MasterCraft Boat Holdings (MCFT) AI Stock Analysis

• Market Cap: $360.15M
• Dividend Yield: N/A
• Average Volume (3M): 140.92K
• Price to Earnings (P/E): 35.7
• Beta (1Y): 1.07
• Revenue Growth: -12.17%
• EPS Growth: N/A
• Country: US
• Employees: 920
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 0.28
• Shares Outstanding: 16,288,797
• 10 Day Avg. Volume: 157,916
• 30 Day Avg. Volume: 140,917
• PEG Ratio: -6.66
• Price to Book (P/B): 1.67
• Price to Sales (P/S): 1.08
• P/FCF Ratio: 10.53
• Enterprise Value/Market Cap: 0.80
• Enterprise Value/Revenue: 1.00
• Enterprise Value/Gross Profit: 4.75
• Enterprise Value/Ebitda: 10.81
• 1Y Price Target: $20.35
• Price Target Upside: -9.52% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 4
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 63 Neutral
• Price Target: $24.00 ▲(6.71% Upside)

The score is driven mainly by a strong, de-risked balance sheet and improving fundamentals reinforced by raised guidance and better profitability trends. This is tempered by a weaker technical setup and a relatively high P/E, plus ongoing end-market demand and cash-flow volatility risks.

Positive Factors

Debt-free balance sheet

Zero total debt and a sizable equity base materially improve financial resilience for a cyclical leisure manufacturer. This structural strength lowers solvency risk, preserves liquidity for product investment or buybacks, and provides flexibility through downturns in discretionary demand.

Positive cash generation

Trailing‑12‑month operating cash flow and material free cash flow indicate the core boat business can convert earnings into cash. Sustainable cash generation supports reinvestment, debt avoidance and shareholder returns, enhancing long‑term flexibility if volatility is managed.

Successful product launch (X24)

A well‑received new model strengthens MasterCraft's premium positioning in ski/wake segments, supporting higher ASPs and dealer demand long term. Durable product competitiveness can drive renewed unit growth and mix improvement, helping margins recover toward historical peaks.

Negative Factors

Revenue and margin decline vs FY2023 peak

Despite recent margin recovery, revenue and earnings remain well below FY2023 highs, signalling a lower earnings base and reduced pricing/mix power. Structural erosion in top‑line scale can limit operating leverage and long‑term profitability absent sustained unit growth.

Volatile cash flow history

Sharp swings in free cash flow and a FY2024 negative trough highlight sensitivity to working capital and dealer order timing. Persistent volatility undermines reliable reinvestment and payout planning and raises execution risk during weaker retail cycles.

Retail softness and cautious dealer channel

End‑market weakness in discretionary segments and cautious dealer sentiment reduce order visibility and pressure margins through promotions. Structural demand sensitivity to rates and consumer confidence makes sustained unit recovery uncertain over the next several quarters.

MasterCraft Boat Holdings Business Overview & Revenue Model

Company Description

MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through three segments: MasterCraft, NauticStar, and Crest. The MasterCraft segment produces recreational performance sport boats and luxury day boats under the MasterCraft and Aviara brands, which are used for water skiing, wakeboarding, and wake surfing, as well as general recreational boating. The NauticStar segment offers boats that are primarily used for saltwater fishing and general recreational boating. The Crest segment produces pontoon boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, NauticStar, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is based in Vonore, Tennessee.

How the Company Makes Money

MasterCraft Boat Holdings generates revenue primarily through the sale of its recreational powerboats. The company operates through a network of independent dealers who distribute its products across the United States and internationally. Key revenue streams include the sale of new boats, parts, and accessories. Additionally, MasterCraft offers financing and insurance services to customers, enhancing its revenue potential. Strategic partnerships with marine retailers and strong brand recognition contribute significantly to its earnings, along with a focus on innovation and customer satisfaction driving repeat business and enhancing market share.

MasterCraft Boat Holdings Financial Statement Overview

Summary

MasterCraft Boat Holdings shows a mixed financial picture with a strong balance sheet characterized by zero debt and growing stockholders' equity. However, declining revenue, profitability margins, and recent negative free cash flow pose challenges. The company needs to address operational inefficiencies to enhance financial health.

