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Masco (MAS)
NYSE:MAS
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Masco (MAS) AI Stock Analysis

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MAS

Masco

(NYSE:MAS)

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Neutral 53 (OpenAI - 4o)
Rating:53Neutral
Price Target:
$66.00
▲(11.04% Upside)
Masco's overall stock score is driven by mixed financial performance and bearish technical indicators. While the company has strong operational margins and strategic initiatives, significant financial leverage and declining sales pose risks. The valuation is reasonable, but not compelling enough to offset these challenges.
Positive Factors
Strong Operational Margins
Despite revenue challenges, Masco maintains strong operational margins, indicating efficient cost management and operational resilience.
Strategic Initiatives
Masco's strategic initiatives, including product innovations and brand relaunches, position it for long-term growth and market expansion.
Strong Free Cash Flow
Strong free cash flow generation supports Masco's ability to invest in growth opportunities and return capital to shareholders, enhancing long-term value.
Negative Factors
Declining Revenue
Declining revenue growth reflects challenges in market demand and competitive pressures, potentially impacting future profitability.
Financial Leverage
High financial leverage and negative equity position increase financial risk, limiting flexibility and potentially affecting long-term stability.
Sales Decline in Key Segment
Significant sales decline in the Decorative Architectural segment highlights challenges in maintaining market share and demand in core product lines.

Masco (MAS) vs. SPDR S&P 500 ETF (SPY)

Masco Business Overview & Revenue Model

Company DescriptionMasco Corporation designs, manufactures, and distributes home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, sinks, toilets, acrylic tubs, shower trays, spas, exercise pools, and fitness systems; brass, copper, and composite plumbing system components; connected water products; thermoplastic solutions, extruded plastic profiles, specialized fabrications, and PEX tubing products; and other non-decorative plumbing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, STEAMIST, ELITESTEAM, GINGER, NEWPORT BRASS, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, ENDLESS POOLS, BRASSCRAFT, PLUMB SHOP, COBRA, COBRA PRO, and MASTER PLUMBER brands. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail products, closet organization systems, and picture hanging accessories; decorative bath hardware, mirrors, and shower accessories and doors; and decorative indoor and outdoor lighting fixtures, ceiling fans, landscape lighting, and LED lighting systems. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, FRANKLIN BRASS, KICHLER, and ÉLAN brands. It sells its products to the plumbing, heating, and hardware wholesalers; home centers and online retailers; hardware stores; electrical and landscape distributors; lighting showrooms; building supply outlets; and other mass merchandisers. Masco Corporation was incorporated in 1929 and is headquartered in Livonia, Michigan.
How the Company Makes MoneyMasco generates revenue primarily through the sale of its plumbing and decorative products to retail and wholesale customers, including home improvement centers, professional contractors, and distributors. The company benefits from a diversified portfolio of well-established brands, which helps it capture a significant share of the home improvement market. Key revenue streams include direct sales to consumers and contractors, as well as partnerships with major retailers for product placement. Additionally, Masco's strategic acquisitions of complementary businesses enhance its product offerings and market reach, further contributing to its earnings.

Masco Key Performance Indicators (KPIs)

Any
Any
Net Sales by Segment
Net Sales by Segment
Reveals revenue contributions from each business unit, helping to identify key growth areas and assess the company's strategic focus.
Chart InsightsMasco's Plumbing Products segment shows resilience with a steady performance, bolstered by favorable pricing strategies, despite a challenging market. The Decorative Architectural Products segment, however, faces significant headwinds, with sales declining due to a sluggish DIY market and geopolitical challenges. The latest earnings call underscores these trends, highlighting a 12% sales drop in Decorative Architectural and a 4% increase in Plumbing sales. Masco's strategic focus on pricing and operational efficiencies aims to counteract market volatility and maintain profitability.
Data provided by:Main Street Data

