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MarketWise (MKTW)
NASDAQ:MKTW
US Market

MarketWise (MKTW) AI Stock Analysis

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MKTW

MarketWise

(NASDAQ:MKTW)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
$18.00
▲(12.43% Upside)
Action:ReiteratedDate:03/26/26
The score is driven by attractive valuation (low P/E and high yield) and improving technical strength (price above key moving averages with positive MACD). These positives are tempered by weaker financial structure and growth durability concerns, led by persistently negative equity and multi-year revenue decline.
Positive Factors
High gross margins and operating profitability
Sustained ~87% gross margins and low-to-mid 20% operating margins reflect a scalable, digital subscription business with strong unit economics. High gross margins provide durable operating leverage, enabling the company to fund marketing, product development, and shareholder returns even if top-line growth is uneven.
Negative Factors
Multi-year revenue decline
Sustained top-line contraction undermines scale economics and increases reliance on margin improvements or one-off cash measures to sustain profitability. Continued revenue declines could erode the subscriber base and limit pricing power, making long-term profit and cash flow durability more uncertain.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margins and operating profitability
Sustained ~87% gross margins and low-to-mid 20% operating margins reflect a scalable, digital subscription business with strong unit economics. High gross margins provide durable operating leverage, enabling the company to fund marketing, product development, and shareholder returns even if top-line growth is uneven.
Read all positive factors

MarketWise (MKTW) vs. SPDR S&P 500 ETF (SPY)

MarketWise Business Overview & Revenue Model

Company Description
MarketWise, Inc. operates a multi-brand platform of subscription businesses that provides financial research, software, education, and tools for investors in the United States and Internationally. The company offers a portfolio of independent inve...
How the Company Makes Money
MarketWise primarily makes money by selling subscriptions and memberships to its investment research products. Its core revenue stream is paid consumer publishing: customers purchase recurring subscriptions (and, in some cases, term-based or one-t...

MarketWise Financial Statement Overview

Summary
Operating profitability and gross margins are strong and free cash flow is generally positive, but multi-year revenue decline and a balance sheet constrained by persistently negative equity materially increase risk and limit flexibility.
Income Statement
62
Positive
Balance Sheet
28
Negative
Cash Flow
67
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue328.12M408.70M448.18M512.40M549.18M
Gross Profit281.37M358.04M391.38M449.71M309.93M
EBITDA65.16M96.19M58.21M89.86M-964.92M
Net Income5.62M7.06M1.78M17.99M-1.01B
Balance Sheet
Total Assets218.38M259.51M396.56M442.51M421.55M
Cash, Cash Equivalents and Short-Term Investments70.14M97.88M155.17M158.57M139.08M
Total Debt6.08M4.37M5.81M7.32M8.21M
Total Liabilities432.00M477.44M685.50M740.89M826.82M
Stockholders Equity-11.68M-12.54M-11.08M-21.20M-48.55M
Cash Flow
Free Cash Flow45.57M-22.83M60.70M48.20M62.46M
Operating Cash Flow45.96M-22.15M62.43M48.37M63.63M
Investing Cash Flow-1.57M-681.00K-1.90M-13.24M-8.31M
Financing Cash Flow-72.11M-34.46M-63.95M-16.19M-30.68M

MarketWise Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price16.01
Price Trends
50DMA
15.39
Positive
100DMA
15.35
Positive
200DMA
15.88
Positive
Market Momentum
MACD
0.78
Positive
RSI
47.29
Neutral
STOCH
5.79
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MKTW, the sentiment is Neutral. The current price of 16.01 is below the 20-day moving average (MA) of 16.80, above the 50-day MA of 15.39, and above the 200-day MA of 15.88, indicating a neutral trend. The MACD of 0.78 indicates Positive momentum. The RSI at 47.29 is Neutral, neither overbought nor oversold. The STOCH value of 5.79 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for MKTW.

MarketWise Risk Analysis

MarketWise disclosed 47 risk factors in its most recent earnings report. MarketWise reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

MarketWise Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$197.73M29.9447.38%-0.32%557.28%
71
Outperform
$130.34M33.5114.66%0.57%11.05%18.55%
69
Neutral
$260.67M6.24-38.92%14.78%-19.17%308.81%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
54
Neutral
$271.04M-6.33-25.34%-24.30%-181.62%
44
Neutral
$125.04M-0.1969.84%92.26%-1.18%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MKTW
MarketWise
16.23
3.25
25.01%
EGAN
eGain
7.22
2.59
55.94%
TRAK
ReposiTrak
7.16
-12.66
-63.88%
COE
China Online Education Group
21.34
5.37
33.63%
SMRT
SmartRent
1.41
0.68
93.15%

MarketWise Corporate Events

Business Operations and StrategyFinancial Disclosures
MarketWise Posts Updated Investor Presentation Highlighting Strategy
Positive
Mar 17, 2026
On March 17, 2026, MarketWise, Inc. announced that it had posted an updated investor presentation on its website, offering an overview of its business strategy, recent financial performance, market position, and growth initiatives. The materials a...
Business Operations and StrategyDividends
MarketWise Raises Quarterly Dividend and Declares Special Payout
Positive
Mar 3, 2026
On March 3, 2026, MarketWise, Inc. announced that its board had declared a regular quarterly cash dividend of $0.25 per share and a special cash dividend of $0.20 per share for holders of its Class A common stock, based on a decision taken March 2...
Business Operations and StrategyStock BuybackDividendsFinancial DisclosuresM&A Transactions
MarketWise Ends Takeover Bid, Reaffirms Standalone Growth Strategy
Positive
Feb 19, 2026
On February 18, 2026, MarketWise, Inc. confirmed that Monument Cathedral Holdings withdrew its previously announced unsolicited, non-binding proposal, first disclosed on October 29, 2025, to acquire all MarketWise securities it does not already o...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 26, 2026