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Masco (MAS)
NYSE:MAS
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Masco (MAS) AI Stock Analysis

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MAS

Masco

(NYSE:MAS)

Rating:73Outperform
Price Target:
$81.00
▲(8.67% Upside)
Masco's overall stock score reflects a balance of strong technical indicators and operational efficiency against financial leverage concerns and market challenges. The company's ability to maintain profitability and cash generation is a positive, but addressing balance sheet weaknesses is crucial for long-term stability. The earnings call provided a mixed outlook with growth in certain segments but highlighted ongoing market challenges.
Positive Factors
Financial Flexibility
The balance sheet is healthy, providing financial flexibility.
Product Strategy
MAS is well-positioned in products with an optimized category mix and methodical pricing strategies.
Trade Opportunities
MAS sees tariffs as an opportunity to optimize sourcing and potentially accelerate key initiatives.
Negative Factors
Demand Challenges
Soft demand trends in DIY pose a key issue for the company.
Market Expectations
Core sales in the Decorative Architectural segment missed expectations, indicating softness in the market.
Tariff Uncertainty
Uncertainty around tariffs is impacting the company's ability to provide clear guidance for the fiscal year.

Masco (MAS) vs. SPDR S&P 500 ETF (SPY)

Masco Business Overview & Revenue Model

Company DescriptionMasco Corporation (MAS) is a leading manufacturer of products for the home improvement and new home construction industries. The company operates primarily in two segments: Plumbing Products and Decorative Architectural Products. Masco’s core offerings include faucets, showerheads, and other plumbing fixtures under well-known brands like Delta, Moen, and Hansgrohe, as well as decorative products such as paints, stains, and cabinetry through its brands like Behr and KraftMaid.
How the Company Makes MoneyMasco generates revenue primarily through the sale of its plumbing and decorative products to retail and wholesale customers, including home improvement centers, professional contractors, and distributors. The company benefits from a diversified portfolio of well-established brands, which helps it capture a significant share of the home improvement market. Key revenue streams include direct sales to consumers and contractors, as well as partnerships with major retailers for product placement. Additionally, Masco's strategic acquisitions of complementary businesses enhance its product offerings and market reach, further contributing to its earnings.

Masco Key Performance Indicators (KPIs)

Any
Any
Net Sales by Segment
Net Sales by Segment
Chart Insights
Data provided by:Main Street Data

Masco Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Neutral
The call highlighted strong operational performance with increased profitability and notable growth in the plumbing segment. However, sales declines, particularly in the Decorative Architectural segment and continued challenges in the DIY market offset these gains. Additionally, geopolitical issues, including tariffs and market softness in China, pose ongoing concerns.
Q2-2025 Updates
Positive Updates
Improvement in Operating Performance
Operating profit grew by $14 million, reaching $413 million, and operating profit margin increased by 100 basis points to 20.1%.
Earnings Per Share Growth
Delivered an 8% increase in earnings per share, reaching $1.30 per share.
Plumbing Segment Success
Plumbing sales increased by 4% in local currency with North American plumbing sales up by 5% due to favorable pricing and volume.
Recognition for Innovative Products
Delta Faucet's water filtration products received several awards, including the WaterSense certification. Hansgrohe won 4 Red Dot Design awards.
Strong Cash Generation and Shareholder Returns
Returned $167 million to shareholders through dividends and share repurchases during the second quarter.
Negative Updates
Sales Decline
Net sales decreased by 2%. Sales in the Decorative Architectural segment decreased by 12%.
Challenges in DIY Paint Market
DIY Paint sales decreased by high single digits, impacted by low existing home turnover and a dampened macroeconomic environment.
Tariff and Geopolitical Challenges
Faced impacts from additional tariffs, affecting costs and necessitating various mitigation actions.
Softness in the Chinese Market
Continued challenges in the Chinese market affecting international sales.
Company Guidance
During Masco Corporation's Second Quarter 2025 Conference Call, the company provided detailed guidance for the year. Masco anticipates its sales to be roughly flat for 2025, excluding impacts of divestitures and currency fluctuations, with lower volumes largely offset by pricing adjustments. The company expects adjusted earnings per share to range between $3.90 and $4.10. Operating margins are projected at approximately 17%, with plumbing sales expected to rise by low single digits, benefiting from pricing strategies. In contrast, the Decorative Architectural segment is forecasted to see a sales decrease in the low double digits or mid-single digits excluding divestiture impacts. The company has successfully mitigated $140 million in tariff-related costs through cost reductions, sourcing footprint changes, and pricing actions. Despite a volatile market environment, Masco is focused on outperforming the anticipated low single-digit decline in the global repair and remodel market by leveraging its strong brands, innovative products, and operational efficiencies.

