; municipal finance lending; construction loans for commercial construction projects and single-family residences; land loans; consumer loans; mortgage lending to finance principal residences and second home dwellings; and indirect dealer financing of new and used automobiles, boats, and recreational vehicles. In addition, the company offers investment securities services; trust and investment products; and cash management, direct deposit, remote deposit capture, mobile deposit capture, mobile payment, automated clearing house activity, real estate settlement, and Internet and mobile banking services. Further, it engages in the annuity and mutual fund sale, and discount brokerage activities, as well as insurance agency business. The company serves consumers, businesses, nonprofit organizations, and municipalities. It operates fourteen offices in Northeastern Pennsylvania; and sixteen offices in Delaware, Sullivan, Ontario, Otsego, and Yates Counties, New York, as well as thirty-one automated teller machines. Norwood Financial Corp. was founded in 1870 and is headquartered in Honesdale, Pennsylvania.
How the Company Makes MoneyNorwood Financial Corp. generates revenue primarily through its subsidiary, Wayne Bank, which earns money from interest income, fees, and service charges. The bank's primary source of income is interest accrued from loans, including commercial, residential, and consumer loans, which are offered to various customers. Additionally, Wayne Bank generates non-interest income through fees associated with account maintenance, overdrafts, and transaction services, as well as wealth management services. The company's earnings are also influenced by its investment portfolio, comprising securities and other financial instruments that yield interest income. Norwood Financial benefits from its regional presence and relationships with local businesses and individuals, which contribute to its stable deposit base and loan demand.

Norwood Financial Financial Statement Overview

Summary
Norwood Financial demonstrates strong revenue growth and efficient cost management, with potential areas for improvement in operational efficiency and leverage. The company's cash flow management is generally solid, though some fluctuations in free cash flow growth suggest room for refinement.
Income Statement
72
Positive
Norwood Financial shows a robust revenue growth trend, with a noticeable increase in total revenue over the past years. The gross profit margin remains strong, indicating efficient cost management. However, the net profit margin has experienced volatility, and the recent decline in EBIT margin is concerning, suggesting pressure on operational efficiency.
Balance Sheet
68
Positive
The balance sheet demonstrates a stable equity ratio, reflecting a sound financial structure with adequate equity backing the assets. The debt-to-equity ratio has increased, raising potential leverage concerns, but remains manageable. Return on Equity has shown fluctuations, highlighting variability in profitability relative to shareholder investment.
Cash Flow
75
Positive
Cash flow analysis reveals a healthy operating cash flow to net income ratio, illustrating effective cash conversion from profits. Free cash flow has grown, enhancing financial flexibility. However, the variability in free cash flow growth rate indicates some instability in cash management strategies.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue101.43M103.66M85.60M79.43M66.23M
Gross Profit48.37M64.64M77.43M69.47M52.81M
EBITDA1.12M22.61M37.96M32.46M19.80M
Net Income-160.00K16.76M29.23M24.91M15.08M
Balance Sheet
Total Assets2.32B2.20B2.05B2.07B1.85B
Cash, Cash Equivalents and Short-Term Investments470.19M472.38M450.79M613.46M338.28M
Total Debt194.86M168.31M173.22M90.82M105.76M
Total Liabilities2.10B2.02B1.88B1.86B1.66B
Stockholders Equity213.51M181.07M167.09M205.26M194.78M
Cash Flow
Free Cash Flow19.68M28.41M28.58M27.94M13.05M
Operating Cash Flow22.81M29.82M30.73M29.20M13.80M
Investing Cash Flow-115.20M-116.57M-207.99M-130.96M-61.36M
Financing Cash Flow98.62M121.00M2.44M196.75M143.84M

Norwood Financial Technical Analysis

Technical Analysis Sentiment
Negative
Last Price24.71
Price Trends
50DMA
25.47
Negative
100DMA
24.69
Positive
200DMA
25.87
Negative
Market Momentum
MACD
-0.12
Positive
RSI
43.96
Neutral
STOCH
18.99
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NWFL, the sentiment is Negative. The current price of 24.71 is below the 20-day moving average (MA) of 25.26, below the 50-day MA of 25.47, and below the 200-day MA of 25.87, indicating a bearish trend. The MACD of -0.12 indicates Positive momentum. The RSI at 43.96 is Neutral, neither overbought nor oversold. The STOCH value of 18.99 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NWFL.

Norwood Financial Risk Analysis

Norwood Financial disclosed 26 risk factors in its most recent earnings report. Norwood Financial reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Norwood Financial Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$242.67M7.9910.24%3.51%11.26%42.81%
78
Outperform
$302.65M16.246.38%2.92%-8.20%-22.46%
72
Outperform
$234.53M9.3113.99%2.14%0.40%-10.62%
72
Outperform
$270.86M15.497.25%1.58%25.96%484.74%
68
Neutral
$16.73B11.759.79%3.76%11.87%-7.97%
59
Neutral
$234.51M282.930.59%5.02%-3.66%-95.41%
55
Neutral
$208.18M194.650.66%2.30%2.28%-83.17%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NWFL
Norwood Financial
24.70
-1.54
-5.87%
FFNW
First Financial Northwest
22.56
0.54
2.45%
OVLY
Oak Valley Bancorp [Ca]
27.61
1.47
5.62%
PKBK
Parke Bancorp
21.90
4.39
25.07%
MVBF
MVB Financial
23.68
2.41
11.33%
JMSB
John Marshall Bancorp
19.26
1.09
6.00%

Norwood Financial Corporate Events

M&A TransactionsBusiness Operations and Strategy
Norwood Financial Announces Merger with PB Bankshares
Positive
Jul 7, 2025

On July 7, 2025, Norwood Financial and PB Bankshares announced the signing of a Merger Agreement, which is expected to expand Norwood’s footprint into Central and Southeastern Pennsylvania. This strategic acquisition aims to enhance product offerings, increase market share, and provide significant cross-selling opportunities, while also offering PB Bankshares additional resources and a higher lending limit to expand its existing loan relationships.

The most recent analyst rating on (NWFL) stock is a Hold with a $28.00 price target. To see the full list of analyst forecasts on Norwood Financial stock, see the NWFL Stock Forecast page.

Dividends
Norwood Financial Announces Increased Quarterly Dividend
Positive
Jun 18, 2025

On June 18, 2025, Norwood Financial Corp announced a quarterly cash dividend of $0.31 per share, payable on August 1, 2025, to stockholders of record as of July 15, 2025. This dividend marks a $0.01 increase over the previous year’s second-quarter dividend, reflecting the company’s financial strength and solid performance.

The most recent analyst rating on (NWFL) stock is a Hold with a $28.00 price target. To see the full list of analyst forecasts on Norwood Financial stock, see the NWFL Stock Forecast page.

Executive/Board ChangesShareholder MeetingsBusiness Operations and StrategyFinancial Disclosures
Norwood Financial Holds 2025 Annual Stockholders Meeting
Neutral
Apr 22, 2025

Norwood Financial Corp held its 2025 Annual Meeting of Stockholders on April 22, 2025, where it presented its financial performance and strategic initiatives. The company reported a decrease in adjusted net income for 2024 due to a one-time loss from investment portfolio repositioning, but noted improvements in tangible common equity and capital strength. The company’s capital raise and portfolio adjustments are expected to enhance future yields, and it continues to demonstrate financial stability with increased assets and loans. The meeting also highlighted leadership changes and employee recognitions, underscoring the company’s commitment to growth and operational excellence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 16, 2025