Masco Earnings Call Summary

Earnings Call Date:Oct 29, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 10, 2026
Earnings Call Sentiment Neutral
The earnings call reflected a balanced outlook for Masco, with significant challenges such as declining sales and tariff impacts offset by strategic initiatives, strong performance in key segments, and increased capital returns to shareholders.
Q3-2025 Updates
Positive Updates
Delta Faucet's Strong Performance
Delta Faucet delivered strong performance this quarter, particularly in e-commerce and trade channels, showing growth despite a challenging environment.
Successful Launch of Newport Brass Brand
The relaunch of the Newport Brass brand is seen as an important growth initiative, expanding Masco's luxury portfolio with a market opportunity of $1.8 billion.
Behr's New Product Innovations
Behr launched Kilz original water-based primer and Behr Premium plus Ecomix, reflecting a commitment to innovative, sustainable products.
Strong Free Cash Flow
Masco generated strong free cash flow and maintained a solid balance sheet, returning $188 million to shareholders through dividends and share repurchases.
Increased Capital Allocation for Share Repurchases
Masco increased its capital allocation for share repurchases to approximately $500 million in 2025, up from at least $450 million.
Negative Updates
Net Sales Decline
Net sales decreased 3% in local currency, with a 2% decrease excluding the Kichler divestiture.
Challenges in the Decorative Architectural Segment
Sales in the Decorative Architectural segment decreased 12%, or 6% excluding Kichler divestiture, with DIY paint sales declining mid-single digits.
Impact of Tariffs on Operating Profit
Operating profit was impacted by higher costs, including tariffs, commodities, and inventory-related reserves, with tariffs adding approximately $15 million in the third quarter.
Lower Earnings Guidance
The adjusted earnings per share for 2025 is now anticipated to be $3.90 to $3.95, down from the previous expectation of $3.90 to $4.10.
Challenging Market in China
The China market faced increasing challenges, impacting international plumbing sales.
Company Guidance
During Masco Corporation's Third Quarter 2025 Conference Call, the company provided detailed financial guidance for the fiscal year. The net sales for the quarter decreased by 3% in local currency, with a 2% decline excluding the Kichler divestiture. Operating profit stood at $312 million, with an operating profit margin of 16.3%. Earnings per share were reported at $0.97. For the full year 2025, Masco expects adjusted earnings per share to range between $3.90 and $3.95, down from the previous guidance of $3.90 to $4.10, considering the impacts of higher tariffs and softer industry demand. The Plumbing segment saw a 1% increase in North American sales, while international sales remained flat. However, the Decorative Architectural segment experienced a 12% decline in sales, or a 6% decrease when excluding the Kichler divestiture, with DIY paint sales decreasing mid-single digits. Despite these challenges, the company emphasized its commitment to strategic investments and cost-saving initiatives to mitigate tariff impacts and enhance long-term shareholder value.

Masco Financial Statement Overview

Summary
Masco's financial performance is mixed. Strong operational margins are offset by declining revenue and significant financial leverage. Cash flow management is efficient, but the negative equity position poses a risk.
Income Statement
65
Positive
Masco's income statement shows a mixed performance. The gross profit margin is relatively stable, but the net profit margin has decreased slightly over the TTM period. Revenue growth has been negative, indicating a decline in sales. However, EBIT and EBITDA margins remain healthy, suggesting operational efficiency.
Balance Sheet
40
Negative
The balance sheet reveals significant financial leverage with a negative stockholders' equity, leading to a high and negative debt-to-equity ratio. This indicates potential financial risk. Return on equity is negative, reflecting challenges in generating returns for shareholders. The equity ratio is also negative, highlighting a reliance on debt financing.
Cash Flow
55
Neutral
Cash flow analysis shows a decline in free cash flow growth, but the operating cash flow to net income ratio is strong, indicating good cash generation relative to profits. The free cash flow to net income ratio is also healthy, suggesting efficient cash management despite the overall decline in free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.60B7.83B7.97B8.68B8.38B7.19B
Gross Profit2.71B2.83B2.84B2.71B2.86B2.59B
EBITDA1.27B1.41B1.49B1.45B1.12B1.41B
Net Income827.00M822.00M908.00M846.00M408.00M1.22B
Balance Sheet
Total Assets5.31B5.02B5.36B5.19B5.58B5.78B
Cash, Cash Equivalents and Short-Term Investments559.00M634.00M634.00M452.00M926.00M1.33B
Total Debt3.17B3.21B3.25B3.44B3.17B2.98B
Total Liabilities5.14B5.07B5.25B5.43B5.50B5.36B
Stockholders Equity-78.00M-280.00M-126.00M-480.00M-179.00M195.00M
Cash Flow
Free Cash Flow846.00M907.00M1.17B616.00M802.00M839.00M
Operating Cash Flow1.01B1.07B1.41B840.00M930.00M953.00M
Investing Cash Flow-173.00M-65.00M-383.00M-230.00M-12.00M531.00M
Financing Cash Flow-936.00M-1.00B-854.00M-1.07B-1.30B-886.00M

