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Masco Corporation (MAS)
:MAS

Masco (MAS) AI Stock Analysis

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Masco

(NYSE:MAS)

Rating:64Neutral
Price Target:
$67.00
▼(-0.42%Downside)
Masco's overall stock score reflects strong operational profitability and cash flow resilience, but is tempered by balance sheet vulnerabilities and technical indicators suggesting potential bearish momentum. Valuation is fair, with a reasonable P/E ratio and attractive dividend yield. Earnings call highlights are mixed, with innovative growth initiatives overshadowed by tariff challenges and segment declines.
Positive Factors
Financial Flexibility
The balance sheet is healthy, providing financial flexibility.
Operational Strategy
MAS is well-positioned in products with an optimized category mix and methodical pricing strategies.
Valuation Appeal
Valuation is very reasonable, which may appeal to investors.
Negative Factors
Demand Challenges
Soft demand trends in DIY pose a key issue for the company.
Sales Performance
Core sales in the Decorative Architectural segment missed expectations, indicating softness in the market.
Tariff Uncertainty
Uncertainty around tariffs is impacting the company's ability to provide clear guidance for the fiscal year.

Masco (MAS) vs. SPDR S&P 500 ETF (SPY)

Masco Business Overview & Revenue Model

Company DescriptionMasco Corporation designs, manufactures, and distributes home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, sinks, toilets, acrylic tubs, shower trays, spas, exercise pools, and fitness systems; brass, copper, and composite plumbing system components; connected water products; thermoplastic solutions, extruded plastic profiles, specialized fabrications, and PEX tubing products; and other non-decorative plumbing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, STEAMIST, ELITESTEAM, GINGER, NEWPORT BRASS, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, ENDLESS POOLS, BRASSCRAFT, PLUMB SHOP, COBRA, COBRA PRO, and MASTER PLUMBER brands. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail products, closet organization systems, and picture hanging accessories; decorative bath hardware, mirrors, and shower accessories and doors; and decorative indoor and outdoor lighting fixtures, ceiling fans, landscape lighting, and LED lighting systems. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, FRANKLIN BRASS, KICHLER, and ÉLAN brands. It sells its products to the plumbing, heating, and hardware wholesalers; home centers and online retailers; hardware stores; electrical and landscape distributors; lighting showrooms; building supply outlets; and other mass merchandisers. Masco Corporation was incorporated in 1929 and is headquartered in Livonia, Michigan.
How the Company Makes MoneyMasco Corporation generates revenue primarily through the sale of its home improvement and building products. The company's revenue model is centered around its strong portfolio of brands, which it sells through a variety of channels including home improvement retailers, online platforms, wholesalers, and direct to builders and contractors. Key revenue streams include sales of plumbing products such as faucets and showering devices, as well as decorative architectural products like paint and stains. Significant partnerships with major home improvement retailers like The Home Depot drive a substantial portion of Masco's sales. The company's emphasis on innovation, brand strength, and distribution efficiency are critical factors contributing to its earnings.

Masco Earnings Call Summary

Earnings Call Date:Apr 23, 2025
(Q1-2025)
|
% Change Since: 10.06%|
Next Earnings Date:Jul 31, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted innovative product launches and growth in the pro paint segment, alongside strong international performance and shareholder returns. However, significant challenges were noted due to the impact of new tariffs, a decline in the Decorative Architectural segment, lack of financial guidance, and softening demand in retail channels.
Q1-2025 Updates
Positive Updates
Innovative Product Launches and Awards
Delta Faucet introduced several new products at the Kitchen and Bath Industry Show, including the Pivot Pro three-in-one combination shower, and received multiple awards, such as the J.D. Powers customer service excellence award for the fourth consecutive year. Hansgrohe's premium products received IF Design Gold Awards.
Growth in Pro Paint Segment
The pro paint category saw mid-single-digit growth driven by a strong partnership with The Home Depot and expanded services, leading to ongoing share gains.
Record Share Repurchases and Dividends
Masco returned $196 million to shareholders through dividends and share repurchases, including $130 million in stock repurchases in Q1.
Strong International Performance
International plumbing sales remained stable, with Hansgrohe achieving growth in key European markets despite challenges in China.
Negative Updates
Impact of New Tariffs
New tariffs on imports from China are expected to increase costs by approximately $400 million in 2025 before mitigation efforts, with a net impact of $150 to $200 million anticipated even after mitigation.
Decline in Decorative Architectural Segment
Sales in the Decorative Architectural segment decreased by 16%, with DIY paint sales down high single digits, driven by ongoing demand pressure and a dampened macroeconomic environment.
Uncertainty and Lack of Financial Guidance
Due to high levels of uncertainty from geopolitical and macroeconomic changes, including tariffs, Masco refrained from providing full-year financial guidance for 2025.
Softening Demand in Retail Channels
There is softening demand in both trade and retail channels in the U.S., particularly impacting the DIY paint market.
Company Guidance
During Masco Corporation's First Quarter 2025 Conference Call, the company provided guidance regarding the impact of newly enacted tariffs and their mitigation plans. Masco expects in-year costs due to tariffs to amount to approximately $400 million, with mitigation efforts projected to offset $200 to $250 million, or roughly 50% to 65%, of these costs within the year. The company plans to mitigate the remaining costs by the end of 2026. In terms of financial performance, Masco reported a 6% decrease in top-line sales, with operating profit at $288 million and an operating profit margin of 16%. The first quarter's earnings per share were $0.87. The plumbing segment saw a 1% increase in local currency sales, while the Decorative Architectural segment experienced a 16% decline. Despite the challenging environment, Masco maintained a strong balance sheet with a gross debt to EBITDA ratio of 2.1 times, ending the quarter with $1.2 billion in liquidity.