Income Statement

MasterCraft Boat Holdings has shown volatility in its revenue growth and profitability. While the company experienced a decrease in total revenue and net income in the TTM, it previously demonstrated positive revenue growth. The gross profit margin remains relatively stable, but the recent negative net income impacts overall profitability. Margins such as EBIT and EBITDA have been declining, indicating pressure on operational efficiency.

Balance Sheet

The company's balance sheet is relatively strong with zero debt in the latest period, resulting in a favorable debt-to-equity ratio. Stockholders' equity has shown growth, reflecting a strong equity position. However, the equity ratio has slightly declined over time. Overall, the balance sheet shows stability with a focus on maintaining low leverage.

Cash Flow

MasterCraft's cash flow statement indicates fluctuations in free cash flow, with recent negative figures in the TTM. Despite this, the operating cash flow to net income ratio remains positive, suggesting that the company is generating cash from operations. The free cash flow to net income ratio is a concern, but prior periods demonstrated positive free cash flow growth.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	287.85M	284.20M	366.59M	609.90M	641.61M	465.96M
Gross Profit	60.46M	56.87M	67.10M	168.74M	168.19M	125.13M
EBITDA	26.60M	24.28M	24.60M	133.18M	125.93M	86.28M
Net Income	15.82M	7.04M	7.80M	68.94M	58.21M	56.17M
Balance Sheet
Total Assets	259.31M	259.95M	317.98M	353.98M	297.05M	276.46M
Cash, Cash Equivalents and Short-Term Investments	31.76M	79.44M	86.24M	111.38M	34.20M	39.25M
Total Debt	0.00	0.00	49.26M	53.68M	56.55M	93.14M
Total Liabilities	73.58M	76.36M	134.10M	161.89M	153.40M	168.67M
Stockholders Equity	185.73M	183.39M	183.68M	191.97M	143.65M	107.79M
Cash Flow
Free Cash Flow	16.28M	26.39M	-3.86M	109.63M	61.02M	40.68M
Operating Cash Flow	26.35M	35.59M	12.50M	134.20M	73.31M	68.54M
Investing Cash Flow	49.73M	46.04M	-1.78M	-121.43M	-15.82M	-27.83M
Financing Cash Flow	-58.49M	-60.10M	-23.14M	-27.15M	-62.54M	-17.77M

MasterCraft Boat Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 22.49
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCFT, the sentiment is Positive. The current price of 22.49 is above the 20-day moving average (MA) of 20.19, above the 50-day MA of 19.32, and above the 200-day MA of 19.34, indicating a bullish trend. The MACD of 0.78 indicates Negative momentum. The RSI at 79.53 is Negative, neither overbought nor oversold. The STOCH value of 94.19 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MCFT.

MasterCraft Boat Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MPX	73 Outperform	$330.39M	25.40	10.00%	6.03%	-12.30%	-29.51%
MBUU	65 Neutral	$639.28M	34.64	3.72%	―	11.54%	―
MCFT	63 Neutral	$360.15M	35.65	7.40%	―	-12.17%	―
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ONEW	50 Neutral	$222.98M	-1.95	-35.49%	―	5.62%	-1706.59%
VEEE	46 Neutral	$3.47M	-0.23	-59.55%	―	-34.70%	36.13%
VMAR	41 Neutral	$5.07M	-0.03	―	―	-66.16%	78.81%

MasterCraft Boat Holdings Corporate Events

MasterCraft Boat Holdings Annual Shareholder Meeting Results

On October 28, 2025, MasterCraft Boat Holdings, Inc. held its annual meeting of shareholders where three proposals were voted on. The shareholders elected seven board nominees for a one-year term, ratified Deloitte & Touche LLP as the accounting firm for fiscal year 2026, and approved executive compensation on an advisory basis.

The most recent analyst rating on (MCFT) stock is a Hold with a $21.00 price target. To see the full list of analyst forecasts on MasterCraft Boat Holdings stock, see the MCFT Stock Forecast page.