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Mercari, Inc. (MCARY)
:MCARY
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Mercari (MCARY) AI Stock Analysis

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MCARY

Mercari

(OTC:MCARY)

Rating:67Neutral
Price Target:
$9.00
▲(13.49% Upside)
Mercari's overall stock score is driven by strong financial performance, characterized by revenue growth and profitability, but offset by challenges in cash flow management and operating expenses. Technical analysis indicates bearish momentum, which affects the stock's attractiveness. The valuation is reasonable but does not provide income through dividends.

Mercari (MCARY) vs. SPDR S&P 500 ETF (SPY)

Mercari Business Overview & Revenue Model

Company DescriptionMercari, Inc. is a Japanese e-commerce company that operates a popular consumer-to-consumer (C2C) marketplace app. Founded in 2013, Mercari allows users to buy and sell items easily from their smartphones. The platform offers a wide range of categories including fashion, electronics, toys, and home goods, making it accessible to a broad audience. With its user-friendly interface and features such as secure payment options and shipping solutions, Mercari has become a leading player in the online resale market, particularly in Japan and the United States.
How the Company Makes MoneyMercari generates revenue primarily through transaction fees charged to sellers. When an item is sold on the platform, Mercari takes a percentage of the sale price as a commission. This fee structure incentivizes Mercari to facilitate numerous transactions and ensures the platform's profitability with each successful sale. Additionally, Mercari offers optional paid services such as promotional listings to increase the visibility of sellers' items, which provides an ancillary revenue stream. The company also benefits from strategic partnerships and collaborations that enhance its service offerings and expand its market reach, further contributing to its financial performance.

Mercari Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: 0.00%|
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call showcased significant growth in core operating profit and fintech segment performance, alongside successful product feature introductions. However, challenges in the U.S. market and lower-than-expected GMV growth in the marketplace segment present areas of concern. Overall, the sentiment is cautiously optimistic with strategies in place to address the lowlights.
Q2-2025 Updates
Positive Updates
Record-Breaking Core Operating Profit
Achieved record-breaking consolidated core operating profit of JPY 7 billion, up 79% year-on-year.
High Profitability Across Business Segments
Achieved high profitability for all three business pillars: marketplace, fintech, and U.S. Core operating profit grew year-on-year and quarter-on-quarter.
Fintech Growth
Credit balance in the fintech segment grew by 38% year-on-year to JPY 213.3 billion, with core operating profit reaching JPY 1.2 billion.
Reduction in U.S. Business Operating Losses
The U.S. business saw significant improvement in operating losses, landing at negative JPY 100 million, with December showing profitability.
Introduction of New Product Features
Introduced new features in the marketplace segment such as hassle-free car sales and C2B transaction capabilities, enhancing user engagement and app usage.
Negative Updates
Decline in U.S. GMV
The U.S. business experienced a significant GMV decline of 27% year-on-year, attributed to changes in service fees and buyer cost concerns.
Marketplace GMV Growth Below Expectations
Marketplace GMV growth was below initial expectations at 5% year-on-year, impacted by high temperatures and fraudulent use of services.
Challenges in Achieving GMV Growth Target
Facing challenges in achieving the GMV growth target of 10% year-on-year, with efforts focused on product improvements and security enhancements.
Company Guidance
In Mercari's FY 2025 second quarter earnings briefing, the company reported a strong financial performance with record-breaking consolidated core operating profit of JPY 7 billion, reflecting a 79% year-on-year increase. The revenue grew by 2% to JPY 49.2 billion, while the marketplace gross merchandise value (GMV) rose by 5% to JPY 296 billion. However, the U.S. business experienced a significant GMV decline of 27% year-on-year, finishing at USD 175 million, though core operating losses improved to negative JPY 100 million. The fintech segment showed robust growth, with a 38% increase in credit balance to JPY 213.3 billion and a core operating profit of JPY 1.2 billion. The company aims to maintain a core operating margin of 37% to 42% in the marketplace segment and achieve a core operating profit of JPY 3 billion in fintech. Despite challenges in meeting initial GMV growth targets, Mercari is committed to enhancing product offerings and achieving sustainable growth across its business segments.

