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Mercari (MCARY)
OTHER OTC:MCARY
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Mercari (MCARY) AI Stock Analysis

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MCARY

Mercari

(OTC:MCARY)

Rating:67Neutral
Price Target:
$9.00
▲(5.63% Upside)
Mercari's overall stock score is driven by strong financial performance, characterized by revenue growth and profitability, but offset by challenges in cash flow management and operating expenses. Technical analysis indicates bearish momentum, which affects the stock's attractiveness. The valuation is reasonable but does not provide income through dividends.

Mercari (MCARY) vs. SPDR S&P 500 ETF (SPY)

Mercari Business Overview & Revenue Model

Company DescriptionMercari, Inc. engages in the planning, development, and operation of the Mercari marketplace applications in Japan and the United States. Mercari, Inc. was incorporated in 2013 and is based in Tokyo, Japan.
How the Company Makes MoneyMercari generates revenue primarily through transaction fees charged to sellers. When an item is sold on the platform, Mercari takes a percentage of the sale price as a commission. This fee structure incentivizes Mercari to facilitate numerous transactions and ensures the platform's profitability with each successful sale. Additionally, Mercari offers optional paid services such as promotional listings to increase the visibility of sellers' items, which provides an ancillary revenue stream. The company also benefits from strategic partnerships and collaborations that enhance its service offerings and expand its market reach, further contributing to its financial performance.

Mercari Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mix of strong financial performance and significant challenges. Record profitability across all segments and notable fintech growth were overshadowed by underwhelming revenue growth and challenges in the U.S. market.
Q4-2025 Updates
Positive Updates
Record High Core Operating Profit
Mercari reported a core operating profit of JPY 27.5 billion, significantly exceeding forecasts with a 46% year-on-year growth.
Profitability Across All Segments
For the first time, all three business segments—Marketplace, Fintech, and U.S.—achieved full year profitability.
Strong Growth in Fintech
Fintech business core operating profit reached JPY 4.5 billion, surpassing the initial target of JPY 3 billion. The credit balance grew by 32% year-on-year.
AI Integration and Productivity Gains
95% of employees are using AI tools, resulting in a 64% year-over-year increase in development output per engineer.
Cross-Border Transaction Growth
Cross-border transaction GMV grew to JPY 90 billion, accounting for approximately 8% of total Marketplace GMV, with a 15-fold increase since FY 2022.
Negative Updates
Revenue Growth Challenge
Overall revenue growth was only 3%, reaching JPY 192.6 billion, falling short of forecasts.
Marketplace GMV Growth Below Target
Marketplace GMV growth was 4%, below the targeted 10% year-on-year growth.
U.S. Business GMV Decline
Despite achieving profitability, the U.S. business has seen a downward trend in GMV and revenue over the last three years.
Company Guidance
During Mercari's FY 2025 Full Year Financial Results Presentation, the company revealed that their core operating profit reached JPY 27.5 billion, surpassing forecasts with a year-on-year growth of 46%. However, revenue was JPY 192.6 billion, marking a 3% increase, but fell short of expectations due to a slowdown in marketplace and U.S. business growth. Despite these challenges, all three core segments—Marketplace, Fintech, and U.S.—achieved profitability, with cross-border transaction GMV surpassing JPY 90 billion and Mercard issuances exceeding 5 million. The company aims for a double-digit CAGR in revenue and over 25% CAGR in core operating profit by FY 2027, driven by Marketplace enhancements and Fintech growth, including a 32% increase in credit balance. For FY 2026, Mercari forecasts revenue of JPY 200-210 billion and core operating profit of JPY 28-32 billion, with plans to capitalize on AI to enhance user experience and maintain robust growth across all segments.

Mercari Financial Statement Overview

Summary
Mercari shows strong revenue growth and profitability with a robust gross profit margin of 69.2%. However, the net profit margin is lower at 7.18%, and cash flow challenges are notable with negative free cash flow growth. The balance sheet is solid with a healthy ROE of 18.74%, but the leverage is moderate with a debt-to-equity ratio of 2.69.
Income Statement
75
Positive
Mercari has shown a consistent revenue growth trajectory, with a 8.93% increase from 2023 to 2024. The gross profit margin is robust at approximately 69.2% in 2024, indicating strong profitability. However, the net profit margin is relatively lower at 7.18%, suggesting that operating expenses are significant. EBIT and EBITDA margins stand at 10.07% and 10.89%, respectively, showing operational efficiency but room for improvement in cost management.
Balance Sheet
80
Positive
The balance sheet reflects a strong equity position with a debt-to-equity ratio of 2.69, indicating moderate leverage. The return on equity (ROE) is healthy at 18.74%, showing effective utilization of equity. The equity ratio of 14.32% suggests a balanced capital structure, though there is potential risk due to significant liabilities relative to assets.
Cash Flow
65
Positive
Mercari's cash flow statement reveals challenges, with negative free cash flow growth, highlighting potential cash management issues. The operating cash flow to net income ratio is negative, indicating that operating activities are not generating sufficient cash relative to net income. However, the company has managed financing activities well, with significant cash reserves.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue182.62B187.41B172.06B147.05B106.11B76.28B
Gross Profit124.63B129.73B114.42B95.14B81.80B55.61B
EBITDA19.79B20.42B17.96B-2.95B6.03B-18.63B
Net Income12.51B13.46B13.07B-7.57B5.72B-22.77B
Balance Sheet
Total Assets501.77B501.77B415.29B339.86B262.53B198.01B
Cash, Cash Equivalents and Short-Term Investments197.31B197.31B202.05B211.41B171.46B141.01B
Total Debt193.31B193.31B157.53B131.35B71.15B52.45B
Total Liabilities429.63B429.63B360.06B301.87B222.52B162.65B
Stockholders Equity71.84B71.84B54.67B37.68B39.63B34.78B
Cash Flow
Free Cash Flow-43.49B-43.49B-37.35B-26.89B2.95B11.76B
Operating Cash Flow-43.34B-43.34B-36.88B-26.22B3.37B12.53B
Investing Cash Flow-877.00M-877.00M-632.00M-671.00M6.91B-2.65B
Financing Cash Flow32.09B32.09B26.84B62.06B19.77B465.00M

Mercari Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.52
Price Trends
50DMA
8.20
Positive
100DMA
8.22
Positive
200DMA
7.51
Positive
Market Momentum
MACD
0.08
Negative
RSI
65.14
Neutral
STOCH
92.88
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCARY, the sentiment is Positive. The current price of 8.52 is above the 20-day moving average (MA) of 7.72, above the 50-day MA of 8.20, and above the 200-day MA of 7.51, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 65.14 is Neutral, neither overbought nor oversold. The STOCH value of 92.88 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MCARY.

Mercari Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$41.41B20.0242.63%1.26%3.05%-10.82%
69
Neutral
$1.04B39.505.65%27.53%
67
Neutral
$2.80B15.8131.21%2.46%96.14%
63
Neutral
$1.33B-58.93%-10.39%14.92%
61
Neutral
$17.64B14.17-5.23%3.04%1.43%-15.11%
57
Neutral
$5.25B42.39-39.97%2.38%-38.88%
41
Neutral
$197.98M-10.81%-100.00%93.34%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MCARY
Mercari
8.52
-0.08
-0.93%
EBAY
eBay
90.61
32.73
56.55%
ETSY
Etsy
53.01
-1.75
-3.20%
LOGC
ContextLogic
7.42
2.22
42.69%
TDUP
thredUP
10.82
9.96
1158.14%
RERE
ATRenew Inc. Sponsored ADR
4.72
2.34
98.32%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 25, 2025