Masco Technical Analysis

Technical Analysis Sentiment
Negative
Last Price59.44
Price Trends
50DMA
67.47
Negative
100DMA
68.34
Negative
200DMA
67.31
Negative
Market Momentum
MACD
-2.20
Positive
RSI
25.46
Positive
STOCH
6.68
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAS, the sentiment is Negative. The current price of 59.44 is below the 20-day moving average (MA) of 63.77, below the 50-day MA of 67.47, and below the 200-day MA of 67.31, indicating a bearish trend. The MACD of -2.20 indicates Positive momentum. The RSI at 25.46 is Positive, neither overbought nor oversold. The STOCH value of 6.68 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MAS.

Masco Risk Analysis

Masco disclosed 18 risk factors in its most recent earnings report. Masco reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Masco Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$10.96B24.0327.09%0.50%2.48%-6.92%
73
Outperform
$8.19B27.2038.03%0.70%15.10%23.35%
69
Neutral
$12.54B16.9832.36%1.39%0.14%3.88%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
59
Neutral
$10.99B18.7613.56%-6.44%-48.84%
53
Neutral
$13.08B16.142.10%-3.62%3.41%
51
Neutral
$8.15B-3.27%2.79%3.47%-148.53%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MAS
Masco
59.44
-16.16
-21.38%
AWI
Armstrong World
180.17
26.91
17.56%
BLDR
Builders Firstsource
95.75
-79.08
-45.23%
CSL
Carlisle Companies
303.76
-122.97
-28.82%
OC
Owens Corning
99.16
-91.27
-47.93%
WMS
Advanced Drainage Systems
143.34
15.65
12.26%

Masco Corporate Events

Masco Corporation Reports Q3 2025 Financial Results
Oct 30, 2025

Masco Corporation, headquartered in Livonia, Michigan, is a global leader in the design, manufacture, and distribution of branded home improvement and building products, including well-known brands like Behr paint and Delta faucets. The company operates primarily in the home improvement and building products sector, leveraging its strong brand portfolio across various product categories and geographies.

Masco Corporation’s Earnings Call: Balancing Challenges and Strategic Successes
Oct 30, 2025

Masco Corporation’s recent earnings call presented a balanced outlook, highlighting both challenges and strategic successes. While the company faced declining sales and the impact of tariffs, it also showcased strong performance in key segments and increased capital returns to shareholders, painting a picture of resilience amidst adversity.

Masco Corporation’s Earnings Call: Mixed Sentiments and Future Outlook
Aug 2, 2025

The recent earnings call for Masco Corporation presented a mixed sentiment, reflecting both achievements and challenges. The company showcased strong performance in its plumbing segment and notable product innovations, contributing to operating profit growth. However, these positive aspects were countered by difficulties in the decorative architectural segment, ongoing tariff impacts, and a decline in net sales. The market environment remains volatile, particularly concerning tariffs and the China market.

Masco Corporation Reports Strong Q2 2025 Results
Aug 1, 2025

Masco Corporation, headquartered in Livonia, Michigan, is a global leader in the design, manufacture, and distribution of branded home improvement and building products, including renowned brands like Behr paint and Delta faucets.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 30, 2025