Masco Financial Statement Overview

Summary
Masco demonstrates strong profitability and cash flow generation, with a solid EBIT margin and impressive cash flow metrics. However, the balance sheet is highly leveraged with negative equity, posing significant financial risk.
Income Statement
72
Positive
Masco's income statement shows solid profitability with a consistent Gross Profit Margin around 36% and Net Profit Margin over 10% in TTM. However, there is a slight decline in revenue, with a Revenue Growth Rate of -1.59% in the latest TTM period compared to the previous year. The EBIT Margin remains strong at over 17%, indicating efficient operations despite the revenue dip.
Balance Sheet
45
Neutral
Masco's balance sheet reflects high leverage with a negative Stockholders' Equity, leading to an undefined Debt-to-Equity Ratio. The Return on Equity is not calculable due to negative equity. The company's financial structure poses significant risk, although it maintains substantial total assets relative to liabilities.
Cash Flow
80
Positive
Masco demonstrates robust cash flow generation with strong Free Cash Flow and Operating Cash Flow. The Free Cash Flow Growth Rate is impressive, and the Operating Cash Flow to Net Income Ratio is healthy, indicating efficient cash conversion from income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.70B7.83B7.97B8.68B8.38B7.19B
Gross Profit2.79B2.83B2.84B2.71B2.86B2.59B
EBITDA1.31B1.41B1.49B1.49B1.19B1.41B
Net Income793.00M822.00M908.00M844.00M410.00M862.00M
Balance Sheet
Total Assets5.11B5.02B5.36B5.19B5.58B5.78B
Cash, Cash Equivalents and Short-Term Investments377.00M634.00M634.00M452.00M926.00M1.33B
Total Debt3.31B3.21B3.21B3.41B3.13B2.94B
Total Liabilities5.11B5.07B5.25B5.43B5.52B5.36B
Stockholders Equity-254.00M-280.00M-126.00M-262.00M56.00M421.00M
Cash Flow
Free Cash Flow842.00M907.00M1.17B616.00M802.00M839.00M
Operating Cash Flow1.01B1.07B1.41B840.00M930.00M953.00M
Investing Cash Flow-65.00M0.00-383.00M-230.00M-12.00M531.00M
Financing Cash Flow-940.00M-1.00B-854.00M-1.07B-1.30B-886.00M

Masco Technical Analysis

Technical Analysis Sentiment
Positive
Last Price67.28
Price Trends
50DMA
63.01
Positive
100DMA
66.58
Positive
200DMA
72.64
Negative
Market Momentum
MACD
0.62
Negative
RSI
64.77
Neutral
STOCH
85.45
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAS, the sentiment is Positive. The current price of 67.28 is above the 20-day moving average (MA) of 63.54, above the 50-day MA of 63.01, and below the 200-day MA of 72.64, indicating a neutral trend. The MACD of 0.62 indicates Negative momentum. The RSI at 64.77 is Neutral, neither overbought nor oversold. The STOCH value of 85.45 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAS.

Masco Risk Analysis

Masco disclosed 18 risk factors in its most recent earnings report. Masco reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Masco Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
PNPNR
78
Outperform
$17.42B27.3018.59%0.94%-0.42%3.23%
72
Outperform
$14.13B16.4219.62%-5.49%-33.51%
SNSNA
72
Outperform
$16.62B16.6319.15%2.67%-0.88%0.04%
SWSWK
72
Outperform
$11.07B30.394.03%4.58%-3.04%
68
Neutral
£2.93B10.198.40%3.47%2.87%-9.95%
67
Neutral
$11.44B28.5231.49%1.65%-3.56%-16.75%
MAMAS
64
Neutral
$14.19B18.39-118.61%1.84%-2.67%-10.72%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MAS
Masco
67.28
3.64
5.72%
BLDR
Builders Firstsource
127.89
-4.71
-3.55%
PNR
Pentair
105.86
32.26
43.83%
POOL
Pool
302.67
7.18
2.43%
SNA
Snap-on
320.10
71.21
28.61%
SWK
Stanley Black & Decker
71.56
-4.90
-6.41%

Masco Corporate Events

Executive/Board ChangesShareholder MeetingsBusiness Operations and Strategy
Masco Approves Bylaw Amendments Enhancing Governance
Positive
May 15, 2025

Masco‘s Board of Directors has approved significant amendments to the company’s Bylaws, which will take effect on May 9, 2025, following stockholder approval. These changes include eliminating the supermajority vote requirement and phasing out the classification of the Board of Directors over three years, allowing for the annual election of directors. At the recent Annual Meeting, stockholders voted on several proposals, including the election of directors and amendments to the Certificate of Incorporation. Key approvals included eliminating supermajority vote requirements and amending business combination provisions, which are expected to streamline governance and enhance shareholder influence.

The most recent analyst rating on (MAS) stock is a Hold with a $66.00 price target. To see the full list of analyst forecasts on Masco stock, see the MAS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 24, 2025