MasterCraft Boat Holdings (MCFT) AI Stock Analysis

• Market Cap: $366.60M
• Dividend Yield: N/A
• Average Volume (3M): 140.92K
• Price to Earnings (P/E): 24.0
• Beta (1Y): 1.06
• Revenue Growth: -12.17%
• EPS Growth: N/A
• Country: US
• Employees: 920
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 0.29
• Shares Outstanding: 16,135,626
• 10 Day Avg. Volume: 157,916
• 30 Day Avg. Volume: 140,917
• PEG Ratio: -6.66
• Price to Book (P/B): 1.67
• Price to Sales (P/S): 1.08
• P/FCF Ratio: 11.58
• Enterprise Value/Market Cap: 0.86
• Enterprise Value/Revenue: 1.06
• Enterprise Value/Gross Profit: 4.85
• Enterprise Value/Ebitda: 10.74
• 1Y Price Target: $23.43
• Price Target Upside: 3.13% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 70 Outperform
• Price Target: $27.00 ▲(18.84% Upside)
• Action: Reiterated Date: 02/06/26
• Date: Action: Reiterated 02/06/26

The score is driven primarily by strong financial resilience (debt-free balance sheet and improved cash generation) and a constructive earnings update with raised guidance and improving margins. These positives are tempered by a relatively expensive valuation (P/E ~26), overbought technical readings, and ongoing cyclical demand and integration/execution risks highlighted on the call.

Positive Factors

Debt-free Balance Sheet

Zero total debt materially reduces financial risk and provides durable flexibility to fund capex, absorb cyclical revenue downturns, and pursue M&A without stressing liquidity. This structural strength supports long-term investment in product and manufacturing priorities.

Improved Cash Generation

Sustained positive operating and free cash flow strengthens internal funding for operations, R&D and strategic deals, reducing reliance on external financing. Improved FCF coverage of earnings indicates higher earnings quality and a more resilient ability to fund growth through cycles.

Scale-Enhancing Acquisition

The Marine Products combination materially expands brand portfolio, dealer reach and manufacturing capacity, creating structural scale that can lower per-unit costs, broaden addressable markets and improve dealer cross-sell opportunities, supporting more stable long-term revenue and margin potential.

Negative Factors

Below-Peak Revenue & Margins

Revenue and net margins materially down from the 2022–2023 peak indicate reduced pricing power or volume mix and a lower structural earnings power. If structural end-market weakness persists, sustaining past profitability levels will be difficult without meaningful mix or cost improvements.

Synergy & Integration Execution Risk

Realizing the deal's revenue, sourcing, manufacturing and innovation synergies requires complex execution across plants and dealer markets. Failure or slippage in integration would erode projected accretion, prolong cost duplication and pressure margins for multiple years.

Cyclical Retail Demand Uncertainty

MasterCraft's end market is discretionary and tied to retail demand and dealer ordering patterns. A structural or sustained retail decline compresses unit volumes, limits pricing leverage, and can quickly reverse margin and cash-flow gains despite operational fixes.

MasterCraft Boat Holdings Business Overview & Revenue Model

Company Description

MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through three segments: MasterCraft, NauticStar, and Crest. The MasterCraft segment produces recreational performance sport boats and luxury day boats under the MasterCraft and Aviara brands, which are used for water skiing, wakeboarding, and wake surfing, as well as general recreational boating. The NauticStar segment offers boats that are primarily used for saltwater fishing and general recreational boating. The Crest segment produces pontoon boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, NauticStar, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is based in Vonore, Tennessee.

How the Company Makes Money

MasterCraft Boat Holdings generates revenue primarily through the sale of its recreational powerboats. The company operates through a network of independent dealers who distribute its products across the United States and internationally. Key revenue streams include the sale of new boats, parts, and accessories. Additionally, MasterCraft offers financing and insurance services to customers, enhancing its revenue potential. Strategic partnerships with marine retailers and strong brand recognition contribute significantly to its earnings, along with a focus on innovation and customer satisfaction driving repeat business and enhancing market share.

MasterCraft Boat Holdings Financial Statement Overview

Summary

Balance sheet strength is a major positive (zero debt, stable equity), and TTM cash generation improved with solid operating and free cash flow. Offsetting this, revenue remains well below the 2022–2023 peak and net margins are materially compressed versus 2023, reflecting cyclical demand pressure and reduced earnings power.

Income Statement

TTM (Trailing-Twelve-Months) revenue is modestly higher (+2.9%) and profitability improved versus the most recent annual period, with healthier gross and EBITDA margins. That said, performance remains well below the 2022–2023 peak: revenue has contracted sharply since 2023 and net margins have compressed materially (TTM net margin ~5.3% vs. ~11.3% in 2023), indicating weaker pricing power and/or volume pressure in a cyclical end-market.

Balance Sheet

The balance sheet is a clear strength: total debt is now zero in both the latest annual period and TTM (Trailing-Twelve-Months), providing flexibility and reducing financial risk. Equity is stable (~$189M TTM) and returns on equity have rebounded to ~8.4% TTM from a low level in the latest annual period, but are still far below the exceptionally strong 2021–2023 levels—suggesting the business is operating at a lower earnings power despite the improved capital structure.

Cash Flow

Cash generation has improved meaningfully: TTM (Trailing-Twelve-Months) operating cash flow (~$35M) and free cash flow (~$26M) are solid, with strong free cash flow growth (+59.9%). Free cash flow covers a large portion of net income (~0.74x), supporting earnings quality. The main concern is that cash conversion is not consistently strong across cycles—2024 showed negative free cash flow—so cash flow durability should still be watched if demand weakens again.