Mercari Financial Statement Overview

Summary
Mercari shows strong revenue growth and profitability, with robust gross profit margins. However, significant operating expenses lower the net profit margin, and high leverage combined with cash flow challenges pose risks.
Income Statement
75
Positive
Mercari has shown a consistent revenue growth trajectory, with a 8.93% increase from 2023 to 2024. The gross profit margin is robust at approximately 69.2% in 2024, indicating strong profitability. However, the net profit margin is relatively lower at 7.18%, suggesting that operating expenses are significant. EBIT and EBITDA margins stand at 10.07% and 10.89%, respectively, showing operational efficiency but room for improvement in cost management.
Balance Sheet
80
Positive
The balance sheet reflects a strong equity position with a debt-to-equity ratio of 2.69, indicating moderate leverage. The return on equity (ROE) is healthy at 18.74%, showing effective utilization of equity. The equity ratio of 14.32% suggests a balanced capital structure, though there is potential risk due to significant liabilities relative to assets.
Cash Flow
65
Positive
Mercari's cash flow statement reveals challenges, with negative free cash flow growth, highlighting potential cash management issues. The operating cash flow to net income ratio is negative, indicating that operating activities are not generating sufficient cash relative to net income. However, the company has managed financing activities well, with significant cash reserves.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue187.41B172.06B147.05B106.11B76.28B
Gross Profit129.73B114.42B95.14B81.80B55.61B
EBITDA20.42B17.96B-2.95B6.03B-18.63B
Net Income13.46B13.07B-7.57B5.72B-22.77B
Balance Sheet
Total Assets501.77B415.29B339.86B262.53B198.01B
Cash, Cash Equivalents and Short-Term Investments197.31B202.05B211.41B171.46B141.01B
Total Debt193.31B157.53B131.35B71.15B52.45B
Total Liabilities429.63B360.06B301.87B222.52B162.65B
Stockholders Equity71.84B54.67B37.68B39.63B34.78B
Cash Flow
Free Cash Flow-43.49B-37.35B-26.89B2.95B11.76B
Operating Cash Flow-43.34B-36.88B-26.22B3.37B12.53B
Investing Cash Flow-877.00M-632.00M-671.00M6.91B-2.65B
Financing Cash Flow32.09B26.84B62.06B19.77B465.00M

Mercari Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7.93
Price Trends
50DMA
8.52
Negative
100DMA
8.28
Negative
200DMA
7.44
Negative
Market Momentum
MACD
-0.30
Positive
RSI
27.99
Positive
STOCH
7.82
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCARY, the sentiment is Negative. The current price of 7.93 is below the 20-day moving average (MA) of 7.98, below the 50-day MA of 8.52, and above the 200-day MA of 7.44, indicating a bearish trend. The MACD of -0.30 indicates Positive momentum. The RSI at 27.99 is Positive, neither overbought nor oversold. The STOCH value of 7.82 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MCARY.

Mercari Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$42.29B20.4542.63%1.20%3.05%-10.82%
67
Neutral
$2.58B13.5731.21%-2.27%-9.46%
66
Neutral
$743.02M46.973.45%25.34%
63
Neutral
$5.55B44.95-39.97%2.38%-38.88%
61
Neutral
$16.55B10.17-9.03%3.33%1.46%-22.85%
60
Neutral
$1.20B-58.93%-10.55%9.27%
41
Neutral
$200.11M-14.89%-84.75%77.25%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MCARY
Mercari
7.23
0.07
0.98%
EBAY
eBay
93.02
37.47
67.45%
ETSY
Etsy
60.49
5.52
10.04%
LOGC
ContextLogic
7.40
2.04
38.06%
TDUP
thredUP
9.90
9.28
1496.77%
RERE
ATRenew Inc. Sponsored ADR
3.49
0.89
34.23%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 25, 2025