Marcus (MCS) AI Stock Analysis

• Market Cap: $437.62M
• Dividend Yield: 2.01%
• Average Volume (3M): 233.60K
• Price to Earnings (P/E): 62.0
• Beta (1Y): 0.66
• Revenue Growth: 6.28%
• EPS Growth: N/A
• Country: US
• Employees: 2,907
• Sector: Communication Services
• Sector Strength: 97
• Industry: Entertainment
• EPS (TTM): 0.52
• Shares Outstanding: 23,729,172
• 10 Day Avg. Volume: 272,178
• 30 Day Avg. Volume: 233,596
• PEG Ratio: 0.59
• Price to Book (P/B): 1.49
• Price to Sales (P/S): 0.94
• P/FCF Ratio: 27.98
• Enterprise Value/Market Cap: 1.86
• Enterprise Value/Revenue: 1.08
• Enterprise Value/Gross Profit: 1.39
• Enterprise Value/Ebitda: 9.92
• 1Y Price Target: $23.50
• Price Target Upside: 61.18% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 64 Neutral
• Price Target: $15.50 ▲(6.31% Upside)

Marcus Corporation's overall stock score reflects a mixed financial outlook. Strong financial recovery and hotel division performance are offset by theater division challenges and high leverage risks. The technical indicators suggest bearish trends, and the valuation indicates potential overvaluation. The company's strategic focus on growth and shareholder returns provides some optimism.

Positive Factors

Hotel Division Performance

The Hotels & Resorts division's consistent revenue growth and strong group business highlight its competitive advantage and resilience, contributing positively to Marcus's overall financial health.

Shareholder Returns

Increasing share repurchase authorization demonstrates Marcus's commitment to returning capital to shareholders, reflecting confidence in its long-term financial stability and growth prospects.

Balance Sheet Health

A strong balance sheet with manageable debt levels provides Marcus with financial flexibility to pursue strategic opportunities and withstand economic fluctuations.

Negative Factors

Theater Division Challenges

Declining revenue in the theater division due to a weak film slate indicates challenges in maintaining market position, potentially impacting long-term profitability.

Revenue and Earnings Decline

A decline in consolidated revenue and earnings suggests operational inefficiencies and market challenges that could hinder Marcus's growth trajectory if not addressed.

Operational Inefficiencies

Inconsistent margins highlight potential inefficiencies in operations, which could affect Marcus's ability to sustain profitability and compete effectively in the long term.

Marcus Business Overview & Revenue Model

Company Description

The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates in two segments, Theatres, and Hotels and Resorts. The Theatres segment operates multiscreen motion picture theatres, as well as Funset Boulevard, a family entertainment center. The Hotels and Resorts segment owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. The company also provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development. As of December 30, 2021, it owned or operated 1,064 screens at 85 movie theatre locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands; and operated 8 wholly-owned or majority-owned hotels and resorts, as well as managed 11 hotels, resorts, and other properties for third parties. The company was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

How the Company Makes Money

Marcus generates revenue primarily through interest income from its savings accounts and personal loans. By offering competitive interest rates on savings, the company attracts deposits which it can then use to fund loans to other customers at higher interest rates, thus creating a spread. Additionally, Marcus earns fees from its personal loans, including origination fees and late payment fees. The platform’s partnerships with other financial services and technology companies also contribute to its revenue through referral programs and collaborative financial products. Overall, the company's emphasis on digital innovation and customer-centric services positions it for sustainable growth in the competitive banking sector.

Marcus Financial Statement Overview

Summary

Marcus has shown a strong recovery in financial performance with significant revenue growth and profitability improvements. However, high liabilities and fluctuating cash flow metrics pose leverage risks that need monitoring.

Income Statement

The income statement shows a strong recovery with Total Revenue increasing from $237.7M in 2020 to $775.8M in the TTM. Gross Profit Margin improved significantly, reflecting better cost management. The Net Profit Margin turned positive in the TTM, indicating profitability. However, fluctuating EBIT and EBITDA margins suggest some operational inefficiencies that need addressing.