Breakdown	TTM	Jun 2025	Jun 2024	Jun 2023	Jun 2022	Jun 2021
Income Statement
Total Revenue	296.24M	284.20M	366.59M	609.90M	641.61M	465.96M
Gross Profit	64.65M	56.87M	67.10M	168.74M	168.19M	125.13M
EBITDA	29.22M	24.28M	24.60M	133.18M	125.93M	86.28M
Net Income	15.60M	7.04M	7.80M	68.94M	58.21M	56.17M
Balance Sheet
Total Assets	259.68M	259.95M	317.98M	353.98M	297.05M	276.46M
Cash, Cash Equivalents and Short-Term Investments	81.38M	79.44M	86.24M	111.38M	34.20M	39.25M
Total Debt	0.00	0.00	49.26M	53.68M	56.55M	93.14M
Total Liabilities	70.42M	76.36M	134.10M	161.89M	153.40M	168.67M
Stockholders Equity	189.26M	183.39M	183.68M	191.97M	143.65M	107.79M
Cash Flow
Free Cash Flow	26.19M	26.39M	-3.86M	109.63M	61.02M	40.68M
Operating Cash Flow	35.51M	35.59M	12.50M	134.20M	73.31M	68.54M
Investing Cash Flow	-5.37M	46.04M	-1.78M	-121.43M	-15.82M	-27.83M
Financing Cash Flow	-8.22M	-60.10M	-23.14M	-27.15M	-62.54M	-17.77M

MasterCraft Boat Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 22.72
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCFT, the sentiment is Positive. The current price of 22.72 is below the 20-day moving average (MA) of 23.11, above the 50-day MA of 21.47, and above the 200-day MA of 20.21, indicating a neutral trend. The MACD of 0.48 indicates Positive momentum. The RSI at 49.78 is Neutral, neither overbought nor oversold. The STOCH value of 16.25 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MCFT.

MasterCraft Boat Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MCFT	70 Outperform	$366.60M	24.03	7.40%	―	-12.17%	―
MPX	67 Neutral	$268.73M	23.93	10.00%	6.03%	-12.30%	-29.51%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MBUU	55 Neutral	$571.66M	41.83	3.72%	―	11.54%	―
ONEW	47 Neutral	$196.04M	-1.75	-35.49%	―	5.62%	-1706.59%
VEEE	47 Neutral	$1.05M	―	-59.55%	―	-34.70%	36.13%
VMAR	42 Neutral	$2.60M	―	―	―	-66.16%	78.81%

MasterCraft Boat Holdings Corporate Events

MasterCraft Boat to Acquire Marine Products in Merger

On February 5, 2026, MasterCraft Boat Holdings agreed to acquire Marine Products Corporation in a stock-and-cash transaction that will make Marine Products a wholly owned subsidiary through a two-step merger structure. Marine Products shareholders will receive 0.232 shares of MasterCraft common stock plus $2.43 in cash for each Marine Products share, with restricted stock and performance stock units generally vesting and converting into the same mix of consideration, and certain 2026 restricted awards rolling into MasterCraft equity. The deal will expand MasterCraft’s scale in the marine sector and comes with governance changes, including enlarging MasterCraft’s board from seven to ten members to add three Marine Products-linked directors and giving key Marine Products shareholders nomination rights for up to two directors for as long as they hold specified voting stakes. Voting, stockholder and registration rights agreements signed concurrently with the merger pact lock up a controlling Marine Products shareholder bloc that holds about 69.1% of voting power, restrict post-closing share sales, impose standstill and voting commitments, and grant significant registration and liquidity rights, including underwritten shelf offerings that MasterCraft may pre-empt by purchasing the shares itself. The merger is subject to customary conditions, such as approvals from both companies’ shareholders, antitrust clearance, SEC registration effectiveness, Nasdaq listing of the new shares, and absence of a material adverse effect, and includes mutual termination rights with a $11.6 million fee payable by either party in certain deal-failure scenarios. To support the transaction and enhance financial flexibility, MasterCraft on February 5, 2026 amended its credit facility, extending revolver maturity to 2031, trimming commitments to $75 million, increasing accordion capacity to up to $100 million, revising key leverage and interest coverage covenants, and loosening certain restricted-payment and indebtedness baskets. Separately, on February 4, 2026, MasterCraft adopted an Executive Severance Plan that provides its CEO and other named executives with enhanced cash, equity-vesting and benefits protections in the event of qualifying terminations, particularly during the two-year period following a change in control, aligning leadership incentives and retention with the pending merger.

The most recent analyst rating on (MCFT) stock is a Buy with a $25.00 price target. To see the full list of analyst forecasts on MasterCraft Boat Holdings stock, see the MCFT Stock Forecast page.

MasterCraft Boat to Acquire Marine Products, Boosts Outlook

On February 5, 2026, MasterCraft Boat Holdings reported that fiscal 2026 second-quarter results for the period ended December 28, 2025, showed a sharp rebound in performance, with net sales rising 13.2% year on year to $71.8 million and income from continuing operations climbing to $2.5 million, alongside stronger adjusted earnings and EBITDA and an $81.4 million cash and investments position, driven by favorable mix, higher unit volumes, pricing and tighter cost control. On the same day the company unveiled a definitive agreement to acquire Marine Products Corporation, a major recreational and sport fishing powerboat manufacturer, and disclosed an expanded $75 million revolving credit facility maturing in 2031, moves that, combined with raised full-year 2026 guidance and ongoing investment in innovation and operational efficiency, signal a bid to broaden its portfolio, strengthen dealer networks and manufacturing capabilities, and reinforce its competitive position in the powerboat market, although the upgraded outlook excludes the impact of the pending Marine Products combination.

The most recent analyst rating on (MCFT) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on MasterCraft Boat Holdings stock, see the MCFT Stock Forecast page.