Masco Financial Statement Overview

Summary
Masco's financial performance is mixed. The income and cash flow statements show operational efficiency and strong cash generation, but the balance sheet reflects financial stress due to high debt and negative equity. The company maintains profitability despite revenue fluctuations, but needs to address leverage to improve financial stability.
Income Statement
70
Positive
Masco's revenue has shown fluctuations with a general downward trend from 2022 to 2024, but with a slight recovery in TTM 2025. Gross profit margins have been relatively stable, indicating consistent cost management. However, the net profit margin has seen some decline, pointing to increased expenses or reduced efficiency in converting revenue to net income. The EBIT and EBITDA margins are stable, suggesting operational efficiency is being maintained.
Balance Sheet
55
Neutral
The balance sheet is under pressure with negative stockholders' equity, indicating liabilities exceed assets. The debt-to-equity ratio is not calculable due to negative equity, but the high total debt level is a concern. The equity ratio is negative, reflecting financial instability. Despite these challenges, the company manages to maintain operations, but leverage remains a risk factor.
Cash Flow
80
Positive
Masco demonstrates strong cash flow generation, with consistent positive free cash flow and stable operating cash flow. The growth in free cash flow from 2022 to TTM 2025 highlights effective cash management. The operating cash flow to net income ratio is strong, indicating good conversion of income into cash, which is a positive indicator of liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.66B7.83B7.97B8.68B8.38B7.19B
Gross Profit2.78B2.83B2.84B2.71B2.86B2.59B
EBITDA1.24B1.41B1.49B1.45B1.12B1.41B
Net Income805.00M822.00M908.00M844.00M410.00M1.22B
Balance Sheet
Total Assets5.29B5.02B5.36B5.19B5.58B5.78B
Cash, Cash Equivalents and Short-Term Investments390.00M634.00M634.00M452.00M926.00M1.33B
Total Debt3.22B3.21B3.25B3.44B3.17B2.98B
Total Liabilities5.14B5.07B5.25B5.43B5.50B5.36B
Stockholders Equity-85.00M-280.00M-126.00M-480.00M-179.00M195.00M
Cash Flow
Free Cash Flow1.27B907.00M1.17B616.00M802.00M839.00M
Operating Cash Flow1.43B1.07B1.41B840.00M930.00M953.00M
Investing Cash Flow-40.00M-50.00M-383.00M-230.00M-12.00M531.00M
Financing Cash Flow-957.00M-1.02B-854.00M-1.07B-1.30B-886.00M

Masco Technical Analysis

Technical Analysis Sentiment
Positive
Last Price74.54
Price Trends
50DMA
67.72
Positive
100DMA
64.96
Positive
200DMA
69.92
Positive
Market Momentum
MACD
2.07
Negative
RSI
63.30
Neutral
STOCH
58.46
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAS, the sentiment is Positive. The current price of 74.54 is above the 20-day moving average (MA) of 71.80, above the 50-day MA of 67.72, and above the 200-day MA of 69.92, indicating a bullish trend. The MACD of 2.07 indicates Negative momentum. The RSI at 63.30 is Neutral, neither overbought nor oversold. The STOCH value of 58.46 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAS.

Masco Risk Analysis

Masco disclosed 18 risk factors in its most recent earnings report. Masco reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Masco Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$8.55B29.2439.29%0.62%15.59%23.46%
75
Outperform
$11.30B26.2327.68%0.45%0.24%-12.68%
73
Outperform
$15.55B19.79-118.61%1.64%-2.73%-8.31%
73
Outperform
$12.80B40.4812.26%1.75%13.08%-67.65%
71
Outperform
$16.80B21.8431.34%1.05%1.37%5.96%
68
Neutral
$15.77B21.6617.83%-6.39%-42.36%
65
Neutral
$2.63B15.3515.18%3.65%0.27%30.08%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MAS
Masco
74.54
-2.98
-3.84%
AWI
Armstrong World
197.67
73.41
59.08%
BLDR
Builders Firstsource
141.76
-30.40
-17.66%
CSL
Carlisle Companies
390.32
-18.92
-4.62%
OC
Owens Corning
152.86
-10.83
-6.62%
WMS
Advanced Drainage Systems
145.91
-9.38
-6.04%

Masco Corporate Events

Executive/Board Changes
Masco Announces Agreement with Retired CEO Allman
Neutral
Jul 9, 2025

Masco Corporation announced an agreement with its former President and CEO, Keith J. Allman, following his retirement on July 8, 2025. Under this agreement, Mr. Allman will receive a prorated 2025 cash bonus, a cash equivalent of a 2025 restricted stock unit award, and potential share awards under the 2023-2025 and 2024-2026 Long-Term Incentive Programs, contingent upon meeting performance goals.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025