Balance Sheet

The balance sheet reveals a stable financial position with a healthy equity ratio improving to 100%. The Debt-to-Equity ratio has improved over the years as debt levels decreased. However, high total liabilities remain a concern, reflecting potential leverage risks.

Cash Flow

The cash flow statement shows positive trends with operating cash flow recovering from negative in 2020 to positive in the TTM. Free Cash Flow has fluctuated due to varying capital expenditures, but recent improvements indicate better cash management. The Free Cash Flow to Net Income ratio highlights efficient cash utilization given the net income volatility.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	753.27M	735.56M	729.58M	677.39M	458.24M	237.69M
Gross Profit	586.57M	327.84M	323.96M	257.39M	183.74M	51.14M
EBITDA	82.22M	68.72M	101.67M	74.53M	31.84M	-104.47M
Net Income	7.72M	-7.79M	14.79M	-9.10M	-43.29M	-124.87M
Balance Sheet
Total Assets	1.00B	1.04B	1.07B	1.06B	1.19B	1.25B
Cash, Cash Equivalents and Short-Term Investments	10.48M	48.98M	60.95M	21.70M	17.66M	6.75M
Total Debt	351.54M	352.63M	379.06M	407.77M	515.10M	563.47M
Total Liabilities	549.96M	579.66M	593.93M	607.68M	734.75M	755.46M
Stockholders Equity	454.34M	464.87M	471.17M	456.92M	453.61M	498.72M
Cash Flow
Free Cash Flow	1.72M	24.73M	63.85M	56.37M	29.17M	-89.92M
Operating Cash Flow	87.97M	103.94M	102.63M	93.21M	46.25M	-68.55M
Investing Cash Flow	-70.11M	-81.90M	-36.75M	-346.00K	10.88M	-12.07M
Financing Cash Flow	-40.42M	-37.30M	-30.55M	-92.41M	-47.17M	69.10M

Marcus Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 14.58
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCS, the sentiment is Neutral. The current price of 14.58 is above the 20-day moving average (MA) of 13.57, below the 50-day MA of 14.77, and below the 200-day MA of 16.70, indicating a neutral trend. The MACD of -0.26 indicates Negative momentum. The RSI at 57.28 is Neutral, neither overbought nor oversold. The STOCH value of 69.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for MCS.

Marcus Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
IMAX	―	$1.76B	45.63	12.38%	―	9.30%	67.19%
CNK	―	$3.08B	14.67	70.99%	0.89%	13.80%	109.00%
MCS	―	$437.62M	62.04	1.68%	2.01%	6.28%	―
Sector *	―	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
AMCX	―	$325.38M	-1.72	-17.26%	―	-7.25%	-395.48%
AMC	―	$1.32B	―	―	―	9.42%	39.83%
STRZ	―	$184.78M	―	―	―	-2.85%	75.96%

Marcus Corporate Events

Marcus Appoints Paul A. Leff to Board

On August 5, 2025, The Marcus Corporation expanded its Board of Directors to 11 members and appointed Paul A. Leff as a new independent director. Leff, founder of Warbasse67 and former managing director of Perry Capital, is expected to bring valuable financial management and strategic planning expertise to the company as it seeks growth opportunities for its Marcus Theatres and Marcus Hotels & Resorts divisions.

The most recent analyst rating on (MCS) stock is a Buy with a $27.00 price target. To see the full list of analyst forecasts on Marcus stock, see the MCS Stock Forecast page.

Marcus Corp. Faces Financial Strain Amid Rising Tariffs and Trade Tensions

Marcus Corp. faces significant business risks due to potential or actual tariffs imposed by the federal government on countries supplying commodities for their hotels, restaurants, and theatres, as well as on countries where films are produced. These tariffs could lead to increased costs, reduced supply, and higher production expenses, which may not be fully offset by raising prices. Additionally, retaliatory trade measures by affected countries could exacerbate the situation, potentially leading to decreased customer traffic and adversely impacting Marcus Corp.’s financial performance.